Global Pet GPS Trackers Market Size, Share & Demand Report By Product Type (Standalone GPS Trackers, Cellular-Enabled GPS Trackers, GPS Trackers with Health & Activity Monitoring, Hybrid GPS-RFID Trackers), By Application (Real-Time Location Tracking, Geofencing & Escape Alerts, Activity & Fitness Monitoring, Behavioral & Health Monitoring), By Distribution Channel (Online Direct-to-Consumer, E-commerce Platforms, Specialty Pet Stores, Veterinary Clinics), By End User (Individual Pet Owners, Professional Breeders, Pet Shelters, Working Dogs & Service Animals), By Region & Segment Forecasts, 2026–2031

Report Code: RI2228PUB
Last Updated : January, 2026
Author : Grace Turner

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Pet GPS Trackers Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Pet GPS Trackers Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Pet GPS Trackers Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Standalone GPS Trackers
      1. Market Size and Forecast, By Region
    3. GPS Trackers with Cellular Connectivity
      1. Market Size and Forecast, By Region
    4. GPS + Health & Activity Monitoring Trackers
      1. Market Size and Forecast, By Region
    5. Hybrid GPS-RFID Trackers
      1. Market Size and Forecast, By Region
  10. Pet GPS Trackers Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Real-Time Location Tracking
      1. Market Size and Forecast, By Region
    3. Geofencing & Escape Alerts
      1. Market Size and Forecast, By Region
    4. Activity & Fitness Monitoring
      1. Market Size and Forecast, By Region
    5. Behavioral & Health Monitoring
      1. Market Size and Forecast, By Region
  11. Pet GPS Trackers Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Direct-to-Consumer (Brand Websites)
      1. Market Size and Forecast, By Region
    3. E-commerce Platforms
      1. Market Size and Forecast, By Region
    4. Specialty Pet Stores
      1. Market Size and Forecast, By Region
    5. Veterinary Clinics & Pet Hospitals
      1. Market Size and Forecast, By Region
  12. Pet GPS Trackers Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Individual Pet Owners
      1. Market Size and Forecast, By Region
    3. Professional Pet Breeders
      1. Market Size and Forecast, By Region
    4. Pet Shelters & Rescue Organizations
      1. Market Size and Forecast, By Region
    5. Working Dogs & Service Animal Organizations
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Standalone GPS Trackers
            1. GPS Trackers with Cellular Connectivity
              1. GPS + Health & Activity Monitoring Trackers
                1. Hybrid GPS-RFID Trackers
                2. By Application
                  1. Real-Time Location Tracking
                    1. Geofencing & Escape Alerts
                      1. Activity & Fitness Monitoring
                        1. Behavioral & Health Monitoring
                        2. By Distribution Channel
                          1. Online Direct-to-Consumer (Brand Websites)
                            1. E-commerce Platforms
                              1. Specialty Pet Stores
                                1. Veterinary Clinics & Pet Hospitals
                                2. By End User
                                  1. Individual Pet Owners
                                    1. Professional Pet Breeders
                                      1. Pet Shelters & Rescue Organizations
                                        1. Working Dogs & Service Animal Organizations
                                      2. U.S.
                                        1. By Product Type
                                          1. Standalone GPS Trackers
                                            1. GPS Trackers with Cellular Connectivity
                                              1. GPS + Health & Activity Monitoring Trackers
                                                1. Hybrid GPS-RFID Trackers
                                                2. By Application
                                                  1. Real-Time Location Tracking
                                                    1. Geofencing & Escape Alerts
                                                      1. Activity & Fitness Monitoring
                                                        1. Behavioral & Health Monitoring
                                                        2. By Distribution Channel
                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                            1. E-commerce Platforms
                                                              1. Specialty Pet Stores
                                                                1. Veterinary Clinics & Pet Hospitals
                                                                2. By End User
                                                                  1. Individual Pet Owners
                                                                    1. Professional Pet Breeders
                                                                      1. Pet Shelters & Rescue Organizations
                                                                        1. Working Dogs & Service Animal Organizations
                                                                      2. Canada
                                                                    2. Europe
                                                                      1. Market Size and Forecast
                                                                        1. By Product Type
                                                                          1. Standalone GPS Trackers
                                                                            1. GPS Trackers with Cellular Connectivity
                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                1. Hybrid GPS-RFID Trackers
                                                                                2. By Application
                                                                                  1. Real-Time Location Tracking
                                                                                    1. Geofencing & Escape Alerts
                                                                                      1. Activity & Fitness Monitoring
                                                                                        1. Behavioral & Health Monitoring
                                                                                        2. By Distribution Channel
                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                            1. E-commerce Platforms
                                                                                              1. Specialty Pet Stores
                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                2. By End User
                                                                                                  1. Individual Pet Owners
                                                                                                    1. Professional Pet Breeders
                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                      2. U.K.
                                                                                                        1. By Product Type
                                                                                                          1. Standalone GPS Trackers
                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                2. By Application
                                                                                                                  1. Real-Time Location Tracking
                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                        2. By Distribution Channel
                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                            1. E-commerce Platforms
                                                                                                                              1. Specialty Pet Stores
                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                2. By End User
                                                                                                                                  1. Individual Pet Owners
                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                      2. Germany
                                                                                                                                      3. France
                                                                                                                                      4. Spain
                                                                                                                                      5. Italy
                                                                                                                                      6. Russia
                                                                                                                                      7. Nordic
