Global Urban Tourism Market Size, Share & Demand Report By Purpose of Visit (Leisure Tourism, Business & Corporate Tourism, Cultural & Heritage Tourism, Shopping Tourism, Culinary Tourism, Sports & Event Tourism, Educational & Medical Tourism), By Tourist Type (Domestic Tourists, International Tourists), By Accommodation Type (Hotels, Hostels, Homestays, Serviced Apartments), By Booking Channel (OTAs, Direct Booking, Travel Agents, Mobile Apps), By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Urban Tourism Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Urban Tourism Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Urban Tourism Market, By Purpose of Visit
   1. Introduction
      1. Market Size and Forecast, By Purpose of Visit
   2. Leisure Tourism
      1. Market Size and Forecast, By Region
   3. Business/Corporate Tourism
      1. Market Size and Forecast, By Region
   4. Cultural & Heritage Tourism
      1. Market Size and Forecast, By Region
   5. Shopping Tourism
      1. Market Size and Forecast, By Region
   6. Culinary/Gastronomic Tourism
      1. Market Size and Forecast, By Region
   7. Sports & Event Tourism
      1. Market Size and Forecast, By Region
   8. Educational & Medical Urban Tourism
      1. Market Size and Forecast, By Region
10. Urban Tourism Market, By Type of Activities
    1. Introduction
       1. Market Size and Forecast, By Type of Activities
    2. Sightseeing & Landmark Visits
       1. Market Size and Forecast, By Region
    3. Outdoor Recreation (Parks, Trails, Cycling)
       1. Market Size and Forecast, By Region
    4. Cultural Activities (Theater, Museums, Festivals)
       1. Market Size and Forecast, By Region
    5. Nightlife & Entertainment
       1. Market Size and Forecast, By Region
    6. Dining & Culinary Experiences
       1. Market Size and Forecast, By Region
    7. Shopping Activities
       1. Market Size and Forecast, By Region
    8. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
       1. Market Size and Forecast, By Region
11. Urban Tourism Market, By Tourist Type
    1. Introduction
       1. Market Size and Forecast, By Tourist Type
    2. Domestic Tourists
       1. Market Size and Forecast, By Region
    3. International Tourists
       1. Market Size and Forecast, By Region
12. Urban Tourism Market, By Booking & Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Booking & Distribution Channel
    2. Online Travel Agencies (OTAs)
       1. Market Size and Forecast, By Region
    3. Direct Booking (Hotels, Attractions)
       1. Market Size and Forecast, By Region
    4. Tour Operators
       1. Market Size and Forecast, By Region
    5. Mobile Apps & Meta-search Platforms
       1. Market Size and Forecast, By Region
13. Urban Tourism Market, By Accommodation Type
    1. Introduction
       1. Market Size and Forecast, By Accommodation Type
    2. Hotels (Luxury, Midscale, Budget)
       1. Market Size and Forecast, By Region
    3. Hostels & Guesthouses
       1. Market Size and Forecast, By Region
    4. Short-Term Rentals & Homestays
       1. Market Size and Forecast, By Region
    5. Serviced Apartments
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       2. U.S.
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       2. U.K.
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       2. China
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       2. UAE
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       2. Brazil
          1. By Purpose of Visit
             1. Leisure Tourism
             2. Business/Corporate Tourism
             3. Cultural & Heritage Tourism
             4. Shopping Tourism
             5. Culinary/Gastronomic Tourism
             6. Sports & Event Tourism
             7. Educational & Medical Urban Tourism
          2. By Type of Activities
             1. Sightseeing & Landmark Visits
             2. Outdoor Recreation (Parks, Trails, Cycling)
             3. Cultural Activities (Theater, Museums, Festivals)
             4. Nightlife & Entertainment
             5. Dining & Culinary Experiences
             6. Shopping Activities
             7. Eco-Urban Tourism (Rooftop Gardens, Urban Farms)
          3. By Tourist Type
             1. Domestic Tourists
             2. International Tourists
          4. By Booking & Distribution Channel
             1. Online Travel Agencies (OTAs)
             2. Direct Booking (Hotels, Attractions)
             3. Tour Operators
             4. Mobile Apps & Meta-search Platforms
          5. By Accommodation Type
             1. Hotels (Luxury, Midscale, Budget)
             2. Hostels & Guesthouses
             3. Short-Term Rentals & Homestays
             4. Serviced Apartments
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2024
    1. Introduction
    2. Urban Tourism Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Booking Holdings Inc.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Airbnb, Inc.
    3. Accor S.A.
    4. Marriott International, Inc.
    5. Hilton Worldwide Holdings Inc.
    6. Expedia Group, Inc.
    7. Trip.com Group Limited
    8. InterContinental Hotels Group (IHG)
    9. Hyatt Hotels Corporation
    10. Merlin Entertainments Ltd.