HomeConsumer Goods and Services Sanitary Pads Market

Global Sanitary Pads Market Size, Share & Demand Report By Product Type (Disposable, Reusable, Biodegradable, Organic Cotton, Menstrual Underwear), By Material Type (Cotton-Based, Synthetic Fiber, Bamboo Fiber, Cornstarch-Based), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies, Convenience Stores, Online Retail, D2C), By End User (Urban, Rural, Institutional Buyers), By Region & Segment Forecasts, 2025–2030

Report Code: RI912PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Sanitary Pads Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Sanitary Pads Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Sanitary Pads Market , By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Disposable Sanitary Pads
      1. Market Size and Forecast, By Region
    3. Reusable Sanitary Pads
      1. Market Size and Forecast, By Region
    4. Biodegradable Pads
      1. Market Size and Forecast, By Region
    5. Organic Cotton Pads
      1. Market Size and Forecast, By Region
    6. Menstrual Underwear
      1. Market Size and Forecast, By Region
  10. Sanitary Pads Market , By Material Type
    1. Introduction
      1. Market Size and Forecast, By Material Type
    2. Cotton-Based Pads
      1. Market Size and Forecast, By Region
    3. Synthetic Fiber Pads
      1. Market Size and Forecast, By Region
    4. Bamboo Fiber Pads
      1. Market Size and Forecast, By Region
    5. Cornstarch-Based Pads
      1. Market Size and Forecast, By Region
  11. Sanitary Pads Market , By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    3. Pharmacies & Drug Stores
      1. Market Size and Forecast, By Region
    4. Convenience Stores
      1. Market Size and Forecast, By Region
    5. Online Retail
      1. Market Size and Forecast, By Region
    6. Direct-to-Consumer (D2C) Platforms
      1. Market Size and Forecast, By Region
  12. Sanitary Pads Market , By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Urban Consumers
      1. Market Size and Forecast, By Region
    3. Rural Consumers
      1. Market Size and Forecast, By Region
    4. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Disposable Sanitary Pads
            1. Reusable Sanitary Pads
              1. Biodegradable Pads
                1. Organic Cotton Pads
                  1. Menstrual Underwear
                  2. By Material Type
                    1. Cotton-Based Pads
                      1. Synthetic Fiber Pads
                        1. Bamboo Fiber Pads
                          1. Cornstarch-Based Pads
                          2. By Distribution Channel
                            1. Supermarkets & Hypermarkets
                              1. Pharmacies & Drug Stores
                                1. Convenience Stores
                                  1. Online Retail
                                    1. Direct-to-Consumer (D2C) Platforms
                                    2. By End User
                                      1. Urban Consumers
                                        1. Rural Consumers
                                          1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                        2. U.S.
                                          1. By Product Type
                                            1. Disposable Sanitary Pads
                                              1. Reusable Sanitary Pads
                                                1. Biodegradable Pads
                                                  1. Organic Cotton Pads
                                                    1. Menstrual Underwear
                                                    2. By Material Type
                                                      1. Cotton-Based Pads
                                                        1. Synthetic Fiber Pads
                                                          1. Bamboo Fiber Pads
                                                            1. Cornstarch-Based Pads
                                                            2. By Distribution Channel
                                                              1. Supermarkets & Hypermarkets
                                                                1. Pharmacies & Drug Stores
                                                                  1. Convenience Stores
                                                                    1. Online Retail
                                                                      1. Direct-to-Consumer (D2C) Platforms
                                                                      2. By End User
                                                                        1. Urban Consumers
                                                                          1. Rural Consumers
                                                                            1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Product Type
                                                                              1. Disposable Sanitary Pads
                                                                                1. Reusable Sanitary Pads
                                                                                  1. Biodegradable Pads
                                                                                    1. Organic Cotton Pads
                                                                                      1. Menstrual Underwear
                                                                                      2. By Material Type
                                                                                        1. Cotton-Based Pads
                                                                                          1. Synthetic Fiber Pads
                                                                                            1. Bamboo Fiber Pads
                                                                                              1. Cornstarch-Based Pads
                                                                                              2. By Distribution Channel
                                                                                                1. Supermarkets & Hypermarkets
                                                                                                  1. Pharmacies & Drug Stores
                                                                                                    1. Convenience Stores
                                                                                                      1. Online Retail
                                                                                                        1. Direct-to-Consumer (D2C) Platforms
                                                                                                        2. By End User
                                                                                                          1. Urban Consumers
                                                                                                            1. Rural Consumers
                                                                                                              1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                            2. U.K.
