Global Smart Pet Products Market Size, Share & Demand Report By Product Type (Smart Feeding Devices, Pet Monitoring & Tracking Devices, Smart Pet Doors & Access Control, Interactive Entertainment Devices, Pet Safety & Training Devices, Smart Hygiene Solutions), By Connectivity Technology (Wi-Fi Enabled Devices, Bluetooth Enabled Devices, Cellular Devices, Hybrid Connectivity), By Pet Type (Dogs, Cats, Small Animals), By Distribution Channel (Online Retail, Specialty Stores, Supermarkets/Hypermarkets, Veterinary Clinics), By End User (Residential, Commercial Applications) and Region, Forecasts 2026–2031

Report Code: RI2968PUB
Last Updated : March, 2026
Author : Grace Turner

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Smart Pet Products Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Smart Pet Products Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Smart Pet Products Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Smart Feeding Devices
      1. Market Size and Forecast, By Region
    3. Pet Monitoring & Tracking Devices
      1. Market Size and Forecast, By Region
    4. Smart Pet Doors & Access Control
      1. Market Size and Forecast, By Region
    5. Interactive Entertainment Devices
      1. Market Size and Forecast, By Region
    6. Pet Safety & Training Devices
      1. Market Size and Forecast, By Region
    7. Smart Hygiene Solutions
      1. Market Size and Forecast, By Region
  10. Smart Pet Products Market, By Connectivity Technology
    1. Introduction
      1. Market Size and Forecast, By Connectivity Technology
    2. Wi-Fi Enabled Devices
      1. Market Size and Forecast, By Region
    3. Bluetooth Enabled Devices
      1. Market Size and Forecast, By Region
    4. Cellular (SIM-Based) Devices
      1. Market Size and Forecast, By Region
    5. Hybrid Connectivity Devices
      1. Market Size and Forecast, By Region
  11. Smart Pet Products Market, By Pet Type
    1. Introduction
      1. Market Size and Forecast, By Pet Type
    2. Dogs
      1. Market Size and Forecast, By Region
    3. Cats
      1. Market Size and Forecast, By Region
    4. Small Animals
      1. Market Size and Forecast, By Region
  12. Smart Pet Products Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Specialty Pet Stores
      1. Market Size and Forecast, By Region
    4. Supermarkets/Hypermarkets
      1. Market Size and Forecast, By Region
    5. Veterinary Clinics
      1. Market Size and Forecast, By Region
  13. Smart Pet Products Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Residential Pet Owners
      1. Market Size and Forecast, By Region
    3. Pet Boarding & Daycare Centers
      1. Market Size and Forecast, By Region
    4. Veterinary Clinics
      1. Market Size and Forecast, By Region
    5. Pet Training Facilities
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Smart Feeding Devices
            1. Pet Monitoring & Tracking Devices
              1. Smart Pet Doors & Access Control
                1. Interactive Entertainment Devices
                  1. Pet Safety & Training Devices
                    1. Smart Hygiene Solutions
                    2. By Connectivity Technology
                      1. Wi-Fi Enabled Devices
                        1. Bluetooth Enabled Devices
                          1. Cellular (SIM-Based) Devices
                            1. Hybrid Connectivity Devices
                            2. By Pet Type
                              1. Dogs
                                1. Cats
                                  1. Small Animals
                                  2. By Distribution Channel
                                    1. Online Retail
                                      1. Specialty Pet Stores
                                        1. Supermarkets/Hypermarkets
                                          1. Veterinary Clinics
                                          2. By End User
                                            1. Residential Pet Owners
                                              1. Pet Boarding & Daycare Centers
                                                1. Veterinary Clinics
                                                  1. Pet Training Facilities
                                                2. U.S.
                                                  1. By Product Type
                                                    1. Smart Feeding Devices
                                                      1. Pet Monitoring & Tracking Devices
                                                        1. Smart Pet Doors & Access Control
                                                          1. Interactive Entertainment Devices
                                                            1. Pet Safety & Training Devices
                                                              1. Smart Hygiene Solutions
                                                              2. By Connectivity Technology
                                                                1. Wi-Fi Enabled Devices
                                                                  1. Bluetooth Enabled Devices
                                                                    1. Cellular (SIM-Based) Devices
                                                                      1. Hybrid Connectivity Devices
                                                                      2. By Pet Type
                                                                        1. Dogs
                                                                          1. Cats
                                                                            1. Small Animals
                                                                            2. By Distribution Channel
                                                                              1. Online Retail
                                                                                1. Specialty Pet Stores
                                                                                  1. Supermarkets/Hypermarkets
                                                                                    1. Veterinary Clinics
                                                                                    2. By End User
                                                                                      1. Residential Pet Owners
                                                                                        1. Pet Boarding & Daycare Centers
                                                                                          1. Veterinary Clinics
                                                                                            1. Pet Training Facilities
                                                                                          2. Canada
                                                                                        2. Europe
                                                                                          1. Market Size and Forecast
                                                                                            1. By Product Type
                                                                                              1. Smart Feeding Devices
                                                                                                1. Pet Monitoring & Tracking Devices
                                                                                                  1. Smart Pet Doors & Access Control
                                                                                                    1. Interactive Entertainment Devices
                                                                                                      1. Pet Safety & Training Devices
                                                                                                        1. Smart Hygiene Solutions
                                                                                                        2. By Connectivity Technology
                                                                                                          1. Wi-Fi Enabled Devices
                                                                                                            1. Bluetooth Enabled Devices
                                                                                                              1. Cellular (SIM-Based) Devices
                                                                                                                1. Hybrid Connectivity Devices
                                                                                                                2. By Pet Type
                                                                                                                  1. Dogs
                                                                                                                    1. Cats
                                                                                                                      1. Small Animals
                                                                                                                      2. By Distribution Channel
                                                                                                                        1. Online Retail
                                                                                                                          1. Specialty Pet Stores
                                                                                                                            1. Supermarkets/Hypermarkets
                                                                                                                              1. Veterinary Clinics
                                                                                                                              2. By End User
                                                                                                                                1. Residential Pet Owners
                                                                                                                                  1. Pet Boarding & Daycare Centers
                                                                                                                                    1. Veterinary Clinics
                                                                                                                                      1. Pet Training Facilities
                                                                                                                                    2. U.K.
                                                                                                                                      1. By Product Type
                                                                                                                                        1. Smart Feeding Devices
                                                                                                                                          1. Pet Monitoring & Tracking Devices
                                                                                                                                            1. Smart Pet Doors & Access Control
                                                                                                                                              1. Interactive Entertainment Devices
                                                                                                                                                1. Pet Safety & Training Devices
                                                                                                                                                  1. Smart Hygiene Solutions
                                                                                                                                                  2. By Connectivity Technology
                                                                                                                                                    1. Wi-Fi Enabled Devices
