HomeConsumer Goods and Services Protein Supplements Market

Global Protein Supplements Market Size, Share & Demand Report By Product Type (Protein Powders, Protein Bars, RTD Beverages, Capsules & Tablets), By Application (Sports Nutrition, Weight Management, Functional Foods & Wellness, Clinical Nutrition, Beauty & Collagen Supplements), By End User (Adults, Teenagers, Women, Seniors), By Distribution Channel & Region Forecasts, 2025–2030

Report Code: RI882PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Protein Supplements Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Protein Supplements Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Protein Supplements Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Protein Powders (Whey, Casein, Plant-Based)
      1. Market Size and Forecast, By Region
    3. Protein Bars
      1. Market Size and Forecast, By Region
    4. Ready-to-Drink (RTD) Protein Beverages
      1. Market Size and Forecast, By Region
    5. Capsules & Tablets
      1. Market Size and Forecast, By Region
  10. Protein Supplements Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Sports Nutrition
      1. Market Size and Forecast, By Region
    3. Weight Management
      1. Market Size and Forecast, By Region
    4. Functional Foods & Wellness
      1. Market Size and Forecast, By Region
    5. Clinical Nutrition
      1. Market Size and Forecast, By Region
    6. Beauty & Collagen Supplements
      1. Market Size and Forecast, By Region
  11. Protein Supplements Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail / D2C Platforms
      1. Market Size and Forecast, By Region
    3. Specialty Stores / Health Stores
      1. Market Size and Forecast, By Region
    4. Pharmacies
      1. Market Size and Forecast, By Region
    5. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    6. Gyms and Fitness Centers
      1. Market Size and Forecast, By Region
  12. Protein Supplements Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Adults (25–45 Years)
      1. Market Size and Forecast, By Region
    3. Teenagers (13–24 Years)
      1. Market Size and Forecast, By Region
    4. Women
      1. Market Size and Forecast, By Region
    5. Seniors (50+ Years)
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Protein Powders (Whey, Casein, Plant-Based)
            1. Protein Bars
              1. Ready-to-Drink (RTD) Protein Beverages
                1. Capsules & Tablets
                2. By Application
                  1. Sports Nutrition
                    1. Weight Management
                      1. Functional Foods & Wellness
                        1. Clinical Nutrition
                          1. Beauty & Collagen Supplements
                          2. By Distribution Channel
                            1. Online Retail / D2C Platforms
                              1. Specialty Stores / Health Stores
                                1. Pharmacies
                                  1. Supermarkets & Hypermarkets
                                    1. Gyms and Fitness Centers
                                    2. By End User
                                      1. Adults (25–45 Years)
                                        1. Teenagers (13–24 Years)
                                          1. Women
                                            1. Seniors (50+ Years)
                                          2. U.S.
                                            1. By Product Type
                                              1. Protein Powders (Whey, Casein, Plant-Based)
                                                1. Protein Bars
                                                  1. Ready-to-Drink (RTD) Protein Beverages
                                                    1. Capsules & Tablets
                                                    2. By Application
                                                      1. Sports Nutrition
                                                        1. Weight Management
                                                          1. Functional Foods & Wellness
                                                            1. Clinical Nutrition
                                                              1. Beauty & Collagen Supplements
                                                              2. By Distribution Channel
                                                                1. Online Retail / D2C Platforms
                                                                  1. Specialty Stores / Health Stores
                                                                    1. Pharmacies
                                                                      1. Supermarkets & Hypermarkets
                                                                        1. Gyms and Fitness Centers
                                                                        2. By End User
                                                                          1. Adults (25–45 Years)
                                                                            1. Teenagers (13–24 Years)
                                                                              1. Women
                                                                                1. Seniors (50+ Years)
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Product Type
                                                                                  1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                    1. Protein Bars
                                                                                      1. Ready-to-Drink (RTD) Protein Beverages
                                                                                        1. Capsules & Tablets
                                                                                        2. By Application
                                                                                          1. Sports Nutrition
                                                                                            1. Weight Management
                                                                                              1. Functional Foods & Wellness
                                                                                                1. Clinical Nutrition
                                                                                                  1. Beauty & Collagen Supplements
                                                                                                  2. By Distribution Channel
                                                                                                    1. Online Retail / D2C Platforms
                                                                                                      1. Specialty Stores / Health Stores
                                                                                                        1. Pharmacies
                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                            1. Gyms and Fitness Centers
