Bakuchiol Serum Market Size
The global bakuchiol serum market size was valued at USD 81.23 million in 2024 and is projected to grow from USD 92.5 million in 2025 to USD 177.17 million by 2030, growing at a CAGR of 13.88% during the forecast period (2025-2030).
The global bakuchiol serum market is rapidly expanding, driven by the growing consumer shift toward natural, plant-based skincare alternatives to retinol. Bakuchiol, a bioactive compound derived from the seeds of Psoralea corylifolia, is increasingly recognised as a gentler, vegan alternative to retinol, offering similar anti-ageing and skin-renewing benefits without the irritation commonly associated with retinoids. With rising consumer demand for non-irritating anti-ageing products, bakuchiol serums are widely adopted in facial skincare routines targeting fine lines, acne, hyperpigmentation, and skin firmness. The clean beauty movement, demand for vegan and cruelty-free products, and growing intolerance to synthetic retinoids are boosting market traction.
Key Market Insights
- Oil-based bakuchiol serums dominate the product segment due to their emollient texture and preference for natural, non-irritating skincare, especially in premium clean beauty offerings.
- Anti-ageing remains the leading skin concern, with high adoption among consumers aged 30+ seeking retinol alternatives that avoid side effects like peeling and photosensitivity.
- Online retail accounts for over 55% of global bakuchiol serum sales, driven by e-commerce convenience, influencer marketing, and availability of niche and premium brands.
- Women aged 25–45 are the primary end-users, favoring bakuchiol for concerns like hyperpigmentation, acne, and ageing signs, with packaging and marketing tailored accordingly.
- North America leads the global market, backed by high disposable incomes, strong influencer advocacy, and demand for vegan, cruelty-free, and clean-label skincare.
- Asia-Pacific is the fastest-growing region, driven by K-beauty trends, minimalist formulations, and rising demand in India, South Korea, Japan, and Southeast Asia.
Latest Market Trend
Rise in retinol-free anti-ageing skincare
Consumers demand products that offer wrinkle reduction, improved texture, and hyperpigmentation control without the irritation typically associated with synthetic actives. With increasing consumer sensitivity to conventional retinoids, often linked to redness, peeling, and photoreactivity, skincare users actively seek gentler yet effective alternatives. Bakuchiol meets these needs while aligning with the clean beauty ethos, cruelty-free standards, and vegan-friendly ingredient sourcing.
- For instance, in June 2025, Byrdie published an article highlighting bakuchiol as one of seven gentle Korean retinol alternatives that promote the signature hydrated, glowing “glass skin” look.
Consumer enthusiasm reinforces the market shift, showing that retinol-free anti-ageing skincare anchored by bakuchiol is a clinically supported movement that meets the needs of sensitive and ingredient-conscious consumers.
Bakuchiol Serum Market Driving Factors
Demand for vegan, natural, and sensitive skin-friendly products
Consumers are increasingly conscious of ingredient sourcing, prioritising natural components that are ethically produced and dermatologically safe. Bakuchiol is gaining popularity as a safe daily-use option, especially for those with rosacea, eczema, or retinoid sensitivity. Its compatibility with other clean ingredients, such as niacinamide, peptides, and hyaluronic acid, boosts its appeal in minimalist and sensitive skincare routines.
- According to the 2024 ZipDo Clean Beauty Report, 65% of consumers actively prefer clean and natural beauty products, with younger consumers (aged 25–40) driving this demand through frequent purchases of plant-based skincare.
As clean beauty standards rise, consumer loyalty increasingly favours products combining clinical efficacy with sustainable, skin-friendly ingredients.
Market Restraining Factors
Limited awareness and higher price point compared to conventional serums
Although bakuchiol is increasingly recognised in niche and clean beauty circles, it is still less known than mainstream actives like retinol and vitamin C. This limited familiarity slows broader adoption among users who typically trust more widely marketed ingredients. The cost of producing bakuchiol is high because its extraction involves complex processes that are more expensive than manufacturing many synthetic ingredients. This higher price point makes them less accessible in cost-sensitive markets and emerging economies, where affordability plays a major role in purchasing decisions.
