HomeConsumer Goods and Services Ethnic Wear Market

Global Ethnic Wear Market Size, Share & Demand Report By Product Type (Women’s Ethnic Wear, Men’s Ethnic Wear, Kids’ Ethnic Wear, Fusion Wear, Traditional Wear), By Application (Wedding & Festive Wear, Daily Wear, Corporate & Casual Wear, Cultural & Heritage Events), By Distribution Channel (Online Retail, Branded Boutiques, Specialty Stores, D2C Platforms, Social Commerce), By Region & Segment Forecasts, 2025–2030

Report Code: RI910PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Ethnic Wear Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Ethnic Wear Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Ethnic Wear Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
      1. Market Size and Forecast, By Region
    3. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
      1. Market Size and Forecast, By Region
    4. Kids’ Ethnic Wear
      1. Market Size and Forecast, By Region
    5. Fusion Wear
      1. Market Size and Forecast, By Region
    6. Traditional Wear
      1. Market Size and Forecast, By Region
  10. Ethnic Wear Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Wedding & Festive Wear
      1. Market Size and Forecast, By Region
    3. Daily Wear Ethnic Clothing
      1. Market Size and Forecast, By Region
    4. Corporate & Casual Ethnic Wear
      1. Market Size and Forecast, By Region
    5. Cultural & Heritage Events
      1. Market Size and Forecast, By Region
  11. Ethnic Wear Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Branded Boutiques & Department Stores
      1. Market Size and Forecast, By Region
    4. Specialty Ethnic Stores
      1. Market Size and Forecast, By Region
    5. E-commerce D2C Platforms
      1. Market Size and Forecast, By Region
    6. Social Commerce & Influencer-Led Channels
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
            1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
              1. Kids’ Ethnic Wear
                1. Fusion Wear
                  1. Traditional Wear
                  2. By Application
                    1. Wedding & Festive Wear
                      1. Daily Wear Ethnic Clothing
                        1. Corporate & Casual Ethnic Wear
                          1. Cultural & Heritage Events
                          2. By Distribution Channel
                            1. Online Retail
                              1. Branded Boutiques & Department Stores
                                1. Specialty Ethnic Stores
                                  1. E-commerce D2C Platforms
                                    1. Social Commerce & Influencer-Led Channels
                                  2. U.S.
                                    1. By Product Type
                                      1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                        1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                          1. Kids’ Ethnic Wear
                                            1. Fusion Wear
                                              1. Traditional Wear
                                              2. By Application
                                                1. Wedding & Festive Wear
                                                  1. Daily Wear Ethnic Clothing
                                                    1. Corporate & Casual Ethnic Wear
                                                      1. Cultural & Heritage Events
                                                      2. By Distribution Channel
                                                        1. Online Retail
                                                          1. Branded Boutiques & Department Stores
                                                            1. Specialty Ethnic Stores
                                                              1. E-commerce D2C Platforms
                                                                1. Social Commerce & Influencer-Led Channels
                                                              2. Canada
                                                            2. Europe
                                                              1. Market Size and Forecast
                                                                1. By Product Type
                                                                  1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                    1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                      1. Kids’ Ethnic Wear
