Global Sustainable Tourism Market Size, Share & Demand Report By Tour Type (Eco-Tourism, Community-Based Tourism, Adventure & Wildlife Tourism, Cultural & Heritage Tourism, Sustainable Cruise Tourism), By Traveler Type (Group Travelers, Solo Travelers, Couples & Honeymooners, Families), By Booking Channel, By Service Type, By Region & Segment Forecasts, 2025–2030

Report Code: RI1828PUB
Last Updated : December, 2025
Author : Madison Gray

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Sustainable Tourism Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Sustainable Tourism Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Sustainable Tourism Market, By Tour Type
    1. Introduction
      1. Market Size and Forecast, By Tour Type
    2. Eco-Tourism
      1. Market Size and Forecast, By Region
    3. Community-Based Tourism
      1. Market Size and Forecast, By Region
    4. Adventure & Wildlife Tourism
      1. Market Size and Forecast, By Region
    5. Cultural & Heritage Tourism
      1. Market Size and Forecast, By Region
    6. Sustainable Cruise Tourism
      1. Market Size and Forecast, By Region
  10. Sustainable Tourism Market, By Traveler Type
    1. Introduction
      1. Market Size and Forecast, By Traveler Type
    2. Group Travelers
      1. Market Size and Forecast, By Region
    3. Solo Travelers
      1. Market Size and Forecast, By Region
    4. Couples & Honeymooners
      1. Market Size and Forecast, By Region
    5. Families
      1. Market Size and Forecast, By Region
  11. Sustainable Tourism Market, By Booking Channel
    1. Introduction
      1. Market Size and Forecast, By Booking Channel
    2. Online Travel Agencies (OTAs)
      1. Market Size and Forecast, By Region
    3. Direct Travel Operator Websites
      1. Market Size and Forecast, By Region
    4. Offline Travel Agencies
      1. Market Size and Forecast, By Region
    5. Mobile Travel Apps
      1. Market Size and Forecast, By Region
  12. Sustainable Tourism Market, By Service Type
    1. Introduction
      1. Market Size and Forecast, By Service Type
    2. Accommodation
      1. Market Size and Forecast, By Region
    3. Transportation
      1. Market Size and Forecast, By Region
    4. Activities & Experiences
      1. Market Size and Forecast, By Region
    5. Food & Beverage
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Tour Type
          1. Eco-Tourism
            1. Community-Based Tourism
              1. Adventure & Wildlife Tourism
                1. Cultural & Heritage Tourism
                  1. Sustainable Cruise Tourism
                  2. By Traveler Type
                    1. Group Travelers
                      1. Solo Travelers
                        1. Couples & Honeymooners
                          1. Families
                          2. By Booking Channel
                            1. Online Travel Agencies (OTAs)
                              1. Direct Travel Operator Websites
                                1. Offline Travel Agencies
                                  1. Mobile Travel Apps
                                  2. By Service Type
                                    1. Accommodation
                                      1. Transportation
                                        1. Activities & Experiences
                                          1. Food & Beverage
                                        2. U.S.
                                          1. By Tour Type
                                            1. Eco-Tourism
                                              1. Community-Based Tourism
                                                1. Adventure & Wildlife Tourism
                                                  1. Cultural & Heritage Tourism
                                                    1. Sustainable Cruise Tourism
                                                    2. By Traveler Type
                                                      1. Group Travelers
                                                        1. Solo Travelers
                                                          1. Couples & Honeymooners
                                                            1. Families
                                                            2. By Booking Channel
                                                              1. Online Travel Agencies (OTAs)
                                                                1. Direct Travel Operator Websites
                                                                  1. Offline Travel Agencies
                                                                    1. Mobile Travel Apps
                                                                    2. By Service Type
                                                                      1. Accommodation
                                                                        1. Transportation
                                                                          1. Activities & Experiences
                                                                            1. Food & Beverage
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Tour Type
                                                                              1. Eco-Tourism
                                                                                1. Community-Based Tourism
                                                                                  1. Adventure & Wildlife Tourism
                                                                                    1. Cultural & Heritage Tourism
                                                                                      1. Sustainable Cruise Tourism
                                                                                      2. By Traveler Type
                                                                                        1. Group Travelers
                                                                                          1. Solo Travelers
                                                                                            1. Couples & Honeymooners
                                                                                              1. Families
                                                                                              2. By Booking Channel
                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                  1. Direct Travel Operator Websites
