HomeConsumer Goods and ServicesClothing, Footwear & Fashion Accessories Nursing Bras Market

Global Nursing Bras Market Size, Share, Demand Report, By Product Type (Wireless Nursing Bras, Underwire Nursing Bras, Front-Open/Clip-Down Bras, Pull-Over/Sleep Bras, Sports Nursing Bras, Hands-Free Pumping Bras), By Material (Cotton/Organic Cotton, Microfiber/Performance Fabrics, Lace/Fashion Fabrics), By Size Range (Regular, Plus-Size/Extended Fit, Mastectomy/Adaptive), By Price Tier (Value/Mass Market, Mid-Market, Premium/Designer), By Distribution Channel (Online Retail, Specialty Stores, Multi-Brand Retailers, Pharmacies & Hospitals), By Region & Segment Forecasts, 2025–2030

Report Code: RI1152PUB
Last Updated : October, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Nursing Bras Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Nursing Bras Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Nursing Bras Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Wireless Nursing Bras
      1. Market Size and Forecast, By Region
    3. Underwire Nursing Bras
      1. Market Size and Forecast, By Region
    4. Front-Open / Clip-Down Nursing Bras
      1. Market Size and Forecast, By Region
    5. Pull-Over / Sleep Nursing Bras
      1. Market Size and Forecast, By Region
    6. Sports Nursing Bras
      1. Market Size and Forecast, By Region
    7. Hands-Free Pumping Bras
      1. Market Size and Forecast, By Region
  10. Nursing Bras Market, By Material
    1. Introduction
      1. Market Size and Forecast, By Material
    2. Cotton / Organic Cotton
      1. Market Size and Forecast, By Region
    3. Microfiber / Performance Fabrics
      1. Market Size and Forecast, By Region
    4. Lace / Fashion Fabrics
      1. Market Size and Forecast, By Region
  11. Nursing Bras Market, By Size Range
    1. Introduction
      1. Market Size and Forecast, By Size Range
    2. Regular Sizing
      1. Market Size and Forecast, By Region
    3. Plus-Size / Extended Fit
      1. Market Size and Forecast, By Region
    4. Mastectomy / Adaptive Fit
      1. Market Size and Forecast, By Region
  12. Nursing Bras Market, By Price Tier
    1. Introduction
      1. Market Size and Forecast, By Price Tier
    2. Value / Mass Market
      1. Market Size and Forecast, By Region
    3. Mid-Market
      1. Market Size and Forecast, By Region
    4. Premium / Designer
      1. Market Size and Forecast, By Region
  13. Nursing Bras Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Offline – Specialty Stores
      1. Market Size and Forecast, By Region
    4. Offline – Multi-Brand Retailers
      1. Market Size and Forecast, By Region
    5. Offline – Pharmacies & Hospitals
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Wireless Nursing Bras
            1. Underwire Nursing Bras
              1. Front-Open / Clip-Down Nursing Bras
                1. Pull-Over / Sleep Nursing Bras
                  1. Sports Nursing Bras
                    1. Hands-Free Pumping Bras
                    2. By Material
                      1. Cotton / Organic Cotton
                        1. Microfiber / Performance Fabrics
                          1. Lace / Fashion Fabrics
                          2. By Size Range
                            1. Regular Sizing
                              1. Plus-Size / Extended Fit
                                1. Mastectomy / Adaptive Fit
                                2. By Price Tier
                                  1. Value / Mass Market
                                    1. Mid-Market
                                      1. Premium / Designer
                                      2. By Distribution Channel
                                        1. Online Retail
                                          1. Offline – Specialty Stores
                                            1. Offline – Multi-Brand Retailers
                                              1. Offline – Pharmacies & Hospitals
                                            2. U.S.
                                              1. By Product Type
                                                1. Wireless Nursing Bras
                                                  1. Underwire Nursing Bras
                                                    1. Front-Open / Clip-Down Nursing Bras
                                                      1. Pull-Over / Sleep Nursing Bras
                                                        1. Sports Nursing Bras
                                                          1. Hands-Free Pumping Bras
                                                          2. By Material
                                                            1. Cotton / Organic Cotton
                                                              1. Microfiber / Performance Fabrics
                                                                1. Lace / Fashion Fabrics
                                                                2. By Size Range
                                                                  1. Regular Sizing
                                                                    1. Plus-Size / Extended Fit
                                                                      1. Mastectomy / Adaptive Fit
                                                                      2. By Price Tier
                                                                        1. Value / Mass Market
                                                                          1. Mid-Market
                                                                            1. Premium / Designer
                                                                            2. By Distribution Channel
                                                                              1. Online Retail
                                                                                1. Offline – Specialty Stores
                                                                                  1. Offline – Multi-Brand Retailers
                                                                                    1. Offline – Pharmacies & Hospitals
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. Wireless Nursing Bras
                                                                                        1. Underwire Nursing Bras
                                                                                          1. Front-Open / Clip-Down Nursing Bras
                                                                                            1. Pull-Over / Sleep Nursing Bras
                                                                                              1. Sports Nursing Bras
                                                                                                1. Hands-Free Pumping Bras
                                                                                                2. By Material
                                                                                                  1. Cotton / Organic Cotton
                                                                                                    1. Microfiber / Performance Fabrics
                                                                                                      1. Lace / Fashion Fabrics
                                                                                                      2. By Size Range
                                                                                                        1. Regular Sizing
                                                                                                          1. Plus-Size / Extended Fit
                                                                                                            1. Mastectomy / Adaptive Fit
                                                                                                            2. By Price Tier
                                                                                                              1. Value / Mass Market
                                                                                                                1. Mid-Market
                                                                                                                  1. Premium / Designer
                                                                                                                  2. By Distribution Channel
                                                                                                                    1. Online Retail
                                                                                                                      1. Offline – Specialty Stores
                                                                                                                        1. Offline – Multi-Brand Retailers
                                                                                                                          1. Offline – Pharmacies & Hospitals
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. Wireless Nursing Bras
                                                                                                                              1. Underwire Nursing Bras
                                                                                                                                1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                  1. Pull-Over / Sleep Nursing Bras
                                                                                                                                    1. Sports Nursing Bras
                                                                                                                                      1. Hands-Free Pumping Bras
                                                                                                                                      2. By Material
                                                                                                                                        1. Cotton / Organic Cotton
                                                                                                                                          1. Microfiber / Performance Fabrics
                                                                                                                                            1. Lace / Fashion Fabrics
                                                                                                                                            2. By Size Range
                                                                                                                                              1. Regular Sizing
                                                                                                                                                1. Plus-Size / Extended Fit
                                                                                                                                                  1. Mastectomy / Adaptive Fit
                                                                                                                                                  2. By Price Tier
                                                                                                                                                    1. Value / Mass Market
                                                                                                                                                      1. Mid-Market
                                                                                                                                                        1. Premium / Designer
                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                          1. Online Retail
                                                                                                                                                            1. Offline – Specialty Stores