Bakuchiol Serum Market Opportunity
Multi-benefit products
Multi-benefit serums that blend bakuchiol with actives such as niacinamide, peptides, ceramides, and vitamin C are emerging as promising, offering solutions for concerns like post-shave irritation, rough texture, and early ageing signs.
- For example, the Derma+ Cure Bakuchiol Anti-Ageing and Skin Brightening Face Serum combines bakuchiol with peptides, niacinamide, and collagen boosters. This formulation targets fine lines and wrinkles, and enhances skin elasticity, catering to men and women seeking effective anti-ageing solutions.
By combining bakuchiol’s gentle anti-ageing benefits with complementary actives, brands can capture a broader audience and address evolving consumer skincare habits.
Product Type Insights
Oil-based bakuchiol serums dominate the segment due to their nourishing texture and ability to hydrate dry or mature skin deeply. These serums typically incorporate plant oils like argan, rosehip, jojoba, or squalane, which support skin barrier repair while delivering bakuchiol’s anti-ageing and antioxidant effects. Their emollient nature makes them ideal for nighttime routines and cold or dry climates. As consumers increasingly seek natural alternatives to synthetic retinoids, oil-based formats are popular for their luxurious feel and minimal irritation. Many premium organic brands also market these serums in amber glass dropper bottles to protect botanical actives and support eco-conscious packaging.
Skin Concern Insights
The anti-ageing segment continues to lead the market, as bakuchiol’s collagen-boosting benefits rival those of retinol without peeling or photosensitivity side effects. It is especially favoured by consumers aged 30 and above seeking to address fine lines, wrinkles, and skin laxity without discomfort. Serums marketed for anti-ageing often blend bakuchiol with peptides, hyaluronic acid, or vitamin E to improve firmness, hydration, and elasticity. The demand for "retinol-alternative" claims has accelerated, particularly in clean beauty markets like the United States, Germany, and South Korea. Dermatologist-tested labels and clinical trial backing further enhance consumer trust and long-term use compliance.
Distribution Channel Insights
Online retail dominates the distribution landscape, accounting for over 55% of global bakuchiol serum sales. E-commerce platforms like Amazon, Sephora.com, Cult Beauty, etc. provide access to various niche, premium, and global brands. The availability of peer reviews, influencer content, and comparison filters helps build buyer confidence, especially for first-time users. Subscription boxes, affiliate discount codes, and curated skincare bundles further boost digital sales. With platforms offering same-day delivery, easy returns, and region-specific promotions, online retail remains the preferred channel for consumers in both developed and emerging skincare markets.
End-User Insights
Women remain the primary end users of bakuchiol serums, particularly in the 25–45 age group, due to rising demand for clean, plant-based skincare with proven anti-ageing efficacy. Bakuchiol serums cater to skin concerns such as hyperpigmentation, acne, and dullness, all commonly targeted in female skincare routines. In recent years, senior women have also adopted bakuchiol for its non-irritating profile in addressing fine lines and loss of elasticity. Brands often market these products with gender-specific packaging, floral scents, and dermatological claims aimed at female shoppers.
| By Product Type | By Function | By Distribution Channel | By End-User |
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Regional Insights
North America: Dominating market
North America dominates the global bakuchiol serum market, which is supported by strong consumer demand for clean, plant-based skincare and high disposable income levels. In the United States, dermatologists and influencers increasingly advocate bakuchiol as a gentler alternative to retinol, with notable endorsements across platforms like Instagram, TikTok, and YouTube. Retailers such as Sephora, Whole Foods, and Ulta Beauty prominently feature bakuchiol products labelled “vegan,” “fragrance-free,” and “cruelty-free.” Indie brands from California and New York, including Herbivore Botanicals and BYBI Beauty, lead online D2C sales. Regulatory clarity around natural actives further strengthens product trust and long-term consumer adoption in both countries.
Asia-Pacific: Fastest-growing region
Asia-Pacific is the fastest-growing region, driven by rising skincare literacy, K-beauty innovation, and a preference for gentle yet functional actives. In South Korea, brands such as Innisfree and Purito launch bakuchiol-based serums in travel-friendly pouches with “maskne care” and “skin-soothing” claims. Japanese consumers, known for minimalist routines, are embracing fragrance-free bakuchiol products targeting signs of fatigue and loss of elasticity. Homegrown brands like Juicy Chemistry and The Moms Co. in India formulate serums combining bakuchiol with Ayurvedic ingredients like saffron, ghee, and liquorice. Rising middle-class spending, e-commerce growth, and growing intolerance toward synthetic activities fuel robust market expansion across China, Vietnam, and Southeast Asia.