                                                                                                                                                      1. Bluetooth Enabled Devices
                                                                                                                                                        1. Cellular (SIM-Based) Devices
                                                                                                                                                          1. Hybrid Connectivity Devices
                                                                                                                                                          2. By Pet Type
                                                                                                                                                            1. Dogs
                                                                                                                                                              1. Cats
                                                                                                                                                                1. Small Animals
                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                  1. Online Retail
                                                                                                                                                                    1. Specialty Pet Stores
                                                                                                                                                                      1. Supermarkets/Hypermarkets
                                                                                                                                                                        1. Veterinary Clinics
                                                                                                                                                                        2. By End User
                                                                                                                                                                          1. Residential Pet Owners
                                                                                                                                                                            1. Pet Boarding & Daycare Centers
                                                                                                                                                                              1. Veterinary Clinics
                                                                                                                                                                                1. Pet Training Facilities
                                                                                                                                                                              2. Germany
                                                                                                                                                                              3. France
                                                                                                                                                                              4. Spain
                                                                                                                                                                              5. Italy
                                                                                                                                                                              6. Russia
                                                                                                                                                                              7. Nordic
                                                                                                                                                                              8. Benelux
                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                            2. APAC
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Smart Feeding Devices
                                                                                                                                                                                    1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                      1. Smart Pet Doors & Access Control
                                                                                                                                                                                        1. Interactive Entertainment Devices
                                                                                                                                                                                          1. Pet Safety & Training Devices
                                                                                                                                                                                            1. Smart Hygiene Solutions
                                                                                                                                                                                            2. By Connectivity Technology
                                                                                                                                                                                              1. Wi-Fi Enabled Devices
                                                                                                                                                                                                1. Bluetooth Enabled Devices
                                                                                                                                                                                                  1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                    1. Hybrid Connectivity Devices
                                                                                                                                                                                                    2. By Pet Type
                                                                                                                                                                                                      1. Dogs
                                                                                                                                                                                                        1. Cats
                                                                                                                                                                                                          1. Small Animals
                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                                1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                  1. Veterinary Clinics
                                                                                                                                                                                                                  2. By End User
                                                                                                                                                                                                                    1. Residential Pet Owners
                                                                                                                                                                                                                      1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                        1. Veterinary Clinics
                                                                                                                                                                                                                          1. Pet Training Facilities
                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Smart Feeding Devices
                                                                                                                                                                                                                              1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                                                                1. Smart Pet Doors & Access Control
                                                                                                                                                                                                                                  1. Interactive Entertainment Devices
                                                                                                                                                                                                                                    1. Pet Safety & Training Devices
                                                                                                                                                                                                                                      1. Smart Hygiene Solutions
                                                                                                                                                                                                                                      2. By Connectivity Technology
                                                                                                                                                                                                                                        1. Wi-Fi Enabled Devices
                                                                                                                                                                                                                                          1. Bluetooth Enabled Devices
                                                                                                                                                                                                                                            1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                                                              1. Hybrid Connectivity Devices
                                                                                                                                                                                                                                              2. By Pet Type
                                                                                                                                                                                                                                                1. Dogs
                                                                                                                                                                                                                                                  1. Cats
                                                                                                                                                                                                                                                    1. Small Animals
                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                                                                                        1. Specialty Pet Stores
                                                                                                                                                                                                                                                          1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                            1. Veterinary Clinics
                                                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                                                              1. Residential Pet Owners