                                                                                                                                                              1. Offline – Multi-Brand Retailers
                                                                                                                                                                1. Offline – Pharmacies & Hospitals
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. Wireless Nursing Bras
                                                                                                                                                                    1. Underwire Nursing Bras
                                                                                                                                                                      1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                        1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                          1. Sports Nursing Bras
                                                                                                                                                                            1. Hands-Free Pumping Bras
                                                                                                                                                                            2. By Material
                                                                                                                                                                              1. Cotton / Organic Cotton
                                                                                                                                                                                1. Microfiber / Performance Fabrics
                                                                                                                                                                                  1. Lace / Fashion Fabrics
                                                                                                                                                                                  2. By Size Range
                                                                                                                                                                                    1. Regular Sizing
                                                                                                                                                                                      1. Plus-Size / Extended Fit
                                                                                                                                                                                        1. Mastectomy / Adaptive Fit
                                                                                                                                                                                        2. By Price Tier
                                                                                                                                                                                          1. Value / Mass Market
                                                                                                                                                                                            1. Mid-Market
                                                                                                                                                                                              1. Premium / Designer
                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                  1. Offline – Specialty Stores
                                                                                                                                                                                                    1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                      1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. Wireless Nursing Bras
                                                                                                                                                                                                          1. Underwire Nursing Bras
                                                                                                                                                                                                            1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                                                              1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                                                                1. Sports Nursing Bras
                                                                                                                                                                                                                  1. Hands-Free Pumping Bras
                                                                                                                                                                                                                  2. By Material
                                                                                                                                                                                                                    1. Cotton / Organic Cotton
                                                                                                                                                                                                                      1. Microfiber / Performance Fabrics
                                                                                                                                                                                                                        1. Lace / Fashion Fabrics
                                                                                                                                                                                                                        2. By Size Range
                                                                                                                                                                                                                          1. Regular Sizing
                                                                                                                                                                                                                            1. Plus-Size / Extended Fit
                                                                                                                                                                                                                              1. Mastectomy / Adaptive Fit
                                                                                                                                                                                                                              2. By Price Tier
                                                                                                                                                                                                                                1. Value / Mass Market
                                                                                                                                                                                                                                  1. Mid-Market
                                                                                                                                                                                                                                    1. Premium / Designer
                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                                                                        1. Offline – Specialty Stores
                                                                                                                                                                                                                                          1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                                                            1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. Wireless Nursing Bras
                                                                                                                                                                                                                                                1. Underwire Nursing Bras
                                                                                                                                                                                                                                                  1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                                                                                                    1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                                                                                                      1. Sports Nursing Bras
                                                                                                                                                                                                                                                        1. Hands-Free Pumping Bras
                                                                                                                                                                                                                                                        2. By Material
                                                                                                                                                                                                                                                          1. Cotton / Organic Cotton
                                                                                                                                                                                                                                                            1. Microfiber / Performance Fabrics
                                                                                                                                                                                                                                                              1. Lace / Fashion Fabrics
                                                                                                                                                                                                                                                              2. By Size Range
                                                                                                                                                                                                                                                                1. Regular Sizing
                                                                                                                                                                                                                                                                  1. Plus-Size / Extended Fit
                                                                                                                                                                                                                                                                    1. Mastectomy / Adaptive Fit
                                                                                                                                                                                                                                                                    2. By Price Tier
                                                                                                                                                                                                                                                                      1. Value / Mass Market
