Global Green Tea Market Size, Share & Demand Report By Product Type (Loose Leaf, Tea Bags, Powdered, RTD), By Nature (Conventional, Organic), By Flavor Profile (Plain, Flavored), By Packaging Type, By Distribution Channel, By End Use (Household, Foodservice, Nutraceuticals, Cosmetics, Pharmaceuticals), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Green Tea Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Green Tea Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Green Tea Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Loose Leaf Green Tea
      1. Market Size and Forecast, By Region
   3. Tea Bags
      1. Market Size and Forecast, By Region
   4. Powdered Green Tea (Matcha & Functional Powders)
      1. Market Size and Forecast, By Region
   5. Ready-to-Drink (RTD) Green Tea
      1. Market Size and Forecast, By Region
10. Green Tea Market, By Nature
    1. Introduction
       1. Market Size and Forecast, By Nature
    2. Conventional Green Tea
       1. Market Size and Forecast, By Region
    3. Organic Green Tea
       1. Market Size and Forecast, By Region
11. Green Tea Market, By Flavor Profile
    1. Introduction
       1. Market Size and Forecast, By Flavor Profile
    2. Unflavored / Plain Green Tea
       1. Market Size and Forecast, By Region
    3. Flavored Green Tea (Herbal, Fruit, Functional Blends)
       1. Market Size and Forecast, By Region
12. Green Tea Market, By Packaging Type
    1. Introduction
       1. Market Size and Forecast, By Packaging Type
    2. Paper-Based Packaging
       1. Market Size and Forecast, By Region
    3. Plastic Bottles
       1. Market Size and Forecast, By Region
    4. Glass Bottles
       1. Market Size and Forecast, By Region
    5. Metal Cans
       1. Market Size and Forecast, By Region
    6. Flexible Pouches
       1. Market Size and Forecast, By Region
13. Green Tea Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    3. Convenience Stores
       1. Market Size and Forecast, By Region
    4. Online Retail (D2C & Marketplaces)
       1. Market Size and Forecast, By Region
    5. Specialty Tea Stores
       1. Market Size and Forecast, By Region
    6. Foodservice / HoReCa
       1. Market Size and Forecast, By Region
14. Green Tea Market, By End Use
    1. Introduction
       1. Market Size and Forecast, By End Use
    2. Household Consumption
       1. Market Size and Forecast, By Region
    3. Foodservice & Cafés
       1. Market Size and Forecast, By Region
    4. Nutraceutical & Dietary Supplements
       1. Market Size and Forecast, By Region
    5. Cosmetics & Personal Care
       1. Market Size and Forecast, By Region
    6. Pharmaceutical Applications
       1. Market Size and Forecast, By Region
15. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       2. U.S.
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       2. U.K.
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       2. China
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       2. UAE
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       2. Brazil
          1. By Product Type
             1. Loose Leaf Green Tea
             2. Tea Bags
             3. Powdered Green Tea (Matcha & Functional Powders)
             4. Ready-to-Drink (RTD) Green Tea
          2. By Nature
             1. Conventional Green Tea
             2. Organic Green Tea
          3. By Flavor Profile
             1. Unflavored / Plain Green Tea
             2. Flavored Green Tea (Herbal, Fruit, Functional Blends)
          4. By Packaging Type
             1. Paper-Based Packaging
             2. Plastic Bottles
             3. Glass Bottles
             4. Metal Cans
             5. Flexible Pouches
          5. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Online Retail (D2C & Marketplaces)
             4. Specialty Tea Stores
             5. Foodservice / HoReCa
          6. By End Use
             1. Household Consumption
             2. Foodservice & Cafés
             3. Nutraceutical & Dietary Supplements
             4. Cosmetics & Personal Care
             5. Pharmaceutical Applications
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
16. Competitive Landscape, 2025
    1. Introduction
    2. Green Tea Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
17. Company Profile
    1. Unilever
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Nestlé
    3. Ito En Ltd.
    4. Tata Consumer Products
    5. Suntory Holdings
    6. The Coca-Cola Company
    7. Starbucks Corporation
    8. Twinings (Associated British Foods)
    9. Lipton Teas & Infusions
    10. Kirin Holdings