                                                                                                                                                                                                                                                                1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                                                                  1. Veterinary Clinics
                                                                                                                                                                                                                                                                    1. Pet Training Facilities
                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Smart Feeding Devices
                                                                                                                                                                                                                                                                        1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                                                                                                          1. Smart Pet Doors & Access Control
                                                                                                                                                                                                                                                                            1. Interactive Entertainment Devices
                                                                                                                                                                                                                                                                              1. Pet Safety & Training Devices
                                                                                                                                                                                                                                                                                1. Smart Hygiene Solutions
                                                                                                                                                                                                                                                                                2. By Connectivity Technology
                                                                                                                                                                                                                                                                                  1. Wi-Fi Enabled Devices
                                                                                                                                                                                                                                                                                    1. Bluetooth Enabled Devices
                                                                                                                                                                                                                                                                                      1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                                                                                                        1. Hybrid Connectivity Devices
                                                                                                                                                                                                                                                                                        2. By Pet Type
                                                                                                                                                                                                                                                                                          1. Dogs
                                                                                                                                                                                                                                                                                            1. Cats
                                                                                                                                                                                                                                                                                              1. Small Animals
                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                                                                                  1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                    1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                      1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                        1. Residential Pet Owners
                                                                                                                                                                                                                                                                                                          1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                                                                                                            1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                              1. Pet Training Facilities
                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                1. Smart Feeding Devices
                                                                                                                                                                                                                                                                                                                  1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                                                                                                                                                    1. Smart Pet Doors & Access Control
                                                                                                                                                                                                                                                                                                                      1. Interactive Entertainment Devices
                                                                                                                                                                                                                                                                                                                        1. Pet Safety & Training Devices
                                                                                                                                                                                                                                                                                                                          1. Smart Hygiene Solutions
                                                                                                                                                                                                                                                                                                                          2. By Connectivity Technology
                                                                                                                                                                                                                                                                                                                            1. Wi-Fi Enabled Devices
                                                                                                                                                                                                                                                                                                                              1. Bluetooth Enabled Devices
                                                                                                                                                                                                                                                                                                                                1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                                                                                                                                                  1. Hybrid Connectivity Devices
                                                                                                                                                                                                                                                                                                                                  2. By Pet Type
                                                                                                                                                                                                                                                                                                                                    1. Dogs
                                                                                                                                                                                                                                                                                                                                      1. Cats
                                                                                                                                                                                                                                                                                                                                        1. Small Animals
                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                                                                                                                                                                            1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                                                              1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                                                                  1. Residential Pet Owners
                                                                                                                                                                                                                                                                                                                                                    1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                                                                                                                                                      1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                        1. Pet Training Facilities
                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                                                          1. Smart Feeding Devices
                                                                                                                                                                                                                                                                                                                                                            1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                                                                                                                                                                                              1. Smart Pet Doors & Access Control
