HomeConsumer Goods and ServicesBeauty, Grooming & Personal Wellness Meal Replacement Market

Global Meal Replacement Market Size, Share & Demand Report By Product Form (Powdered Replacements, Ready-to-Drink (RTD) Liquids, Bars, Soups & Sachets), By Application (Weight Management, Sports & Performance, Clinical Nutrition, General Wellness & On-the-Go Consumption), By Ingredient Type (Dairy/Animal Protein, Plant-Based, Balanced/Mixed, Specialized Formulations), By Distribution Channel (E-commerce/DTC, Modern Trade, Specialty Stores, Others), By Price Tier (Mass/Value, Mid-Market, Premium/Clinical), By Region & Segment Forecasts, 2025–2030

Report Code: RI1179PUB
Last Updated : October, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Meal Replacement Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Meal Replacement Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Meal Replacement Market, By Product Form
    1. Introduction
      1. Market Size and Forecast, By Product Form
    2. Powdered Replacements
      1. Market Size and Forecast, By Region
    3. Ready-to-Drink (RTD) Liquids
      1. Market Size and Forecast, By Region
    4. Bars
      1. Market Size and Forecast, By Region
    5. Soups & Sachets
      1. Market Size and Forecast, By Region
  10. Meal Replacement Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Weight Management
      1. Market Size and Forecast, By Region
    3. Sports & Performance Nutrition
      1. Market Size and Forecast, By Region
    4. Clinical & Medical Nutrition
      1. Market Size and Forecast, By Region
    5. General Wellness & On-the-Go Consumption
      1. Market Size and Forecast, By Region
  11. Meal Replacement Market, By Ingredient Type
    1. Introduction
      1. Market Size and Forecast, By Ingredient Type
    2. Dairy/Animal-Protein Based
      1. Market Size and Forecast, By Region
    3. Plant-Based
      1. Market Size and Forecast, By Region
    4. Balanced/Mixed Formulations
      1. Market Size and Forecast, By Region
    5. Specialized (Keto, Allergen-Free, Fortified)
      1. Market Size and Forecast, By Region
  12. Meal Replacement Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. E-commerce / Direct-to-Consumer (DTC)
      1. Market Size and Forecast, By Region
    3. Modern Trade (Supermarkets, Hypermarkets)
      1. Market Size and Forecast, By Region
    4. Specialty & Health Stores
      1. Market Size and Forecast, By Region
    5. Others (Vending, Institutional & On-site Sales)
      1. Market Size and Forecast, By Region
  13. Meal Replacement Market, By Price Tier
    1. Introduction
      1. Market Size and Forecast, By Price Tier
    2. Mass / Value
      1. Market Size and Forecast, By Region
    3. Mid-Market
      1. Market Size and Forecast, By Region
    4. Premium / Clinical
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Form
          1. Powdered Replacements
            1. Ready-to-Drink (RTD) Liquids
              1. Bars
                1. Soups & Sachets
                2. By Application
                  1. Weight Management
                    1. Sports & Performance Nutrition
                      1. Clinical & Medical Nutrition
                        1. General Wellness & On-the-Go Consumption
                        2. By Ingredient Type
                          1. Dairy/Animal-Protein Based
                            1. Plant-Based
                              1. Balanced/Mixed Formulations
                                1. Specialized (Keto, Allergen-Free, Fortified)
                                2. By Distribution Channel
                                  1. E-commerce / Direct-to-Consumer (DTC)
                                    1. Modern Trade (Supermarkets, Hypermarkets)
                                      1. Specialty & Health Stores
                                        1. Others (Vending, Institutional & On-site Sales)
                                        2. By Price Tier
                                          1. Mass / Value
                                            1. Mid-Market
                                              1. Premium / Clinical
                                            2. U.S.
                                              1. By Product Form
                                                1. Powdered Replacements
                                                  1. Ready-to-Drink (RTD) Liquids
                                                    1. Bars
                                                      1. Soups & Sachets
                                                      2. By Application
                                                        1. Weight Management
                                                          1. Sports & Performance Nutrition
                                                            1. Clinical & Medical Nutrition
                                                              1. General Wellness & On-the-Go Consumption
                                                              2. By Ingredient Type
                                                                1. Dairy/Animal-Protein Based
                                                                  1. Plant-Based
                                                                    1. Balanced/Mixed Formulations
                                                                      1. Specialized (Keto, Allergen-Free, Fortified)
                                                                      2. By Distribution Channel
                                                                        1. E-commerce / Direct-to-Consumer (DTC)
                                                                          1. Modern Trade (Supermarkets, Hypermarkets)
                                                                            1. Specialty & Health Stores
                                                                              1. Others (Vending, Institutional & On-site Sales)
                                                                              2. By Price Tier
                                                                                1. Mass / Value
                                                                                  1. Mid-Market
                                                                                    1. Premium / Clinical
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Form
                                                                                      1. Powdered Replacements
                                                                                        1. Ready-to-Drink (RTD) Liquids
                                                                                          1. Bars
                                                                                            1. Soups & Sachets
                                                                                            2. By Application
                                                                                              1. Weight Management
                                                                                                1. Sports & Performance Nutrition
                                                                                                  1. Clinical & Medical Nutrition
                                                                                                    1. General Wellness & On-the-Go Consumption
                                                                                                    2. By Ingredient Type
                                                                                                      1. Dairy/Animal-Protein Based
                                                                                                        1. Plant-Based
                                                                                                          1. Balanced/Mixed Formulations
                                                                                                            1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                            2. By Distribution Channel
                                                                                                              1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                  1. Specialty & Health Stores
                                                                                                                    1. Others (Vending, Institutional & On-site Sales)
                                                                                                                    2. By Price Tier
                                                                                                                      1. Mass / Value
                                                                                                                        1. Mid-Market
                                                                                                                          1. Premium / Clinical
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Form
                                                                                                                            1. Powdered Replacements
                                                                                                                              1. Ready-to-Drink (RTD) Liquids
                                                                                                                                1. Bars
                                                                                                                                  1. Soups & Sachets
                                                                                                                                  2. By Application
                                                                                                                                    1. Weight Management
                                                                                                                                      1. Sports & Performance Nutrition
                                                                                                                                        1. Clinical & Medical Nutrition
                                                                                                                                          1. General Wellness & On-the-Go Consumption
                                                                                                                                          2. By Ingredient Type
                                                                                                                                            1. Dairy/Animal-Protein Based
                                                                                                                                              1. Plant-Based
                                                                                                                                                1. Balanced/Mixed Formulations
                                                                                                                                                  1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                    1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                      1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                        1. Specialty & Health Stores
                                                                                                                                                          1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                          2. By Price Tier
                                                                                                                                                            1. Mass / Value
                                                                                                                                                              1. Mid-Market
                                                                                                                                                                1. Premium / Clinical
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Form
                                                                                                                                                                  1. Powdered Replacements
                                                                                                                                                                    1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                      1. Bars
                                                                                                                                                                        1. Soups & Sachets
                                                                                                                                                                        2. By Application
                                                                                                                                                                          1. Weight Management
                                                                                                                                                                            1. Sports & Performance Nutrition
                                                                                                                                                                              1. Clinical & Medical Nutrition
                                                                                                                                                                                1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                2. By Ingredient Type
                                                                                                                                                                                  1. Dairy/Animal-Protein Based
                                                                                                                                                                                    1. Plant-Based
                                                                                                                                                                                      1. Balanced/Mixed Formulations
                                                                                                                                                                                        1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                          1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                            1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                              1. Specialty & Health Stores
                                                                                                                                                                                                1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                2. By Price Tier
