Global Pet Wearables Market Size, Share & Demand Report By Product Type (GPS-Enabled Collars, Activity Trackers, Health Monitors, Smart Cameras), By Pet Type (Dogs, Cats, Others), By Technology (GPS, RFID, Bluetooth, Wi-Fi & Cellular), By Application (Tracking, Health, Behavior, Safety), By Distribution Channel, By End Use, By Region & Segment Forecasts, 2025–2030

Report Code: RI1362PUB
Last Updated : November, 2025
Author : Grace Turner

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Pet Wearables Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Pet Wearables Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Pet Wearables Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. GPS-Enabled Collars
      1. Market Size and Forecast, By Region
    3. Activity & Fitness Trackers
      1. Market Size and Forecast, By Region
    4. Health Monitoring Devices
      1. Market Size and Forecast, By Region
    5. Identification & Communication Devices
      1. Market Size and Forecast, By Region
    6. Smart Cameras & Audio Devices
      1. Market Size and Forecast, By Region
  10. Pet Wearables Market, By Pet Type
    1. Introduction
      1. Market Size and Forecast, By Pet Type
    2. Dogs
      1. Market Size and Forecast, By Region
    3. Cats
      1. Market Size and Forecast, By Region
    4. Others (Horses, Birds, etc.)
      1. Market Size and Forecast, By Region
  11. Pet Wearables Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Location & Tracking
      1. Market Size and Forecast, By Region
    3. Health & Fitness Monitoring
      1. Market Size and Forecast, By Region
    4. Behavioral & Training Support
      1. Market Size and Forecast, By Region
    5. Safety & Security
      1. Market Size and Forecast, By Region
  12. Pet Wearables Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Pet Specialty Stores
      1. Market Size and Forecast, By Region
    4. Electronics Retailers
      1. Market Size and Forecast, By Region
    5. Veterinary Clinics
      1. Market Size and Forecast, By Region
  13. Pet Wearables Market, By End Use
    1. Introduction
      1. Market Size and Forecast, By End Use
    2. Household & Pet Owners
      1. Market Size and Forecast, By Region
    3. Commercial Pet Services (Pet Hotels, Daycare)
      1. Market Size and Forecast, By Region
    4. Veterinary & Research Institutions
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. GPS-Enabled Collars
            1. Activity & Fitness Trackers
              1. Health Monitoring Devices
                1. Identification & Communication Devices
                  1. Smart Cameras & Audio Devices
                  2. By Pet Type
                    1. Dogs
                      1. Cats
                        1. Others (Horses, Birds, etc.)
                        2. By Application
                          1. Location & Tracking
                            1. Health & Fitness Monitoring
                              1. Behavioral & Training Support
                                1. Safety & Security
                                2. By Distribution Channel
                                  1. Online Retail
                                    1. Pet Specialty Stores
                                      1. Electronics Retailers
                                        1. Veterinary Clinics
                                        2. By End Use
                                          1. Household & Pet Owners
                                            1. Commercial Pet Services (Pet Hotels, Daycare)
                                              1. Veterinary & Research Institutions
                                            2. U.S.
                                              1. By Product Type
                                                1. GPS-Enabled Collars
                                                  1. Activity & Fitness Trackers
                                                    1. Health Monitoring Devices
                                                      1. Identification & Communication Devices
                                                        1. Smart Cameras & Audio Devices
                                                        2. By Pet Type
                                                          1. Dogs
                                                            1. Cats
                                                              1. Others (Horses, Birds, etc.)
                                                              2. By Application
                                                                1. Location & Tracking
                                                                  1. Health & Fitness Monitoring
                                                                    1. Behavioral & Training Support
                                                                      1. Safety & Security
                                                                      2. By Distribution Channel
                                                                        1. Online Retail
                                                                          1. Pet Specialty Stores
                                                                            1. Electronics Retailers
                                                                              1. Veterinary Clinics
                                                                              2. By End Use
                                                                                1. Household & Pet Owners
                                                                                  1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                    1. Veterinary & Research Institutions
