North America Toys and Games Market Size & Outlook, 2025-2033

North America Toys and Games Market Insights

As highlighted in Deep Market Insights analysis, the North America Toys and Games Market, valued at USD 125.76 Billion in 2024, is estimated to achieve USD 192.20 Billion by 2033.
The market is estimated to grow at a CAGR of 4.84% spanning 2025 to 2033.
By market size, Action Figures led the Product category in 2024.
The Product segment led by Electronic Games is estimated to post the fastest growth, sustaining its position as the most lucrative during the forecast timeframe.

The global Toys and Games Market size saw North America holding a share of 37.5% in 2024.
United States is forecasted to account for the leading share of the global market by 2033.
In North America, Canada is forecasted to be the fastest-expanding market, projected to reach USD 39.84 Billion by 2033.

Report Scope	Details
Base Year for Study	2024
Study Period	2021-2033
Historical Period	2021-2023
Forecast Period	2025-2033
Market Size In 2024	USD 125.76 Billion
Market Size In 2033	USD 192.20 Billion
Largest segment	Action Figures
Units	Revenue in USD Billion
CAGR	4.84% (2025-2033)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segments	Sub Segments
North America	United States Canada
Product	Action Figures Dolls Educational Toys Electronic Games
Age Group	0–3 4–8 9–12 Adults
Distribution Channel	Online Specialty Stores Mass Retail