HomeConsumer Goods and ServicesTravels & Tourism Tourism Vehicle Rental Market

Global Tourism Vehicle Rental Market Size, Share, Demand Report By Vehicle Type (Economy/Compact Cars, SUVs & Crossovers, Luxury/Premium Cars, Vans & Minivans, Coaches & Mini-buses, Motorcycles & Scooters, RVs & Campervans), By Rental Mode (Self-drive, Chauffeured), By Booking Channel (Online, Offline), By Trip Duration (Short-term, Medium-term, Long-term), By Customer Purpose (Leisure Tourists, Adventure Tourists, Transit/Transfer Passengers), By Fuel/Propulsion Type (ICE, Hybrid/BEV, Alternative Fuels), By Region & Segment Forecasts, 2025–2030.

Report Code: RI1214PUB
Last Updated : November, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Tourism Vehicle Rental Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Tourism Vehicle Rental Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Tourism Vehicle Rental Market, By Vehicle Type
    1. Introduction
      1. Market Size and Forecast, By Vehicle Type
    2. Economy / Compact Cars
      1. Market Size and Forecast, By Region
    3. SUVs & Crossovers
      1. Market Size and Forecast, By Region
    4. Luxury / Premium Cars
      1. Market Size and Forecast, By Region
    5. Vans / Minivans
      1. Market Size and Forecast, By Region
    6. Coaches / Mini-buses
      1. Market Size and Forecast, By Region
    7. Motorcycles / Scooters
      1. Market Size and Forecast, By Region
    8. RVs & Campervans
      1. Market Size and Forecast, By Region
  10. Tourism Vehicle Rental Market, By Rental Mode
    1. Introduction
      1. Market Size and Forecast, By Rental Mode
    2. Self-drive Rentals
      1. Market Size and Forecast, By Region
    3. Chauffeured Rentals
      1. Market Size and Forecast, By Region
  11. Tourism Vehicle Rental Market, By Booking Channel
    1. Introduction
      1. Market Size and Forecast, By Booking Channel
    2. Online
      1. Market Size and Forecast, By Region
    3. Offline
      1. Market Size and Forecast, By Region
  12. Tourism Vehicle Rental Market, By Trip Duration
    1. Introduction
      1. Market Size and Forecast, By Trip Duration
    2. Short-term Rentals (Less than 7 days)
      1. Market Size and Forecast, By Region
    3. Medium-term Rentals (7–14 days)
      1. Market Size and Forecast, By Region
    4. Long-term Rentals (More than 14 days)
      1. Market Size and Forecast, By Region
  13. Tourism Vehicle Rental Market, By Customer Purpose
    1. Introduction
      1. Market Size and Forecast, By Customer Purpose
    2. Leisure Tourists
      1. Market Size and Forecast, By Region
    3. Adventure Tourists
      1. Market Size and Forecast, By Region
    4. Transit / Transfer Passengers
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Vehicle Type
          1. Economy / Compact Cars
            1. SUVs & Crossovers
              1. Luxury / Premium Cars
                1. Vans / Minivans
                  1. Coaches / Mini-buses
                    1. Motorcycles / Scooters
                      1. RVs & Campervans
                      2. By Rental Mode
                        1. Self-drive Rentals
                          1. Chauffeured Rentals
                          2. By Booking Channel
                            1. Online
                              1. Offline
                              2. By Trip Duration
                                1. Short-term Rentals (Less than 7 days)
                                  1. Medium-term Rentals (7–14 days)
                                    1. Long-term Rentals (More than 14 days)
                                    2. By Customer Purpose
                                      1. Leisure Tourists
                                        1. Adventure Tourists
                                          1. Transit / Transfer Passengers
                                        2. U.S.
                                          1. By Vehicle Type
                                            1. Economy / Compact Cars
                                              1. SUVs & Crossovers
                                                1. Luxury / Premium Cars
                                                  1. Vans / Minivans
                                                    1. Coaches / Mini-buses
                                                      1. Motorcycles / Scooters
                                                        1. RVs & Campervans
                                                        2. By Rental Mode
                                                          1. Self-drive Rentals
                                                            1. Chauffeured Rentals
                                                            2. By Booking Channel
                                                              1. Online
                                                                1. Offline
                                                                2. By Trip Duration
                                                                  1. Short-term Rentals (Less than 7 days)
                                                                    1. Medium-term Rentals (7–14 days)
                                                                      1. Long-term Rentals (More than 14 days)
                                                                      2. By Customer Purpose
                                                                        1. Leisure Tourists
                                                                          1. Adventure Tourists
                                                                            1. Transit / Transfer Passengers
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Vehicle Type
                                                                              1. Economy / Compact Cars
                                                                                1. SUVs & Crossovers
                                                                                  1. Luxury / Premium Cars
                                                                                    1. Vans / Minivans
                                                                                      1. Coaches / Mini-buses
                                                                                        1. Motorcycles / Scooters
                                                                                          1. RVs & Campervans
                                                                                          2. By Rental Mode
                                                                                            1. Self-drive Rentals
                                                                                              1. Chauffeured Rentals
                                                                                              2. By Booking Channel
                                                                                                1. Online
                                                                                                  1. Offline
                                                                                                  2. By Trip Duration
                                                                                                    1. Short-term Rentals (Less than 7 days)
                                                                                                      1. Medium-term Rentals (7–14 days)
                                                                                                        1. Long-term Rentals (More than 14 days)
                                                                                                        2. By Customer Purpose
                                                                                                          1. Leisure Tourists
                                                                                                            1. Adventure Tourists
                                                                                                              1. Transit / Transfer Passengers
                                                                                                            2. U.K.
                                                                                                              1. By Vehicle Type
                                                                                                                1. Economy / Compact Cars
                                                                                                                  1. SUVs & Crossovers
                                                                                                                    1. Luxury / Premium Cars
                                                                                                                      1. Vans / Minivans
                                                                                                                        1. Coaches / Mini-buses
                                                                                                                          1. Motorcycles / Scooters
                                                                                                                            1. RVs & Campervans
                                                                                                                            2. By Rental Mode
                                                                                                                              1. Self-drive Rentals
                                                                                                                                1. Chauffeured Rentals
                                                                                                                                2. By Booking Channel
                                                                                                                                  1. Online
                                                                                                                                    1. Offline
                                                                                                                                    2. By Trip Duration
                                                                                                                                      1. Short-term Rentals (Less than 7 days)
                                                                                                                                        1. Medium-term Rentals (7–14 days)
                                                                                                                                          1. Long-term Rentals (More than 14 days)
                                                                                                                                          2. By Customer Purpose
                                                                                                                                            1. Leisure Tourists
                                                                                                                                              1. Adventure Tourists
                                                                                                                                                1. Transit / Transfer Passengers
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Vehicle Type
                                                                                                                                                  1. Economy / Compact Cars
                                                                                                                                                    1. SUVs & Crossovers