                                                                                                    1. Offline Travel Agencies
                                                                                                      1. Mobile Travel Apps
                                                                                                      2. By Service Type
                                                                                                        1. Accommodation
                                                                                                          1. Transportation
                                                                                                            1. Activities & Experiences
                                                                                                              1. Food & Beverage
                                                                                                            2. U.K.
                                                                                                              1. By Tour Type
                                                                                                                1. Eco-Tourism
                                                                                                                  1. Community-Based Tourism
                                                                                                                    1. Adventure & Wildlife Tourism
                                                                                                                      1. Cultural & Heritage Tourism
                                                                                                                        1. Sustainable Cruise Tourism
                                                                                                                        2. By Traveler Type
                                                                                                                          1. Group Travelers
                                                                                                                            1. Solo Travelers
                                                                                                                              1. Couples & Honeymooners
                                                                                                                                1. Families
                                                                                                                                2. By Booking Channel
                                                                                                                                  1. Online Travel Agencies (OTAs)
                                                                                                                                    1. Direct Travel Operator Websites
                                                                                                                                      1. Offline Travel Agencies
                                                                                                                                        1. Mobile Travel Apps
                                                                                                                                        2. By Service Type
                                                                                                                                          1. Accommodation
                                                                                                                                            1. Transportation
                                                                                                                                              1. Activities & Experiences
                                                                                                                                                1. Food & Beverage
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Tour Type
                                                                                                                                                  1. Eco-Tourism
                                                                                                                                                    1. Community-Based Tourism
                                                                                                                                                      1. Adventure & Wildlife Tourism
                                                                                                                                                        1. Cultural & Heritage Tourism
                                                                                                                                                          1. Sustainable Cruise Tourism
                                                                                                                                                          2. By Traveler Type
                                                                                                                                                            1. Group Travelers
                                                                                                                                                              1. Solo Travelers
                                                                                                                                                                1. Couples & Honeymooners
                                                                                                                                                                  1. Families
                                                                                                                                                                  2. By Booking Channel
                                                                                                                                                                    1. Online Travel Agencies (OTAs)
                                                                                                                                                                      1. Direct Travel Operator Websites
                                                                                                                                                                        1. Offline Travel Agencies
                                                                                                                                                                          1. Mobile Travel Apps
                                                                                                                                                                          2. By Service Type
                                                                                                                                                                            1. Accommodation
                                                                                                                                                                              1. Transportation
                                                                                                                                                                                1. Activities & Experiences
                                                                                                                                                                                  1. Food & Beverage
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Tour Type
                                                                                                                                                                                    1. Eco-Tourism
                                                                                                                                                                                      1. Community-Based Tourism
                                                                                                                                                                                        1. Adventure & Wildlife Tourism
                                                                                                                                                                                          1. Cultural & Heritage Tourism
                                                                                                                                                                                            1. Sustainable Cruise Tourism
                                                                                                                                                                                            2. By Traveler Type
                                                                                                                                                                                              1. Group Travelers
                                                                                                                                                                                                1. Solo Travelers
                                                                                                                                                                                                  1. Couples & Honeymooners
                                                                                                                                                                                                    1. Families
                                                                                                                                                                                                    2. By Booking Channel
                                                                                                                                                                                                      1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                        1. Direct Travel Operator Websites
                                                                                                                                                                                                          1. Offline Travel Agencies
                                                                                                                                                                                                            1. Mobile Travel Apps
                                                                                                                                                                                                            2. By Service Type
                                                                                                                                                                                                              1. Accommodation
                                                                                                                                                                                                                1. Transportation
                                                                                                                                                                                                                  1. Activities & Experiences
                                                                                                                                                                                                                    1. Food & Beverage
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Tour Type
                                                                                                                                                                                                                      1. Eco-Tourism
                                                                                                                                                                                                                        1. Community-Based Tourism
                                                                                                                                                                                                                          1. Adventure & Wildlife Tourism
                                                                                                                                                                                                                            1. Cultural & Heritage Tourism
                                                                                                                                                                                                                              1. Sustainable Cruise Tourism
                                                                                                                                                                                                                              2. By Traveler Type
                                                                                                                                                                                                                                1. Group Travelers
                                                                                                                                                                                                                                  1. Solo Travelers
                                                                                                                                                                                                                                    1. Couples & Honeymooners
                                                                                                                                                                                                                                      1. Families
                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                          1. Direct Travel Operator Websites
                                                                                                                                                                                                                                            1. Offline Travel Agencies
                                                                                                                                                                                                                                              1. Mobile Travel Apps
                                                                                                                                                                                                                                              2. By Service Type
                                                                                                                                                                                                                                                1. Accommodation
                                                                                                                                                                                                                                                  1. Transportation
                                                                                                                                                                                                                                                    1. Activities & Experiences
                                                                                                                                                                                                                                                      1. Food & Beverage
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Tour Type
                                                                                                                                                                                                                                                        1. Eco-Tourism
                                                                                                                                                                                                                                                          1. Community-Based Tourism
                                                                                                                                                                                                                                                            1. Adventure & Wildlife Tourism
                                                                                                                                                                                                                                                              1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                1. Sustainable Cruise Tourism
                                                                                                                                                                                                                                                                2. By Traveler Type
                                                                                                                                                                                                                                                                  1. Group Travelers
