HomeFood & BeveragesNutraceuticals Vitamin D Gummies Market

Global Vitamin D Gummies Market Size, Share & Demand Report By Dosage Strength (Up to 1,000 IU, 1,001–2,000 IU, Above 2,000 IU), By Consumer Age Group (Infants & Toddlers, Children, Adolescents, Adults, Geriatric), By Vitamin Type (Vitamin D2, Vitamin D3), By Formulation (Sugar-Based, Sugar-Free), By Nature (Conventional, Organic/Clean-Label), By Distribution Channel (Pharmacies & Drug Stores, Online Retail, Supermarkets & Hypermarkets, Specialty Stores), By Application (Bone & Joint Health, Immunity Support, Prenatal & Maternal Nutrition, General Wellness) & Segment Forecasts, 2026–2031

Report Code: RI2520PUB
Last Updated : February, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Vitamin D Gummies Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Vitamin D Gummies Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Vitamin D Gummies Market, By Consumer Age Group
    1. Introduction
      1. Market Size and Forecast, By Consumer Age Group
    2. Infants & Toddlers 
      1. Market Size and Forecast, By Region
    3. Children
      1. Market Size and Forecast, By Region
    4. Adolescents 
      1. Market Size and Forecast, By Region
    5. Adults 
      1. Market Size and Forecast, By Region
    6. Geriatric 
      1. Market Size and Forecast, By Region
  10. Vitamin D Gummies Market, By Vitamin Type
    1. Introduction
      1. Market Size and Forecast, By Vitamin Type
    2. Vitamin D2 (Ergocalciferol)
      1. Market Size and Forecast, By Region
    3. Vitamin D3 (Cholecalciferol)
      1. Market Size and Forecast, By Region
  11. Vitamin D Gummies Market, By Formulation
    1. Introduction
      1. Market Size and Forecast, By Formulation
    2. Sugar-Based Gummies
      1. Market Size and Forecast, By Region
    3. Sugar-Free Gummies
      1. Market Size and Forecast, By Region
  12. Vitamin D Gummies Market, By Nature
    1. Introduction
      1. Market Size and Forecast, By Nature
    2. Conventional
      1. Market Size and Forecast, By Region
    3. Organic / Clean-Label
      1. Market Size and Forecast, By Region
  13. Vitamin D Gummies Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Pharmacies & Drug Stores
      1. Market Size and Forecast, By Region
    3. Online Retail (E-commerce & D2C)
      1. Market Size and Forecast, By Region
    4. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    5. Specialty Health Stores
      1. Market Size and Forecast, By Region
  14. Vitamin D Gummies Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Bone & Joint Health
      1. Market Size and Forecast, By Region
    3. Immunity Support
      1. Market Size and Forecast, By Region
    4. Prenatal & Maternal Nutrition
      1. Market Size and Forecast, By Region
    5. General Wellness & Preventive Healthcare
      1. Market Size and Forecast, By Region
  15. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Consumer Age Group
          1. Infants & Toddlers 
            1. Children
              1. Adolescents 
                1. Adults 
                  1. Geriatric 
                  2. By Vitamin Type
                    1. Vitamin D2 (Ergocalciferol)
                      1. Vitamin D3 (Cholecalciferol)
                      2. By Formulation
                        1. Sugar-Based Gummies
                          1. Sugar-Free Gummies
                          2. By Nature
                            1. Conventional
                              1. Organic / Clean-Label
                              2. By Distribution Channel
                                1. Pharmacies & Drug Stores
                                  1. Online Retail (E-commerce & D2C)
                                    1. Supermarkets & Hypermarkets
                                      1. Specialty Health Stores
                                      2. By Application
                                        1. Bone & Joint Health
                                          1. Immunity Support
                                            1. Prenatal & Maternal Nutrition
                                              1. General Wellness & Preventive Healthcare
                                            2. U.S.
                                              1. By Consumer Age Group
                                                1. Infants & Toddlers 
                                                  1. Children
                                                    1. Adolescents 
                                                      1. Adults 
                                                        1. Geriatric 
                                                        2. By Vitamin Type
                                                          1. Vitamin D2 (Ergocalciferol)
                                                            1. Vitamin D3 (Cholecalciferol)
                                                            2. By Formulation
                                                              1. Sugar-Based Gummies
                                                                1. Sugar-Free Gummies
                                                                2. By Nature
                                                                  1. Conventional
                                                                    1. Organic / Clean-Label
                                                                    2. By Distribution Channel
                                                                      1. Pharmacies & Drug Stores
                                                                        1. Online Retail (E-commerce & D2C)
                                                                          1. Supermarkets & Hypermarkets
                                                                            1. Specialty Health Stores
                                                                            2. By Application
                                                                              1. Bone & Joint Health
                                                                                1. Immunity Support
                                                                                  1. Prenatal & Maternal Nutrition
                                                                                    1. General Wellness & Preventive Healthcare
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Consumer Age Group
                                                                                      1. Infants & Toddlers 
                                                                                        1. Children
                                                                                          1. Adolescents 
                                                                                            1. Adults 
                                                                                              1. Geriatric 
                                                                                              2. By Vitamin Type
                                                                                                1. Vitamin D2 (Ergocalciferol)
                                                                                                  1. Vitamin D3 (Cholecalciferol)
                                                                                                  2. By Formulation
                                                                                                    1. Sugar-Based Gummies
                                                                                                      1. Sugar-Free Gummies
                                                                                                      2. By Nature
                                                                                                        1. Conventional
                                                                                                          1. Organic / Clean-Label
                                                                                                          2. By Distribution Channel
                                                                                                            1. Pharmacies & Drug Stores
                                                                                                              1. Online Retail (E-commerce & D2C)
                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                  1. Specialty Health Stores