                                                                                                                                                      1. Luxury / Premium Cars
                                                                                                                                                        1. Vans / Minivans
                                                                                                                                                          1. Coaches / Mini-buses
                                                                                                                                                            1. Motorcycles / Scooters
                                                                                                                                                              1. RVs & Campervans
                                                                                                                                                              2. By Rental Mode
                                                                                                                                                                1. Self-drive Rentals
                                                                                                                                                                  1. Chauffeured Rentals
                                                                                                                                                                  2. By Booking Channel
                                                                                                                                                                    1. Online
                                                                                                                                                                      1. Offline
                                                                                                                                                                      2. By Trip Duration
                                                                                                                                                                        1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                          1. Medium-term Rentals (7–14 days)
                                                                                                                                                                            1. Long-term Rentals (More than 14 days)
                                                                                                                                                                            2. By Customer Purpose
                                                                                                                                                                              1. Leisure Tourists
                                                                                                                                                                                1. Adventure Tourists
                                                                                                                                                                                  1. Transit / Transfer Passengers
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Vehicle Type
                                                                                                                                                                                    1. Economy / Compact Cars
                                                                                                                                                                                      1. SUVs & Crossovers
                                                                                                                                                                                        1. Luxury / Premium Cars
                                                                                                                                                                                          1. Vans / Minivans
                                                                                                                                                                                            1. Coaches / Mini-buses
                                                                                                                                                                                              1. Motorcycles / Scooters
                                                                                                                                                                                                1. RVs & Campervans
                                                                                                                                                                                                2. By Rental Mode
                                                                                                                                                                                                  1. Self-drive Rentals
                                                                                                                                                                                                    1. Chauffeured Rentals
                                                                                                                                                                                                    2. By Booking Channel
                                                                                                                                                                                                      1. Online
                                                                                                                                                                                                        1. Offline
                                                                                                                                                                                                        2. By Trip Duration
                                                                                                                                                                                                          1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                                                            1. Medium-term Rentals (7–14 days)
                                                                                                                                                                                                              1. Long-term Rentals (More than 14 days)
                                                                                                                                                                                                              2. By Customer Purpose
                                                                                                                                                                                                                1. Leisure Tourists
                                                                                                                                                                                                                  1. Adventure Tourists
                                                                                                                                                                                                                    1. Transit / Transfer Passengers
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Vehicle Type
                                                                                                                                                                                                                      1. Economy / Compact Cars
                                                                                                                                                                                                                        1. SUVs & Crossovers
                                                                                                                                                                                                                          1. Luxury / Premium Cars
                                                                                                                                                                                                                            1. Vans / Minivans
                                                                                                                                                                                                                              1. Coaches / Mini-buses
                                                                                                                                                                                                                                1. Motorcycles / Scooters
                                                                                                                                                                                                                                  1. RVs & Campervans
                                                                                                                                                                                                                                  2. By Rental Mode
                                                                                                                                                                                                                                    1. Self-drive Rentals
                                                                                                                                                                                                                                      1. Chauffeured Rentals
                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                        1. Online
                                                                                                                                                                                                                                          1. Offline
                                                                                                                                                                                                                                          2. By Trip Duration
                                                                                                                                                                                                                                            1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                                                                                              1. Medium-term Rentals (7–14 days)
                                                                                                                                                                                                                                                1. Long-term Rentals (More than 14 days)
                                                                                                                                                                                                                                                2. By Customer Purpose
