Global Online Cosmetics Market Size, Share & Demand Report By Product Type (Skincare, Makeup, Hair Care, Fragrances, Personal Care), By Price Positioning (Mass, Masstige, Premium & Luxury), By Consumer Demographics (Women, Men, Gender-Neutral), By Distribution Channel (D2C Websites, Online Marketplaces, Specialty E-Retailers, Social Commerce), By Formulation Type (Conventional, Natural & Organic, Vegan & Cruelty-Free), By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Online Cosmetics Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Online Cosmetics Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Online Cosmetics Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Skincare Products
      1. Market Size and Forecast, By Region
   3. Makeup Products
      1. Market Size and Forecast, By Region
   4. Hair Care Products
      1. Market Size and Forecast, By Region
   5. Fragrances
      1. Market Size and Forecast, By Region
   6. Personal & Bath Care Products
      1. Market Size and Forecast, By Region
10. Online Cosmetics Market, By Price Positioning
    1. Introduction
       1. Market Size and Forecast, By Price Positioning
    2. Mass Market
       1. Market Size and Forecast, By Region
    3. Masstige (Affordable Premium)
       1. Market Size and Forecast, By Region
    4. Premium & Luxury
       1. Market Size and Forecast, By Region
11. Online Cosmetics Market, By Consumer Demographics
    1. Introduction
       1. Market Size and Forecast, By Consumer Demographics
    2. Women
       1. Market Size and Forecast, By Region
    3. Men
       1. Market Size and Forecast, By Region
    4. Gender-Neutral / Unisex
       1. Market Size and Forecast, By Region
12. Online Cosmetics Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Brand-Owned D2C Websites
       1. Market Size and Forecast, By Region
    3. Online Marketplaces
       1. Market Size and Forecast, By Region
    4. Specialty Beauty E-Retailers
       1. Market Size and Forecast, By Region
    5. Social Commerce Platforms
       1. Market Size and Forecast, By Region
13. Online Cosmetics Market, By Formulation Type
    1. Introduction
       1. Market Size and Forecast, By Formulation Type
    2. Conventional/Synthetic Cosmetics
       1. Market Size and Forecast, By Region
    3. Natural & Organic Cosmetics
       1. Market Size and Forecast, By Region
    4. Vegan & Cruelty-Free Cosmetics
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       2. U.S.
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       2. U.K.
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       2. China
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       2. UAE
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       2. Brazil
          1. By Product Type
             1. Skincare Products
             2. Makeup Products
             3. Hair Care Products
             4. Fragrances
             5. Personal & Bath Care Products
          2. By Price Positioning
             1. Mass Market
             2. Masstige (Affordable Premium)
             3. Premium & Luxury
          3. By Consumer Demographics
             1. Women
             2. Men
             3. Gender-Neutral / Unisex
          4. By Distribution Channel
             1. Brand-Owned D2C Websites
             2. Online Marketplaces
             3. Specialty Beauty E-Retailers
             4. Social Commerce Platforms
          5. By Formulation Type
             1. Conventional/Synthetic Cosmetics
             2. Natural & Organic Cosmetics
             3. Vegan & Cruelty-Free Cosmetics
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2024
    1. Introduction
    2. Online Cosmetics Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. L’Oréal
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Estée Lauder Companies
    3. Procter & Gamble
    4. Unilever
    5. Shiseido
    6. Coty
    7. LVMH
    8. Beiersdorf
    9. Amorepacific
    10. Kao Corporation