                                                                                                                  2. By Application
                                                                                                                    1. Bone & Joint Health
                                                                                                                      1. Immunity Support
                                                                                                                        1. Prenatal & Maternal Nutrition
                                                                                                                          1. General Wellness & Preventive Healthcare
                                                                                                                        2. U.K.
                                                                                                                          1. By Consumer Age Group
                                                                                                                            1. Infants & Toddlers 
                                                                                                                              1. Children
                                                                                                                                1. Adolescents 
                                                                                                                                  1. Adults 
                                                                                                                                    1. Geriatric 
                                                                                                                                    2. By Vitamin Type
                                                                                                                                      1. Vitamin D2 (Ergocalciferol)
                                                                                                                                        1. Vitamin D3 (Cholecalciferol)
                                                                                                                                        2. By Formulation
                                                                                                                                          1. Sugar-Based Gummies
                                                                                                                                            1. Sugar-Free Gummies
                                                                                                                                            2. By Nature
                                                                                                                                              1. Conventional
                                                                                                                                                1. Organic / Clean-Label
                                                                                                                                                2. By Distribution Channel
                                                                                                                                                  1. Pharmacies & Drug Stores
                                                                                                                                                    1. Online Retail (E-commerce & D2C)
                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                        1. Specialty Health Stores
                                                                                                                                                        2. By Application
                                                                                                                                                          1. Bone & Joint Health
                                                                                                                                                            1. Immunity Support
                                                                                                                                                              1. Prenatal & Maternal Nutrition
                                                                                                                                                                1. General Wellness & Preventive Healthcare
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Consumer Age Group
                                                                                                                                                                  1. Infants & Toddlers 
                                                                                                                                                                    1. Children
                                                                                                                                                                      1. Adolescents 
                                                                                                                                                                        1. Adults 
                                                                                                                                                                          1. Geriatric 
                                                                                                                                                                          2. By Vitamin Type
                                                                                                                                                                            1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                              1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                              2. By Formulation
                                                                                                                                                                                1. Sugar-Based Gummies
                                                                                                                                                                                  1. Sugar-Free Gummies
                                                                                                                                                                                  2. By Nature
                                                                                                                                                                                    1. Conventional
                                                                                                                                                                                      1. Organic / Clean-Label
                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                        1. Pharmacies & Drug Stores
                                                                                                                                                                                          1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                                                                                              1. Specialty Health Stores
                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                1. Bone & Joint Health
                                                                                                                                                                                                  1. Immunity Support
                                                                                                                                                                                                    1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                      1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Consumer Age Group
                                                                                                                                                                                                        1. Infants & Toddlers 
                                                                                                                                                                                                          1. Children
                                                                                                                                                                                                            1. Adolescents 
                                                                                                                                                                                                              1. Adults 
                                                                                                                                                                                                                1. Geriatric 
                                                                                                                                                                                                                2. By Vitamin Type
                                                                                                                                                                                                                  1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                                                                    1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                                                                    2. By Formulation
                                                                                                                                                                                                                      1. Sugar-Based Gummies
                                                                                                                                                                                                                        1. Sugar-Free Gummies
                                                                                                                                                                                                                        2. By Nature
                                                                                                                                                                                                                          1. Conventional
                                                                                                                                                                                                                            1. Organic / Clean-Label
                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                              1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                    1. Specialty Health Stores
                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                      1. Bone & Joint Health
                                                                                                                                                                                                                                        1. Immunity Support
                                                                                                                                                                                                                                          1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                                                            1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Consumer Age Group
                                                                                                                                                                                                                                              1. Infants & Toddlers 
                                                                                                                                                                                                                                                1. Children
                                                                                                                                                                                                                                                  1. Adolescents 
                                                                                                                                                                                                                                                    1. Adults 
                                                                                                                                                                                                                                                      1. Geriatric 
                                                                                                                                                                                                                                                      2. By Vitamin Type
                                                                                                                                                                                                                                                        1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                                                                                                          1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                                                                                                          2. By Formulation
                                                                                                                                                                                                                                                            1. Sugar-Based Gummies
                                                                                                                                                                                                                                                              1. Sugar-Free Gummies
                                                                                                                                                                                                                                                              2. By Nature
                                                                                                                                                                                                                                                                1. Conventional
                                                                                                                                                                                                                                                                  1. Organic / Clean-Label
                                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                                    1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                      1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                          1. Specialty Health Stores
                                                                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                                                                            1. Bone & Joint Health
                                                                                                                                                                                                                                                                              1. Immunity Support
                                                                                                                                                                                                                                                                                1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                                                                                                  1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Consumer Age Group
                                                                                                                                                                                                                                                                                    1. Infants & Toddlers 
                                                                                                                                                                                                                                                                                      1. Children
                                                                                                                                                                                                                                                                                        1. Adolescents 
                                                                                                                                                                                                                                                                                          1. Adults 
                                                                                                                                                                                                                                                                                            1. Geriatric 
                                                                                                                                                                                                                                                                                            2. By Vitamin Type
                                                                                                                                                                                                                                                                                              1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                                                                                                                                                1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                                                                                                                                                2. By Formulation
                                                                                                                                                                                                                                                                                                  1. Sugar-Based Gummies
