United States Hygienic Paper Market Size & Outlook, 2025-2033

United States Hygienic Paper Market Insights

As per Deep Market Insights insights, the United States Hygienic Paper Market stood at USD 98.09 Billion in 2024 and is anticipated to grow to USD 187.35 Billion by 2033.
The United States market is expected to advance at a CAGR of 7.49% from 2025 through 2033.
In 2024, Toilet Tissue accounted for the highest share of the Product Category market size.
During the forecast period, Napkins and Other Hygienic Paper is set to register the highest growth, making it the most lucrative Product Category segment.

In 2024, United States represented 27.83% of the overall global Hygienic Paper Market size.
United States is projected to lead the global Hygienic Paper Market size by 2033.
Across North America, United States is anticipated to hold the dominant position in market size by 2033.
United States is forecasted to expand at the fastest pace in North America, attaining USD 187.89 Billion by 2033.

Report Scope	Details
Base Year for Study	2024
Study Period	2021-2033
Historical Period	2021-2023
Forecast Period	2025-2033
Market Size In 2024	USD 98.09 Billion
Market Size In 2033	USD 187.35 Billion
Largest segment	Toilet Tissue
Units	Revenue in USD Billion
CAGR	7.49% (2025-2033)
Segmnetation Covered
Product Category	Toilet Tissue Facial Tissue Paper Towels Napkins and Other Hygienic Paper
End User	Household Commercial and Office HoReCa Healthcare and Institutional
Ply and Quality	Standard Grade Premium Grade Eco-Friendly Grade
Distribution Channel	Supermarkets and Hypermarkets Wholesale and Cash-and-Carry Online Channels
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Product Category	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Toilet Tissue	XX.x	XX.x	XX.x	43.48	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Facial Tissue	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Paper Towels	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Napkins and Other Hygienic Paper	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

End User	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Household	XX.x	XX.x	XX.x	48.88	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Commercial and Office	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
HoReCa	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Healthcare and Institutional	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Ply and Quality	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Standard Grade	XX.x	XX.x	XX.x	45.01	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Premium Grade	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Eco-Friendly Grade	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Distribution Channel	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Supermarkets and Hypermarkets	XX.x	XX.x	XX.x	51.31	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Wholesale and Cash-and-Carry	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Online Channels	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x