Cleansing Oil Market Size
According to Deep Market Insights, the global cleansing oil market size was valued at USD 1.8 billion in 2024 and is projected to grow from USD 1.95 billion in 2025 to USD 2.9 billion by 2030, registering a CAGR of 8.2% during the forecast period (2025-2030). Growth is supported by demand for multifunctional skincare products, rising interest in oil-based facial routines, and innovations in water-saving rinse-off formats.
Key Market Insights
- Facial cleansing oils remain the largest segment, widely used by consumers seeking gentle yet effective makeup and sunscreen removal.
- Asia-Pacific leads global demand, while North America represents the fastest-growing region due to new adoption among male grooming users.
- Hybrid oil formats that double as hydrators or barrier protectors are shaping a new subcategory of daily skincare products.
- AI-driven personalization is emerging, with startups offering custom cleansing oil blends tailored to skin type and lifestyle.
- Cross-over use in tattoo care, scalp pre-cleansing, and medical adhesive removal is creating fresh growth opportunities outside traditional skincare.
Market Size and Forecast
- 2024: USD 1.8 billion
- 2030: USD 2.9 billion
- CAGR: 8.2% (2025-2030)
- Asia-Pacific: Largest Market
- North America: Fastest Growing Market
Latest Market Trends
- Hybrid oil formulations for double duty: Products that cleanse while also moisturizing or repairing the skin barrier are expanding among busy urban consumers who prefer simplified routines.
- Waterless/low-water oil cleansers: Brands are developing rinse-minimal or wipe-off cleansing oils to meet sustainability demands in regions facing water scarcity.
Cleansing Oil Market Drivers
- Integration with at-home skincare devices: Pairing cleansing oils with sonic brushes and microcurrent tools is driving adoption and boosting sales through device brand partnerships.
- Expansion into men’s grooming: Cleansing oils marketed as pre-shave and beard-softening solutions are gaining traction in Western markets, fueling incremental demand beyond traditional female users.
Market Restraints
- Packaging compatibility challenges: Plant-based oils with unstable compounds can degrade packaging materials or lose shelf life, complicating scale-up and logistics.
- Regulatory scrutiny on multi-functional claims: Products positioned as both cleanser and treatment face stricter cosmetic regulations in Europe and Asia, which slows innovation.
Cleansing Oil Market Opportunities
- AI-personalized oil blends: Direct-to-consumer platforms can use apps and skin diagnostics to create unique cleansing oil formulas, offering strong differentiation in a crowded market.
- Expansion into niche applications: Positioning cleansing oils for tattoo aftercare, medical adhesive removal, or scalp pre-cleansing opens new revenue streams beyond traditional facial care.
Segmental Insights
- By Type: Facial cleansing oils dominate, while multifunctional oils for makeup removal plus hydration are gaining traction. Scalp and body cleansing oils remain small but growing niches.
- By End-User: Women remain the core buyers, but men’s adoption is rising through grooming routines that combine skincare with shaving prep.
- By Distribution Channel: E-commerce is the fastest-growing channel, supported by personalized beauty platforms. Specialty beauty stores remain critical for product trials and demos.
| By Product Type | By End-User | By Distribution Channel |
|---|---|---|
|
|
|
Regional Insights
- Asia-Pacific: Largest market, led by Japan, South Korea, and China, where oil cleansing is a staple in skincare culture.
- North America: Fastest-growing region, driven by men’s grooming adoption and rising interest in clean-label, multi-tasking skincare products.
- Europe: Strong growth in France, Germany, and the UK, supported by premium skincare demand and advanced cosmetic regulations.
- Latin America: Expanding interest in Brazil and Mexico, where oil cleansers are positioned as gentle alternatives to harsh foaming cleansers.
- Middle East & Africa: Growth supported by premium skincare imports and water-efficient product innovation in the UAE and South Africa.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Cleansing Oil Industry
- Shu Uemura (L’Oréal Group)
- DHC Corporation
- Shiseido Company, Limited
- Kose Corporation
- Estee Lauder Companies Inc.
- Fancl Corporation
- Amorepacific Corporation
- Johnson & Johnson Consumer Inc.
- Procter & Gamble Co.
- L’Occitane International SA
Latest Developments
- March 2025: Shu Uemura introduced a dual-action cleansing oil with probiotic support, combining skin microbiome care with makeup removal.
- May 2025: A U.S.-based startup launched an AI-powered DTC platform offering personalized cleansing oil blends tailored to consumer skin profiles.
- July 2025: Amorepacific rolled out a waterless cleansing oil balm designed for low-rinse removal, targeting eco-conscious consumers in urban markets.
Frequently Asked Questions
How big is the global cleansing oil market?
According to Deep Market Insights, the global cleansing oil market size was valued at USD 1.8 billion in 2024 and is projected to reach USD 2.9 billion by 2030, expanding at a CAGR of 8.2% during 2025-2030.
What are the key opportunities in the market?
AI-personalized oil blends, multifunctional formulations, and niche applications such as tattoo aftercare and scalp pre-cleansing are the key opportunities in the market.
Who are the leading players in the market?
Shu Uemura, DHC Corporation, Shiseido, Kose Corporation, Estée Lauder Companies, Fancl, Amorepacific, Johnson & Johnson Consumer, Procter & Gamble, L’Occitane International are the leading players in the market.
What are the factors driving the growth of the market?
Multifunctional skincare, rising adoption among men, AI-driven personalization, and water-saving formulations are driving market growth.
Which are the various segmentations that the market report covers?
The market report is segmented as follows: By Product Type, By End-User, By Distribution Channel.