Fishing Rod Market Size
According to Deep Market Insights, the global fishing rod market size was valued at USD 5.8 billion in 2024 and is projected to grow from USD 6.2 billion in 2025 to USD 8.5 billion by 2030, registering a CAGR of 5.5% during the forecast period (2025-2030). The rising interest in urban micro-fishing, adoption of smart rod technologies, and increasing consumer preference for customizable and sustainable fishing equipment drive growth.
Key Market Insights
- Ultralight and portable rods dominate demand, appealing to urban anglers and micro-fishing enthusiasts.
- North America leads the market, while Asia-Pacific represents the fastest-growing region.
- Smart rods with vibration and motion sensors are creating a high-tech subcategory within the market.
- Custom and DIY rod-building communities are expanding, providing a niche but growing consumer base.
- E-commerce and subscription services are accelerating sales, driven by convenience and try-before-you-buy models.
Market Size and Forecast
- 2024: USD 5.8 billion
- 2030: USD 8.5 billion
- CAGR: 5.5% (2025-2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Smart rods with built-in sensors: New rods detect fish bites and vibrations, offering real-time feedback for anglers.
- Hyper-niche custom rods: DIY rod-building kits and personalized designs are creating a craft-focused community around fishing gear.
- Urban micro-fishing products: Ultralight rods and compact kits for canals, ponds, and small rivers are gaining traction among city anglers.
Fishing Rod Market Drivers
- Urban micro-fishing trend: Compact and portable rods cater to anglers living in cities, expanding the market beyond traditional outdoor locations.
- Tech-savvy angler adoption: IoT-enabled rods with sensors increase the appeal of high-tech gear, driving premium sales.
- Gen Z preference for minimalism and experience: Young consumers prefer multi-purpose, portable rods over heavy, specialized equipment.
Market Restraints
- Recycling and disposal challenges: Composite materials in rods are hard to recycle, creating sustainability concerns.
- Skill gap for smart rod usage: Advanced rods require technical understanding, limiting adoption among traditional anglers.
Fishing Rod Market Opportunities
- Subscription and rental models: Seasonal rod rentals or subscription services enable anglers to try premium products without making a purchase.
- Eco-friendly rod materials: Using biodegradable or recycled plastics can appeal to environmentally conscious consumers.
Segmental Insights
- By Type: Ultralight portable rods dominate urban micro-fishing, while smart rods create a high-tech niche.
- By End-User: Men lead overall demand, but female anglers are increasingly targeted with smaller, customized rods.
- By Distribution Channel: E-commerce grows fastest, supported by instructional videos, online reviews, and subscription services.
| Product Type | End-User | Distribution Channel |
|---|---|---|
|
|
|
Regional Insights
- North America: Largest market, supported by recreational fishing culture and advanced specialty retail networks.
- Europe: High adoption of premium and eco-friendly rods, particularly in the UK, Germany, and France.
- Asia-Pacific: Fastest-growing region, led by China, Japan, and India, driven by increasing leisure fishing and youth engagement.
- Latin America: Growing interest in freshwater and coastal fishing, particularly in Brazil and Mexico.
- Middle East & Africa: Expanding urban fishing communities in the UAE and South Africa are driving demand.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Fishing Rod Market
- Shimano Inc.
- Pure Fishing Inc.
- Yamashita Co. Ltd.
- Okuma Fishing Tackle
- Major Craft Co. Ltd.
- Daiwa Corporation
- Abu Garcia
- St. Croix Rods
- G. Loomis
- Temple Fork Outfitters
Latest Developments
- March 2025: Shimano launched a smart rod series with built-in bite-detection sensors for competitive anglers.
- April 2025: Pure Fishing introduced eco-friendly rods made from recycled plastics for urban fishing markets.
- June 2025: G. Loomis expanded its DIY rod-building kit line to include modular guides and grips for customization.
Frequently Asked Questions
How big is the fishing rod market?
According to Deep Market Insights, the global fishing rod market size was valued at USD 5.8 billion in 2024 and is projected to reach USD 8.5 billion by 2030, expanding at a CAGR of 5.5% during 2025-2030.
What are the key opportunities in the market?
Subscription and rental-based rod models, as well as eco-friendly rod materials, are the key opportunities in the market.
Who are the leading players in the market?
Shimano Inc., Pure Fishing Inc., Yamashita Co. Ltd., Okuma Fishing Tackle, Major Craft Co. Ltd., Daiwa Corporation, Abu Garcia, St. Croix Rods, G. Loomis, and Temple Fork Outfitters are the leading players in the market.
Who are the leading players in the market?
Shimano Inc., Pure Fishing Inc., Yamashita Co. Ltd., Okuma Fishing Tackle, Major Craft Co. Ltd., Daiwa Corporation, Abu Garcia, St. Croix Rods, G. Loomis, and Temple Fork Outfitters are the leading players in the market.
What are the factors driving the growth of the market?
Urban micro-fishing trends, smart rod adoption, and consumer preference for sustainable and customizable fishing gear are the main factors driving growth.