Italy Wine Market Size & Outlook, 2026-2034
Last Updated : 15 June, 2026 |
Study Period : 2022-2034 |
Format : PDF, Excel |
Author : Hannah Blake
Italy Wine Market Insights
- As highlighted in Deep Market Insights analysis, the Italy Wine Market, worth USD 14.28 Billion in 2025, is forecasted to achieve USD 23.1 Billion by 2034.
- The Italy market is anticipated to grow at a CAGR of 5.56% during the period 2026–2034.
- By 2025, Still Wine represented the largest share of the Product Type market size.
- Fortified Wine is expected to remain the key growth driver within Product Type, registering the fastest CAGR during the forecast period.
![Italy Wine Market Size, Share & Growth Report By [2034]](https://deepmarketinsights.com/uploads/charts/italy-wine-market-italy-product-type-158733.png)
Source: DMI Analysis Company Publications, Primary Interviews.
Other Key Findings
- As of 2025, Italy held 2.81% of the global Wine Market size.
- By 2034, United States is anticipated to capture the largest share of the global Wine Market.
- In Europe, Germany is expected to lead the regional Wine Market size by 2034.
- Nordic will remain the fastest-growing market in Europe, reaching USD 13.57 Billion by 2034.
Italy Wine Market Product Type 2026-2034 (USD Billion)
| Product Type | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Still Wine | XX.x | XX.x | XX.x | 6.29 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Sparkling Wine | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Fortified Wine | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Others | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 14.28 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Italy Wine Market Color 2026-2034 (USD Billion)
| Color | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Red | XX.x | XX.x | XX.x | 6.64 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| White | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Rosé | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 14.28 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Italy Wine Market Price Tier 2026-2034 (USD Billion)
| Price Tier | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Economy | XX.x | XX.x | XX.x | 5.96 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Mid-range | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Premium | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Super-premium And Luxury | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 14.27 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Italy Wine Market Distribution Channel 2026-2034 (USD Billion)
| Distribution Channel | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Off-trade Retail | XX.x | XX.x | XX.x | 7.02 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| On-trade Bars And Restaurants | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Online Retail | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 14.28 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2025 |
| Study Period | 2022-2034 |
| Historical Period | 2022-2024 |
| Forecast Period | 2026-2034 |
| Market Size In 2025 | USD 14.28 Billion |
| Market Size In 2034 | USD 23.1 Billion |
| Largest segment | Still Wine |
| Units | Revenue in USD Billion |
| CAGR | 5.56% (2026-2034) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |