United States Toiletries Market Size & Outlook, 2025-2033
United States Toiletries Market Insights
- Based on Deep Market Insights findings, the United States Toiletries Market reached USD 47.76 Billion in 2024 and is estimated to attain USD 73.34 Billion by 2033.
- From 2026 to 2033, the United States market is expected to grow at a steady CAGR of 4.95%.
- Within the Product category, Oral care dominated in 2024 in terms of market size contribution.
- Over the forecast period, Shaving is forecasted to deliver the fastest growth, positioning it as the most lucrative Product segment.
Source: DMI Analysis Company Publications, Primary Interviews.
Other Key Findings
- United States accounted for 28.1% of the global Toiletries Market size in 2024.
- By 2033, United States is expected to remain the top global market in terms of size.
- Within North America, United States is forecasted to dominate the regional Toiletries Market size by 2033.
- Canada will be the fastest-growing market in North America, projected to achieve USD 29.7 Billion by 2033.
Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2024 |
| Study Period | 2021-2033 |
| Historical Period | 2021-2023 |
| Forecast Period | 2025-2033 |
| Market Size In 2024 | USD 47.76 Billion |
| Market Size In 2033 | USD 73.34 Billion |
| Largest segment | Oral care |
| Units | Revenue in USD Billion |
| CAGR | 4.95% (2025-2033) |
| Segmnetation Covered | |
| Product |
|
| Distribution |
|
| Consumer |
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| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
United States Toiletries Market Product 2025-2033 (USD Billion)
| Product | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oral care | XX.x | XX.x | XX.x | 19.28 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Bath & body | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Hair care | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Shaving | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
United States Toiletries Market Distribution 2025-2033 (USD Billion)
| Distribution | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Supermarkets | XX.x | XX.x | XX.x | 23.9 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Drugstores | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| E-commerce | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
United States Toiletries Market Consumer 2025-2033 (USD Billion)
| Consumer | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | XX.x | XX.x | XX.x | 25.85 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Female | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Children | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.