Global Teeth Whitening Gels Market Size, Share & Demand Report By Product Type (At-Home Whitening Gels, Professional Dental Whitening Gels, LED/Light-Activated Whitening Kits, Tray-Based Gel Kits, Natural & Non-Peroxide Gels), By Application (Home Whitening, Cosmetic Dentistry Clinics, Aesthetic Dentistry Centers, Pre-Veneer/Bonding Whitening, Export & OEM Use), By Distribution Channel (Online Retail, Pharmacies, Supermarkets/Hypermarkets, Dental Clinics, Beauty & Specialty Stores) — Region & Segment Forecasts, 2025–2030

Report Code: RI1618PUB
Last Updated : December, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Teeth Whitening Gels Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Teeth Whitening Gels Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Teeth Whitening Gels Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. At-Home Whitening Gels
      1. Market Size and Forecast, By Region
    3. Professional Dental-Use Whitening Gels
      1. Market Size and Forecast, By Region
    4. LED/Light-Activated Whitening Gel Kits
      1. Market Size and Forecast, By Region
    5. Tray-Based Whitening Gel Systems
      1. Market Size and Forecast, By Region
    6. Natural & Non-Peroxide Whitening Gels
      1. Market Size and Forecast, By Region
  10. Teeth Whitening Gels Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Home Whitening Treatments
      1. Market Size and Forecast, By Region
    3. Cosmetic Dentistry Clinics
      1. Market Size and Forecast, By Region
    4. Aesthetic Dentistry & Smile Makeover Centers
      1. Market Size and Forecast, By Region
    5. Pre-Veneer / Pre-Bonding Whitening
      1. Market Size and Forecast, By Region
    6. Export & OEM Manufacturing Supply
      1. Market Size and Forecast, By Region
  11. Teeth Whitening Gels Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail (E-commerce, D2C)
      1. Market Size and Forecast, By Region
    3. Pharmacies & Drugstores
      1. Market Size and Forecast, By Region
    4. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    5. Dental Clinics & Professional Channels
      1. Market Size and Forecast, By Region
    6. Beauty & Specialty Oral-Care Stores
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. At-Home Whitening Gels
            1. Professional Dental-Use Whitening Gels
              1. LED/Light-Activated Whitening Gel Kits
                1. Tray-Based Whitening Gel Systems
                  1. Natural & Non-Peroxide Whitening Gels
                  2. By Application
                    1. Home Whitening Treatments
                      1. Cosmetic Dentistry Clinics
                        1. Aesthetic Dentistry & Smile Makeover Centers
                          1. Pre-Veneer / Pre-Bonding Whitening
                            1. Export & OEM Manufacturing Supply
                            2. By Distribution Channel
                              1. Online Retail (E-commerce, D2C)
                                1. Pharmacies & Drugstores
                                  1. Supermarkets & Hypermarkets
                                    1. Dental Clinics & Professional Channels
                                      1. Beauty & Specialty Oral-Care Stores
                                    2. U.S.
                                      1. By Product Type
                                        1. At-Home Whitening Gels
                                          1. Professional Dental-Use Whitening Gels
                                            1. LED/Light-Activated Whitening Gel Kits
                                              1. Tray-Based Whitening Gel Systems
                                                1. Natural & Non-Peroxide Whitening Gels
                                                2. By Application
                                                  1. Home Whitening Treatments
                                                    1. Cosmetic Dentistry Clinics
                                                      1. Aesthetic Dentistry & Smile Makeover Centers
                                                        1. Pre-Veneer / Pre-Bonding Whitening
                                                          1. Export & OEM Manufacturing Supply
                                                          2. By Distribution Channel
                                                            1. Online Retail (E-commerce, D2C)
                                                              1. Pharmacies & Drugstores
                                                                1. Supermarkets & Hypermarkets
                                                                  1. Dental Clinics & Professional Channels
                                                                    1. Beauty & Specialty Oral-Care Stores
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. At-Home Whitening Gels
                                                                        1. Professional Dental-Use Whitening Gels
                                                                          1. LED/Light-Activated Whitening Gel Kits
                                                                            1. Tray-Based Whitening Gel Systems
                                                                              1. Natural & Non-Peroxide Whitening Gels
                                                                              2. By Application
                                                                                1. Home Whitening Treatments
                                                                                  1. Cosmetic Dentistry Clinics
                                                                                    1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                      1. Pre-Veneer / Pre-Bonding Whitening
                                                                                        1. Export & OEM Manufacturing Supply
                                                                                        2. By Distribution Channel
                                                                                          1. Online Retail (E-commerce, D2C)
                                                                                            1. Pharmacies & Drugstores
                                                                                              1. Supermarkets & Hypermarkets
                                                                                                1. Dental Clinics & Professional Channels
                                                                                                  1. Beauty & Specialty Oral-Care Stores
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. At-Home Whitening Gels
                                                                                                      1. Professional Dental-Use Whitening Gels
                                                                                                        1. LED/Light-Activated Whitening Gel Kits
                                                                                                          1. Tray-Based Whitening Gel Systems
                                                                                                            1. Natural & Non-Peroxide Whitening Gels
                                                                                                            2. By Application
                                                                                                              1. Home Whitening Treatments
                                                                                                                1. Cosmetic Dentistry Clinics
                                                                                                                  1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                    1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                      1. Export & OEM Manufacturing Supply
                                                                                                                      2. By Distribution Channel
                                                                                                                        1. Online Retail (E-commerce, D2C)
                                                                                                                          1. Pharmacies & Drugstores
                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                              1. Dental Clinics & Professional Channels
                                                                                                                                1. Beauty & Specialty Oral-Care Stores
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. At-Home Whitening Gels
                                                                                                                                    1. Professional Dental-Use Whitening Gels
                                                                                                                                      1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                        1. Tray-Based Whitening Gel Systems
                                                                                                                                          1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                          2. By Application
                                                                                                                                            1. Home Whitening Treatments
                                                                                                                                              1. Cosmetic Dentistry Clinics
                                                                                                                                                1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                  1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                    1. Export & OEM Manufacturing Supply
                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                      1. Online Retail (E-commerce, D2C)
                                                                                                                                                        1. Pharmacies & Drugstores
                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                            1. Dental Clinics & Professional Channels
                                                                                                                                                              1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. At-Home Whitening Gels
                                                                                                                                                                  1. Professional Dental-Use Whitening Gels
                                                                                                                                                                    1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                                                      1. Tray-Based Whitening Gel Systems
                                                                                                                                                                        1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                                                        2. By Application
                                                                                                                                                                          1. Home Whitening Treatments
                                                                                                                                                                            1. Cosmetic Dentistry Clinics
                                                                                                                                                                              1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                                                1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                                                  1. Export & OEM Manufacturing Supply
                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                    1. Online Retail (E-commerce, D2C)
                                                                                                                                                                                      1. Pharmacies & Drugstores
                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                          1. Dental Clinics & Professional Channels
                                                                                                                                                                                            1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. At-Home Whitening Gels
                                                                                                                                                                                                1. Professional Dental-Use Whitening Gels
                                                                                                                                                                                                  1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                                                                                    1. Tray-Based Whitening Gel Systems
