Italy Car Rental Market Size & Outlook, 2025-2033


Italy Car Rental Market Insights

  • According to Deep Market Insights analysis, the Italy Car Rental Market size was USD 3.56 Billion in 2024 and is projected to reach USD 8.13 Billion by 2033.
  • The Italy market is projected to grow at a CAGR of 9.60% between 2025 and 2033.
  • By segment, Leisure emerged as the largest Service in terms of market size in 2024.
  • Long-term/lease is anticipated to remain the most attractive Service segment, recording the fastest growth during the forecast period.

Other Key Findings


  • In 2024, Italy represented 2.76% of the overall global Car Rental Market size.
  • United States is projected to lead the global Car Rental Market size by 2033.
  • Across Europe, Germany is anticipated to hold the dominant position in market size by 2033.
  • Italy is forecasted to expand at the fastest pace in Europe, attaining USD 3 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 3.56 Billion
Market Size In 2033 USD 8.13 Billion
Largest segment Leisure
Units Revenue in USD Billion
CAGR 9.60% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Service
  1. Leisure
  2. Corporate
  3. Long-term/lease
Vehicle
  1. Economy
  2. Premium
  3. EVs
Booking
  1. OTA
  2. Direct
  3. Corporate portals