HomeConsumer Goods and Services Scalp Serum Market

Global Scalp Serum Market Size, Share & Demand Report By Product Type (Leave-in, Wash-out, Therapeutic, Organic/Natural Serums), By Application (Hair Growth, Scalp Hydration, Anti-Dandruff, Sensitive Scalp Care), By Distribution Channel (Online, Pharmacies, Salons, Specialty Stores, Supermarkets), By End-Use (Individual Consumers, Professional Salons & Spas), By Region & Segment Forecasts, 2025–2030

Report Code: RI977PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Scalp Serum Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Scalp Serum Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Scalp Serum Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Leave-in Scalp Serums
      1. Market Size and Forecast, By Region
    3. Wash-out Scalp Serums
      1. Market Size and Forecast, By Region
    4. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
      1. Market Size and Forecast, By Region
    5. Organic/Natural Ingredient Serums
      1. Market Size and Forecast, By Region
  10. Scalp Serum Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Hair Growth & Anti-Hair Loss
      1. Market Size and Forecast, By Region
    3. Scalp Hydration & Nourishment
      1. Market Size and Forecast, By Region
    4. Dandruff & Seborrheic Treatment
      1. Market Size and Forecast, By Region
    5. Soothe & Sensitive Scalp Care
      1. Market Size and Forecast, By Region
  11. Scalp Serum Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail & E-Commerce
      1. Market Size and Forecast, By Region
    3. Pharmacies & Drug Stores
      1. Market Size and Forecast, By Region
    4. Beauty Salons & Professional Channels
      1. Market Size and Forecast, By Region
    5. Specialty Health & Beauty Stores
      1. Market Size and Forecast, By Region
    6. Supermarkets & Department Stores
      1. Market Size and Forecast, By Region
  12. Scalp Serum Market, By End-Use
    1. Introduction
      1. Market Size and Forecast, By End-Use
    2. Individual Consumers
      1. Market Size and Forecast, By Region
    3. Professional Salons & Spas
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Leave-in Scalp Serums
            1. Wash-out Scalp Serums
              1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                1. Organic/Natural Ingredient Serums
                2. By Application
                  1. Hair Growth & Anti-Hair Loss
                    1. Scalp Hydration & Nourishment
                      1. Dandruff & Seborrheic Treatment
                        1. Soothe & Sensitive Scalp Care
                        2. By Distribution Channel
                          1. Online Retail & E-Commerce
                            1. Pharmacies & Drug Stores
                              1. Beauty Salons & Professional Channels
                                1. Specialty Health & Beauty Stores
                                  1. Supermarkets & Department Stores
                                  2. By End-Use
                                    1. Individual Consumers
                                      1. Professional Salons & Spas
                                    2. U.S.
                                      1. By Product Type
                                        1. Leave-in Scalp Serums
                                          1. Wash-out Scalp Serums
                                            1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                              1. Organic/Natural Ingredient Serums
                                              2. By Application
                                                1. Hair Growth & Anti-Hair Loss
                                                  1. Scalp Hydration & Nourishment
                                                    1. Dandruff & Seborrheic Treatment
                                                      1. Soothe & Sensitive Scalp Care
                                                      2. By Distribution Channel
                                                        1. Online Retail & E-Commerce
                                                          1. Pharmacies & Drug Stores
                                                            1. Beauty Salons & Professional Channels
                                                              1. Specialty Health & Beauty Stores
                                                                1. Supermarkets & Department Stores
                                                                2. By End-Use
                                                                  1. Individual Consumers
                                                                    1. Professional Salons & Spas
                                                                  2. Canada
                                                                3. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Leave-in Scalp Serums
                                                                        1. Wash-out Scalp Serums
                                                                          1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                            1. Organic/Natural Ingredient Serums
                                                                            2. By Application
                                                                              1. Hair Growth & Anti-Hair Loss
                                                                                1. Scalp Hydration & Nourishment
                                                                                  1. Dandruff & Seborrheic Treatment
                                                                                    1. Soothe & Sensitive Scalp Care
                                                                                    2. By Distribution Channel
                                                                                      1. Online Retail & E-Commerce
                                                                                        1. Pharmacies & Drug Stores
                                                                                          1. Beauty Salons & Professional Channels
                                                                                            1. Specialty Health & Beauty Stores
                                                                                              1. Supermarkets & Department Stores
                                                                                              2. By End-Use
                                                                                                1. Individual Consumers
                                                                                                  1. Professional Salons & Spas
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Leave-in Scalp Serums
                                                                                                      1. Wash-out Scalp Serums
                                                                                                        1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                          1. Organic/Natural Ingredient Serums
                                                                                                          2. By Application
                                                                                                            1. Hair Growth & Anti-Hair Loss
                                                                                                              1. Scalp Hydration & Nourishment
                                                                                                                1. Dandruff & Seborrheic Treatment
                                                                                                                  1. Soothe & Sensitive Scalp Care
                                                                                                                  2. By Distribution Channel
                                                                                                                    1. Online Retail & E-Commerce
                                                                                                                      1. Pharmacies & Drug Stores
                                                                                                                        1. Beauty Salons & Professional Channels
                                                                                                                          1. Specialty Health & Beauty Stores
                                                                                                                            1. Supermarkets & Department Stores
                                                                                                                            2. By End-Use
                                                                                                                              1. Individual Consumers
                                                                                                                                1. Professional Salons & Spas
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            3. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Leave-in Scalp Serums
                                                                                                                                    1. Wash-out Scalp Serums
                                                                                                                                      1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                        1. Organic/Natural Ingredient Serums
                                                                                                                                        2. By Application
                                                                                                                                          1. Hair Growth & Anti-Hair Loss
                                                                                                                                            1. Scalp Hydration & Nourishment
                                                                                                                                              1. Dandruff & Seborrheic Treatment
                                                                                                                                                1. Soothe & Sensitive Scalp Care
                                                                                                                                                2. By Distribution Channel
                                                                                                                                                  1. Online Retail & E-Commerce
