Global Matcha Biscuit Market Size, Share & Demand Report By Product Type (Matcha Cookies, Matcha Sandwich Biscuits, Matcha Wafer Biscuits, Matcha Shortbread Biscuits, Matcha Cream-Filled Biscuits, Matcha Chocolate-Coated Biscuits, Matcha Crackers & Savory Biscuits, Other Specialty Matcha Biscuits), By Matcha Grade Used (Ceremonial Grade Matcha Biscuits, Premium Culinary Grade Matcha Biscuits, Standard Culinary Grade Matcha Biscuits), By Ingredient Positioning (Organic Matcha Biscuits, Conventional Matcha Biscuits), By Nutritional Positioning (Regular Matcha Biscuits, Low-Sugar Matcha Biscuits, Sugar-Free Matcha Biscuits, High-Protein Matcha Biscuits, Functional & Fortified Matcha Biscuits, Gluten-Free Matcha Biscuits, Vegan Matcha Biscuits), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Food Stores, Department Stores, Online Retail/E-Commerce, Direct-to-Consumer, Foodservice Distribution), By End Use (Household Consumption, Cafés & Coffee Chains, Bakeries & Patisseries, Hotels & Hospitality, Restaurants, Corporate Catering, Airlines & Travel Retail), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Matcha Biscuit Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Matcha Biscuit Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Matcha Biscuit Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Matcha Cookies
      1. Market Size and Forecast, By Region
   3. Matcha Sandwich Biscuits
      1. Market Size and Forecast, By Region
   4. Matcha Wafer Biscuits
      1. Market Size and Forecast, By Region
   5. Matcha Shortbread Biscuits
      1. Market Size and Forecast, By Region
   6. Matcha Cream-Filled Biscuits
      1. Market Size and Forecast, By Region
   7. Matcha Chocolate-Coated Biscuits
      1. Market Size and Forecast, By Region
   8. Matcha Crackers & Savory Biscuits
      1. Market Size and Forecast, By Region
   9. Other Specialty Matcha Biscuits
      1. Market Size and Forecast, By Region
10. Matcha Biscuit Market, By Matcha Grade Used
    1. Introduction
       1. Market Size and Forecast, By Matcha Grade Used
    2. Ceremonial Grade Matcha Biscuits
       1. Market Size and Forecast, By Region
    3. Premium Culinary Grade Matcha Biscuits
       1. Market Size and Forecast, By Region
    4. Standard Culinary Grade Matcha Biscuits
       1. Market Size and Forecast, By Region
11. Matcha Biscuit Market, By Ingredient Positioning
    1. Introduction
       1. Market Size and Forecast, By Ingredient Positioning
    2. Organic Matcha Biscuits
       1. Market Size and Forecast, By Region
    3. Conventional Matcha Biscuits
       1. Market Size and Forecast, By Region
12. Matcha Biscuit Market, By Nutritional Positioning
    1. Introduction
       1. Market Size and Forecast, By Nutritional Positioning
    2. Regular Matcha Biscuits
       1. Market Size and Forecast, By Region
    3. Low-Sugar Matcha Biscuits
       1. Market Size and Forecast, By Region
    4. Sugar-Free Matcha Biscuits
       1. Market Size and Forecast, By Region
    5. High-Protein Matcha Biscuits
       1. Market Size and Forecast, By Region
    6. Functional & Fortified Matcha Biscuits
       1. Market Size and Forecast, By Region
    7. Gluten-Free Matcha Biscuits
       1. Market Size and Forecast, By Region
    8. Vegan Matcha Biscuits
       1. Market Size and Forecast, By Region
13. Matcha Biscuit Market, By Packaging Format
    1. Introduction
       1. Market Size and Forecast, By Packaging Format
    2. Single-Serve Packs
       1. Market Size and Forecast, By Region
    3. Multi-Pack Retail Packs
       1. Market Size and Forecast, By Region
    4. Family Packs
       1. Market Size and Forecast, By Region
    5. Premium Gift Packs
       1. Market Size and Forecast, By Region
    6. Bulk/Foodservice Packs
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       2. U.S.
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       2. U.K.
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       2. China
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       2. UAE
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       2. Brazil
          1. By Product Type
             1. Matcha Cookies
             2. Matcha Sandwich Biscuits
             3. Matcha Wafer Biscuits
             4. Matcha Shortbread Biscuits
             5. Matcha Cream-Filled Biscuits
             6. Matcha Chocolate-Coated Biscuits
             7. Matcha Crackers & Savory Biscuits
             8. Other Specialty Matcha Biscuits
          2. By Matcha Grade Used
             1. Ceremonial Grade Matcha Biscuits
             2. Premium Culinary Grade Matcha Biscuits
             3. Standard Culinary Grade Matcha Biscuits
          3. By Ingredient Positioning
             1. Organic Matcha Biscuits
             2. Conventional Matcha Biscuits
          4. By Nutritional Positioning
             1. Regular Matcha Biscuits
             2. Low-Sugar Matcha Biscuits
             3. Sugar-Free Matcha Biscuits
             4. High-Protein Matcha Biscuits
             5. Functional & Fortified Matcha Biscuits
             6. Gluten-Free Matcha Biscuits
             7. Vegan Matcha Biscuits
          5. By Packaging Format
             1. Single-Serve Packs
             2. Multi-Pack Retail Packs
             3. Family Packs
             4. Premium Gift Packs
             5. Bulk/Foodservice Packs
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Matcha Biscuit Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Ezaki Glico Co., Ltd.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Bourbon Corporation
    3. Morinaga & Co., Ltd.
    4. Lotte Corporation
    5. Meiji Holdings Co., Ltd.
    6. Nestlé S.A.
    7. Mondelez International, Inc.
    8. Yoku Moku Co., Ltd.
    9. Ito En Ltd.
    10. Walker's Shortbread Ltd.