HomeConsumer Goods and ServicesBeauty, Grooming & Personal Wellness Nutritional Serum Market

Global Nutritional Serum Market Size, Share, Demand Report By Product Type (Vitamin-Based Serums, Hydrating & Hyaluronic Acid Serums, Anti-Aging & Peptide Serums, Brightening Serums, Multi-Functional Serums), By Application (Individual/Home Use, Professional/Clinic Use, Male Skincare), By Distribution Channel (Online Retail, Pharmacies, Cosmetic Boutiques, Omnichannel), By Consumer Demographics (Female, Male, Gen Z & Millennials, Older Adults), By Region & Segment Forecasts, 2025–2030

Report Code: RI1239PUB
Last Updated : November, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Nutritional Serum Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Nutritional Serum Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Nutritional Serum Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
      1. Market Size and Forecast, By Region
    3. Hydrating & Hyaluronic Acid Serums
      1. Market Size and Forecast, By Region
    4. Anti-Aging & Peptide Serums
      1. Market Size and Forecast, By Region
    5. Brightening Serums
      1. Market Size and Forecast, By Region
    6. Multi-Functional & Hybrid Serums
      1. Market Size and Forecast, By Region
  10. Nutritional Serum Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Individual/Home Use
      1. Market Size and Forecast, By Region
    3. Professional/Clinic Use
      1. Market Size and Forecast, By Region
    4. Male Skincare
      1. Market Size and Forecast, By Region
  11. Nutritional Serum Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail/E-Commerce
      1. Market Size and Forecast, By Region
    3. Department Stores
      1. Market Size and Forecast, By Region
    4. Pharmacies & Drugstores
      1. Market Size and Forecast, By Region
    5. Cosmetic Boutiques
      1. Market Size and Forecast, By Region
    6. Omnichannel (Online + Offline)
      1. Market Size and Forecast, By Region
  12. Nutritional Serum Market, By Consumer Demographics
    1. Introduction
      1. Market Size and Forecast, By Consumer Demographics
    2. Female Consumers
      1. Market Size and Forecast, By Region
    3. Male Consumers
      1. Market Size and Forecast, By Region
    4. Gen Z & Millennials
      1. Market Size and Forecast, By Region
    5. Older Demographics (50+)
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
            1. Hydrating & Hyaluronic Acid Serums
              1. Anti-Aging & Peptide Serums
                1. Brightening Serums
                  1. Multi-Functional & Hybrid Serums
                  2. By Application
                    1. Individual/Home Use
                      1. Professional/Clinic Use
                        1. Male Skincare
                        2. By Distribution Channel
                          1. Online Retail/E-Commerce
                            1. Department Stores
                              1. Pharmacies & Drugstores
                                1. Cosmetic Boutiques
                                  1. Omnichannel (Online + Offline)
                                  2. By Consumer Demographics
                                    1. Female Consumers
                                      1. Male Consumers
                                        1. Gen Z & Millennials
                                          1. Older Demographics (50+)
                                        2. U.S.
                                          1. By Product Type
                                            1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                              1. Hydrating & Hyaluronic Acid Serums
                                                1. Anti-Aging & Peptide Serums
                                                  1. Brightening Serums
                                                    1. Multi-Functional & Hybrid Serums
                                                    2. By Application
                                                      1. Individual/Home Use
                                                        1. Professional/Clinic Use
                                                          1. Male Skincare
                                                          2. By Distribution Channel
                                                            1. Online Retail/E-Commerce
                                                              1. Department Stores
                                                                1. Pharmacies & Drugstores
                                                                  1. Cosmetic Boutiques
                                                                    1. Omnichannel (Online + Offline)
                                                                    2. By Consumer Demographics
                                                                      1. Female Consumers
                                                                        1. Male Consumers
                                                                          1. Gen Z & Millennials
                                                                            1. Older Demographics (50+)
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Product Type
                                                                              1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                1. Hydrating & Hyaluronic Acid Serums