                                                                                                                                                    1. Pharmacies & Drug Stores
                                                                                                                                                      1. Beauty Salons & Professional Channels
                                                                                                                                                        1. Specialty Health & Beauty Stores
                                                                                                                                                          1. Supermarkets & Department Stores
                                                                                                                                                          2. By End-Use
                                                                                                                                                            1. Individual Consumers
                                                                                                                                                              1. Professional Salons & Spas
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Leave-in Scalp Serums
                                                                                                                                                                  1. Wash-out Scalp Serums
                                                                                                                                                                    1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                                                      1. Organic/Natural Ingredient Serums
                                                                                                                                                                      2. By Application
                                                                                                                                                                        1. Hair Growth & Anti-Hair Loss
                                                                                                                                                                          1. Scalp Hydration & Nourishment
                                                                                                                                                                            1. Dandruff & Seborrheic Treatment
                                                                                                                                                                              1. Soothe & Sensitive Scalp Care
                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                1. Online Retail & E-Commerce
                                                                                                                                                                                  1. Pharmacies & Drug Stores
                                                                                                                                                                                    1. Beauty Salons & Professional Channels
                                                                                                                                                                                      1. Specialty Health & Beauty Stores
                                                                                                                                                                                        1. Supermarkets & Department Stores
                                                                                                                                                                                        2. By End-Use
                                                                                                                                                                                          1. Individual Consumers
                                                                                                                                                                                            1. Professional Salons & Spas
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        3. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Leave-in Scalp Serums
                                                                                                                                                                                                1. Wash-out Scalp Serums
                                                                                                                                                                                                  1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                                                                                    1. Organic/Natural Ingredient Serums
                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                      1. Hair Growth & Anti-Hair Loss
                                                                                                                                                                                                        1. Scalp Hydration & Nourishment
                                                                                                                                                                                                          1. Dandruff & Seborrheic Treatment
                                                                                                                                                                                                            1. Soothe & Sensitive Scalp Care
                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                              1. Online Retail & E-Commerce
                                                                                                                                                                                                                1. Pharmacies & Drug Stores
                                                                                                                                                                                                                  1. Beauty Salons & Professional Channels
                                                                                                                                                                                                                    1. Specialty Health & Beauty Stores
                                                                                                                                                                                                                      1. Supermarkets & Department Stores
                                                                                                                                                                                                                      2. By End-Use
                                                                                                                                                                                                                        1. Individual Consumers
                                                                                                                                                                                                                          1. Professional Salons & Spas
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Leave-in Scalp Serums
                                                                                                                                                                                                                              1. Wash-out Scalp Serums
                                                                                                                                                                                                                                1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                                                                                                                  1. Organic/Natural Ingredient Serums
                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                    1. Hair Growth & Anti-Hair Loss
                                                                                                                                                                                                                                      1. Scalp Hydration & Nourishment
                                                                                                                                                                                                                                        1. Dandruff & Seborrheic Treatment
                                                                                                                                                                                                                                          1. Soothe & Sensitive Scalp Care
                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                            1. Online Retail & E-Commerce
                                                                                                                                                                                                                                              1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                1. Beauty Salons & Professional Channels
                                                                                                                                                                                                                                                  1. Specialty Health & Beauty Stores
                                                                                                                                                                                                                                                    1. Supermarkets & Department Stores
                                                                                                                                                                                                                                                    2. By End-Use
                                                                                                                                                                                                                                                      1. Individual Consumers
                                                                                                                                                                                                                                                        1. Professional Salons & Spas