                                                                                                              1. By Product Type
                                                                                                                1. Disposable Sanitary Pads
                                                                                                                  1. Reusable Sanitary Pads
                                                                                                                    1. Biodegradable Pads
                                                                                                                      1. Organic Cotton Pads
                                                                                                                        1. Menstrual Underwear
                                                                                                                        2. By Material Type
                                                                                                                          1. Cotton-Based Pads
                                                                                                                            1. Synthetic Fiber Pads
                                                                                                                              1. Bamboo Fiber Pads
                                                                                                                                1. Cornstarch-Based Pads
                                                                                                                                2. By Distribution Channel
                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                    1. Pharmacies & Drug Stores
                                                                                                                                      1. Convenience Stores
                                                                                                                                        1. Online Retail
                                                                                                                                          1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                          2. By End User
                                                                                                                                            1. Urban Consumers
                                                                                                                                              1. Rural Consumers
                                                                                                                                                1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Product Type
                                                                                                                                                  1. Disposable Sanitary Pads
                                                                                                                                                    1. Reusable Sanitary Pads
                                                                                                                                                      1. Biodegradable Pads
                                                                                                                                                        1. Organic Cotton Pads
                                                                                                                                                          1. Menstrual Underwear
                                                                                                                                                          2. By Material Type
                                                                                                                                                            1. Cotton-Based Pads
                                                                                                                                                              1. Synthetic Fiber Pads
                                                                                                                                                                1. Bamboo Fiber Pads
                                                                                                                                                                  1. Cornstarch-Based Pads
                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                                                                                      1. Pharmacies & Drug Stores
                                                                                                                                                                        1. Convenience Stores
                                                                                                                                                                          1. Online Retail
                                                                                                                                                                            1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                            2. By End User
                                                                                                                                                                              1. Urban Consumers
                                                                                                                                                                                1. Rural Consumers
                                                                                                                                                                                  1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                    1. Disposable Sanitary Pads
                                                                                                                                                                                      1. Reusable Sanitary Pads
                                                                                                                                                                                        1. Biodegradable Pads
                                                                                                                                                                                          1. Organic Cotton Pads
                                                                                                                                                                                            1. Menstrual Underwear
                                                                                                                                                                                            2. By Material Type
                                                                                                                                                                                              1. Cotton-Based Pads
                                                                                                                                                                                                1. Synthetic Fiber Pads
                                                                                                                                                                                                  1. Bamboo Fiber Pads
                                                                                                                                                                                                    1. Cornstarch-Based Pads
                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                        1. Pharmacies & Drug Stores
                                                                                                                                                                                                          1. Convenience Stores
                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                              1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                                                              2. By End User
                                                                                                                                                                                                                1. Urban Consumers
                                                                                                                                                                                                                  1. Rural Consumers
                                                                                                                                                                                                                    1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                      1. Disposable Sanitary Pads
                                                                                                                                                                                                                        1. Reusable Sanitary Pads
                                                                                                                                                                                                                          1. Biodegradable Pads
                                                                                                                                                                                                                            1. Organic Cotton Pads
                                                                                                                                                                                                                              1. Menstrual Underwear
                                                                                                                                                                                                                              2. By Material Type
                                                                                                                                                                                                                                1. Cotton-Based Pads
                                                                                                                                                                                                                                  1. Synthetic Fiber Pads
                                                                                                                                                                                                                                    1. Bamboo Fiber Pads
                                                                                                                                                                                                                                      1. Cornstarch-Based Pads
                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                          1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                            1. Convenience Stores
                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                  1. Urban Consumers
                                                                                                                                                                                                                                                    1. Rural Consumers
                                                                                                                                                                                                                                                      1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                        1. Disposable Sanitary Pads
                                                                                                                                                                                                                                                          1. Reusable Sanitary Pads
                                                                                                                                                                                                                                                            1. Biodegradable Pads
                                                                                                                                                                                                                                                              1. Organic Cotton Pads
                                                                                                                                                                                                                                                                1. Menstrual Underwear
                                                                                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                                                                                  1. Cotton-Based Pads
                                                                                                                                                                                                                                                                    1. Synthetic Fiber Pads
