Global Ayurvedic Toothpaste Market Size, Share & Demand Report By Ingredient Type (Neem-Based, Clove-Based, Babool-Based, Miswak-Based, Turmeric-Based, Multi-Herb Formulations), By Product Functionality (Anti-Cavity, Gum Care, Whitening, Sensitivity Care, Complete Oral Care), By Consumer Category (Adult, Children, Family), By Distribution Channel (Traditional Trade, Modern Trade, Pharmacies, E-Commerce), By Region & Segment Forecasts, 2025–2030

Report Code: RI1925PUB
Last Updated : December, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Ayurvedic Toothpaste Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Ayurvedic Toothpaste Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Ayurvedic Toothpaste Market, By Ingredient Type
    1. Introduction
      1. Market Size and Forecast, By Ingredient Type
    2. Neem-Based Ayurvedic Toothpaste
      1. Market Size and Forecast, By Region
    3. Clove-Based Ayurvedic Toothpaste
      1. Market Size and Forecast, By Region
    4. Babool / Acacia-Based Toothpaste
      1. Market Size and Forecast, By Region
    5. Miswak-Based Toothpaste
      1. Market Size and Forecast, By Region
    6. Turmeric-Based Toothpaste
      1. Market Size and Forecast, By Region
    7. Multi-Herb Formulations
      1. Market Size and Forecast, By Region
  10. Ayurvedic Toothpaste Market, By Product Functionality
    1. Introduction
      1. Market Size and Forecast, By Product Functionality
    2. Anti-Cavity Toothpaste
      1. Market Size and Forecast, By Region
    3. Gum Care & Periodontal Toothpaste
      1. Market Size and Forecast, By Region
    4. Whitening Ayurvedic Toothpaste
      1. Market Size and Forecast, By Region
    5. Sensitivity Care Toothpaste
      1. Market Size and Forecast, By Region
    6. Complete Oral Care Toothpaste
      1. Market Size and Forecast, By Region
  11. Ayurvedic Toothpaste Market, By Consumer Category
    1. Introduction
      1. Market Size and Forecast, By Consumer Category
    2. Adult Ayurvedic Toothpaste
      1. Market Size and Forecast, By Region
    3. Children’s Ayurvedic Toothpaste
      1. Market Size and Forecast, By Region
    4. Family / All-Age Toothpaste
      1. Market Size and Forecast, By Region
  12. Ayurvedic Toothpaste Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Traditional Trade
      1. Market Size and Forecast, By Region
    3. Modern Trade (Supermarkets & Hypermarkets)
      1. Market Size and Forecast, By Region
    4. Pharmacies & Health Stores
      1. Market Size and Forecast, By Region
    5. E-Commerce & D2C Platforms
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Ingredient Type
          1. Neem-Based Ayurvedic Toothpaste
            1. Clove-Based Ayurvedic Toothpaste
              1. Babool / Acacia-Based Toothpaste
                1. Miswak-Based Toothpaste
                  1. Turmeric-Based Toothpaste
                    1. Multi-Herb Formulations
                    2. By Product Functionality
                      1. Anti-Cavity Toothpaste
                        1. Gum Care & Periodontal Toothpaste
                          1. Whitening Ayurvedic Toothpaste
                            1. Sensitivity Care Toothpaste
                              1. Complete Oral Care Toothpaste
                              2. By Consumer Category
                                1. Adult Ayurvedic Toothpaste
                                  1. Children’s Ayurvedic Toothpaste
                                    1. Family / All-Age Toothpaste
                                    2. By Distribution Channel
                                      1. Traditional Trade
                                        1. Modern Trade (Supermarkets & Hypermarkets)
                                          1. Pharmacies & Health Stores
                                            1. E-Commerce & D2C Platforms
                                          2. U.S.
                                            1. By Ingredient Type
                                              1. Neem-Based Ayurvedic Toothpaste
                                                1. Clove-Based Ayurvedic Toothpaste
                                                  1. Babool / Acacia-Based Toothpaste
                                                    1. Miswak-Based Toothpaste
                                                      1. Turmeric-Based Toothpaste
                                                        1. Multi-Herb Formulations
                                                        2. By Product Functionality
                                                          1. Anti-Cavity Toothpaste
                                                            1. Gum Care & Periodontal Toothpaste
                                                              1. Whitening Ayurvedic Toothpaste
                                                                1. Sensitivity Care Toothpaste
                                                                  1. Complete Oral Care Toothpaste
                                                                  2. By Consumer Category
                                                                    1. Adult Ayurvedic Toothpaste
                                                                      1. Children’s Ayurvedic Toothpaste
                                                                        1. Family / All-Age Toothpaste
                                                                        2. By Distribution Channel
                                                                          1. Traditional Trade
                                                                            1. Modern Trade (Supermarkets & Hypermarkets)
                                                                              1. Pharmacies & Health Stores
                                                                                1. E-Commerce & D2C Platforms
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Ingredient Type
                                                                                  1. Neem-Based Ayurvedic Toothpaste
                                                                                    1. Clove-Based Ayurvedic Toothpaste
                                                                                      1. Babool / Acacia-Based Toothpaste
                                                                                        1. Miswak-Based Toothpaste
                                                                                          1. Turmeric-Based Toothpaste
                                                                                            1. Multi-Herb Formulations
                                                                                            2. By Product Functionality
                                                                                              1. Anti-Cavity Toothpaste
                                                                                                1. Gum Care & Periodontal Toothpaste
                                                                                                  1. Whitening Ayurvedic Toothpaste
                                                                                                    1. Sensitivity Care Toothpaste
                                                                                                      1. Complete Oral Care Toothpaste
                                                                                                      2. By Consumer Category
                                                                                                        1. Adult Ayurvedic Toothpaste
                                                                                                          1. Children’s Ayurvedic Toothpaste
                                                                                                            1. Family / All-Age Toothpaste
                                                                                                            2. By Distribution Channel
                                                                                                              1. Traditional Trade
                                                                                                                1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                  1. Pharmacies & Health Stores
                                                                                                                    1. E-Commerce & D2C Platforms
                                                                                                                  2. U.K.
                                                                                                                    1. By Ingredient Type
                                                                                                                      1. Neem-Based Ayurvedic Toothpaste
                                                                                                                        1. Clove-Based Ayurvedic Toothpaste
                                                                                                                          1. Babool / Acacia-Based Toothpaste
                                                                                                                            1. Miswak-Based Toothpaste
                                                                                                                              1. Turmeric-Based Toothpaste
                                                                                                                                1. Multi-Herb Formulations
                                                                                                                                2. By Product Functionality
                                                                                                                                  1. Anti-Cavity Toothpaste
                                                                                                                                    1. Gum Care & Periodontal Toothpaste
                                                                                                                                      1. Whitening Ayurvedic Toothpaste
                                                                                                                                        1. Sensitivity Care Toothpaste
                                                                                                                                          1. Complete Oral Care Toothpaste
                                                                                                                                          2. By Consumer Category
                                                                                                                                            1. Adult Ayurvedic Toothpaste
                                                                                                                                              1. Children’s Ayurvedic Toothpaste
                                                                                                                                                1. Family / All-Age Toothpaste
                                                                                                                                                2. By Distribution Channel
                                                                                                                                                  1. Traditional Trade
                                                                                                                                                    1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                      1. Pharmacies & Health Stores
                                                                                                                                                        1. E-Commerce & D2C Platforms
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Ingredient Type
                                                                                                                                                          1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                            1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                              1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                1. Miswak-Based Toothpaste
                                                                                                                                                                  1. Turmeric-Based Toothpaste
                                                                                                                                                                    1. Multi-Herb Formulations
                                                                                                                                                                    2. By Product Functionality
                                                                                                                                                                      1. Anti-Cavity Toothpaste
                                                                                                                                                                        1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                          1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                            1. Sensitivity Care Toothpaste