                                                                        1. Fusion Wear
                                                                          1. Traditional Wear
                                                                          2. By Application
                                                                            1. Wedding & Festive Wear
                                                                              1. Daily Wear Ethnic Clothing
                                                                                1. Corporate & Casual Ethnic Wear
                                                                                  1. Cultural & Heritage Events
                                                                                  2. By Distribution Channel
                                                                                    1. Online Retail
                                                                                      1. Branded Boutiques & Department Stores
                                                                                        1. Specialty Ethnic Stores
                                                                                          1. E-commerce D2C Platforms
                                                                                            1. Social Commerce & Influencer-Led Channels
                                                                                          2. U.K.
                                                                                            1. By Product Type
                                                                                              1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                  1. Kids’ Ethnic Wear
                                                                                                    1. Fusion Wear
                                                                                                      1. Traditional Wear
                                                                                                      2. By Application
                                                                                                        1. Wedding & Festive Wear
                                                                                                          1. Daily Wear Ethnic Clothing
                                                                                                            1. Corporate & Casual Ethnic Wear
                                                                                                              1. Cultural & Heritage Events
                                                                                                              2. By Distribution Channel
                                                                                                                1. Online Retail
                                                                                                                  1. Branded Boutiques & Department Stores
                                                                                                                    1. Specialty Ethnic Stores
                                                                                                                      1. E-commerce D2C Platforms
                                                                                                                        1. Social Commerce & Influencer-Led Channels
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    2. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Product Type
                                                                                                                          1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                            1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                              1. Kids’ Ethnic Wear
                                                                                                                                1. Fusion Wear
                                                                                                                                  1. Traditional Wear
                                                                                                                                  2. By Application
                                                                                                                                    1. Wedding & Festive Wear
                                                                                                                                      1. Daily Wear Ethnic Clothing
                                                                                                                                        1. Corporate & Casual Ethnic Wear
                                                                                                                                          1. Cultural & Heritage Events
                                                                                                                                          2. By Distribution Channel
                                                                                                                                            1. Online Retail
                                                                                                                                              1. Branded Boutiques & Department Stores
                                                                                                                                                1. Specialty Ethnic Stores
                                                                                                                                                  1. E-commerce D2C Platforms
                                                                                                                                                    1. Social Commerce & Influencer-Led Channels
                                                                                                                                                  2. China
                                                                                                                                                    1. By Product Type
                                                                                                                                                      1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                                                        1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                                                          1. Kids’ Ethnic Wear
                                                                                                                                                            1. Fusion Wear
                                                                                                                                                              1. Traditional Wear
                                                                                                                                                              2. By Application
                                                                                                                                                                1. Wedding & Festive Wear
                                                                                                                                                                  1. Daily Wear Ethnic Clothing
                                                                                                                                                                    1. Corporate & Casual Ethnic Wear
                                                                                                                                                                      1. Cultural & Heritage Events
                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                        1. Online Retail
                                                                                                                                                                          1. Branded Boutiques & Department Stores
                                                                                                                                                                            1. Specialty Ethnic Stores
                                                                                                                                                                              1. E-commerce D2C Platforms
                                                                                                                                                                                1. Social Commerce & Influencer-Led Channels
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                                                                                    1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                                                                                      1. Kids’ Ethnic Wear
                                                                                                                                                                                        1. Fusion Wear
                                                                                                                                                                                          1. Traditional Wear
                                                                                                                                                                                          2. By Application
                                                                                                                                                                                            1. Wedding & Festive Wear
                                                                                                                                                                                              1. Daily Wear Ethnic Clothing
                                                                                                                                                                                                1. Corporate & Casual Ethnic Wear
                                                                                                                                                                                                  1. Cultural & Heritage Events
                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                      1. Branded Boutiques & Department Stores
                                                                                                                                                                                                        1. Specialty Ethnic Stores
                                                                                                                                                                                                          1. E-commerce D2C Platforms
                                                                                                                                                                                                            1. Social Commerce & Influencer-Led Channels
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                              1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                                                                                                                1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                                                                                                                  1. Kids’ Ethnic Wear
                                                                                                                                                                                                                    1. Fusion Wear
                                                                                                                                                                                                                      1. Traditional Wear
                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                        1. Wedding & Festive Wear
                                                                                                                                                                                                                          1. Daily Wear Ethnic Clothing
                                                                                                                                                                                                                            1. Corporate & Casual Ethnic Wear
                                                                                                                                                                                                                              1. Cultural & Heritage Events
                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                  1. Branded Boutiques & Department Stores
                                                                                                                                                                                                                                    1. Specialty Ethnic Stores
                                                                                                                                                                                                                                      1. E-commerce D2C Platforms
                                                                                                                                                                                                                                        1. Social Commerce & Influencer-Led Channels
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                          1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                                                                                                                                            1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                                                                                                                                              1. Kids’ Ethnic Wear
                                                                                                                                                                                                                                                1. Fusion Wear
                                                                                                                                                                                                                                                  1. Traditional Wear
                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                    1. Wedding & Festive Wear
                                                                                                                                                                                                                                                      1. Daily Wear Ethnic Clothing
                                                                                                                                                                                                                                                        1. Corporate & Casual Ethnic Wear
                                                                                                                                                                                                                                                          1. Cultural & Heritage Events
                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                                                                              1. Branded Boutiques & Department Stores
                                                                                                                                                                                                                                                                1. Specialty Ethnic Stores
                                                                                                                                                                                                                                                                  1. E-commerce D2C Platforms
                                                                                                                                                                                                                                                                    1. Social Commerce & Influencer-Led Channels
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Women’s Ethnic Wear (Sarees, Lehengas, Salwar Suits, Fusion Gowns)
                                                                                                                                                                                                                                                                        1. Men’s Ethnic Wear (Kurtas, Sherwanis, Indo-Western Suits)
                                                                                                                                                                                                                                                                          1. Kids’ Ethnic Wear
                                                                                                                                                                                                                                                                            1. Fusion Wear
                                                                                                                                                                                                                                                                              1. Traditional Wear
                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                1. Wedding & Festive Wear
                                                                                                                                                                                                                                                                                  1. Daily Wear Ethnic Clothing
                                                                                                                                                                                                                                                                                    1. Corporate & Casual Ethnic Wear
                                                                                                                                                                                                                                                                                      1. Cultural & Heritage Events
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                                                                                                                          1. Branded Boutiques & Department Stores
                                                                                                                                                                                                                                                                                            1. Specialty Ethnic Stores
                                                                                                                                                                                                                                                                                              1. E-commerce D2C Platforms
                                                                                                                                                                                                                                                                                                1. Social Commerce & Influencer-Led Channels
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. Ethnic Wear Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                            1. FabIndia
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Manyavar-Mohey
                                                                                                                                                                                                                                                                                            3. Biba Apparels
                                                                                                                                                                                                                                                                                            4. Global Desi (House of Anita Dongre)
                                                                                                                                                                                                                                                                                            5. Ritu Kumar
                                                                                                                                                                                                                                                                                            6. Jaypore
                                                                                                                                                                                                                                                                                            7. Soch
                                                                                                                                                                                                                                                                                            8. Libas
                                                                                                                                                                                                                                                                                            9. W for Woman
                                                                                                                                                                                                                                                                                            10. FabAlley