                                                                                                                                                                                                                                                                      1. Bamboo Fiber Pads
                                                                                                                                                                                                                                                                        1. Cornstarch-Based Pads
                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                            1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                              1. Convenience Stores
                                                                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                                                                  1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                                                                                                                                  2. By End User
                                                                                                                                                                                                                                                                                    1. Urban Consumers
                                                                                                                                                                                                                                                                                      1. Rural Consumers
                                                                                                                                                                                                                                                                                        1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                          1. Disposable Sanitary Pads
                                                                                                                                                                                                                                                                                            1. Reusable Sanitary Pads
                                                                                                                                                                                                                                                                                              1. Biodegradable Pads
                                                                                                                                                                                                                                                                                                1. Organic Cotton Pads
                                                                                                                                                                                                                                                                                                  1. Menstrual Underwear
                                                                                                                                                                                                                                                                                                  2. By Material Type
                                                                                                                                                                                                                                                                                                    1. Cotton-Based Pads
                                                                                                                                                                                                                                                                                                      1. Synthetic Fiber Pads
                                                                                                                                                                                                                                                                                                        1. Bamboo Fiber Pads
                                                                                                                                                                                                                                                                                                          1. Cornstarch-Based Pads
                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                              1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                                1. Convenience Stores
                                                                                                                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                                                                                                                    1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                                                                                                      1. Urban Consumers
                                                                                                                                                                                                                                                                                                                        1. Rural Consumers
                                                                                                                                                                                                                                                                                                                          1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                                                                                                                            1. Disposable Sanitary Pads
                                                                                                                                                                                                                                                                                                                              1. Reusable Sanitary Pads
                                                                                                                                                                                                                                                                                                                                1. Biodegradable Pads
                                                                                                                                                                                                                                                                                                                                  1. Organic Cotton Pads
                                                                                                                                                                                                                                                                                                                                    1. Menstrual Underwear
                                                                                                                                                                                                                                                                                                                                    2. By Material Type
                                                                                                                                                                                                                                                                                                                                      1. Cotton-Based Pads
                                                                                                                                                                                                                                                                                                                                        1. Synthetic Fiber Pads
                                                                                                                                                                                                                                                                                                                                          1. Bamboo Fiber Pads
                                                                                                                                                                                                                                                                                                                                            1. Cornstarch-Based Pads
                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                                1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                                                                                                  1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                                                                                                                                                                      1. Direct-to-Consumer (D2C) Platforms
                                                                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                                                                        1. Urban Consumers
                                                                                                                                                                                                                                                                                                                                                          1. Rural Consumers
                                                                                                                                                                                                                                                                                                                                                            1. Institutional Buyers (Schools, NGOs, Healthcare Facilities)
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Sanitary Pads Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Procter & Gamble Co. (Always, Whisper)
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. Kimberly-Clark Corporation (Kotex)
                                                                                                                                                                                                                                                                                                                                                        3. Edgewell Personal Care Company (Stayfree, Carefree)
                                                                                                                                                                                                                                                                                                                                                        4. Unicharm Corporation (Sofy)
                                                                                                                                                                                                                                                                                                                                                        5. Ontex Group NV
                                                                                                                                                                                                                                                                                                                                                        6. Hengan International Group Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                        7. Rael Inc.
                                                                                                                                                                                                                                                                                                                                                        8. Carmesi (Elize Healthtech Pvt. Ltd.)
                                                                                                                                                                                                                                                                                                                                                        9. Saathi Pads Pvt. Ltd.
                                                                                                                                                                                                                                                                                                                                                        10. Bodywise (Mosaic Wellness Pvt. Ltd.)