                                                                                                                                                                              1. Complete Oral Care Toothpaste
                                                                                                                                                                              2. By Consumer Category
                                                                                                                                                                                1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                  1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                    1. Family / All-Age Toothpaste
                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                      1. Traditional Trade
                                                                                                                                                                                        1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                          1. Pharmacies & Health Stores
                                                                                                                                                                                            1. E-Commerce & D2C Platforms
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Ingredient Type
                                                                                                                                                                                              1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                                                                1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                                                                  1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                                                    1. Miswak-Based Toothpaste
                                                                                                                                                                                                      1. Turmeric-Based Toothpaste
                                                                                                                                                                                                        1. Multi-Herb Formulations
                                                                                                                                                                                                        2. By Product Functionality
                                                                                                                                                                                                          1. Anti-Cavity Toothpaste
                                                                                                                                                                                                            1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                                                              1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                                                                1. Sensitivity Care Toothpaste
                                                                                                                                                                                                                  1. Complete Oral Care Toothpaste
                                                                                                                                                                                                                  2. By Consumer Category
                                                                                                                                                                                                                    1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                                                      1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                                                        1. Family / All-Age Toothpaste
                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                          1. Traditional Trade
                                                                                                                                                                                                                            1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                                                              1. Pharmacies & Health Stores
                                                                                                                                                                                                                                1. E-Commerce & D2C Platforms
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Ingredient Type
                                                                                                                                                                                                                                  1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                    1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                      1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                                                                                        1. Miswak-Based Toothpaste
                                                                                                                                                                                                                                          1. Turmeric-Based Toothpaste
                                                                                                                                                                                                                                            1. Multi-Herb Formulations
                                                                                                                                                                                                                                            2. By Product Functionality
                                                                                                                                                                                                                                              1. Anti-Cavity Toothpaste
                                                                                                                                                                                                                                                1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                                                                                                  1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                                                                                                    1. Sensitivity Care Toothpaste
                                                                                                                                                                                                                                                      1. Complete Oral Care Toothpaste
                                                                                                                                                                                                                                                      2. By Consumer Category
                                                                                                                                                                                                                                                        1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                                                                                          1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                                                                                            1. Family / All-Age Toothpaste
                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                              1. Traditional Trade
                                                                                                                                                                                                                                                                1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                                                                                                  1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                    1. E-Commerce & D2C Platforms
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Ingredient Type
                                                                                                                                                                                                                                                                      1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                        1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                          1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                                                                                                                            1. Miswak-Based Toothpaste
                                                                                                                                                                                                                                                                              1. Turmeric-Based Toothpaste
                                                                                                                                                                                                                                                                                1. Multi-Herb Formulations
                                                                                                                                                                                                                                                                                2. By Product Functionality
                                                                                                                                                                                                                                                                                  1. Anti-Cavity Toothpaste
                                                                                                                                                                                                                                                                                    1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                                                                                                                                      1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                        1. Sensitivity Care Toothpaste
                                                                                                                                                                                                                                                                                          1. Complete Oral Care Toothpaste
                                                                                                                                                                                                                                                                                          2. By Consumer Category
                                                                                                                                                                                                                                                                                            1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                              1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                1. Family / All-Age Toothpaste
                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                  1. Traditional Trade
                                                                                                                                                                                                                                                                                                    1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                                                                                                                                      1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                                        1. E-Commerce & D2C Platforms
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Ingredient Type
