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Global Fresh Fruits and Vegetables Market Size, Share & Demand Report By Product Type (Fresh Vegetables, Fresh Fruits, Organic Produce, Value-Added Fresh Produce), By End Use (Household, Foodservice, Food & Beverage Processing, Institutional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Retail, Online Grocery/E-Commerce, Direct-to-Consumer), By Nature (Conventional, Organic), By Region & Segment Forecasts, 2026–2031

Report Code: RI2208PUB
Last Updated : January, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Fresh Fruits and Vegetables Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Fresh Fruits and Vegetables Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Fresh Fruits and Vegetables Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Fresh Vegetables 
      1. Market Size and Forecast, By Region
    3. Fresh Fruits 
      1. Market Size and Forecast, By Region
    4. Organic Produce 
      1. Market Size and Forecast, By Region
    5. Value-Added Fresh Produce 
      1. Market Size and Forecast, By Region
  10. Fresh Fruits and Vegetables Market, By End Use
    1. Introduction
      1. Market Size and Forecast, By End Use
    2. Household Consumption
      1. Market Size and Forecast, By Region
    3. Foodservice 
      1. Market Size and Forecast, By Region
    4. Food & Beverage Processing
      1. Market Size and Forecast, By Region
    5. Institutional 
      1. Market Size and Forecast, By Region
  11. Fresh Fruits and Vegetables Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets / Hypermarkets
      1. Market Size and Forecast, By Region
    3. Traditional Retail 
      1. Market Size and Forecast, By Region
    4. Online Grocery / E-Commerce
      1. Market Size and Forecast, By Region
    5. Direct-to-Consumer 
      1. Market Size and Forecast, By Region
  12. Fresh Fruits and Vegetables Market, By Nature
    1. Introduction
      1. Market Size and Forecast, By Nature
    2. Conventional
      1. Market Size and Forecast, By Region
    3. Organic
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Fresh Vegetables 
            1. Fresh Fruits 
              1. Organic Produce 
                1. Value-Added Fresh Produce 
                2. By End Use
                  1. Household Consumption
                    1. Foodservice 
                      1. Food & Beverage Processing
                        1. Institutional 
                        2. By Distribution Channel
                          1. Supermarkets / Hypermarkets
                            1. Traditional Retail 
                              1. Online Grocery / E-Commerce
                                1. Direct-to-Consumer 
                                2. By Nature
                                  1. Conventional
                                    1. Organic
                                  2. U.S.
                                    1. By Product Type
                                      1. Fresh Vegetables 
                                        1. Fresh Fruits 
                                          1. Organic Produce 
                                            1. Value-Added Fresh Produce 
                                            2. By End Use
                                              1. Household Consumption
                                                1. Foodservice 
                                                  1. Food & Beverage Processing
                                                    1. Institutional 
                                                    2. By Distribution Channel
                                                      1. Supermarkets / Hypermarkets
                                                        1. Traditional Retail 
                                                          1. Online Grocery / E-Commerce
                                                            1. Direct-to-Consumer 
                                                            2. By Nature
                                                              1. Conventional
                                                                1. Organic
                                                              2. Canada
                                                            3. Europe
                                                              1. Market Size and Forecast
                                                                1. By Product Type
                                                                  1. Fresh Vegetables 
                                                                    1. Fresh Fruits 
                                                                      1. Organic Produce 
                                                                        1. Value-Added Fresh Produce 
                                                                        2. By End Use
                                                                          1. Household Consumption
                                                                            1. Foodservice 
                                                                              1. Food & Beverage Processing
                                                                                1. Institutional 
                                                                                2. By Distribution Channel
                                                                                  1. Supermarkets / Hypermarkets
                                                                                    1. Traditional Retail 
                                                                                      1. Online Grocery / E-Commerce
                                                                                        1. Direct-to-Consumer 
                                                                                        2. By Nature
                                                                                          1. Conventional
                                                                                            1. Organic
                                                                                          2. U.K.
                                                                                            1. By Product Type
                                                                                              1. Fresh Vegetables 
                                                                                                1. Fresh Fruits 
                                                                                                  1. Organic Produce 
                                                                                                    1. Value-Added Fresh Produce 
                                                                                                    2. By End Use
                                                                                                      1. Household Consumption
                                                                                                        1. Foodservice 
                                                                                                          1. Food & Beverage Processing
                                                                                                            1. Institutional 
                                                                                                            2. By Distribution Channel
                                                                                                              1. Supermarkets / Hypermarkets
                                                                                                                1. Traditional Retail 
                                                                                                                  1. Online Grocery / E-Commerce
                                                                                                                    1. Direct-to-Consumer 
                                                                                                                    2. By Nature
                                                                                                                      1. Conventional
                                                                                                                        1. Organic
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    3. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Product Type
                                                                                                                          1. Fresh Vegetables 
                                                                                                                            1. Fresh Fruits 
                                                                                                                              1. Organic Produce 
                                                                                                                                1. Value-Added Fresh Produce 
                                                                                                                                2. By End Use
                                                                                                                                  1. Household Consumption
                                                                                                                                    1. Foodservice 
                                                                                                                                      1. Food & Beverage Processing
                                                                                                                                        1. Institutional 
                                                                                                                                        2. By Distribution Channel
                                                                                                                                          1. Supermarkets / Hypermarkets
                                                                                                                                            1. Traditional Retail 
                                                                                                                                              1. Online Grocery / E-Commerce
                                                                                                                                                1. Direct-to-Consumer 
                                                                                                                                                2. By Nature
                                                                                                                                                  1. Conventional
                                                                                                                                                    1. Organic
                                                                                                                                                  2. China
                                                                                                                                                    1. By Product Type
                                                                                                                                                      1. Fresh Vegetables 
                                                                                                                                                        1. Fresh Fruits 
                                                                                                                                                          1. Organic Produce 
                                                                                                                                                            1. Value-Added Fresh Produce 
                                                                                                                                                            2. By End Use
                                                                                                                                                              1. Household Consumption
                                                                                                                                                                1. Foodservice 
                                                                                                                                                                  1. Food & Beverage Processing
                                                                                                                                                                    1. Institutional 
                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                      1. Supermarkets / Hypermarkets
                                                                                                                                                                        1. Traditional Retail 
                                                                                                                                                                          1. Online Grocery / E-Commerce
                                                                                                                                                                            1. Direct-to-Consumer 
                                                                                                                                                                            2. By Nature
                                                                                                                                                                              1. Conventional
                                                                                                                                                                                1. Organic
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            3. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Fresh Vegetables 
                                                                                                                                                                                    1. Fresh Fruits 
                                                                                                                                                                                      1. Organic Produce 
                                                                                                                                                                                        1. Value-Added Fresh Produce 
                                                                                                                                                                                        2. By End Use
                                                                                                                                                                                          1. Household Consumption
                                                                                                                                                                                            1. Foodservice 