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    3. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Leave-in Scalp Serums
                                                                                                                                                                                                                                                            1. Wash-out Scalp Serums
                                                                                                                                                                                                                                                              1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                                                                                                                                                1. Organic/Natural Ingredient Serums
                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                  1. Hair Growth & Anti-Hair Loss
                                                                                                                                                                                                                                                                    1. Scalp Hydration & Nourishment
                                                                                                                                                                                                                                                                      1. Dandruff & Seborrheic Treatment
                                                                                                                                                                                                                                                                        1. Soothe & Sensitive Scalp Care
                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                          1. Online Retail & E-Commerce
                                                                                                                                                                                                                                                                            1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                              1. Beauty Salons & Professional Channels
                                                                                                                                                                                                                                                                                1. Specialty Health & Beauty Stores
                                                                                                                                                                                                                                                                                  1. Supermarkets & Department Stores
                                                                                                                                                                                                                                                                                  2. By End-Use
                                                                                                                                                                                                                                                                                    1. Individual Consumers
                                                                                                                                                                                                                                                                                      1. Professional Salons & Spas
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Leave-in Scalp Serums
                                                                                                                                                                                                                                                                                          1. Wash-out Scalp Serums
                                                                                                                                                                                                                                                                                            1. Therapeutic Scalp Serums (Anti-Hair Loss, Anti-Dandruff)
                                                                                                                                                                                                                                                                                              1. Organic/Natural Ingredient Serums
                                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                                1. Hair Growth & Anti-Hair Loss
                                                                                                                                                                                                                                                                                                  1. Scalp Hydration & Nourishment
                                                                                                                                                                                                                                                                                                    1. Dandruff & Seborrheic Treatment
                                                                                                                                                                                                                                                                                                      1. Soothe & Sensitive Scalp Care
                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                        1. Online Retail & E-Commerce
                                                                                                                                                                                                                                                                                                          1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                            1. Beauty Salons & Professional Channels
                                                                                                                                                                                                                                                                                                              1. Specialty Health & Beauty Stores
                                                                                                                                                                                                                                                                                                                1. Supermarkets & Department Stores
                                                                                                                                                                                                                                                                                                                2. By End-Use
                                                                                                                                                                                                                                                                                                                  1. Individual Consumers
                                                                                                                                                                                                                                                                                                                    1. Professional Salons & Spas
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Scalp Serum Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                1. L’Oréal
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Unilever
                                                                                                                                                                                                                                                                                                                3. Procter & Gamble
                                                                                                                                                                                                                                                                                                                4. Shiseido
                                                                                                                                                                                                                                                                                                                5. Beiersdorf
                                                                                                                                                                                                                                                                                                                6. Johnson & Johnson
                                                                                                                                                                                                                                                                                                                7. Revlon
                                                                                                                                                                                                                                                                                                                8. Estée Lauder
                                                                                                                                                                                                                                                                                                                9. Amway
                                                                                                                                                                                                                                                                                                                10. Kao Corporation