Global Protein Energy Drink Market Size, Share & Demand Report By Product Formulation (Ready-to-Drink (RTD) Protein Energy Drinks, Powdered Protein Energy Mixes, Liquid Concentrates & Shots), By Protein Source (Whey Protein-Based, Casein Protein-Based, Plant-Based Protein, Collagen Protein-Based), By Caffeine Content (High-Caffeine, Moderate-Caffeine, Low/No-Caffeine), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail & Direct-to-Consumer, Specialty Nutrition Stores, Foodservice & Gyms), By Consumer Demographic (Fitness & Bodybuilding Consumers, Lifestyle & Functional Beverage Consumers, Working Professionals & Students, Professional & Amateur Athletes), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Protein Energy Drink Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Protein Energy Drink Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Protein Energy Drink Market, By Product Formulation
   1. Introduction
      1. Market Size and Forecast, By Product Formulation
   2. Ready-to-Drink (RTD) Protein Energy Drinks
      1. Market Size and Forecast, By Region
   3. Powdered Protein Energy Mixes
      1. Market Size and Forecast, By Region
   4. Liquid Concentrates & Shots
      1. Market Size and Forecast, By Region
10. Protein Energy Drink Market, By Protein Source
    1. Introduction
       1. Market Size and Forecast, By Protein Source
    2. Whey Protein-Based
       1. Market Size and Forecast, By Region
    3. Casein Protein-Based
       1. Market Size and Forecast, By Region
    4. Plant-Based Protein (Soy, Pea, Rice, Blends)
       1. Market Size and Forecast, By Region
    5. Collagen Protein-Based
       1. Market Size and Forecast, By Region
11. Protein Energy Drink Market, By Caffeine Content
    1. Introduction
       1. Market Size and Forecast, By Caffeine Content
    2. High-Caffeine (Above 150 mg)
       1. Market Size and Forecast, By Region
    3. Moderate-Caffeine (80–150 mg)
       1. Market Size and Forecast, By Region
    4. Low/No-Caffeine
       1. Market Size and Forecast, By Region
12. Protein Energy Drink Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    3. Convenience Stores
       1. Market Size and Forecast, By Region
    4. Online Retail & Direct-to-Consumer
       1. Market Size and Forecast, By Region
    5. Specialty Nutrition Stores
       1. Market Size and Forecast, By Region
    6. Foodservice & Gyms
       1. Market Size and Forecast, By Region
13. Protein Energy Drink Market, By Consumer Demographic
    1. Introduction
       1. Market Size and Forecast, By Consumer Demographic
    2. Fitness & Bodybuilding Consumers
       1. Market Size and Forecast, By Region
    3. Lifestyle & Functional Beverage Consumers
       1. Market Size and Forecast, By Region
    4. Working Professionals & Students
       1. Market Size and Forecast, By Region
    5. Professional & Amateur Athletes
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       2. U.S.
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       2. U.K.
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       2. China
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       2. UAE
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       2. Brazil
          1. By Product Formulation
             1. Ready-to-Drink (RTD) Protein Energy Drinks
             2. Powdered Protein Energy Mixes
             3. Liquid Concentrates & Shots
          2. By Protein Source
             1. Whey Protein-Based
             2. Casein Protein-Based
             3. Plant-Based Protein (Soy, Pea, Rice, Blends)
             4. Collagen Protein-Based
          3. By Caffeine Content
             1. High-Caffeine (Above 150 mg)
             2. Moderate-Caffeine (80–150 mg)
             3. Low/No-Caffeine
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail & Direct-to-Consumer
             4. Specialty Nutrition Stores
             5. Foodservice & Gyms
          5. By Consumer Demographic
             1. Fitness & Bodybuilding Consumers
             2. Lifestyle & Functional Beverage Consumers
             3. Working Professionals & Students
             4. Professional & Amateur Athletes
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Protein Energy Drink Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. PepsiCo, Inc.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. The Coca-Cola Company
    3. Monster Beverage Corporation
    4. Red Bull GmbH
    5. Abbott Laboratories
    6. Glanbia plc
    7. Nestlé S.A.
    8. Celsius Holdings, Inc.
    9. Vital Pharmaceuticals, Inc.
    10. Otsuka Pharmaceutical Co., Ltd.