Europe: Innovation-driven growth
Europe shows strong and steady growth in the bakuchiol serum market, led by countries like Germany, France, and the United Kingdom. Consumers in the region prioritise dermatologist-tested, vegan, and organic-certified formulations, often avoiding parabens, synthetic fragrances, and silicones. European Union cosmetic regulations support shifting from synthetic retinoids to plant-based actives like bakuchiol. Leading clean beauty brands such as Evolve Organic Beauty (UK), Nuxe (France), and A4 Cosmetics (Germany) incorporate bakuchiol in serums blended with ceramides, prebiotics, or rosehip oil. The rise of sustainable packaging and refillable options also reshapes consumer preferences, reinforcing Europe’s role as a centre for eco-conscious skincare innovation.
Latin America: Emerging clean beauty hub
Latin America is an emerging market for bakuchiol serums, driven by rising awareness of natural skincare and increasing demand for gentle alternatives to retinol among younger consumers. Urban centres in Brazil, Mexico, and Chile are witnessing a boom in clean beauty trends, supported by dermatologists promoting bakuchiol as safe for sensitive, acne-prone skin. Homegrown brands like Sallve (Brazil) and Momiji (Mexico) are integrating bakuchiol with local botanicals such as cupuaçu and prickly pear. A growing preference for conscious consumption and e-commerce expansion is accelerating adoption.
The Middle East and Africa: Niche but Expanding Market
The Middle East and Africa (MEA) region gradually embraces bakuchiol serums, largely through premium retail channels and wellness-led skincare regimes. In Gulf countries like the UAE and Saudi Arabia, rising disposable income and demand for halal-certified, fragrance-free skincare are driving growth. Bakuchiol appeals to consumers seeking gentle anti-ageing solutions compatible with conservative skincare routines. Regional spas and dermatology clinics are introducing plant-based serums in facial treatments, while retailers like Sephora Middle East feature international and niche clean beauty labels.
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Company Market Share
The bakuchiol serum market is moderately fragmented, with a mix of established skincare companies and emerging clean beauty startups competing based on ingredient innovation, sustainable packaging, and ethical branding. Key players increasingly invest in clinical validation, inclusive formulation, and transparency-led marketing to differentiate in a saturated skincare segment.
- Paula’s Choice: Paula’s Choice has leveraged its clean-beauty and clinical-testing reputation to gain significant market share in North America, consistently launching bakuchiol-serum hybrids and leveraging influencer reviews to boost credibility.
- Herbivore Botanicals: Herbivore Botanicals is well-known for its "clean-beauty," "natural," "vegan," and "cruelty-free" ethos, as well as its minimalist, eco-friendly packaging (often glass bottles).
Recent Developments
- November 2024- Shiseido introduced a high-stability bakuchiol emulsion within its “Ultimune” line, which improved serum shelf-life and boosted antioxidant efficacy; this catered to the growing demand in APAC for premium, plant-based anti-ageing solutions.
- February 2025- Biossance Launched “Bakuchiol + Squalane Firming Oil,” a blend targeting elasticity and hydration; backed by consumer trial data showing 15% improvement in skin firmness over eight weeks, reinforcing product performance in clean beauty
- June 2025- Vogue highlighted bakuchiol as one of the “Top Clean Beauty Ingredients of 2025,” reflecting its rise as a consumer favourite in the wellness-driven skincare market. Vogue credits bakuchiol’s success to growing consumer demand for anti-ageing solutions that are both effective and gentle, aligning with clean beauty principles such as ethical sourcing, sustainability, and skin tolerance.
Key Players in the Bakuchiol Serum Market
- The INKEY List
- Ole Henriksen
- Alpyn Beauty
- Paula’s Choice
- Biossance
- Mad Hippie
- Sunday Riley
- OSEA Malibu
- Klairs
- Oleum Cottage
- Cocokind