                                                                                                                                                                                                                                                                        1. Mid-Market
                                                                                                                                                                                                                                                                          1. Premium / Designer
                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                                                                                              1. Offline – Specialty Stores
                                                                                                                                                                                                                                                                                1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                                                                                                  1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. Wireless Nursing Bras
                                                                                                                                                                                                                                                                                      1. Underwire Nursing Bras
                                                                                                                                                                                                                                                                                        1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                                                                                                                                          1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                                                                                                                                            1. Sports Nursing Bras
                                                                                                                                                                                                                                                                                              1. Hands-Free Pumping Bras
                                                                                                                                                                                                                                                                                              2. By Material
                                                                                                                                                                                                                                                                                                1. Cotton / Organic Cotton
                                                                                                                                                                                                                                                                                                  1. Microfiber / Performance Fabrics
                                                                                                                                                                                                                                                                                                    1. Lace / Fashion Fabrics
                                                                                                                                                                                                                                                                                                    2. By Size Range
                                                                                                                                                                                                                                                                                                      1. Regular Sizing
                                                                                                                                                                                                                                                                                                        1. Plus-Size / Extended Fit
                                                                                                                                                                                                                                                                                                          1. Mastectomy / Adaptive Fit
                                                                                                                                                                                                                                                                                                          2. By Price Tier
                                                                                                                                                                                                                                                                                                            1. Value / Mass Market
                                                                                                                                                                                                                                                                                                              1. Mid-Market
                                                                                                                                                                                                                                                                                                                1. Premium / Designer
                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                                                                                                                    1. Offline – Specialty Stores
                                                                                                                                                                                                                                                                                                                      1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                                                                                                                                        1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. Wireless Nursing Bras
                                                                                                                                                                                                                                                                                                                            1. Underwire Nursing Bras
                                                                                                                                                                                                                                                                                                                              1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                                                                                                                                                                                1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                                                                                                                                                                                  1. Sports Nursing Bras
                                                                                                                                                                                                                                                                                                                                    1. Hands-Free Pumping Bras
                                                                                                                                                                                                                                                                                                                                    2. By Material
                                                                                                                                                                                                                                                                                                                                      1. Cotton / Organic Cotton
                                                                                                                                                                                                                                                                                                                                        1. Microfiber / Performance Fabrics
                                                                                                                                                                                                                                                                                                                                          1. Lace / Fashion Fabrics
                                                                                                                                                                                                                                                                                                                                          2. By Size Range
                                                                                                                                                                                                                                                                                                                                            1. Regular Sizing
                                                                                                                                                                                                                                                                                                                                              1. Plus-Size / Extended Fit
                                                                                                                                                                                                                                                                                                                                                1. Mastectomy / Adaptive Fit
                                                                                                                                                                                                                                                                                                                                                2. By Price Tier
                                                                                                                                                                                                                                                                                                                                                  1. Value / Mass Market