                                                                                                                                      8. Benelux
                                                                                                                                      9. Rest of Europe
                                                                                                                                    2. APAC
                                                                                                                                      1. Market Size and Forecast
                                                                                                                                        1. By Product Type
                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                2. By Application
                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                2. By End User
                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                      2. China
                                                                                                                                                                        1. By Product Type
                                                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                                                2. By Application
                                                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                      4. India
                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                                                                                      2. UAE
                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                                                                                                                                                      2. Brazil
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Standalone GPS Trackers
                                                                                                                                                                                                                                                                                                            1. GPS Trackers with Cellular Connectivity
                                                                                                                                                                                                                                                                                                              1. GPS + Health & Activity Monitoring Trackers
                                                                                                                                                                                                                                                                                                                1. Hybrid GPS-RFID Trackers
                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                  1. Real-Time Location Tracking
                                                                                                                                                                                                                                                                                                                    1. Geofencing & Escape Alerts
                                                                                                                                                                                                                                                                                                                      1. Activity & Fitness Monitoring
                                                                                                                                                                                                                                                                                                                        1. Behavioral & Health Monitoring
                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                          1. Online Direct-to-Consumer (Brand Websites)
                                                                                                                                                                                                                                                                                                                            1. E-commerce Platforms
                                                                                                                                                                                                                                                                                                                              1. Specialty Pet Stores
                                                                                                                                                                                                                                                                                                                                1. Veterinary Clinics & Pet Hospitals
                                                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                                                  1. Individual Pet Owners
                                                                                                                                                                                                                                                                                                                                    1. Professional Pet Breeders
                                                                                                                                                                                                                                                                                                                                      1. Pet Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                                                        1. Working Dogs & Service Animal Organizations
                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                    2. Pet GPS Trackers Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                    1. Tractive
                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                    2. Whistle Labs
                                                                                                                                                                                                                                                                                                                                    3. Garmin Ltd.
                                                                                                                                                                                                                                                                                                                                    4. FitBark, Inc.
                                                                                                                                                                                                                                                                                                                                    5. PetPace Ltd.
                                                                                                                                                                                                                                                                                                                                    6. Jiobit Inc.
                                                                                                                                                                                                                                                                                                                                    7. Link AKC
                                                                                                                                                                                                                                                                                                                                    8. Pawtrack Ltd.
                                                                                                                                                                                                                                                                                                                                    9. Kippy S.r.l.
                                                                                                                                                                                                                                                                                                                                    10. Weenect SAS