HomeFood & BeveragesPet Food & Animal Nutrition Pet Digestive Health Supplements Market

Global Pet Digestive Health Supplements Market Size, Share & Demand Report By Pet Type (Dogs, Cats, Other Companion Animals), By Product Type (Probiotics, Prebiotics, Postbiotics, Digestive Enzymes, Synbiotics, Fiber-Based Supplements), By Formulation (Chewable Tablets & Soft Chews, Powders, Capsules & Tablets, Liquids & Pastes, Functional Treats), By Distribution Channel (Online Retail & E-commerce, Pet Specialty Stores, Veterinary Clinics & Hospitals, Mass Retail), By End-Use (Household Pet Owners, Veterinary Therapeutic Use, Pet Breeders & Kennels, Animal Shelters & Rescue Organizations), By Region & Segment Forecasts, 2026–2031

Report Code: RI2610PUB
Last Updated : February, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Pet Digestive Health Supplements Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Pet Digestive Health Supplements Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Pet Digestive Health Supplements Market, By Pet Type
    1. Introduction
      1. Market Size and Forecast, By Pet Type
    2. Dogs
      1. Market Size and Forecast, By Region
    3. Cats
      1. Market Size and Forecast, By Region
    4. Other
      1. Market Size and Forecast, By Region
  10. Pet Digestive Health Supplements Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Probiotics
      1. Market Size and Forecast, By Region
    3. Prebiotics
      1. Market Size and Forecast, By Region
    4. Postbiotics
      1. Market Size and Forecast, By Region
    5. Digestive Enzymes
      1. Market Size and Forecast, By Region
    6. Synbiotics
      1. Market Size and Forecast, By Region
    7. Fiber-Based Supplements
      1. Market Size and Forecast, By Region
  11. Pet Digestive Health Supplements Market, By Formulation Form
    1. Introduction
      1. Market Size and Forecast, By Formulation Form
    2. Chewable Tablets & Soft Chews
      1. Market Size and Forecast, By Region
    3. Powders
      1. Market Size and Forecast, By Region
    4. Capsules & Tablets
      1. Market Size and Forecast, By Region
    5. Liquids & Pastes
      1. Market Size and Forecast, By Region
    6. Functional Treats
      1. Market Size and Forecast, By Region
  12. Pet Digestive Health Supplements Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail & E-commerce
      1. Market Size and Forecast, By Region
    3. Pet Specialty Stores
      1. Market Size and Forecast, By Region
    4. Veterinary Clinics & Hospitals
      1. Market Size and Forecast, By Region
    5. Mass Retail 
      1. Market Size and Forecast, By Region
  13. Pet Digestive Health Supplements Market, By End-Use
    1. Introduction
      1. Market Size and Forecast, By End-Use
    2. Household Pet Owners
      1. Market Size and Forecast, By Region
    3. Veterinary Therapeutic Use
      1. Market Size and Forecast, By Region
    4. Pet Breeders & Kennels
      1. Market Size and Forecast, By Region
    5. Animal Shelters & Rescue Organizations
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Pet Type
          1. Dogs
            1. Cats
              1. Other
              2. By Product Type
                1. Probiotics
                  1. Prebiotics
                    1. Postbiotics
                      1. Digestive Enzymes
                        1. Synbiotics
                          1. Fiber-Based Supplements
                          2. By Formulation Form
                            1. Chewable Tablets & Soft Chews
                              1. Powders
                                1. Capsules & Tablets
                                  1. Liquids & Pastes
                                    1. Functional Treats
                                    2. By Distribution Channel
                                      1. Online Retail & E-commerce
                                        1. Pet Specialty Stores
                                          1. Veterinary Clinics & Hospitals
                                            1. Mass Retail 
                                            2. By End-Use
                                              1. Household Pet Owners
                                                1. Veterinary Therapeutic Use
                                                  1. Pet Breeders & Kennels
                                                    1. Animal Shelters & Rescue Organizations
                                                  2. U.S.
                                                    1. By Pet Type
                                                      1. Dogs
                                                        1. Cats
                                                          1. Other
                                                          2. By Product Type
                                                            1. Probiotics
                                                              1. Prebiotics
                                                                1. Postbiotics
                                                                  1. Digestive Enzymes
                                                                    1. Synbiotics
                                                                      1. Fiber-Based Supplements
                                                                      2. By Formulation Form
                                                                        1. Chewable Tablets & Soft Chews
                                                                          1. Powders
                                                                            1. Capsules & Tablets
                                                                              1. Liquids & Pastes
                                                                                1. Functional Treats
                                                                                2. By Distribution Channel
                                                                                  1. Online Retail & E-commerce
                                                                                    1. Pet Specialty Stores
                                                                                      1. Veterinary Clinics & Hospitals
                                                                                        1. Mass Retail 
                                                                                        2. By End-Use
                                                                                          1. Household Pet Owners
                                                                                            1. Veterinary Therapeutic Use
                                                                                              1. Pet Breeders & Kennels
                                                                                                1. Animal Shelters & Rescue Organizations
                                                                                              2. Canada
                                                                                            2. Europe
                                                                                              1. Market Size and Forecast
                                                                                                1. By Pet Type
                                                                                                  1. Dogs
                                                                                                    1. Cats
                                                                                                      1. Other
                                                                                                      2. By Product Type
                                                                                                        1. Probiotics
                                                                                                          1. Prebiotics
                                                                                                            1. Postbiotics
                                                                                                              1. Digestive Enzymes
                                                                                                                1. Synbiotics
                                                                                                                  1. Fiber-Based Supplements
                                                                                                                  2. By Formulation Form
                                                                                                                    1. Chewable Tablets & Soft Chews
                                                                                                                      1. Powders
                                                                                                                        1. Capsules & Tablets
                                                                                                                          1. Liquids & Pastes
                                                                                                                            1. Functional Treats
                                                                                                                            2. By Distribution Channel
                                                                                                                              1. Online Retail & E-commerce
                                                                                                                                1. Pet Specialty Stores
                                                                                                                                  1. Veterinary Clinics & Hospitals
                                                                                                                                    1. Mass Retail 
                                                                                                                                    2. By End-Use
                                                                                                                                      1. Household Pet Owners
                                                                                                                                        1. Veterinary Therapeutic Use
                                                                                                                                          1. Pet Breeders & Kennels
                                                                                                                                            1. Animal Shelters & Rescue Organizations
                                                                                                                                          2. U.K.
                                                                                                                                            1. By Pet Type
                                                                                                                                              1. Dogs
                                                                                                                                                1. Cats
                                                                                                                                                  1. Other
                                                                                                                                                  2. By Product Type
                                                                                                                                                    1. Probiotics
                                                                                                                                                      1. Prebiotics
                                                                                                                                                        1. Postbiotics
                                                                                                                                                          1. Digestive Enzymes
                                                                                                                                                            1. Synbiotics
                                                                                                                                                              1. Fiber-Based Supplements
                                                                                                                                                              2. By Formulation Form
                                                                                                                                                                1. Chewable Tablets & Soft Chews
                                                                                                                                                                  1. Powders
                                                                                                                                                                    1. Capsules & Tablets
                                                                                                                                                                      1. Liquids & Pastes
                                                                                                                                                                        1. Functional Treats