                                                                                                                                                                                                                                                                                                                                                    1. Mid-Market
                                                                                                                                                                                                                                                                                                                                                      1. Premium / Designer
                                                                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                                                                                                                                                                                          1. Offline – Specialty Stores
                                                                                                                                                                                                                                                                                                                                                            1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                                                                                                                                                                              1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. Wireless Nursing Bras
                                                                                                                                                                                                                                                                                                                                                                  1. Underwire Nursing Bras
                                                                                                                                                                                                                                                                                                                                                                    1. Front-Open / Clip-Down Nursing Bras
                                                                                                                                                                                                                                                                                                                                                                      1. Pull-Over / Sleep Nursing Bras
                                                                                                                                                                                                                                                                                                                                                                        1. Sports Nursing Bras
                                                                                                                                                                                                                                                                                                                                                                          1. Hands-Free Pumping Bras
                                                                                                                                                                                                                                                                                                                                                                          2. By Material
                                                                                                                                                                                                                                                                                                                                                                            1. Cotton / Organic Cotton
                                                                                                                                                                                                                                                                                                                                                                              1. Microfiber / Performance Fabrics
                                                                                                                                                                                                                                                                                                                                                                                1. Lace / Fashion Fabrics
                                                                                                                                                                                                                                                                                                                                                                                2. By Size Range
                                                                                                                                                                                                                                                                                                                                                                                  1. Regular Sizing
                                                                                                                                                                                                                                                                                                                                                                                    1. Plus-Size / Extended Fit
                                                                                                                                                                                                                                                                                                                                                                                      1. Mastectomy / Adaptive Fit
                                                                                                                                                                                                                                                                                                                                                                                      2. By Price Tier
                                                                                                                                                                                                                                                                                                                                                                                        1. Value / Mass Market
                                                                                                                                                                                                                                                                                                                                                                                          1. Mid-Market
                                                                                                                                                                                                                                                                                                                                                                                            1. Premium / Designer
                                                                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                                1. Offline – Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                  1. Offline – Multi-Brand Retailers
                                                                                                                                                                                                                                                                                                                                                                                                    1. Offline – Pharmacies & Hospitals
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Nursing Bras Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Bravado Designs Inc.
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Medela AG
                                                                                                                                                                                                                                                                                                                                                                                                3. Mothercare Plc
                                                                                                                                                                                                                                                                                                                                                                                                4. Triumph International
                                                                                                                                                                                                                                                                                                                                                                                                5. Loveday London
                                                                                                                                                                                                                                                                                                                                                                                                6. Hotmilk Lingerie
                                                                                                                                                                                                                                                                                                                                                                                                7. Seraphine Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                8. CAKE Maternity
                                                                                                                                                                                                                                                                                                                                                                                                9. Kindred Bravely
                                                                                                                                                                                                                                                                                                                                                                                                10. ThirdLove Inc.