United States Toys and Games Market Size & Outlook, 2025-2033

United States Toys and Games Market Insights

Deep Market Insights analysis indicates that the United States Toys and Games Market size, valued at USD 100.08 Billion in 2024, is expected to expand to USD 151.14 Billion by 2033.
The United States market is forecasted to expand at a CAGR of 4.68% spanning 2025–2033.
Action Figures held the leading position among Product segments in 2024, based on market size.
Dolls is projected to post the fastest growth rate, sustaining its position as the most attractive Product segment during the forecast horizon.

In 2024, United States represented 29.76% of the overall global Toys and Games Market size.
United States is projected to lead the global Toys and Games Market size by 2033.
Across North America, United States is anticipated to hold the dominant position in market size by 2033.
Canada is forecasted to expand at the fastest pace in North America, attaining USD 39.84 Billion by 2033.

Report Scope	Details
Base Year for Study	2024
Study Period	2021-2033
Historical Period	2021-2023
Forecast Period	2025-2033
Market Size In 2024	USD 100.08 Billion
Market Size In 2033	USD 151.14 Billion
Largest segment	Action Figures
Units	Revenue in USD Billion
CAGR	4.68% (2025-2033)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segments	Sub Segments
Product	Action Figures Dolls Educational Toys Electronic Games
Age Group	0–3 4–8 9–12 Adults
Distribution Channel	Online Specialty Stores Mass Retail