                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                          1. Online Retail & E-commerce
                                                                                                                                                                            1. Pet Specialty Stores
                                                                                                                                                                              1. Veterinary Clinics & Hospitals
                                                                                                                                                                                1. Mass Retail 
                                                                                                                                                                                2. By End-Use
                                                                                                                                                                                  1. Household Pet Owners
                                                                                                                                                                                    1. Veterinary Therapeutic Use
                                                                                                                                                                                      1. Pet Breeders & Kennels
                                                                                                                                                                                        1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                      2. Germany
                                                                                                                                                                                      3. France
                                                                                                                                                                                      4. Spain
                                                                                                                                                                                      5. Italy
                                                                                                                                                                                      6. Russia
                                                                                                                                                                                      7. Nordic
                                                                                                                                                                                      8. Benelux
                                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                                    2. APAC
                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                        1. By Pet Type
                                                                                                                                                                                          1. Dogs
                                                                                                                                                                                            1. Cats
                                                                                                                                                                                              1. Other
                                                                                                                                                                                              2. By Product Type
                                                                                                                                                                                                1. Probiotics
                                                                                                                                                                                                  1. Prebiotics
                                                                                                                                                                                                    1. Postbiotics
                                                                                                                                                                                                      1. Digestive Enzymes
                                                                                                                                                                                                        1. Synbiotics
                                                                                                                                                                                                          1. Fiber-Based Supplements
                                                                                                                                                                                                          2. By Formulation Form
                                                                                                                                                                                                            1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                              1. Powders
                                                                                                                                                                                                                1. Capsules & Tablets
                                                                                                                                                                                                                  1. Liquids & Pastes
                                                                                                                                                                                                                    1. Functional Treats
                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                      1. Online Retail & E-commerce
                                                                                                                                                                                                                        1. Pet Specialty Stores
                                                                                                                                                                                                                          1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                            1. Mass Retail 
                                                                                                                                                                                                                            2. By End-Use
                                                                                                                                                                                                                              1. Household Pet Owners
                                                                                                                                                                                                                                1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                  1. Pet Breeders & Kennels
                                                                                                                                                                                                                                    1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                  2. China
                                                                                                                                                                                                                                    1. By Pet Type
                                                                                                                                                                                                                                      1. Dogs
                                                                                                                                                                                                                                        1. Cats
                                                                                                                                                                                                                                          1. Other
                                                                                                                                                                                                                                          2. By Product Type
                                                                                                                                                                                                                                            1. Probiotics
                                                                                                                                                                                                                                              1. Prebiotics
                                                                                                                                                                                                                                                1. Postbiotics
                                                                                                                                                                                                                                                  1. Digestive Enzymes
                                                                                                                                                                                                                                                    1. Synbiotics
                                                                                                                                                                                                                                                      1. Fiber-Based Supplements
                                                                                                                                                                                                                                                      2. By Formulation Form
                                                                                                                                                                                                                                                        1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                                                                          1. Powders
                                                                                                                                                                                                                                                            1. Capsules & Tablets
                                                                                                                                                                                                                                                              1. Liquids & Pastes
                                                                                                                                                                                                                                                                1. Functional Treats
                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                  1. Online Retail & E-commerce
                                                                                                                                                                                                                                                                    1. Pet Specialty Stores
                                                                                                                                                                                                                                                                      1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                                                                        1. Mass Retail 
                                                                                                                                                                                                                                                                        2. By End-Use
                                                                                                                                                                                                                                                                          1. Household Pet Owners
                                                                                                                                                                                                                                                                            1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                                                              1. Pet Breeders & Kennels