                                                                                                            2. By End User
                                                                                                              1. Adults (25–45 Years)
                                                                                                                1. Teenagers (13–24 Years)
                                                                                                                  1. Women
                                                                                                                    1. Seniors (50+ Years)
                                                                                                                  2. U.K.
                                                                                                                    1. By Product Type
                                                                                                                      1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                        1. Protein Bars
                                                                                                                          1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                            1. Capsules & Tablets
                                                                                                                            2. By Application
                                                                                                                              1. Sports Nutrition
                                                                                                                                1. Weight Management
                                                                                                                                  1. Functional Foods & Wellness
                                                                                                                                    1. Clinical Nutrition
                                                                                                                                      1. Beauty & Collagen Supplements
                                                                                                                                      2. By Distribution Channel
                                                                                                                                        1. Online Retail / D2C Platforms
                                                                                                                                          1. Specialty Stores / Health Stores
                                                                                                                                            1. Pharmacies
                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                1. Gyms and Fitness Centers
                                                                                                                                                2. By End User
                                                                                                                                                  1. Adults (25–45 Years)
                                                                                                                                                    1. Teenagers (13–24 Years)
                                                                                                                                                      1. Women
                                                                                                                                                        1. Seniors (50+ Years)
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                            1. Protein Bars
                                                                                                                                                              1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                1. Capsules & Tablets
                                                                                                                                                                2. By Application
                                                                                                                                                                  1. Sports Nutrition
                                                                                                                                                                    1. Weight Management
                                                                                                                                                                      1. Functional Foods & Wellness
                                                                                                                                                                        1. Clinical Nutrition
                                                                                                                                                                          1. Beauty & Collagen Supplements
                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                            1. Online Retail / D2C Platforms
                                                                                                                                                                              1. Specialty Stores / Health Stores
                                                                                                                                                                                1. Pharmacies
                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                    1. Gyms and Fitness Centers
                                                                                                                                                                                    2. By End User
                                                                                                                                                                                      1. Adults (25–45 Years)
                                                                                                                                                                                        1. Teenagers (13–24 Years)
                                                                                                                                                                                          1. Women
                                                                                                                                                                                            1. Seniors (50+ Years)
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                                                                1. Protein Bars
                                                                                                                                                                                                  1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                                                    1. Capsules & Tablets
                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                      1. Sports Nutrition
                                                                                                                                                                                                        1. Weight Management
                                                                                                                                                                                                          1. Functional Foods & Wellness
                                                                                                                                                                                                            1. Clinical Nutrition
                                                                                                                                                                                                              1. Beauty & Collagen Supplements
                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                1. Online Retail / D2C Platforms
                                                                                                                                                                                                                  1. Specialty Stores / Health Stores
                                                                                                                                                                                                                    1. Pharmacies
                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                        1. Gyms and Fitness Centers
                                                                                                                                                                                                                        2. By End User
                                                                                                                                                                                                                          1. Adults (25–45 Years)
                                                                                                                                                                                                                            1. Teenagers (13–24 Years)
                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                1. Seniors (50+ Years)
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                                                                                                    1. Protein Bars
                                                                                                                                                                                                                                      1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                                                                                        1. Capsules & Tablets
                                                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                                                          1. Sports Nutrition
                                                                                                                                                                                                                                            1. Weight Management
                                                                                                                                                                                                                                              1. Functional Foods & Wellness
                                                                                                                                                                                                                                                1. Clinical Nutrition
                                                                                                                                                                                                                                                  1. Beauty & Collagen Supplements
                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                    1. Online Retail / D2C Platforms
                                                                                                                                                                                                                                                      1. Specialty Stores / Health Stores
                                                                                                                                                                                                                                                        1. Pharmacies
                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                            1. Gyms and Fitness Centers
                                                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                                                              1. Adults (25–45 Years)
                                                                                                                                                                                                                                                                1. Teenagers (13–24 Years)
                                                                                                                                                                                                                                                                  1. Women
                                                                                                                                                                                                                                                                    1. Seniors (50+ Years)
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                                                                                                                                        1. Protein Bars
                                                                                                                                                                                                                                                                          1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                                                                                                                            1. Capsules & Tablets
                                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                                              1. Sports Nutrition
                                                                                                                                                                                                                                                                                1. Weight Management
                                                                                                                                                                                                                                                                                  1. Functional Foods & Wellness
                                                                                                                                                                                                                                                                                    1. Clinical Nutrition