                                                                                  1. Anti-Aging & Peptide Serums
                                                                                    1. Brightening Serums
                                                                                      1. Multi-Functional & Hybrid Serums
                                                                                      2. By Application
                                                                                        1. Individual/Home Use
                                                                                          1. Professional/Clinic Use
                                                                                            1. Male Skincare
                                                                                            2. By Distribution Channel
                                                                                              1. Online Retail/E-Commerce
                                                                                                1. Department Stores
                                                                                                  1. Pharmacies & Drugstores
                                                                                                    1. Cosmetic Boutiques
                                                                                                      1. Omnichannel (Online + Offline)
                                                                                                      2. By Consumer Demographics
                                                                                                        1. Female Consumers
                                                                                                          1. Male Consumers
                                                                                                            1. Gen Z & Millennials
                                                                                                              1. Older Demographics (50+)
                                                                                                            2. U.K.
                                                                                                              1. By Product Type
                                                                                                                1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                  1. Hydrating & Hyaluronic Acid Serums
                                                                                                                    1. Anti-Aging & Peptide Serums
                                                                                                                      1. Brightening Serums
                                                                                                                        1. Multi-Functional & Hybrid Serums
                                                                                                                        2. By Application
                                                                                                                          1. Individual/Home Use
                                                                                                                            1. Professional/Clinic Use
                                                                                                                              1. Male Skincare
                                                                                                                              2. By Distribution Channel
                                                                                                                                1. Online Retail/E-Commerce
                                                                                                                                  1. Department Stores
                                                                                                                                    1. Pharmacies & Drugstores
                                                                                                                                      1. Cosmetic Boutiques
                                                                                                                                        1. Omnichannel (Online + Offline)
                                                                                                                                        2. By Consumer Demographics
                                                                                                                                          1. Female Consumers
                                                                                                                                            1. Male Consumers
                                                                                                                                              1. Gen Z & Millennials
                                                                                                                                                1. Older Demographics (50+)
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Product Type
                                                                                                                                                  1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                    1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                      1. Anti-Aging & Peptide Serums
                                                                                                                                                        1. Brightening Serums
                                                                                                                                                          1. Multi-Functional & Hybrid Serums
                                                                                                                                                          2. By Application
                                                                                                                                                            1. Individual/Home Use
                                                                                                                                                              1. Professional/Clinic Use
                                                                                                                                                                1. Male Skincare
                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                  1. Online Retail/E-Commerce
                                                                                                                                                                    1. Department Stores
                                                                                                                                                                      1. Pharmacies & Drugstores
                                                                                                                                                                        1. Cosmetic Boutiques
                                                                                                                                                                          1. Omnichannel (Online + Offline)
                                                                                                                                                                          2. By Consumer Demographics
                                                                                                                                                                            1. Female Consumers
                                                                                                                                                                              1. Male Consumers
                                                                                                                                                                                1. Gen Z & Millennials
                                                                                                                                                                                  1. Older Demographics (50+)
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                    1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                                                      1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                                                        1. Anti-Aging & Peptide Serums
                                                                                                                                                                                          1. Brightening Serums
                                                                                                                                                                                            1. Multi-Functional & Hybrid Serums
                                                                                                                                                                                            2. By Application
                                                                                                                                                                                              1. Individual/Home Use
                                                                                                                                                                                                1. Professional/Clinic Use
                                                                                                                                                                                                  1. Male Skincare
                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                    1. Online Retail/E-Commerce
                                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                                        1. Pharmacies & Drugstores
                                                                                                                                                                                                          1. Cosmetic Boutiques
                                                                                                                                                                                                            1. Omnichannel (Online + Offline)
                                                                                                                                                                                                            2. By Consumer Demographics
                                                                                                                                                                                                              1. Female Consumers
                                                                                                                                                                                                                1. Male Consumers
                                                                                                                                                                                                                  1. Gen Z & Millennials
                                                                                                                                                                                                                    1. Older Demographics (50+)
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                      1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                                                                                        1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                                                                                          1. Anti-Aging & Peptide Serums
                                                                                                                                                                                                                            1. Brightening Serums
                                                                                                                                                                                                                              1. Multi-Functional & Hybrid Serums
                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                1. Individual/Home Use
                                                                                                                                                                                                                                  1. Professional/Clinic Use
                                                                                                                                                                                                                                    1. Male Skincare
                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                      1. Online Retail/E-Commerce
                                                                                                                                                                                                                                        1. Department Stores
                                                                                                                                                                                                                                          1. Pharmacies & Drugstores
                                                                                                                                                                                                                                            1. Cosmetic Boutiques
                                                                                                                                                                                                                                              1. Omnichannel (Online + Offline)
                                                                                                                                                                                                                                              2. By Consumer Demographics
                                                                                                                                                                                                                                                1. Female Consumers
                                                                                                                                                                                                                                                  1. Male Consumers
                                                                                                                                                                                                                                                    1. Gen Z & Millennials
                                                                                                                                                                                                                                                      1. Older Demographics (50+)
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                        1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                                                                                                                          1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                                                                                                                            1. Anti-Aging & Peptide Serums
                                                                                                                                                                                                                                                              1. Brightening Serums
