Global Couscous Market Size, Share & Demand Report By Product Type (Traditional Wheat Couscous, Whole-Wheat Couscous, Gluten-Free Couscous, Flavored & Seasoned Couscous), By Form (Dry Couscous, Ready-to-Eat Couscous), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Foodservice), By End Use (Household, Foodservice, Institutional), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Couscous Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Couscous Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Couscous Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Traditional Wheat Couscous 
      1. Market Size and Forecast, By Region
   3. Whole-Wheat Couscous
      1. Market Size and Forecast, By Region
   4. Gluten-Free Couscous 
      1. Market Size and Forecast, By Region
   5. Flavored & Seasoned Couscous
      1. Market Size and Forecast, By Region
10. Couscous Market, By Form
    1. Introduction
       1. Market Size and Forecast, By Form
    2. Dry Couscous
       1. Market Size and Forecast, By Region
    3. Ready-to-Eat / Instant Couscous
       1. Market Size and Forecast, By Region
11. Couscous Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    3. Convenience & Traditional Grocery Stores
       1. Market Size and Forecast, By Region
    4. Online Retail & Direct-to-Consumer
       1. Market Size and Forecast, By Region
    5. Foodservice & HoReCa Supply
       1. Market Size and Forecast, By Region
12. Couscous Market, By End Use
    1. Introduction
       1. Market Size and Forecast, By End Use
    2. Household Consumption
       1. Market Size and Forecast, By Region
    3. Foodservice
       1. Market Size and Forecast, By Region
    4. Industrial & Institutional Use
       1. Market Size and Forecast, By Region
13. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       2. U.S.
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       2. U.K.
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       2. China
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       2. UAE
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       2. Brazil
          1. By Product Type
             1. Traditional Wheat Couscous 
             2. Whole-Wheat Couscous
             3. Gluten-Free Couscous 
             4. Flavored & Seasoned Couscous
          2. By Form
             1. Dry Couscous
             2. Ready-to-Eat / Instant Couscous
          3. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience & Traditional Grocery Stores
             3. Online Retail & Direct-to-Consumer
             4. Foodservice & HoReCa Supply
          4. By End Use
             1. Household Consumption
             2. Foodservice
             3. Industrial & Institutional Use
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
14. Competitive Landscape, 2025
    1. Introduction
    2. Couscous Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
15. Company Profile
    1. Barilla Group
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Ebro Foods
    3. Dari Couspate
    4. Tipiak Group
    5. Al Ghurair Foods
    6. Roland Foods
    7. Bionaturae
    8. Kassab Group
    9. Riso Scotti
    10. SunRice