Global Humectant Market Size, Share & Demand Report By Product Type (Glycerol (Glycerin), Sorbitol, Propylene Glycol, Polyethylene Glycol (PEG), Hyaluronic Acid, Urea, Others), By Application (Personal Care & Cosmetics, Food & Beverages, Pharmaceuticals, Tobacco, Industrial Applications), By End-Use Industry (FMCG Manufacturers, Pharmaceutical Manufacturers, Industrial Chemical Manufacturers, Nutraceutical & Specialty Manufacturers), By Form (Liquid, Powder/Crystalline, Gel), By Source (Natural/Bio-Based, Synthetic), By Region & Segment Forecasts, 2026–2031

Report Code: RI2519PUB
Last Updated : February, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Humectant Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Humectant Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Humectant Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Glycerol (Glycerin)
      1. Market Size and Forecast, By Region
    3. Sorbitol
      1. Market Size and Forecast, By Region
    4. Propylene Glycol
      1. Market Size and Forecast, By Region
    5. Polyethylene Glycol (PEG)
      1. Market Size and Forecast, By Region
    6. Hyaluronic Acid
      1. Market Size and Forecast, By Region
    7. Urea
      1. Market Size and Forecast, By Region
    8. Others 
      1. Market Size and Forecast, By Region
  10. Humectant Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Personal Care & Cosmetics
      1. Market Size and Forecast, By Region
    3. Food & Beverages
      1. Market Size and Forecast, By Region
    4. Pharmaceuticals
      1. Market Size and Forecast, By Region
    5. Tobacco
      1. Market Size and Forecast, By Region
    6. Industrial Applications 
      1. Market Size and Forecast, By Region
  11. Humectant Market, By End-Use Industry
    1. Introduction
      1. Market Size and Forecast, By End-Use Industry
    2. FMCG Manufacturers
      1. Market Size and Forecast, By Region
    3. Pharmaceutical Manufacturers
      1. Market Size and Forecast, By Region
    4. Industrial Chemical Manufacturers
      1. Market Size and Forecast, By Region
    5. Nutraceutical & Specialty Product Manufacturers
      1. Market Size and Forecast, By Region
  12. Humectant Market, By Form
    1. Introduction
      1. Market Size and Forecast, By Form
    2. Liquid
      1. Market Size and Forecast, By Region
    3. Powder/Crystalline
      1. Market Size and Forecast, By Region
    4. Gel
      1. Market Size and Forecast, By Region
  13. Humectant Market, By Source
    1. Introduction
      1. Market Size and Forecast, By Source
    2. Natural/Bio-Based
      1. Market Size and Forecast, By Region
    3. Synthetic
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Glycerol (Glycerin)