                                                                                                                                                                                                                                                                1. Multi-Functional & Hybrid Serums
                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                  1. Individual/Home Use
                                                                                                                                                                                                                                                                    1. Professional/Clinic Use
                                                                                                                                                                                                                                                                      1. Male Skincare
                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                        1. Online Retail/E-Commerce
                                                                                                                                                                                                                                                                          1. Department Stores
                                                                                                                                                                                                                                                                            1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                              1. Cosmetic Boutiques
                                                                                                                                                                                                                                                                                1. Omnichannel (Online + Offline)
                                                                                                                                                                                                                                                                                2. By Consumer Demographics
                                                                                                                                                                                                                                                                                  1. Female Consumers
                                                                                                                                                                                                                                                                                    1. Male Consumers
                                                                                                                                                                                                                                                                                      1. Gen Z & Millennials
                                                                                                                                                                                                                                                                                        1. Older Demographics (50+)
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                          1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                                                                                                                                                            1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                                                                                                                                                              1. Anti-Aging & Peptide Serums
                                                                                                                                                                                                                                                                                                1. Brightening Serums
                                                                                                                                                                                                                                                                                                  1. Multi-Functional & Hybrid Serums
                                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                                    1. Individual/Home Use
                                                                                                                                                                                                                                                                                                      1. Professional/Clinic Use
                                                                                                                                                                                                                                                                                                        1. Male Skincare
                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                          1. Online Retail/E-Commerce
                                                                                                                                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                                                                                                                                              1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                1. Cosmetic Boutiques
                                                                                                                                                                                                                                                                                                                  1. Omnichannel (Online + Offline)
                                                                                                                                                                                                                                                                                                                  2. By Consumer Demographics
                                                                                                                                                                                                                                                                                                                    1. Female Consumers
                                                                                                                                                                                                                                                                                                                      1. Male Consumers
                                                                                                                                                                                                                                                                                                                        1. Gen Z & Millennials
                                                                                                                                                                                                                                                                                                                          1. Older Demographics (50+)
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                                                                                                                            1. Vitamin-Based Serums (Vitamin C, E, Niacinamide)
                                                                                                                                                                                                                                                                                                                              1. Hydrating & Hyaluronic Acid Serums
                                                                                                                                                                                                                                                                                                                                1. Anti-Aging & Peptide Serums
                                                                                                                                                                                                                                                                                                                                  1. Brightening Serums
                                                                                                                                                                                                                                                                                                                                    1. Multi-Functional & Hybrid Serums
                                                                                                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                                                                                                      1. Individual/Home Use
                                                                                                                                                                                                                                                                                                                                        1. Professional/Clinic Use
                                                                                                                                                                                                                                                                                                                                          1. Male Skincare
                                                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                            1. Online Retail/E-Commerce
                                                                                                                                                                                                                                                                                                                                              1. Department Stores
                                                                                                                                                                                                                                                                                                                                                1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                                                  1. Cosmetic Boutiques
                                                                                                                                                                                                                                                                                                                                                    1. Omnichannel (Online + Offline)
                                                                                                                                                                                                                                                                                                                                                    2. By Consumer Demographics
                                                                                                                                                                                                                                                                                                                                                      1. Female Consumers
                                                                                                                                                                                                                                                                                                                                                        1. Male Consumers
                                                                                                                                                                                                                                                                                                                                                          1. Gen Z & Millennials
                                                                                                                                                                                                                                                                                                                                                            1. Older Demographics (50+)
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Nutritional Serum Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Estée Lauder Companies Inc.
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. L’Oréal S.A.
                                                                                                                                                                                                                                                                                                                                                        3. Procter & Gamble Co.
                                                                                                                                                                                                                                                                                                                                                        4. Unilever PLC
                                                                                                                                                                                                                                                                                                                                                        5. Shiseido Company, Limited
                                                                                                                                                                                                                                                                                                                                                        6. Beiersdorf AG (NIVEA)
                                                                                                                                                                                                                                                                                                                                                        7. The Ordinary (DECIEM Beauty Group Inc.)
                                                                                                                                                                                                                                                                                                                                                        8. Amorepacific Corporation
                                                                                                                                                                                                                                                                                                                                                        9. Drunk Elephant LLC (Shiseido Group)
                                                                                                                                                                                                                                                                                                                                                        10. Clarins Group