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. GPS-Enabled Collars
                                                                                        1. Activity & Fitness Trackers
                                                                                          1. Health Monitoring Devices
                                                                                            1. Identification & Communication Devices
                                                                                              1. Smart Cameras & Audio Devices
                                                                                              2. By Pet Type
                                                                                                1. Dogs
                                                                                                  1. Cats
                                                                                                    1. Others (Horses, Birds, etc.)
                                                                                                    2. By Application
                                                                                                      1. Location & Tracking
                                                                                                        1. Health & Fitness Monitoring
                                                                                                          1. Behavioral & Training Support
                                                                                                            1. Safety & Security
                                                                                                            2. By Distribution Channel
                                                                                                              1. Online Retail
                                                                                                                1. Pet Specialty Stores
                                                                                                                  1. Electronics Retailers
                                                                                                                    1. Veterinary Clinics
                                                                                                                    2. By End Use
                                                                                                                      1. Household & Pet Owners
                                                                                                                        1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                          1. Veterinary & Research Institutions
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. GPS-Enabled Collars
                                                                                                                              1. Activity & Fitness Trackers
                                                                                                                                1. Health Monitoring Devices
                                                                                                                                  1. Identification & Communication Devices
                                                                                                                                    1. Smart Cameras & Audio Devices
                                                                                                                                    2. By Pet Type
                                                                                                                                      1. Dogs
                                                                                                                                        1. Cats
                                                                                                                                          1. Others (Horses, Birds, etc.)
                                                                                                                                          2. By Application
                                                                                                                                            1. Location & Tracking
                                                                                                                                              1. Health & Fitness Monitoring
                                                                                                                                                1. Behavioral & Training Support
                                                                                                                                                  1. Safety & Security
                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                    1. Online Retail
                                                                                                                                                      1. Pet Specialty Stores
                                                                                                                                                        1. Electronics Retailers
                                                                                                                                                          1. Veterinary Clinics
                                                                                                                                                          2. By End Use
                                                                                                                                                            1. Household & Pet Owners
                                                                                                                                                              1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                1. Veterinary & Research Institutions
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. GPS-Enabled Collars
                                                                                                                                                                    1. Activity & Fitness Trackers
                                                                                                                                                                      1. Health Monitoring Devices
                                                                                                                                                                        1. Identification & Communication Devices
                                                                                                                                                                          1. Smart Cameras & Audio Devices
                                                                                                                                                                          2. By Pet Type
                                                                                                                                                                            1. Dogs
                                                                                                                                                                              1. Cats
                                                                                                                                                                                1. Others (Horses, Birds, etc.)
                                                                                                                                                                                2. By Application
                                                                                                                                                                                  1. Location & Tracking
                                                                                                                                                                                    1. Health & Fitness Monitoring
                                                                                                                                                                                      1. Behavioral & Training Support
                                                                                                                                                                                        1. Safety & Security
                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                            1. Pet Specialty Stores
                                                                                                                                                                                              1. Electronics Retailers
                                                                                                                                                                                                1. Veterinary Clinics
                                                                                                                                                                                                2. By End Use
                                                                                                                                                                                                  1. Household & Pet Owners
                                                                                                                                                                                                    1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                      1. Veterinary & Research Institutions
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. GPS-Enabled Collars
                                                                                                                                                                                                          1. Activity & Fitness Trackers
                                                                                                                                                                                                            1. Health Monitoring Devices
                                                                                                                                                                                                              1. Identification & Communication Devices
                                                                                                                                                                                                                1. Smart Cameras & Audio Devices
                                                                                                                                                                                                                2. By Pet Type
                                                                                                                                                                                                                  1. Dogs
                                                                                                                                                                                                                    1. Cats
                                                                                                                                                                                                                      1. Others (Horses, Birds, etc.)
                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                        1. Location & Tracking
                                                                                                                                                                                                                          1. Health & Fitness Monitoring
                                                                                                                                                                                                                            1. Behavioral & Training Support
                                                                                                                                                                                                                              1. Safety & Security
                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                  1. Pet Specialty Stores
                                                                                                                                                                                                                                    1. Electronics Retailers
                                                                                                                                                                                                                                      1. Veterinary Clinics
                                                                                                                                                                                                                                      2. By End Use
                                                                                                                                                                                                                                        1. Household & Pet Owners
                                                                                                                                                                                                                                          1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                                                            1. Veterinary & Research Institutions
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. GPS-Enabled Collars
                                                                                                                                                                                                                                                1. Activity & Fitness Trackers
                                                                                                                                                                                                                                                  1. Health Monitoring Devices
                                                                                                                                                                                                                                                    1. Identification & Communication Devices
                                                                                                                                                                                                                                                      1. Smart Cameras & Audio Devices
                                                                                                                                                                                                                                                      2. By Pet Type
                                                                                                                                                                                                                                                        1. Dogs
                                                                                                                                                                                                                                                          1. Cats
                                                                                                                                                                                                                                                            1. Others (Horses, Birds, etc.)
                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                              1. Location & Tracking
                                                                                                                                                                                                                                                                1. Health & Fitness Monitoring
                                                                                                                                                                                                                                                                  1. Behavioral & Training Support
                                                                                                                                                                                                                                                                    1. Safety & Security
                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                                                                                                        1. Pet Specialty Stores
                                                                                                                                                                                                                                                                          1. Electronics Retailers
                                                                                                                                                                                                                                                                            1. Veterinary Clinics
                                                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                                                              1. Household & Pet Owners
                                                                                                                                                                                                                                                                                1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                                                                                                  1. Veterinary & Research Institutions