                                                                                                                                                                                                                                                                                                          1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                            1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                              1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                                                                                                                                                                1. Miswak-Based Toothpaste
                                                                                                                                                                                                                                                                                                                  1. Turmeric-Based Toothpaste
                                                                                                                                                                                                                                                                                                                    1. Multi-Herb Formulations
                                                                                                                                                                                                                                                                                                                    2. By Product Functionality
                                                                                                                                                                                                                                                                                                                      1. Anti-Cavity Toothpaste
                                                                                                                                                                                                                                                                                                                        1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                                                                                                                                                                          1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                            1. Sensitivity Care Toothpaste
                                                                                                                                                                                                                                                                                                                              1. Complete Oral Care Toothpaste
                                                                                                                                                                                                                                                                                                                              2. By Consumer Category
                                                                                                                                                                                                                                                                                                                                1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                  1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                    1. Family / All-Age Toothpaste
                                                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                      1. Traditional Trade
                                                                                                                                                                                                                                                                                                                                        1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                                                                                                                                                                          1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                                                                            1. E-Commerce & D2C Platforms
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Ingredient Type
                                                                                                                                                                                                                                                                                                                                              1. Neem-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                                1. Clove-Based Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                                  1. Babool / Acacia-Based Toothpaste
                                                                                                                                                                                                                                                                                                                                                    1. Miswak-Based Toothpaste
                                                                                                                                                                                                                                                                                                                                                      1. Turmeric-Based Toothpaste
                                                                                                                                                                                                                                                                                                                                                        1. Multi-Herb Formulations
                                                                                                                                                                                                                                                                                                                                                        2. By Product Functionality
                                                                                                                                                                                                                                                                                                                                                          1. Anti-Cavity Toothpaste
                                                                                                                                                                                                                                                                                                                                                            1. Gum Care & Periodontal Toothpaste
                                                                                                                                                                                                                                                                                                                                                              1. Whitening Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                                                1. Sensitivity Care Toothpaste
                                                                                                                                                                                                                                                                                                                                                                  1. Complete Oral Care Toothpaste
                                                                                                                                                                                                                                                                                                                                                                  2. By Consumer Category
                                                                                                                                                                                                                                                                                                                                                                    1. Adult Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                                                      1. Children’s Ayurvedic Toothpaste
                                                                                                                                                                                                                                                                                                                                                                        1. Family / All-Age Toothpaste
                                                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                          1. Traditional Trade
                                                                                                                                                                                                                                                                                                                                                                            1. Modern Trade (Supermarkets & Hypermarkets)
                                                                                                                                                                                                                                                                                                                                                                              1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                                                                                                                1. E-Commerce & D2C Platforms
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Ayurvedic Toothpaste Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. Dabur
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. Patanjali Ayurved
                                                                                                                                                                                                                                                                                                                                                                            3. Himalaya Wellness
                                                                                                                                                                                                                                                                                                                                                                            4. Colgate-Palmolive
                                                                                                                                                                                                                                                                                                                                                                            5. Unilever
                                                                                                                                                                                                                                                                                                                                                                            6. Procter & Gamble
                                                                                                                                                                                                                                                                                                                                                                            7. Vicco Laboratories
                                                                                                                                                                                                                                                                                                                                                                            8. Emami
                                                                                                                                                                                                                                                                                                                                                                            9. Weleda
                                                                                                                                                                                                                                                                                                                                                                            10. Amway