Matte Labels Market Size
According to Deep Market Insights, the global matte labels market size was valued at USD 8.4 billion in 2024 and is projected to grow from USD 8.9 billion in 2025 to USD 12.7 billion by 2030, registering a CAGR of 7.4% during the forecast period (2025-2030). The matte labels market growth is supported by rising adoption of premium packaging designs, growing demand from direct-to-consumer brands, and expansion of sustainable matte paper face stocks that combine eco benefits with a high-quality finish.
Key Market Insights
- Premium consumer goods drive the largest share of the matte labels market, especially in cosmetics, wine, and specialty foods.
- Europe leads in adoption due to strong demand for eco-friendly matte paper, while Asia-Pacific is the fastest-growing region.
- Hybrid matte-gloss finishes are gaining popularity, offering visual contrast and shelf appeal for niche brands.
- Soft-touch matte laminates create sensory branding opportunities, especially for direct-to-consumer startups.
- Integration of QR codes and smart features into matte labels is expanding functional use cases beyond aesthetics.
Market Size and Forecast
- 2024: USD 8.4 billion
- 2030: USD 12.7 billion
- CAGR: 7.4% (2025-2030)
- Europe: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Selective matte-gloss contrast: Printers are using digital varnish to mix matte and gloss in one design, guiding consumer attention without losing premium appeal.
- Tactile soft-touch hybrids: Matte finishes combined with velvet-like laminates are becoming popular as a sensory brand cue for luxury packaging.
- Short-run customization with matte finishes: Digital presses now allow brands to create small, seasonal, or regional batches of matte labels at competitive cost.
Matte Labels Market Drivers
- Shift toward sustainable packaging: Recycled matte paper and biodegradable laminates allow brands to balance premium looks with eco goals, supporting the growth of the matte labels market.
- Expansion of digital label printing: The ability to apply matte varnish inline during short runs is pushing adoption among DTC brands and limited-edition product launches.
- Rise of experiential branding: Matte finishes reduce glare and create a refined look that communicates authenticity, giving consumer goods companies an advantage in crowded shelves.
Market Restraints
- Recycling challenges: Multi-layer matte laminates can complicate waste sorting, limiting use for companies pursuing circular packaging goals.
- Color vibrancy limitations: Matte surfaces absorb light, making colors appear less sharp and requiring added effort in print profiling, which raises production costs.
- Higher price pressure compared to gloss: Matte labels generally cost more to produce than standard glossy finishes, limiting adoption among low-margin product categories.
Matte Labels Market Opportunities
- Smart matte labels: Combining NFC, RFID, or scannable QR codes with matte face-stocks allows brands to discreetly add digital engagement to packaging.
- Security and anti-counterfeit applications: Matte labels work well with covert inks, microtext, and holographic inlays, providing discreet protection for pharma, cosmetics, and spirits.
- Growth in artisanal and craft branding: Craft beverage makers and boutique cosmetics brands prefer matte labels for an understated, authentic appeal, creating new niche demand.
Segmental Insights
- By Material: Paper-based matte labels dominate due to sustainability and cost-effectiveness, while matte films are growing in food and beverage packaging that requires moisture resistance.
- By Application: Food and beverages remain the largest segment, followed by cosmetics, pharmaceuticals, and personal care.
- By Printing Technology: Digital printing is the fastest-growing segment, driven by demand for customized matte labels in small to medium volumes.
- By Distribution Channel: Offline sales through packaging distributors dominate, but e-commerce platforms and direct supply from print shops are growing rapidly.
| By Material | By Application | By Printing Technology | By Distribution Channel |
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Regional Insights
- Europe: The largest market, driven by sustainability regulations, strong wine and spirits industries, and eco-conscious consumer demand.
- North America: Strong adoption across premium food, beverages, and personal care products, supported by innovation in digital printing.
- Asia-Pacific: Fastest-growing region, with rising middle-class demand for premium goods in China, India, and Southeast Asia.
- Latin America: Increasing demand for matte labels in craft beer and local spirits in Brazil, Mexico, and Argentina.
- Middle East & Africa: Growing interest in luxury packaging for cosmetics and perfumes, especially in GCC markets like UAE and Saudi Arabia.
| North America | Europe | APAC | Middle East and Africa | LATAM |
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Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Top Companies in the Matte Labels Market
- Avery Dennison Corporation
- UPM Raflatac
- CCL Industries
- Multi-Color Corporation
- Label Technology Inc.
- Constantia Flexibles
- Resource Label Group
- Smyth Companies
- Lintec Corporation
- Huhtamaki Oyj
Latest Developments
- February 2025: Avery Dennison launched a new recycled matte paper label range designed for premium beverages and personal care products.
- March 2025: UPM Raflatac introduced soft-touch matte laminates for cosmetics packaging with enhanced tactile appeal.
- May 2025: CCL Industries rolled out a hybrid matte-gloss digital varnish solution for wine and spirits labels across European markets.
Frequently Asked Questions
How big is the matte labels market?
According to Deep Market Insights, the global matte labels market size was valued at USD 8.4 billion in 2024 and is projected to reach USD 12.7 billion by 2030, expanding at a CAGR of 7.4% during 2025–2030.
What are the key opportunities in the market?
Smart matte labels with QR/NFC integration and security-focused matte finishes for anti-counterfeit applications are the key opportunities in the market.
Who are the leading players in the matte labels market?
Avery Dennison, UPM Raflatac, CCL Industries, Multi-Color Corporation, and Constantia Flexibles are the leading players in the market.
What are the factors driving the growth of the market?
Sustainable recycled matte paper demand, expansion of digital printing, and the rise of sensory soft-touch matte finishes are the major factors driving market growth.
Which are the various segmentations that the market report covers?
The market report is segmented as follows: By Material, By Application, By Printing Technology, By Distribution Channel, and By Region.