                                                                                                                                                                                                  1. Mass / Value
                                                                                                                                                                                                    1. Mid-Market
                                                                                                                                                                                                      1. Premium / Clinical
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Form
                                                                                                                                                                                                        1. Powdered Replacements
                                                                                                                                                                                                          1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                                                            1. Bars
                                                                                                                                                                                                              1. Soups & Sachets
                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                1. Weight Management
                                                                                                                                                                                                                  1. Sports & Performance Nutrition
                                                                                                                                                                                                                    1. Clinical & Medical Nutrition
                                                                                                                                                                                                                      1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                                                      2. By Ingredient Type
                                                                                                                                                                                                                        1. Dairy/Animal-Protein Based
                                                                                                                                                                                                                          1. Plant-Based
                                                                                                                                                                                                                            1. Balanced/Mixed Formulations
                                                                                                                                                                                                                              1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                  1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                                                                    1. Specialty & Health Stores
                                                                                                                                                                                                                                      1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                                                      2. By Price Tier
                                                                                                                                                                                                                                        1. Mass / Value
                                                                                                                                                                                                                                          1. Mid-Market
                                                                                                                                                                                                                                            1. Premium / Clinical
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Form
                                                                                                                                                                                                                                              1. Powdered Replacements
                                                                                                                                                                                                                                                1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                                                                                                  1. Bars
                                                                                                                                                                                                                                                    1. Soups & Sachets
                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                      1. Weight Management
                                                                                                                                                                                                                                                        1. Sports & Performance Nutrition
                                                                                                                                                                                                                                                          1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                            1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                                                                                            2. By Ingredient Type
                                                                                                                                                                                                                                                              1. Dairy/Animal-Protein Based
                                                                                                                                                                                                                                                                1. Plant-Based
                                                                                                                                                                                                                                                                  1. Balanced/Mixed Formulations
                                                                                                                                                                                                                                                                    1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                      1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                                                        1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                                                                                                          1. Specialty & Health Stores
                                                                                                                                                                                                                                                                            1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                                                                                            2. By Price Tier
                                                                                                                                                                                                                                                                              1. Mass / Value
                                                                                                                                                                                                                                                                                1. Mid-Market
                                                                                                                                                                                                                                                                                  1. Premium / Clinical
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Form
                                                                                                                                                                                                                                                                                    1. Powdered Replacements
                                                                                                                                                                                                                                                                                      1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                                                                                                                                        1. Bars
                                                                                                                                                                                                                                                                                          1. Soups & Sachets
                                                                                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                                                                                            1. Weight Management
                                                                                                                                                                                                                                                                                              1. Sports & Performance Nutrition
                                                                                                                                                                                                                                                                                                1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                                                  1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                                                                                                                                  2. By Ingredient Type
                                                                                                                                                                                                                                                                                                    1. Dairy/Animal-Protein Based
                                                                                                                                                                                                                                                                                                      1. Plant-Based
                                                                                                                                                                                                                                                                                                        1. Balanced/Mixed Formulations
                                                                                                                                                                                                                                                                                                          1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                                                                                              1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                                                                                                                                                1. Specialty & Health Stores
                                                                                                                                                                                                                                                                                                                  1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                                                                                                                                  2. By Price Tier
                                                                                                                                                                                                                                                                                                                    1. Mass / Value
                                                                                                                                                                                                                                                                                                                      1. Mid-Market
                                                                                                                                                                                                                                                                                                                        1. Premium / Clinical
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Form
                                                                                                                                                                                                                                                                                                                          1. Powdered Replacements
                                                                                                                                                                                                                                                                                                                            1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                                                                                                                                                                              1. Bars
