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Global Underwear Market Size, Share, Demand Report by Product Type (Men’s Underwear, Women’s Underwear, Children’s Underwear, Functional & Performance Underwear, Shapewear & Lingerie), By End Use (Individual Consumers, Sports & Fitness, Fashion & Luxury Retail, Institutional & Export Demand), By Distribution Channel (Online Retail, Specialty Stores, Supermarkets & Hypermarkets, Brand Outlets), and Regional Forecasts, 2026–2031

Report Code: DMI3985PUB | Last Updated : 02 July, 2026 | Base Year : 2025 | Historical Data : 2022-2024 | Region : Global | Format : PDF, Excel | Number of Pages : 140 | Author : Ava Richardson

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Underwear Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Underwear Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Underwear Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Men’s Underwear
      1. Market Size and Forecast, By Region
    3. Women’s Underwear
      1. Market Size and Forecast, By Region
    4. Children’s Underwear
      1. Market Size and Forecast, By Region
    5. Functional & Performance Underwear
      1. Market Size and Forecast, By Region
    6. Shapewear & Lingerie
      1. Market Size and Forecast, By Region
  10. Underwear Market, By End Use
    1. Introduction
      1. Market Size and Forecast, By End Use
    2. Individual Consumers
      1. Market Size and Forecast, By Region
    3. Sports & Fitness Applications
      1. Market Size and Forecast, By Region
    4. Fashion & Luxury Retail
      1. Market Size and Forecast, By Region
    5. Institutional & Export Demand
      1. Market Size and Forecast, By Region
  11. Underwear Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail (E-commerce & DTC Brands)
      1. Market Size and Forecast, By Region
    3. Specialty & Lingerie Stores
      1. Market Size and Forecast, By Region
    4. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    5. Brand-Owned Retail Stores