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. GPS-Enabled Collars
                                                                                                                                                                                                                                                                                      1. Activity & Fitness Trackers
                                                                                                                                                                                                                                                                                        1. Health Monitoring Devices
                                                                                                                                                                                                                                                                                          1. Identification & Communication Devices
                                                                                                                                                                                                                                                                                            1. Smart Cameras & Audio Devices
                                                                                                                                                                                                                                                                                            2. By Pet Type
                                                                                                                                                                                                                                                                                              1. Dogs
                                                                                                                                                                                                                                                                                                1. Cats
                                                                                                                                                                                                                                                                                                  1. Others (Horses, Birds, etc.)
                                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                                    1. Location & Tracking
                                                                                                                                                                                                                                                                                                      1. Health & Fitness Monitoring
                                                                                                                                                                                                                                                                                                        1. Behavioral & Training Support
                                                                                                                                                                                                                                                                                                          1. Safety & Security
                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                                                                                                                              1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                1. Electronics Retailers
                                                                                                                                                                                                                                                                                                                  1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                  2. By End Use
                                                                                                                                                                                                                                                                                                                    1. Household & Pet Owners
                                                                                                                                                                                                                                                                                                                      1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                                                                                                                                        1. Veterinary & Research Institutions
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. GPS-Enabled Collars
                                                                                                                                                                                                                                                                                                                            1. Activity & Fitness Trackers
                                                                                                                                                                                                                                                                                                                              1. Health Monitoring Devices
                                                                                                                                                                                                                                                                                                                                1. Identification & Communication Devices
                                                                                                                                                                                                                                                                                                                                  1. Smart Cameras & Audio Devices
                                                                                                                                                                                                                                                                                                                                  2. By Pet Type
                                                                                                                                                                                                                                                                                                                                    1. Dogs
                                                                                                                                                                                                                                                                                                                                      1. Cats
                                                                                                                                                                                                                                                                                                                                        1. Others (Horses, Birds, etc.)
                                                                                                                                                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                                                                                                                                                          1. Location & Tracking
                                                                                                                                                                                                                                                                                                                                            1. Health & Fitness Monitoring
                                                                                                                                                                                                                                                                                                                                              1. Behavioral & Training Support
                                                                                                                                                                                                                                                                                                                                                1. Safety & Security
                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                                                                                                                                                    1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                                                      1. Electronics Retailers
                                                                                                                                                                                                                                                                                                                                                        1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                        2. By End Use
                                                                                                                                                                                                                                                                                                                                                          1. Household & Pet Owners
                                                                                                                                                                                                                                                                                                                                                            1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                                                                                                                                                                              1. Veterinary & Research Institutions
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. GPS-Enabled Collars
                                                                                                                                                                                                                                                                                                                                                                  1. Activity & Fitness Trackers
                                                                                                                                                                                                                                                                                                                                                                    1. Health Monitoring Devices
                                                                                                                                                                                                                                                                                                                                                                      1. Identification & Communication Devices
                                                                                                                                                                                                                                                                                                                                                                        1. Smart Cameras & Audio Devices
                                                                                                                                                                                                                                                                                                                                                                        2. By Pet Type
                                                                                                                                                                                                                                                                                                                                                                          1. Dogs
                                                                                                                                                                                                                                                                                                                                                                            1. Cats
                                                                                                                                                                                                                                                                                                                                                                              1. Others (Horses, Birds, etc.)
                                                                                                                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                                                                                                                1. Location & Tracking
                                                                                                                                                                                                                                                                                                                                                                                  1. Health & Fitness Monitoring
                                                                                                                                                                                                                                                                                                                                                                                    1. Behavioral & Training Support
                                                                                                                                                                                                                                                                                                                                                                                      1. Safety & Security
                                                                                                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                          1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                            1. Electronics Retailers
                                                                                                                                                                                                                                                                                                                                                                                              1. Veterinary Clinics
                                                                                                                                                                                                                                                                                                                                                                                              2. By End Use
                                                                                                                                                                                                                                                                                                                                                                                                1. Household & Pet Owners
                                                                                                                                                                                                                                                                                                                                                                                                  1. Commercial Pet Services (Pet Hotels, Daycare)
                                                                                                                                                                                                                                                                                                                                                                                                    1. Veterinary & Research Institutions
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Pet Wearables Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Garmin Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Whistle Labs, Inc. (Mars Petcare)
                                                                                                                                                                                                                                                                                                                                                                                                3. FitBark, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                4. Tractive GmbH
                                                                                                                                                                                                                                                                                                                                                                                                5. PetPace Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                6. Sure Petcare (Antelliq Group)
                                                                                                                                                                                                                                                                                                                                                                                                7. GoTele Inc.
                                                                                                                                                                                                                                                                                                                                                                                                8. Link AKC (Smart Pet Wearables LLC)
                                                                                                                                                                                                                                                                                                                                                                                                9. Invisible Fence Brand
                                                                                                                                                                                                                                                                                                                                                                                                10. Dogtra Co. Ltd.