                                                                                                                                                                                                                                                                                                    1. Sugar-Free Gummies
                                                                                                                                                                                                                                                                                                    2. By Nature
                                                                                                                                                                                                                                                                                                      1. Conventional
                                                                                                                                                                                                                                                                                                        1. Organic / Clean-Label
                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                          1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                            1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                1. Specialty Health Stores
                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                  1. Bone & Joint Health
                                                                                                                                                                                                                                                                                                                    1. Immunity Support
                                                                                                                                                                                                                                                                                                                      1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                                                                                                                                        1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Consumer Age Group
                                                                                                                                                                                                                                                                                                                          1. Infants & Toddlers 
                                                                                                                                                                                                                                                                                                                            1. Children
                                                                                                                                                                                                                                                                                                                              1. Adolescents 
                                                                                                                                                                                                                                                                                                                                1. Adults 
                                                                                                                                                                                                                                                                                                                                  1. Geriatric 
                                                                                                                                                                                                                                                                                                                                  2. By Vitamin Type
                                                                                                                                                                                                                                                                                                                                    1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                                                                                                                                                                                      1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                                                                                                                                                                                      2. By Formulation
                                                                                                                                                                                                                                                                                                                                        1. Sugar-Based Gummies
                                                                                                                                                                                                                                                                                                                                          1. Sugar-Free Gummies
                                                                                                                                                                                                                                                                                                                                          2. By Nature
                                                                                                                                                                                                                                                                                                                                            1. Conventional
                                                                                                                                                                                                                                                                                                                                              1. Organic / Clean-Label
                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                                                                  1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                                                                                                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                                      1. Specialty Health Stores
                                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                                        1. Bone & Joint Health
                                                                                                                                                                                                                                                                                                                                                          1. Immunity Support
                                                                                                                                                                                                                                                                                                                                                            1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                                                                                                                                                                              1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Consumer Age Group
                                                                                                                                                                                                                                                                                                                                                                1. Infants & Toddlers 
                                                                                                                                                                                                                                                                                                                                                                  1. Children
                                                                                                                                                                                                                                                                                                                                                                    1. Adolescents 
                                                                                                                                                                                                                                                                                                                                                                      1. Adults 
                                                                                                                                                                                                                                                                                                                                                                        1. Geriatric 
                                                                                                                                                                                                                                                                                                                                                                        2. By Vitamin Type
                                                                                                                                                                                                                                                                                                                                                                          1. Vitamin D2 (Ergocalciferol)
                                                                                                                                                                                                                                                                                                                                                                            1. Vitamin D3 (Cholecalciferol)
                                                                                                                                                                                                                                                                                                                                                                            2. By Formulation
                                                                                                                                                                                                                                                                                                                                                                              1. Sugar-Based Gummies
                                                                                                                                                                                                                                                                                                                                                                                1. Sugar-Free Gummies
                                                                                                                                                                                                                                                                                                                                                                                2. By Nature
                                                                                                                                                                                                                                                                                                                                                                                  1. Conventional
                                                                                                                                                                                                                                                                                                                                                                                    1. Organic / Clean-Label
                                                                                                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                      1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                                                                                                        1. Online Retail (E-commerce & D2C)
                                                                                                                                                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                            1. Specialty Health Stores
                                                                                                                                                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                                                                                                                                                              1. Bone & Joint Health
                                                                                                                                                                                                                                                                                                                                                                                                1. Immunity Support
                                                                                                                                                                                                                                                                                                                                                                                                  1. Prenatal & Maternal Nutrition
                                                                                                                                                                                                                                                                                                                                                                                                    1. General Wellness & Preventive Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Vitamin D Gummies Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Church & Dwight Co., Inc.
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Haleon plc
                                                                                                                                                                                                                                                                                                                                                                                                3. Nestlé S.A.
                                                                                                                                                                                                                                                                                                                                                                                                4. Bayer AG
                                                                                                                                                                                                                                                                                                                                                                                                5. Amway Corp.
                                                                                                                                                                                                                                                                                                                                                                                                6. Pharmavite LLC
                                                                                                                                                                                                                                                                                                                                                                                                7. Nature’s Way Products, LLC
                                                                                                                                                                                                                                                                                                                                                                                                8. Jamieson Wellness Inc.
                                                                                                                                                                                                                                                                                                                                                                                                9. SmartyPants Vitamins
                                                                                                                                                                                                                                                                                                                                                                                                10. Blackmores Limited