India Yoga Accessories Market Overview
According to Deep Market Insights, the India Yoga Accessories market size was valued at USD 720 million in 2024. It is projected to grow to USD 1.36 billion by 2030, registering a CAGR of 11.3% during the forecast period. This growth is driven by sustained government promotion of yoga practices through institutional programs and the growing consumer demand stemming from urbanization and shifting lifestyle patterns.
Key Market Insights
- Tier-2 and Tier-3 cities are becoming high-growth zones due to rising yoga tourism and studio penetration.
- Consumer preference for traditional, natural-material products is influencing both design and sourcing practices.
- Government initiatives like the International Day of Yoga (IDY) and AYUSH integration are fueling grassroots yoga adoption.
- Affordable and portable accessory kits are seeing rising traction among first-time buyers and regional travelers.
Market Size and Forecast
- Market Size (2024): USD 720 million
- Market Size (2025): USD 801.36 billion
- Forecast Value (2030): USD 1.36 billion
- CAGR (2025-2030): 11.3%
India Yoga Accessories Market Trends
Traditional / Natural-Material Preference
Indian consumers are increasingly gravitating toward yoga accessories made from natural fibers such as cotton, jute, and cork. This trend is driven by a rising consciousness around sustainability, as well as the cultural resonance of Ayurveda and traditional wellness. Domestic brands are emphasizing locally sourced materials and heritage weaves to align with this demand, especially in premium urban markets. Mats made from khadi, for example, are gaining popularity in both home and institutional settings.
Yoga Tourism & Studio Spread into Tier-2/3 Cities
The expansion of yoga studios and organized wellness retreats into Tier-2 and Tier-3 cities is significantly boosting the demand for portable, affordable yoga accessories. The Ministry of Tourism’s collaboration with AYUSH and private wellness operators has led to a surge in domestic yoga tourism. This creates a parallel market for travel-sized kits, foldable mats, and durable props, especially those tailored for use in studio settings across regional India. Additionally, the rise in domestic tourism post-COVID has amplified the role of state-run emporiums and cultural centers in accessory distribution.
India Yoga Accessories Market Growth Drivers
Government Promotion & Mass Participation (IDY / AYUSH)
The Indian government’s long-term commitment to promoting yoga through initiatives like the International Day of Yoga (IDY) and the AYUSH ministry has had a transformative impact on accessory consumption. Mass yoga events, institutional mandates for schools and government offices, and increased media visibility are driving routine yoga practice. This institutional support translates into stable accessory demand from public and private institutions alike, from schools to corporate wellness programs.
Statistical Reporting & Urbanising Demand
Recent National Statistical Office (NSO) data and Time Use Surveys show a marked increase in leisure and fitness-related activity among urban and semi-urban households. As yoga becomes a mainstream daily ritual across social segments, the accessory market has expanded beyond elite metros. Consumers in mid-size cities are now purchasing props for home use, often influenced by YouTube channels, mobile fitness apps, and vernacular yoga influencers.
India Yoga Accessories Market Opportunities
Heritage / Ayurvedic Mats & Props
There is growing interest in regionally made, natural-fiber mats and props that resonate with India’s cultural positioning as the birthplace of yoga. These products, such as banana fiber mats from Tamil Nadu or khadi belts from Uttar Pradesh, have appeal among international yoga tourists, premium urban users, and cultural retail outlets. These heritage-themed accessories are being positioned as both functional fitness tools and artisanal gifts, opening up export and gifting channels alike.
Affordable Travel & Studio Starter Kits for Tier-2/3
As more yoga studios open in smaller towns and states begin integrating yoga into public health programs, there is a rising demand for compact, cost-effective starter kits. These typically include a basic mat, belt, and block in a travel pouch, priced accessibly for first-time users. Domestic e-commerce platforms such as Flipkart and Meesho are becoming key distribution points, along with physical outlets like state tourism centers and AYUSH-affiliated institutions.
Product Type Insight
- Yoga Mats
- Yoga Blocks
- Yoga Straps
- Yoga Bags
Yoga mats dominate the product mix in India, especially as more consumers set up at-home yoga corners post-pandemic. There is a growing segment of premium buyers opting for natural rubber or jute mats, while bulk institutional buyers prefer PVC options for durability. Yoga blocks and straps are gaining traction in urban studios and physiotherapy clinics, used increasingly in therapeutic yoga and adaptive fitness routines. Yoga bags, particularly those made from handloom fabrics, have also gained popularity in eco-conscious circles and among traveling practitioners.
Application Insight
- Household
- Studios
- Therapeutic / Clinical
- Tourism & Retreat Centers
Household usage accounts for the largest application segment, particularly in urban areas where online yoga classes have proliferated. Studios, both franchised and independent, are emerging as consistent bulk buyers. Therapeutic and clinical applications are expanding in rehabilitation centers and senior care facilities, where yoga props are essential to guided mobility programs. Tourism and retreat centers, especially in states like Uttarakhand, Kerala, and Goa, continue to offer a high-margin channel for premium accessories that cater to wellness travelers.
Distribution Channel Insight
- Online (E-commerce)
- Sports & Fitness Stores
- AYUSH & Government Channels
- Studio & Institutional Sales
- Tourism Retail (State Emporiums / Airports)
Online platforms dominate the yoga accessories market, with Flipkart, Amazon, and emerging regional e-commerce platforms serving as major sales drivers. Fitness and sporting goods chains such as Decathlon are expanding shelf space for yoga-specific SKUs. AYUSH-affiliated outlets and government wellness programs are also acting as distribution nodes, particularly in Tier-2 cities. Studios often maintain their own mini retail setups, offering curated kits to new members. State emporiums and airport stores have begun featuring artisanal yoga accessories as part of curated India-made wellness experiences.
| Product Type | Application | Distribution Channel |
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| India |
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Top Companies in the India Yoga Accessories Market
- Patanjali Wellness
- Decathlon India
- Reebok (Adidas AG)
- Gaiam (Sequential Brands Group)
- Liforme Ltd.
- Manduka LLC
- Khadi India (MSME-backed initiatives)
- Fabindia Overseas Pvt. Ltd.
- Lululemon Athletica Inc.
- Yoga Design Lab
Recent Developments
- July 2025 - Patanjali Wellness launched an eco-friendly yoga mat line using hemp and banana fiber, targeting both domestic and overseas buyers.
- May 2025 - Decathlon India partnered with AYUSH to distribute subsidized starter kits in 12 Tier-2 cities across Uttar Pradesh and Maharashtra.