                                                                                                                                                                                                                                                                    1. Solo Travelers
                                                                                                                                                                                                                                                                      1. Couples & Honeymooners
                                                                                                                                                                                                                                                                        1. Families
                                                                                                                                                                                                                                                                        2. By Booking Channel
                                                                                                                                                                                                                                                                          1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                            1. Direct Travel Operator Websites
                                                                                                                                                                                                                                                                              1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                1. Mobile Travel Apps
                                                                                                                                                                                                                                                                                2. By Service Type
                                                                                                                                                                                                                                                                                  1. Accommodation
                                                                                                                                                                                                                                                                                    1. Transportation
                                                                                                                                                                                                                                                                                      1. Activities & Experiences
                                                                                                                                                                                                                                                                                        1. Food & Beverage
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Tour Type
                                                                                                                                                                                                                                                                                          1. Eco-Tourism
                                                                                                                                                                                                                                                                                            1. Community-Based Tourism
                                                                                                                                                                                                                                                                                              1. Adventure & Wildlife Tourism
                                                                                                                                                                                                                                                                                                1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                                  1. Sustainable Cruise Tourism
                                                                                                                                                                                                                                                                                                  2. By Traveler Type
                                                                                                                                                                                                                                                                                                    1. Group Travelers
                                                                                                                                                                                                                                                                                                      1. Solo Travelers
                                                                                                                                                                                                                                                                                                        1. Couples & Honeymooners
                                                                                                                                                                                                                                                                                                          1. Families
                                                                                                                                                                                                                                                                                                          2. By Booking Channel
                                                                                                                                                                                                                                                                                                            1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                              1. Direct Travel Operator Websites
                                                                                                                                                                                                                                                                                                                1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                                  1. Mobile Travel Apps
                                                                                                                                                                                                                                                                                                                  2. By Service Type
                                                                                                                                                                                                                                                                                                                    1. Accommodation
                                                                                                                                                                                                                                                                                                                      1. Transportation
                                                                                                                                                                                                                                                                                                                        1. Activities & Experiences
                                                                                                                                                                                                                                                                                                                          1. Food & Beverage
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Tour Type
                                                                                                                                                                                                                                                                                                                            1. Eco-Tourism
                                                                                                                                                                                                                                                                                                                              1. Community-Based Tourism
                                                                                                                                                                                                                                                                                                                                1. Adventure & Wildlife Tourism
                                                                                                                                                                                                                                                                                                                                  1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                                                                    1. Sustainable Cruise Tourism
                                                                                                                                                                                                                                                                                                                                    2. By Traveler Type
                                                                                                                                                                                                                                                                                                                                      1. Group Travelers
                                                                                                                                                                                                                                                                                                                                        1. Solo Travelers
                                                                                                                                                                                                                                                                                                                                          1. Couples & Honeymooners
                                                                                                                                                                                                                                                                                                                                            1. Families
                                                                                                                                                                                                                                                                                                                                            2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                              1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                1. Direct Travel Operator Websites
                                                                                                                                                                                                                                                                                                                                                  1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                                                                    1. Mobile Travel Apps
                                                                                                                                                                                                                                                                                                                                                    2. By Service Type
                                                                                                                                                                                                                                                                                                                                                      1. Accommodation
                                                                                                                                                                                                                                                                                                                                                        1. Transportation
                                                                                                                                                                                                                                                                                                                                                          1. Activities & Experiences
                                                                                                                                                                                                                                                                                                                                                            1. Food & Beverage
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Sustainable Tourism Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Intrepid Group
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. TUI Group
                                                                                                                                                                                                                                                                                                                                                        3. G Adventures
                                                                                                                                                                                                                                                                                                                                                        4. Abercrombie & Kent
                                                                                                                                                                                                                                                                                                                                                        5. Booking Holdings Inc.
                                                                                                                                                                                                                                                                                                                                                        6. Airbnb, Inc.
                                                                                                                                                                                                                                                                                                                                                        7. Exodus Travels
                                                                                                                                                                                                                                                                                                                                                        8. Agoda Company Pte. Ltd.
                                                                                                                                                                                                                                                                                                                                                        9. Responsible Travel
                                                                                                                                                                                                                                                                                                                                                        10. Natural Habitat Adventures