                                                                                                                                                                                                                                                                                1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                                                                1. By Pet Type
                                                                                                                                                                                                                                                                                  1. Dogs
                                                                                                                                                                                                                                                                                    1. Cats
                                                                                                                                                                                                                                                                                      1. Other
                                                                                                                                                                                                                                                                                      2. By Product Type
                                                                                                                                                                                                                                                                                        1. Probiotics
                                                                                                                                                                                                                                                                                          1. Prebiotics
                                                                                                                                                                                                                                                                                            1. Postbiotics
                                                                                                                                                                                                                                                                                              1. Digestive Enzymes
                                                                                                                                                                                                                                                                                                1. Synbiotics
                                                                                                                                                                                                                                                                                                  1. Fiber-Based Supplements
                                                                                                                                                                                                                                                                                                  2. By Formulation Form
                                                                                                                                                                                                                                                                                                    1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                                                                                                                      1. Powders
                                                                                                                                                                                                                                                                                                        1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                          1. Liquids & Pastes
                                                                                                                                                                                                                                                                                                            1. Functional Treats
                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                              1. Online Retail & E-commerce
                                                                                                                                                                                                                                                                                                                1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                  1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                                                                                                                    1. Mass Retail 
                                                                                                                                                                                                                                                                                                                    2. By End-Use
                                                                                                                                                                                                                                                                                                                      1. Household Pet Owners
                                                                                                                                                                                                                                                                                                                        1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                                                                                                          1. Pet Breeders & Kennels
                                                                                                                                                                                                                                                                                                                            1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                                                                                                                                            1. By Pet Type
                                                                                                                                                                                                                                                                                                                              1. Dogs
                                                                                                                                                                                                                                                                                                                                1. Cats
                                                                                                                                                                                                                                                                                                                                  1. Other
                                                                                                                                                                                                                                                                                                                                  2. By Product Type
                                                                                                                                                                                                                                                                                                                                    1. Probiotics
                                                                                                                                                                                                                                                                                                                                      1. Prebiotics
                                                                                                                                                                                                                                                                                                                                        1. Postbiotics
                                                                                                                                                                                                                                                                                                                                          1. Digestive Enzymes
                                                                                                                                                                                                                                                                                                                                            1. Synbiotics
                                                                                                                                                                                                                                                                                                                                              1. Fiber-Based Supplements
                                                                                                                                                                                                                                                                                                                                              2. By Formulation Form
                                                                                                                                                                                                                                                                                                                                                1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                                                                                                                                                                  1. Powders
                                                                                                                                                                                                                                                                                                                                                    1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                                                                      1. Liquids & Pastes
                                                                                                                                                                                                                                                                                                                                                        1. Functional Treats
                                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                          1. Online Retail & E-commerce
                                                                                                                                                                                                                                                                                                                                                            1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                                                              1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                                                                                                                                                                1. Mass Retail 
                                                                                                                                                                                                                                                                                                                                                                2. By End-Use
                                                                                                                                                                                                                                                                                                                                                                  1. Household Pet Owners