                                                                                                                                                                                                                                                                                                                                                                1. Interactive Entertainment Devices
                                                                                                                                                                                                                                                                                                                                                                  1. Pet Safety & Training Devices
                                                                                                                                                                                                                                                                                                                                                                    1. Smart Hygiene Solutions
                                                                                                                                                                                                                                                                                                                                                                    2. By Connectivity Technology
                                                                                                                                                                                                                                                                                                                                                                      1. Wi-Fi Enabled Devices
                                                                                                                                                                                                                                                                                                                                                                        1. Bluetooth Enabled Devices
                                                                                                                                                                                                                                                                                                                                                                          1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                                                                                                                                                                                            1. Hybrid Connectivity Devices
                                                                                                                                                                                                                                                                                                                                                                            2. By Pet Type
                                                                                                                                                                                                                                                                                                                                                                              1. Dogs
                                                                                                                                                                                                                                                                                                                                                                                1. Cats
                                                                                                                                                                                                                                                                                                                                                                                  1. Small Animals
                                                                                                                                                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                      1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                                                                                                        1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                          1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                                                          2. By End User
                                                                                                                                                                                                                                                                                                                                                                                            1. Residential Pet Owners
                                                                                                                                                                                                                                                                                                                                                                                              1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                                                                                                                                                                                                1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                                                                  1. Pet Training Facilities
                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                    1. Smart Feeding Devices
                                                                                                                                                                                                                                                                                                                                                                                                      1. Pet Monitoring & Tracking Devices
                                                                                                                                                                                                                                                                                                                                                                                                        1. Smart Pet Doors & Access Control
                                                                                                                                                                                                                                                                                                                                                                                                          1. Interactive Entertainment Devices
                                                                                                                                                                                                                                                                                                                                                                                                            1. Pet Safety & Training Devices
                                                                                                                                                                                                                                                                                                                                                                                                              1. Smart Hygiene Solutions
                                                                                                                                                                                                                                                                                                                                                                                                              2. By Connectivity Technology
                                                                                                                                                                                                                                                                                                                                                                                                                1. Wi-Fi Enabled Devices
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Bluetooth Enabled Devices
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Cellular (SIM-Based) Devices
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Hybrid Connectivity Devices
                                                                                                                                                                                                                                                                                                                                                                                                                      2. By Pet Type
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Dogs
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Cats
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Small Animals
                                                                                                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Residential Pet Owners
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Pet Boarding & Daycare Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Pet Training Facilities
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Smart Pet Products Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Mars Incorporated
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Nestlé Purina PetCare
                                                                                                                                                                                                                                                                                                                                                                                                                                        3. Xiaomi Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                        4. Garmin Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                                                        5. Tractive GmbH
                                                                                                                                                                                                                                                                                                                                                                                                                                        6. Whistle Labs Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        7. PetSafe (Radio Systems Corporation)
                                                                                                                                                                                                                                                                                                                                                                                                                                        8. FitBark Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        9. Dogness International Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                        10. Petcube Inc.