Body Scrub Market Size
According to Deep Market Insights, the global body scrub market size was valued at USD 5.9 billion in 2024 and is projected to grow from USD 6.2 billion in 2025 to USD 8.7 billion by 2030, registering a CAGR of 6.8% during the forecast period (2025–2030). Growth is supported by rising demand for clean beauty exfoliants, social media-driven shower rituals, and the expansion of multifunctional scrubs that combine skincare and sensorial experiences.
Key Market Insights
- Sugar-based scrubs remain the largest category, supported by their gentle exfoliation and appeal in natural beauty lines.
- Asia-Pacific is the fastest-growing region, driven by urban pollution concerns and the popularity of K-beauty body care routines.
- Innovation in microbiome-supportive and enzyme-based scrubs is creating a new premium niche.
- Solid scrub bars with refill systems are gaining attention as sustainable alternatives to jars and tubes.
- Direct-to-consumer and subscription channels are reshaping distribution, with social media influencers fueling trial and repeat use.
Market Size and Forecast
- 2024: USD 5.9 billion
- 2030: USD 8.7 billion
- CAGR: 6.8% (2025–2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Microbiome-friendly scrubs: Enzyme blends combined with prebiotics and postbiotics are being developed to protect skin flora while exfoliating.
- Solid scrub bars with refill packs: Brands are innovating concentrated scrub bars paired with dissolvable or refillable systems to cut waste.
- Shower ritual influence: Social platforms are making body scrubs part of multi-step routines, boosting demand for visually appealing textures and scents.
Body Scrub Market Drivers
- Regulatory shift from microplastics: Global bans on plastic microbeads have opened room for new natural exfoliants, driving R&D in biodegradable alternatives.
- Social media shower routines: Short-form videos showcasing self-care rituals are encouraging consumers to purchase scrubs as lifestyle products.
- Multi-functional benefits: Scrubs are increasingly marketed with added skin benefits such as hydration, brightening, or anti-pollution, raising their perceived value.
Market Restraints
- Over-exfoliation risks: Dermatology concerns about barrier disruption create challenges for aggressive scrub claims without scientific validation.
- Supply chain volatility: Prices of niche natural abrasives like volcanic sand, walnut shells, and rare botanicals are unstable, affecting margins.
- High competition in entry-level price bands: Mass-market scrubs face low differentiation, leading to discount-driven sales cycles.
Body Scrub Market Opportunities
- Anti-pollution positioning: Scrubs that claim to remove particulate matter (PM2.5) and urban grime represent a unique opportunity in Asian and Middle Eastern cities.
- Personalized scrub concentrates: Concentrated active boosters that consumers add into a base scrub create room for customization and subscription models.
- Professional spa partnerships: Premium scrubs co-developed with dermatology clinics and spas can enter the high-value wellness segment.
Segmental Insights
- By Type: Sugar scrubs dominate the segment, while enzyme-based and salt scrubs are expanding into premium niches. Solid bar scrubs represent an eco-friendly emerging type.
- By End-User: Women remain the largest consumer base, but men’s grooming scrubs are gaining attention in urban markets.
- By Distribution Channel: E-commerce and subscription services are the fastest-growing channels, while beauty specialty stores remain strong in premium segments.
| Product Type | End-User | Distribution Channel |
|---|---|---|
|
|
|
Regional Insights
- North America: The largest market, supported by clean beauty adoption and high spending on personal care.
- Europe: Demand is led by Germany, France, and the UK, with strong interest in sustainable scrub formats.
- Asia-Pacific: Fastest-growing region due to rising self-care trends in China, Japan, South Korea, and India.
- Latin America: Brazil and Mexico are expanding markets as spa culture grows and disposable incomes rise.
- Middle East & Africa: Growth supported by urban pollution concerns and luxury wellness tourism, especially in the UAE and South Africa.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Top Companies in the Body Scrub Market
- L’Oréal S.A.
- Unilever PLC
- The Procter & Gamble Company
- Johnson & Johnson
- Beiersdorf AG
- The Estée Lauder Companies Inc.
- Shiseido Company Limited
- Amorepacific Corporation
- Himalaya Wellness Company
- Forest Essentials
Latest Developments
- February 2025: L’Oréal launched a microbiome-friendly scrub under its Garnier Bio line, featuring enzyme-based exfoliants.
- March 2025: Unilever introduced refillable solid scrub bars in Southeast Asia, targeting sustainable personal care adoption.
- May 2025: Forest Essentials expanded its Ayurvedic scrub portfolio with anti-pollution positioning aimed at urban Indian consumers.
Frequently Asked Questions
How big is the body scrub market?
According to Deep Market Insights, the global body scrub market size was valued at USD 5.9 billion in 2024 and is projected to reach USD 8.7 billion by 2030, expanding at a CAGR of 6.8% during 2025–2030.
What are the key opportunities in the market?
Anti-pollution scrubs targeting particulate matter and personalized scrub concentrates with subscription models represent key opportunities in the body scrub market.
Who are the leading players in the market?
L’Oréal S.A., Unilever PLC, The Procter & Gamble Company, Johnson & Johnson, Beiersdorf AG, Estée Lauder Companies, Shiseido, Amorepacific, Himalaya Wellness, and Forest Essentials are the leading players in the global body scrub industry.
What are the factors driving the growth of the market?
Regulatory bans on microplastics, growing adoption of clean beauty, and the social media-driven rise of multi-step shower rituals are the primary factors driving market growth.
Which are the various segmentations that the market report covers?
The body scrub market is segmented by Product Type, End-User, and Distribution Channel.