Global Women’s Underwear Market Size, Share & Demand Report By Product Type (Panties & Briefs, Bras, Shapewear, Thermal & Functional Underwear, Luxury & Fashion Lingerie Sets), By Material (Cotton, Synthetic Fibers, Elastane/Spandex Blends, Modal & Bamboo Fabrics, Silk & Satin, Sustainable/Recycled Materials), By Price Range (Economy, Mid-Range, Premium, Luxury), By Distribution Channel (Hypermarkets & Supermarkets, Department Stores, Specialty Lingerie Stores, Brand-Owned Retail Stores, E-Commerce Marketplaces, Direct-to-Consumer Online Stores), By Consumer Age Group (Teenagers, Young Adults, Adults, Mature Consumers), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Women’s Underwear Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Women’s Underwear Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Women’s Underwear Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Panties & Briefs
      1. Market Size and Forecast, By Region
   3. Bras
      1. Market Size and Forecast, By Region
   4. Shapewear
      1. Market Size and Forecast, By Region
   5. Thermal & Functional Underwear
      1. Market Size and Forecast, By Region
   6. Luxury & Fashion Lingerie Sets
      1. Market Size and Forecast, By Region
10. Women’s Underwear Market, By Material
    1. Introduction
       1. Market Size and Forecast, By Material
    2. Cotton
       1. Market Size and Forecast, By Region
    3. Synthetic Fibers
       1. Market Size and Forecast, By Region
    4. Elastane/Spandex Blends
       1. Market Size and Forecast, By Region
    5. Modal & Bamboo Fabrics
       1. Market Size and Forecast, By Region
    6. Silk & Satin
       1. Market Size and Forecast, By Region
    7. Sustainable/Recycled Materials
       1. Market Size and Forecast, By Region
11. Women’s Underwear Market, By Price Range
    1. Introduction
       1. Market Size and Forecast, By Price Range
    2. Economy
       1. Market Size and Forecast, By Region
    3. Mid-Range
       1. Market Size and Forecast, By Region
    4. Premium
       1. Market Size and Forecast, By Region
    5. Luxury
       1. Market Size and Forecast, By Region
12. Women’s Underwear Market, By Functionality
    1. Introduction
       1. Market Size and Forecast, By Functionality
    2. Everyday Comfort
       1. Market Size and Forecast, By Region
    3. Sports & Activewear
       1. Market Size and Forecast, By Region
    4. Maternity
       1. Market Size and Forecast, By Region
    5. Menstrual/Period Care
       1. Market Size and Forecast, By Region
    6. Bridal & Occasion Wear
       1. Market Size and Forecast, By Region
    7. Medical & Recovery Support
       1. Market Size and Forecast, By Region
13. Women’s Underwear Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Hypermarkets & Supermarkets
       1. Market Size and Forecast, By Region
    3. Department Stores
       1. Market Size and Forecast, By Region
    4. Specialty Lingerie Stores
       1. Market Size and Forecast, By Region
    5. Brand-Owned Retail Stores
       1. Market Size and Forecast, By Region
    6. E-Commerce Marketplaces
       1. Market Size and Forecast, By Region
    7. Direct-to-Consumer Online Stores
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       2. U.S.
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       2. U.K.
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       2. China
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       2. UAE
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       2. Brazil
          1. By Product Type
             1. Panties & Briefs
             2. Bras
             3. Shapewear
             4. Thermal & Functional Underwear
             5. Luxury & Fashion Lingerie Sets
          2. By Material
             1. Cotton
             2. Synthetic Fibers
             3. Elastane/Spandex Blends
             4. Modal & Bamboo Fabrics
             5. Silk & Satin
             6. Sustainable/Recycled Materials
          3. By Price Range
             1. Economy
             2. Mid-Range
             3. Premium
             4. Luxury
          4. By Functionality
             1. Everyday Comfort
             2. Sports & Activewear
             3. Maternity
             4. Menstrual/Period Care
             5. Bridal & Occasion Wear
             6. Medical & Recovery Support
          5. By Distribution Channel
             1. Hypermarkets & Supermarkets
             2. Department Stores
             3. Specialty Lingerie Stores
             4. Brand-Owned Retail Stores
             5. E-Commerce Marketplaces
             6. Direct-to-Consumer Online Stores
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Women’s Underwear Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Hanesbrands Inc.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Victoria’s Secret & Co.
    3. PVH Corp.
    4. Jockey International Inc.
    5. Triumph International
    6. Wacoal Holdings Corp.
    7. Calzedonia Group
    8. Chantelle Group
    9. MAS Holdings
    10. Hunkemöller International