                                                                                                                                                                                                                                                  1. Leisure Tourists
                                                                                                                                                                                                                                                    1. Adventure Tourists
                                                                                                                                                                                                                                                      1. Transit / Transfer Passengers
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Vehicle Type
                                                                                                                                                                                                                                                        1. Economy / Compact Cars
                                                                                                                                                                                                                                                          1. SUVs & Crossovers
                                                                                                                                                                                                                                                            1. Luxury / Premium Cars
                                                                                                                                                                                                                                                              1. Vans / Minivans
                                                                                                                                                                                                                                                                1. Coaches / Mini-buses
                                                                                                                                                                                                                                                                  1. Motorcycles / Scooters
                                                                                                                                                                                                                                                                    1. RVs & Campervans
                                                                                                                                                                                                                                                                    2. By Rental Mode
                                                                                                                                                                                                                                                                      1. Self-drive Rentals
                                                                                                                                                                                                                                                                        1. Chauffeured Rentals
                                                                                                                                                                                                                                                                        2. By Booking Channel
                                                                                                                                                                                                                                                                          1. Online
                                                                                                                                                                                                                                                                            1. Offline
                                                                                                                                                                                                                                                                            2. By Trip Duration
                                                                                                                                                                                                                                                                              1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                                                                                                                                1. Medium-term Rentals (7–14 days)
                                                                                                                                                                                                                                                                                  1. Long-term Rentals (More than 14 days)
                                                                                                                                                                                                                                                                                  2. By Customer Purpose
                                                                                                                                                                                                                                                                                    1. Leisure Tourists
                                                                                                                                                                                                                                                                                      1. Adventure Tourists
                                                                                                                                                                                                                                                                                        1. Transit / Transfer Passengers
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Vehicle Type
                                                                                                                                                                                                                                                                                          1. Economy / Compact Cars
                                                                                                                                                                                                                                                                                            1. SUVs & Crossovers
                                                                                                                                                                                                                                                                                              1. Luxury / Premium Cars
                                                                                                                                                                                                                                                                                                1. Vans / Minivans
                                                                                                                                                                                                                                                                                                  1. Coaches / Mini-buses
                                                                                                                                                                                                                                                                                                    1. Motorcycles / Scooters
                                                                                                                                                                                                                                                                                                      1. RVs & Campervans
                                                                                                                                                                                                                                                                                                      2. By Rental Mode
                                                                                                                                                                                                                                                                                                        1. Self-drive Rentals
                                                                                                                                                                                                                                                                                                          1. Chauffeured Rentals
                                                                                                                                                                                                                                                                                                          2. By Booking Channel
                                                                                                                                                                                                                                                                                                            1. Online
                                                                                                                                                                                                                                                                                                              1. Offline
                                                                                                                                                                                                                                                                                                              2. By Trip Duration
                                                                                                                                                                                                                                                                                                                1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                                                                                                                                                                  1. Medium-term Rentals (7–14 days)