                                                                                                                                                                                                      1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                        1. Home Whitening Treatments
                                                                                                                                                                                                          1. Cosmetic Dentistry Clinics
                                                                                                                                                                                                            1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                                                                              1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                                                                                1. Export & OEM Manufacturing Supply
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Online Retail (E-commerce, D2C)
                                                                                                                                                                                                                    1. Pharmacies & Drugstores
                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                        1. Dental Clinics & Professional Channels
                                                                                                                                                                                                                          1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. At-Home Whitening Gels
                                                                                                                                                                                                                              1. Professional Dental-Use Whitening Gels
                                                                                                                                                                                                                                1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                                                                                                                  1. Tray-Based Whitening Gel Systems
                                                                                                                                                                                                                                    1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                      1. Home Whitening Treatments
                                                                                                                                                                                                                                        1. Cosmetic Dentistry Clinics
                                                                                                                                                                                                                                          1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                                                                                                            1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                                                                                                              1. Export & OEM Manufacturing Supply
                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                1. Online Retail (E-commerce, D2C)
                                                                                                                                                                                                                                                  1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                      1. Dental Clinics & Professional Channels
                                                                                                                                                                                                                                                        1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. At-Home Whitening Gels
                                                                                                                                                                                                                                                            1. Professional Dental-Use Whitening Gels
                                                                                                                                                                                                                                                              1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                                                                                                                                                1. Tray-Based Whitening Gel Systems
                                                                                                                                                                                                                                                                  1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                    1. Home Whitening Treatments
                                                                                                                                                                                                                                                                      1. Cosmetic Dentistry Clinics
                                                                                                                                                                                                                                                                        1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                                                                                                                                          1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                                                                                                                                            1. Export & OEM Manufacturing Supply
                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                              1. Online Retail (E-commerce, D2C)
                                                                                                                                                                                                                                                                                1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                    1. Dental Clinics & Professional Channels
                                                                                                                                                                                                                                                                                      1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. At-Home Whitening Gels
                                                                                                                                                                                                                                                                                          1. Professional Dental-Use Whitening Gels
                                                                                                                                                                                                                                                                                            1. LED/Light-Activated Whitening Gel Kits
                                                                                                                                                                                                                                                                                              1. Tray-Based Whitening Gel Systems
                                                                                                                                                                                                                                                                                                1. Natural & Non-Peroxide Whitening Gels
                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                  1. Home Whitening Treatments
                                                                                                                                                                                                                                                                                                    1. Cosmetic Dentistry Clinics
                                                                                                                                                                                                                                                                                                      1. Aesthetic Dentistry & Smile Makeover Centers
                                                                                                                                                                                                                                                                                                        1. Pre-Veneer / Pre-Bonding Whitening
                                                                                                                                                                                                                                                                                                          1. Export & OEM Manufacturing Supply
                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. Online Retail (E-commerce, D2C)
                                                                                                                                                                                                                                                                                                              1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                  1. Dental Clinics & Professional Channels
                                                                                                                                                                                                                                                                                                                    1. Beauty & Specialty Oral-Care Stores
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Teeth Whitening Gels Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                1. Procter & Gamble
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Colgate-Palmolive
                                                                                                                                                                                                                                                                                                                3. Unilever
                                                                                                                                                                                                                                                                                                                4. GlaxoSmithKline
                                                                                                                                                                                                                                                                                                                5. Johnson & Johnson
                                                                                                                                                                                                                                                                                                                6. Church & Dwight Co., Inc.
                                                                                                                                                                                                                                                                                                                7. Ultradent Products Inc.
                                                                                                                                                                                                                                                                                                                8. GC Corporation
                                                                                                                                                                                                                                                                                                                9. Lion Corporation
                                                                                                                                                                                                                                                                                                                10. Snow Oral Care