                                                                                                                                                                                                                                                                                                                                                                    1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                                                                                                                                                      1. Pet Breeders & Kennels
                                                                                                                                                                                                                                                                                                                                                                        1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                        1. By Pet Type
                                                                                                                                                                                                                                                                                                                                                                          1. Dogs
                                                                                                                                                                                                                                                                                                                                                                            1. Cats
                                                                                                                                                                                                                                                                                                                                                                              1. Other
                                                                                                                                                                                                                                                                                                                                                                              2. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                1. Probiotics
                                                                                                                                                                                                                                                                                                                                                                                  1. Prebiotics
                                                                                                                                                                                                                                                                                                                                                                                    1. Postbiotics
                                                                                                                                                                                                                                                                                                                                                                                      1. Digestive Enzymes
                                                                                                                                                                                                                                                                                                                                                                                        1. Synbiotics
                                                                                                                                                                                                                                                                                                                                                                                          1. Fiber-Based Supplements
                                                                                                                                                                                                                                                                                                                                                                                          2. By Formulation Form
                                                                                                                                                                                                                                                                                                                                                                                            1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                                                                                                                                                                                                              1. Powders
                                                                                                                                                                                                                                                                                                                                                                                                1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                                                                                                                  1. Liquids & Pastes
                                                                                                                                                                                                                                                                                                                                                                                                    1. Functional Treats
                                                                                                                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                      1. Online Retail & E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                        1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                          1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                                                                                                                                                                                                            1. Mass Retail 
                                                                                                                                                                                                                                                                                                                                                                                                            2. By End-Use
                                                                                                                                                                                                                                                                                                                                                                                                              1. Household Pet Owners
                                                                                                                                                                                                                                                                                                                                                                                                                1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Pet Breeders & Kennels
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                                    1. By Pet Type
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Dogs
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Cats
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Other
                                                                                                                                                                                                                                                                                                                                                                                                                          2. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Probiotics
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Prebiotics
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Postbiotics
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Digestive Enzymes
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Synbiotics
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Fiber-Based Supplements
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. By Formulation Form
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Chewable Tablets & Soft Chews
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Powders
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Capsules & Tablets
                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Liquids & Pastes
                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Functional Treats
                                                                                                                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Online Retail & E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Pet Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Veterinary Clinics & Hospitals
                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Mass Retail 
                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. By End-Use
                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Household Pet Owners
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Veterinary Therapeutic Use
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Pet Breeders & Kennels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Animal Shelters & Rescue Organizations
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Pet Digestive Health Supplements Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Nestlé Purina PetCare
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Mars Petcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Hill’s Pet Nutrition
                                                                                                                                                                                                                                                                                                                                                                                                                                                            4. Zoetis Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                            5. Elanco Animal Health
                                                                                                                                                                                                                                                                                                                                                                                                                                                            6. Virbac
                                                                                                                                                                                                                                                                                                                                                                                                                                                            7. Vetoquinol
                                                                                                                                                                                                                                                                                                                                                                                                                                                            8. ADM (Animal Nutrition Division)
                                                                                                                                                                                                                                                                                                                                                                                                                                                            9. DSM-Firmenich
                                                                                                                                                                                                                                                                                                                                                                                                                                                            10. Nutramax Laboratories Veterinary Sciences