                                                                                                                                                                                                                                                                                                                                1. Soups & Sachets
                                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                                  1. Weight Management
                                                                                                                                                                                                                                                                                                                                    1. Sports & Performance Nutrition
                                                                                                                                                                                                                                                                                                                                      1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                                                                                        1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                                                                                                                                                                        2. By Ingredient Type
                                                                                                                                                                                                                                                                                                                                          1. Dairy/Animal-Protein Based
                                                                                                                                                                                                                                                                                                                                            1. Plant-Based
                                                                                                                                                                                                                                                                                                                                              1. Balanced/Mixed Formulations
                                                                                                                                                                                                                                                                                                                                                1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                  1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                                                                                                                                    1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                                                                                                                                                                                      1. Specialty & Health Stores
                                                                                                                                                                                                                                                                                                                                                        1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                                                                                                                                                                        2. By Price Tier
                                                                                                                                                                                                                                                                                                                                                          1. Mass / Value
                                                                                                                                                                                                                                                                                                                                                            1. Mid-Market
                                                                                                                                                                                                                                                                                                                                                              1. Premium / Clinical
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Form
                                                                                                                                                                                                                                                                                                                                                                1. Powdered Replacements
                                                                                                                                                                                                                                                                                                                                                                  1. Ready-to-Drink (RTD) Liquids
                                                                                                                                                                                                                                                                                                                                                                    1. Bars
                                                                                                                                                                                                                                                                                                                                                                      1. Soups & Sachets
                                                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                                                        1. Weight Management
                                                                                                                                                                                                                                                                                                                                                                          1. Sports & Performance Nutrition
                                                                                                                                                                                                                                                                                                                                                                            1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                                                                                                                              1. General Wellness & On-the-Go Consumption
                                                                                                                                                                                                                                                                                                                                                                              2. By Ingredient Type
                                                                                                                                                                                                                                                                                                                                                                                1. Dairy/Animal-Protein Based
                                                                                                                                                                                                                                                                                                                                                                                  1. Plant-Based
                                                                                                                                                                                                                                                                                                                                                                                    1. Balanced/Mixed Formulations
                                                                                                                                                                                                                                                                                                                                                                                      1. Specialized (Keto, Allergen-Free, Fortified)
                                                                                                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                        1. E-commerce / Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                                                                                                                                                                          1. Modern Trade (Supermarkets, Hypermarkets)
                                                                                                                                                                                                                                                                                                                                                                                            1. Specialty & Health Stores
                                                                                                                                                                                                                                                                                                                                                                                              1. Others (Vending, Institutional & On-site Sales)
                                                                                                                                                                                                                                                                                                                                                                                              2. By Price Tier
                                                                                                                                                                                                                                                                                                                                                                                                1. Mass / Value
                                                                                                                                                                                                                                                                                                                                                                                                  1. Mid-Market
                                                                                                                                                                                                                                                                                                                                                                                                    1. Premium / Clinical
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Meal Replacement Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Herbalife Nutrition Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Nestlé Health Science
                                                                                                                                                                                                                                                                                                                                                                                                3. Abbott Laboratories
                                                                                                                                                                                                                                                                                                                                                                                                4. Huel Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                5. Soylent Nutrition, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                6. Amway Corporation
                                                                                                                                                                                                                                                                                                                                                                                                7. GlaxoSmithKline plc (GSK)
                                                                                                                                                                                                                                                                                                                                                                                                8. Unilever plc
                                                                                                                                                                                                                                                                                                                                                                                                9. Orgain, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                10. SlimFast (Kainos Capital)