                                                                                                                                                                                                                                                                                                                    1. Long-term Rentals (More than 14 days)
                                                                                                                                                                                                                                                                                                                    2. By Customer Purpose
                                                                                                                                                                                                                                                                                                                      1. Leisure Tourists
                                                                                                                                                                                                                                                                                                                        1. Adventure Tourists
                                                                                                                                                                                                                                                                                                                          1. Transit / Transfer Passengers
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Vehicle Type
                                                                                                                                                                                                                                                                                                                            1. Economy / Compact Cars
                                                                                                                                                                                                                                                                                                                              1. SUVs & Crossovers
                                                                                                                                                                                                                                                                                                                                1. Luxury / Premium Cars
                                                                                                                                                                                                                                                                                                                                  1. Vans / Minivans
                                                                                                                                                                                                                                                                                                                                    1. Coaches / Mini-buses
                                                                                                                                                                                                                                                                                                                                      1. Motorcycles / Scooters
                                                                                                                                                                                                                                                                                                                                        1. RVs & Campervans
                                                                                                                                                                                                                                                                                                                                        2. By Rental Mode
                                                                                                                                                                                                                                                                                                                                          1. Self-drive Rentals
                                                                                                                                                                                                                                                                                                                                            1. Chauffeured Rentals
                                                                                                                                                                                                                                                                                                                                            2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                              1. Online
                                                                                                                                                                                                                                                                                                                                                1. Offline
                                                                                                                                                                                                                                                                                                                                                2. By Trip Duration
                                                                                                                                                                                                                                                                                                                                                  1. Short-term Rentals (Less than 7 days)
                                                                                                                                                                                                                                                                                                                                                    1. Medium-term Rentals (7–14 days)
                                                                                                                                                                                                                                                                                                                                                      1. Long-term Rentals (More than 14 days)
                                                                                                                                                                                                                                                                                                                                                      2. By Customer Purpose
                                                                                                                                                                                                                                                                                                                                                        1. Leisure Tourists
                                                                                                                                                                                                                                                                                                                                                          1. Adventure Tourists
                                                                                                                                                                                                                                                                                                                                                            1. Transit / Transfer Passengers
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Tourism Vehicle Rental Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Enterprise Holdings Inc.
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. Hertz Global Holdings, Inc.
                                                                                                                                                                                                                                                                                                                                                        3. Avis Budget Group, Inc.
                                                                                                                                                                                                                                                                                                                                                        4. Europcar Mobility Group S.A.
                                                                                                                                                                                                                                                                                                                                                        5. Sixt SE
                                                                                                                                                                                                                                                                                                                                                        6. Localiza Rent a Car S.A.
                                                                                                                                                                                                                                                                                                                                                        7. China Auto Rental Holdings Inc. (CAR Inc.)
                                                                                                                                                                                                                                                                                                                                                        8. Orix Corporation
                                                                                                                                                                                                                                                                                                                                                        9. Zoomcar Inc.
                                                                                                                                                                                                                                                                                                                                                        10. Leisure Car Rental (UAE)