LATAM Toys and Games Market Size & Outlook, 2025-2033


LATAM Toys and Games Market Insights

  • Based on Deep Market Insights findings, the LATAM Toys and Games Market size reached USD 27.86 Billion in 2024 and is expected to grow to USD 41.21 Billion by 2033.
  • During 2025–2033, the market is forecasted to advance at a CAGR of 4.51%.
  • Action Figures represented the largest share of the Product market in terms of size in 2024.
  • Among the Product segments, Electronic Games is forecasted to achieve the highest growth and remain the most lucrative through the forecast period.

Other Key Findings


  • In 2024, LATAM accounted for 8.33% of the global Toys and Games Market size.
  • By 2033, United States is projected to lead the global market in terms of market size.
  • Colombia is projected to emerge as the fastest-growing market in LATAM, reaching USD 3.31 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 27.86 Billion
Market Size In 2033 USD 41.21 Billion
Largest segment Action Figures
Units Revenue in USD Billion
CAGR 4.51% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
LATAM
  1. Brazil
  2. Mexico
  3. Argentina
  4. Colombia
  5. Chile
Product
  1. Action Figures
  2. Dolls
  3. Educational Toys
  4. Electronic Games
Age Group
  1. 0–3
  2. 4–8
  3. 9–12
  4. Adults
Distribution Channel
  1. Online
  2. Specialty Stores
  3. Mass Retail