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Men’s Underwear
            1. Women’s Underwear
              1. Children’s Underwear
                1. Functional & Performance Underwear
                  1. Shapewear & Lingerie
                  2. By End Use
                    1. Individual Consumers
                      1. Sports & Fitness Applications
                        1. Fashion & Luxury Retail
                          1. Institutional & Export Demand
                          2. By Distribution Channel
                            1. Online Retail (E-commerce & DTC Brands)
                              1. Specialty & Lingerie Stores
                                1. Supermarkets & Hypermarkets
                                  1. Brand-Owned Retail Stores
                                2. U.S.
                                  1. By Product Type
                                    1. Men’s Underwear
                                      1. Women’s Underwear
                                        1. Children’s Underwear
                                          1. Functional & Performance Underwear
                                            1. Shapewear & Lingerie
                                            2. By End Use
                                              1. Individual Consumers
                                                1. Sports & Fitness Applications
                                                  1. Fashion & Luxury Retail
                                                    1. Institutional & Export Demand
                                                    2. By Distribution Channel
                                                      1. Online Retail (E-commerce & DTC Brands)
                                                        1. Specialty & Lingerie Stores
                                                          1. Supermarkets & Hypermarkets
                                                            1. Brand-Owned Retail Stores
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. By Product Type
                                                              1. Men’s Underwear
                                                                1. Women’s Underwear
                                                                  1. Children’s Underwear
                                                                    1. Functional & Performance Underwear
                                                                      1. Shapewear & Lingerie
                                                                      2. By End Use
                                                                        1. Individual Consumers
                                                                          1. Sports & Fitness Applications
                                                                            1. Fashion & Luxury Retail
                                                                              1. Institutional & Export Demand
                                                                              2. By Distribution Channel
                                                                                1. Online Retail (E-commerce & DTC Brands)
                                                                                  1. Specialty & Lingerie Stores
                                                                                    1. Supermarkets & Hypermarkets
                                                                                      1. Brand-Owned Retail Stores
                                                                                    2. U.K.
                                                                                      1. By Product Type
                                                                                        1. Men’s Underwear
                                                                                          1. Women’s Underwear
                                                                                            1. Children’s Underwear
                                                                                              1. Functional & Performance Underwear
                                                                                                1. Shapewear & Lingerie
                                                                                                2. By End Use
                                                                                                  1. Individual Consumers
                                                                                                    1. Sports & Fitness Applications
                                                                                                      1. Fashion & Luxury Retail
                                                                                                        1. Institutional & Export Demand
                                                                                                        2. By Distribution Channel
                                                                                                          1. Online Retail (E-commerce & DTC Brands)
                                                                                                            1. Specialty & Lingerie Stores
                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                1. Brand-Owned Retail Stores
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. By Product Type
                                                                                                                  1. Men’s Underwear
                                                                                                                    1. Women’s Underwear
                                                                                                                      1. Children’s Underwear
                                                                                                                        1. Functional & Performance Underwear
                                                                                                                          1. Shapewear & Lingerie
                                                                                                                          2. By End Use
                                                                                                                            1. Individual Consumers
                                                                                                                              1. Sports & Fitness Applications
                                                                                                                                1. Fashion & Luxury Retail
                                                                                                                                  1. Institutional & Export Demand
                                                                                                                                  2. By Distribution Channel
                                                                                                                                    1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                      1. Specialty & Lingerie Stores
                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                          1. Brand-Owned Retail Stores
                                                                                                                                        2. China
                                                                                                                                          1. By Product Type
                                                                                                                                            1. Men’s Underwear
                                                                                                                                              1. Women’s Underwear
                                                                                                                                                1. Children’s Underwear
                                                                                                                                                  1. Functional & Performance Underwear
                                                                                                                                                    1. Shapewear & Lingerie
                                                                                                                                                    2. By End Use
                                                                                                                                                      1. Individual Consumers
                                                                                                                                                        1. Sports & Fitness Applications
                                                                                                                                                          1. Fashion & Luxury Retail
                                                                                                                                                            1. Institutional & Export Demand
                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                              1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                                                1. Specialty & Lingerie Stores
                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                    1. Brand-Owned Retail Stores
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. By Product Type
                                                                                                                                                                      1. Men’s Underwear
                                                                                                                                                                        1. Women’s Underwear
                                                                                                                                                                          1. Children’s Underwear
                                                                                                                                                                            1. Functional & Performance Underwear
                                                                                                                                                                              1. Shapewear & Lingerie
                                                                                                                                                                              2. By End Use
                                                                                                                                                                                1. Individual Consumers
                                                                                                                                                                                  1. Sports & Fitness Applications
                                                                                                                                                                                    1. Fashion & Luxury Retail
                                                                                                                                                                                      1. Institutional & Export Demand
                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                        1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                                                                          1. Specialty & Lingerie Stores
                                                                                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                                                                                              1. Brand-Owned Retail Stores
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                1. Men’s Underwear
                                                                                                                                                                                                  1. Women’s Underwear
                                                                                                                                                                                                    1. Children’s Underwear
                                                                                                                                                                                                      1. Functional & Performance Underwear
                                                                                                                                                                                                        1. Shapewear & Lingerie
                                                                                                                                                                                                        2. By End Use
                                                                                                                                                                                                          1. Individual Consumers
                                                                                                                                                                                                            1. Sports & Fitness Applications
                                                                                                                                                                                                              1. Fashion & Luxury Retail
                                                                                                                                                                                                                1. Institutional & Export Demand
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                                                                                                    1. Specialty & Lingerie Stores
                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                        1. Brand-Owned Retail Stores
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                          1. Men’s Underwear
                                                                                                                                                                                                                            1. Women’s Underwear
                                                                                                                                                                                                                              1. Children’s Underwear
                                                                                                                                                                                                                                1. Functional & Performance Underwear
                                                                                                                                                                                                                                  1. Shapewear & Lingerie
                                                                                                                                                                                                                                  2. By End Use
                                                                                                                                                                                                                                    1. Individual Consumers
                                                                                                                                                                                                                                      1. Sports & Fitness Applications
                                                                                                                                                                                                                                        1. Fashion & Luxury Retail
                                                                                                                                                                                                                                          1. Institutional & Export Demand
                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                            1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                                                                                                                              1. Specialty & Lingerie Stores
                                                                                                                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                  1. Brand-Owned Retail Stores
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                    1. Men’s Underwear
                                                                                                                                                                                                                                                      1. Women’s Underwear
                                                                                                                                                                                                                                                        1. Children’s Underwear
                                                                                                                                                                                                                                                          1. Functional & Performance Underwear
                                                                                                                                                                                                                                                            1. Shapewear & Lingerie
                                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                                              1. Individual Consumers
                                                                                                                                                                                                                                                                1. Sports & Fitness Applications
                                                                                                                                                                                                                                                                  1. Fashion & Luxury Retail
                                                                                                                                                                                                                                                                    1. Institutional & Export Demand
                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                      1. Online Retail (E-commerce & DTC Brands)
                                                                                                                                                                                                                                                                        1. Specialty & Lingerie Stores
                                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                            1. Brand-Owned Retail Stores
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Underwear Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                        1. Hanesbrands Inc.
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. PVH Corp.
                                                                                                                                                                                                                                                                        3. Victoria’s Secret & Co.
                                                                                                                                                                                                                                                                        4. Triumph International
                                                                                                                                                                                                                                                                        5. Jockey International
                                                                                                                                                                                                                                                                        6. Fruit of the Loom
                                                                                                                                                                                                                                                                        7. Marks & Spencer Group
                                                                                                                                                                                                                                                                        8. Fast Retailing Co. (Uniqlo)
                                                                                                                                                                                                                                                                        9. Adidas AG
                                                                                                                                                                                                                                                                        10. Nike Inc.