                                                                                                                                                                                              1. Food & Beverage Processing
                                                                                                                                                                                                1. Institutional 
                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                  1. Supermarkets / Hypermarkets
                                                                                                                                                                                                    1. Traditional Retail 
                                                                                                                                                                                                      1. Online Grocery / E-Commerce
                                                                                                                                                                                                        1. Direct-to-Consumer 
                                                                                                                                                                                                        2. By Nature
                                                                                                                                                                                                          1. Conventional
                                                                                                                                                                                                            1. Organic
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                              1. Fresh Vegetables 
                                                                                                                                                                                                                1. Fresh Fruits 
                                                                                                                                                                                                                  1. Organic Produce 
                                                                                                                                                                                                                    1. Value-Added Fresh Produce 
                                                                                                                                                                                                                    2. By End Use
                                                                                                                                                                                                                      1. Household Consumption
                                                                                                                                                                                                                        1. Foodservice 
                                                                                                                                                                                                                          1. Food & Beverage Processing
                                                                                                                                                                                                                            1. Institutional 
                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                              1. Supermarkets / Hypermarkets
                                                                                                                                                                                                                                1. Traditional Retail 
                                                                                                                                                                                                                                  1. Online Grocery / E-Commerce
                                                                                                                                                                                                                                    1. Direct-to-Consumer 
                                                                                                                                                                                                                                    2. By Nature
                                                                                                                                                                                                                                      1. Conventional
                                                                                                                                                                                                                                        1. Organic
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    3. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                          1. Fresh Vegetables 
                                                                                                                                                                                                                                            1. Fresh Fruits 
                                                                                                                                                                                                                                              1. Organic Produce 
                                                                                                                                                                                                                                                1. Value-Added Fresh Produce 
                                                                                                                                                                                                                                                2. By End Use
                                                                                                                                                                                                                                                  1. Household Consumption
                                                                                                                                                                                                                                                    1. Foodservice 
                                                                                                                                                                                                                                                      1. Food & Beverage Processing
                                                                                                                                                                                                                                                        1. Institutional 
                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                          1. Supermarkets / Hypermarkets
                                                                                                                                                                                                                                                            1. Traditional Retail 
                                                                                                                                                                                                                                                              1. Online Grocery / E-Commerce
                                                                                                                                                                                                                                                                1. Direct-to-Consumer 
                                                                                                                                                                                                                                                                2. By Nature
                                                                                                                                                                                                                                                                  1. Conventional
                                                                                                                                                                                                                                                                    1. Organic
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Fresh Vegetables 
                                                                                                                                                                                                                                                                        1. Fresh Fruits 
                                                                                                                                                                                                                                                                          1. Organic Produce 
                                                                                                                                                                                                                                                                            1. Value-Added Fresh Produce 
                                                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                                                              1. Household Consumption
                                                                                                                                                                                                                                                                                1. Foodservice 
                                                                                                                                                                                                                                                                                  1. Food & Beverage Processing
                                                                                                                                                                                                                                                                                    1. Institutional 
                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                      1. Supermarkets / Hypermarkets
                                                                                                                                                                                                                                                                                        1. Traditional Retail 
                                                                                                                                                                                                                                                                                          1. Online Grocery / E-Commerce
                                                                                                                                                                                                                                                                                            1. Direct-to-Consumer 
                                                                                                                                                                                                                                                                                            2. By Nature
                                                                                                                                                                                                                                                                                              1. Conventional
                                                                                                                                                                                                                                                                                                1. Organic
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. Fresh Fruits and Vegetables Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                            1. Dole plc
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Fresh Del Monte Produce, Inc.
                                                                                                                                                                                                                                                                                            3. Driscoll’s, Inc.
                                                                                                                                                                                                                                                                                            4. Chiquita Brands International
                                                                                                                                                                                                                                                                                            5. Calavo Growers, Inc.
                                                                                                                                                                                                                                                                                            6. Unifrutti Group
                                                                                                                                                                                                                                                                                            7. Bonduelle S.A.
                                                                                                                                                                                                                                                                                            8. Naturipe Farms
                                                                                                                                                                                                                                                                                            9. Tanimura & Antle Fresh Foods, Inc.
                                                                                                                                                                                                                                                                                            10. Andy Boy, LLC