                                                                                                                                                                                                                                                                                      1. Beauty & Collagen Supplements
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Retail / D2C Platforms
                                                                                                                                                                                                                                                                                          1. Specialty Stores / Health Stores
                                                                                                                                                                                                                                                                                            1. Pharmacies
                                                                                                                                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                1. Gyms and Fitness Centers
                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                  1. Adults (25–45 Years)
                                                                                                                                                                                                                                                                                                    1. Teenagers (13–24 Years)
                                                                                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                                                                                        1. Seniors (50+ Years)
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                                                                                                                                                                            1. Protein Bars
                                                                                                                                                                                                                                                                                                              1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                                                                                                                                                                1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                  1. Sports Nutrition
                                                                                                                                                                                                                                                                                                                    1. Weight Management
                                                                                                                                                                                                                                                                                                                      1. Functional Foods & Wellness
                                                                                                                                                                                                                                                                                                                        1. Clinical Nutrition
                                                                                                                                                                                                                                                                                                                          1. Beauty & Collagen Supplements
                                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                            1. Online Retail / D2C Platforms
                                                                                                                                                                                                                                                                                                                              1. Specialty Stores / Health Stores
                                                                                                                                                                                                                                                                                                                                1. Pharmacies
                                                                                                                                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                    1. Gyms and Fitness Centers
                                                                                                                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                                                                                                                      1. Adults (25–45 Years)
                                                                                                                                                                                                                                                                                                                                        1. Teenagers (13–24 Years)
                                                                                                                                                                                                                                                                                                                                          1. Women
                                                                                                                                                                                                                                                                                                                                            1. Seniors (50+ Years)
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                                              1. Protein Powders (Whey, Casein, Plant-Based)
                                                                                                                                                                                                                                                                                                                                                1. Protein Bars
                                                                                                                                                                                                                                                                                                                                                  1. Ready-to-Drink (RTD) Protein Beverages
                                                                                                                                                                                                                                                                                                                                                    1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                                                                                                                      1. Sports Nutrition
                                                                                                                                                                                                                                                                                                                                                        1. Weight Management
                                                                                                                                                                                                                                                                                                                                                          1. Functional Foods & Wellness
                                                                                                                                                                                                                                                                                                                                                            1. Clinical Nutrition
                                                                                                                                                                                                                                                                                                                                                              1. Beauty & Collagen Supplements
                                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                1. Online Retail / D2C Platforms
                                                                                                                                                                                                                                                                                                                                                                  1. Specialty Stores / Health Stores
                                                                                                                                                                                                                                                                                                                                                                    1. Pharmacies
                                                                                                                                                                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                        1. Gyms and Fitness Centers
                                                                                                                                                                                                                                                                                                                                                                        2. By End User
                                                                                                                                                                                                                                                                                                                                                                          1. Adults (25–45 Years)
                                                                                                                                                                                                                                                                                                                                                                            1. Teenagers (13–24 Years)
                                                                                                                                                                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                                                                                                                                                                1. Seniors (50+ Years)
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Protein Supplements Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. Optimum Nutrition (Glanbia plc)
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. Abbott Laboratories
                                                                                                                                                                                                                                                                                                                                                                            3. MusclePharm Corporation
                                                                                                                                                                                                                                                                                                                                                                            4. Quest Nutrition
                                                                                                                                                                                                                                                                                                                                                                            5. Herbalife International
                                                                                                                                                                                                                                                                                                                                                                            6. Myprotein (The Hut Group)
                                                                                                                                                                                                                                                                                                                                                                            7. Garden of Life (Nestlé Health Science)
                                                                                                                                                                                                                                                                                                                                                                            8. NOW Foods
                                                                                                                                                                                                                                                                                                                                                                            9. Orgain Inc.
                                                                                                                                                                                                                                                                                                                                                                            10. Dymatize Enterprises