            1. Sorbitol
              1. Propylene Glycol
                1. Polyethylene Glycol (PEG)
                  1. Hyaluronic Acid
                    1. Urea
                      1. Others 
                      2. By Application
                        1. Personal Care & Cosmetics
                          1. Food & Beverages
                            1. Pharmaceuticals
                              1. Tobacco
                                1. Industrial Applications 
                                2. By End-Use Industry
                                  1. FMCG Manufacturers
                                    1. Pharmaceutical Manufacturers
                                      1. Industrial Chemical Manufacturers
                                        1. Nutraceutical & Specialty Product Manufacturers
                                        2. By Form
                                          1. Liquid
                                            1. Powder/Crystalline
                                              1. Gel
                                              2. By Source
                                                1. Natural/Bio-Based
                                                  1. Synthetic
                                                2. U.S.
                                                  1. By Product Type
                                                    1. Glycerol (Glycerin)
                                                      1. Sorbitol
                                                        1. Propylene Glycol
                                                          1. Polyethylene Glycol (PEG)
                                                            1. Hyaluronic Acid
                                                              1. Urea
                                                                1. Others 
                                                                2. By Application
                                                                  1. Personal Care & Cosmetics
                                                                    1. Food & Beverages
                                                                      1. Pharmaceuticals
                                                                        1. Tobacco
                                                                          1. Industrial Applications 
                                                                          2. By End-Use Industry
                                                                            1. FMCG Manufacturers
                                                                              1. Pharmaceutical Manufacturers
                                                                                1. Industrial Chemical Manufacturers
                                                                                  1. Nutraceutical & Specialty Product Manufacturers
                                                                                  2. By Form
                                                                                    1. Liquid
                                                                                      1. Powder/Crystalline
                                                                                        1. Gel
                                                                                        2. By Source
                                                                                          1. Natural/Bio-Based
                                                                                            1. Synthetic
                                                                                          2. Canada
                                                                                        3. Europe
                                                                                          1. Market Size and Forecast
                                                                                            1. By Product Type
                                                                                              1. Glycerol (Glycerin)
                                                                                                1. Sorbitol
                                                                                                  1. Propylene Glycol
                                                                                                    1. Polyethylene Glycol (PEG)
                                                                                                      1. Hyaluronic Acid
                                                                                                        1. Urea
                                                                                                          1. Others 
                                                                                                          2. By Application
                                                                                                            1. Personal Care & Cosmetics
                                                                                                              1. Food & Beverages
                                                                                                                1. Pharmaceuticals
                                                                                                                  1. Tobacco
                                                                                                                    1. Industrial Applications 
                                                                                                                    2. By End-Use Industry
                                                                                                                      1. FMCG Manufacturers
                                                                                                                        1. Pharmaceutical Manufacturers
                                                                                                                          1. Industrial Chemical Manufacturers
                                                                                                                            1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                            2. By Form
                                                                                                                              1. Liquid
                                                                                                                                1. Powder/Crystalline
                                                                                                                                  1. Gel
                                                                                                                                  2. By Source
                                                                                                                                    1. Natural/Bio-Based
                                                                                                                                      1. Synthetic
                                                                                                                                    2. U.K.
                                                                                                                                      1. By Product Type
                                                                                                                                        1. Glycerol (Glycerin)
                                                                                                                                          1. Sorbitol
                                                                                                                                            1. Propylene Glycol
                                                                                                                                              1. Polyethylene Glycol (PEG)
                                                                                                                                                1. Hyaluronic Acid
                                                                                                                                                  1. Urea
                                                                                                                                                    1. Others 
                                                                                                                                                    2. By Application
                                                                                                                                                      1. Personal Care & Cosmetics
                                                                                                                                                        1. Food & Beverages
                                                                                                                                                          1. Pharmaceuticals
                                                                                                                                                            1. Tobacco
                                                                                                                                                              1. Industrial Applications 
                                                                                                                                                              2. By End-Use Industry
                                                                                                                                                                1. FMCG Manufacturers
                                                                                                                                                                  1. Pharmaceutical Manufacturers
                                                                                                                                                                    1. Industrial Chemical Manufacturers
                                                                                                                                                                      1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                      2. By Form
                                                                                                                                                                        1. Liquid
                                                                                                                                                                          1. Powder/Crystalline
                                                                                                                                                                            1. Gel
                                                                                                                                                                            2. By Source
                                                                                                                                                                              1. Natural/Bio-Based
                                                                                                                                                                                1. Synthetic
                                                                                                                                                                              2. Germany
                                                                                                                                                                              3. France
                                                                                                                                                                              4. Spain
                                                                                                                                                                              5. Italy
                                                                                                                                                                              6. Russia
                                                                                                                                                                              7. Nordic
                                                                                                                                                                              8. Benelux
                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                            3. APAC
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Glycerol (Glycerin)
                                                                                                                                                                                    1. Sorbitol
                                                                                                                                                                                      1. Propylene Glycol
                                                                                                                                                                                        1. Polyethylene Glycol (PEG)
                                                                                                                                                                                          1. Hyaluronic Acid
                                                                                                                                                                                            1. Urea
                                                                                                                                                                                              1. Others 
                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                1. Personal Care & Cosmetics
                                                                                                                                                                                                  1. Food & Beverages
                                                                                                                                                                                                    1. Pharmaceuticals
                                                                                                                                                                                                      1. Tobacco
                                                                                                                                                                                                        1. Industrial Applications 
                                                                                                                                                                                                        2. By End-Use Industry
                                                                                                                                                                                                          1. FMCG Manufacturers
                                                                                                                                                                                                            1. Pharmaceutical Manufacturers
                                                                                                                                                                                                              1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                2. By Form
                                                                                                                                                                                                                  1. Liquid
                                                                                                                                                                                                                    1. Powder/Crystalline
                                                                                                                                                                                                                      1. Gel
                                                                                                                                                                                                                      2. By Source
                                                                                                                                                                                                                        1. Natural/Bio-Based
                                                                                                                                                                                                                          1. Synthetic
                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Glycerol (Glycerin)
                                                                                                                                                                                                                              1. Sorbitol
                                                                                                                                                                                                                                1. Propylene Glycol
                                                                                                                                                                                                                                  1. Polyethylene Glycol (PEG)
                                                                                                                                                                                                                                    1. Hyaluronic Acid
                                                                                                                                                                                                                                      1. Urea
                                                                                                                                                                                                                                        1. Others 
                                                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                                                          1. Personal Care & Cosmetics
                                                                                                                                                                                                                                            1. Food & Beverages
                                                                                                                                                                                                                                              1. Pharmaceuticals
                                                                                                                                                                                                                                                1. Tobacco
                                                                                                                                                                                                                                                  1. Industrial Applications 
                                                                                                                                                                                                                                                  2. By End-Use Industry
                                                                                                                                                                                                                                                    1. FMCG Manufacturers
                                                                                                                                                                                                                                                      1. Pharmaceutical Manufacturers
                                                                                                                                                                                                                                                        1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                                                          1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                                                          2. By Form
                                                                                                                                                                                                                                                            1. Liquid
                                                                                                                                                                                                                                                              1. Powder/Crystalline
                                                                                                                                                                                                                                                                1. Gel
                                                                                                                                                                                                                                                                2. By Source
                                                                                                                                                                                                                                                                  1. Natural/Bio-Based
                                                                                                                                                                                                                                                                    1. Synthetic
                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                3. Middle East and Africa
                                                                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Glycerol (Glycerin)
                                                                                                                                                                                                                                                                        1. Sorbitol
                                                                                                                                                                                                                                                                          1. Propylene Glycol
                                                                                                                                                                                                                                                                            1. Polyethylene Glycol (PEG)
                                                                                                                                                                                                                                                                              1. Hyaluronic Acid
                                                                                                                                                                                                                                                                                1. Urea
                                                                                                                                                                                                                                                                                  1. Others 
                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                    1. Personal Care & Cosmetics
                                                                                                                                                                                                                                                                                      1. Food & Beverages
                                                                                                                                                                                                                                                                                        1. Pharmaceuticals
                                                                                                                                                                                                                                                                                          1. Tobacco
                                                                                                                                                                                                                                                                                            1. Industrial Applications 
                                                                                                                                                                                                                                                                                            2. By End-Use Industry
                                                                                                                                                                                                                                                                                              1. FMCG Manufacturers
                                                                                                                                                                                                                                                                                                1. Pharmaceutical Manufacturers
                                                                                                                                                                                                                                                                                                  1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                                                                                                    1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                                                                                                    2. By Form
                                                                                                                                                                                                                                                                                                      1. Liquid
                                                                                                                                                                                                                                                                                                        1. Powder/Crystalline
                                                                                                                                                                                                                                                                                                          1. Gel
                                                                                                                                                                                                                                                                                                          2. By Source
                                                                                                                                                                                                                                                                                                            1. Natural/Bio-Based
                                                                                                                                                                                                                                                                                                              1. Synthetic
                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                1. Glycerol (Glycerin)
                                                                                                                                                                                                                                                                                                                  1. Sorbitol
                                                                                                                                                                                                                                                                                                                    1. Propylene Glycol
                                                                                                                                                                                                                                                                                                                      1. Polyethylene Glycol (PEG)
                                                                                                                                                                                                                                                                                                                        1. Hyaluronic Acid
                                                                                                                                                                                                                                                                                                                          1. Urea
                                                                                                                                                                                                                                                                                                                            1. Others 
                                                                                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                                                                                              1. Personal Care & Cosmetics
                                                                                                                                                                                                                                                                                                                                1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                  1. Pharmaceuticals
                                                                                                                                                                                                                                                                                                                                    1. Tobacco
                                                                                                                                                                                                                                                                                                                                      1. Industrial Applications 
                                                                                                                                                                                                                                                                                                                                      2. By End-Use Industry
                                                                                                                                                                                                                                                                                                                                        1. FMCG Manufacturers
                                                                                                                                                                                                                                                                                                                                          1. Pharmaceutical Manufacturers
                                                                                                                                                                                                                                                                                                                                            1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                                                                                                                                              1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                                                                                                                                              2. By Form
                                                                                                                                                                                                                                                                                                                                                1. Liquid
                                                                                                                                                                                                                                                                                                                                                  1. Powder/Crystalline
                                                                                                                                                                                                                                                                                                                                                    1. Gel
                                                                                                                                                                                                                                                                                                                                                    2. By Source
                                                                                                                                                                                                                                                                                                                                                      1. Natural/Bio-Based
                                                                                                                                                                                                                                                                                                                                                        1. Synthetic
                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                    3. LATAM
                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                                                          1. Glycerol (Glycerin)
                                                                                                                                                                                                                                                                                                                                                            1. Sorbitol
                                                                                                                                                                                                                                                                                                                                                              1. Propylene Glycol
                                                                                                                                                                                                                                                                                                                                                                1. Polyethylene Glycol (PEG)
                                                                                                                                                                                                                                                                                                                                                                  1. Hyaluronic Acid
                                                                                                                                                                                                                                                                                                                                                                    1. Urea
                                                                                                                                                                                                                                                                                                                                                                      1. Others 
                                                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                                                        1. Personal Care & Cosmetics
                                                                                                                                                                                                                                                                                                                                                                          1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                                                            1. Pharmaceuticals
                                                                                                                                                                                                                                                                                                                                                                              1. Tobacco
                                                                                                                                                                                                                                                                                                                                                                                1. Industrial Applications 
                                                                                                                                                                                                                                                                                                                                                                                2. By End-Use Industry
                                                                                                                                                                                                                                                                                                                                                                                  1. FMCG Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                    1. Pharmaceutical Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                      1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                        1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                        2. By Form
                                                                                                                                                                                                                                                                                                                                                                                          1. Liquid
                                                                                                                                                                                                                                                                                                                                                                                            1. Powder/Crystalline
                                                                                                                                                                                                                                                                                                                                                                                              1. Gel
                                                                                                                                                                                                                                                                                                                                                                                              2. By Source
                                                                                                                                                                                                                                                                                                                                                                                                1. Natural/Bio-Based
                                                                                                                                                                                                                                                                                                                                                                                                  1. Synthetic
                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                    1. Glycerol (Glycerin)
                                                                                                                                                                                                                                                                                                                                                                                                      1. Sorbitol
                                                                                                                                                                                                                                                                                                                                                                                                        1. Propylene Glycol
                                                                                                                                                                                                                                                                                                                                                                                                          1. Polyethylene Glycol (PEG)
                                                                                                                                                                                                                                                                                                                                                                                                            1. Hyaluronic Acid
                                                                                                                                                                                                                                                                                                                                                                                                              1. Urea
                                                                                                                                                                                                                                                                                                                                                                                                                1. Others 
                                                                                                                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Personal Care & Cosmetics
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Pharmaceuticals
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Tobacco
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Industrial Applications 
                                                                                                                                                                                                                                                                                                                                                                                                                          2. By End-Use Industry
                                                                                                                                                                                                                                                                                                                                                                                                                            1. FMCG Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Pharmaceutical Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Industrial Chemical Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Nutraceutical & Specialty Product Manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                                  2. By Form
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Liquid
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Powder/Crystalline
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Gel
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. By Source
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Natural/Bio-Based
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Synthetic
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Humectant Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Archer Daniels Midland Company
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Cargill, Incorporated
                                                                                                                                                                                                                                                                                                                                                                                                                                        3. BASF SE
                                                                                                                                                                                                                                                                                                                                                                                                                                        4. Dow Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        5. DuPont de Nemours, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        6. Roquette Frères
                                                                                                                                                                                                                                                                                                                                                                                                                                        7. Ingredion Incorporated
                                                                                                                                                                                                                                                                                                                                                                                                                                        8. Ashland Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        9. Croda International Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                        10. Evonik Industries AG