HomeConsumer Goods and ServicesEntertainment & Education Subscription Video on Demand Market

Global Subscription Video on Demand Market Size, Share & Demand Report By Content Type (Movies, TV Series, Documentaries, Kids & Animation, Sports, Regional-Language Originals), By Device Type (Smartphones, Smart TVs, Laptops, Streaming Devices, Game Consoles), By Subscription Model (Standard, Premium, Mobile-Only, Ad-Supported, Bundled), By End-User Type (Individuals, Families, Students, Corporate), By Region & Segment Forecasts, 2025–2030

Report Code: RI1792PUB
Last Updated : December, 2025
Author : William Scott

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Subscription Video on Demand Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Subscription Video on Demand Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Subscription Video on Demand Market, By Content Type
    1. Introduction
      1. Market Size and Forecast, By Content Type
    2. Movies / Films
      1. Market Size and Forecast, By Region
    3. TV Series & Shows
      1. Market Size and Forecast, By Region
    4. Documentaries & Non-Fiction
      1. Market Size and Forecast, By Region
    5. Kids & Animation
      1. Market Size and Forecast, By Region
    6. Sports & Event-Based SVOD
      1. Market Size and Forecast, By Region
    7. Niche / Regional-Language Originals
      1. Market Size and Forecast, By Region
  10. Subscription Video on Demand Market, By Device / Platform Type
    1. Introduction
      1. Market Size and Forecast, By Device / Platform Type
    2. Smartphones & Tablets
      1. Market Size and Forecast, By Region
    3. Smart TVs / Connected TVs
      1. Market Size and Forecast, By Region
    4. Laptops / Desktops
      1. Market Size and Forecast, By Region
    5. Streaming Devices (Fire TV, Roku, Chromecast)
      1. Market Size and Forecast, By Region
    6. Gaming Consoles
      1. Market Size and Forecast, By Region
  11. Subscription Video on Demand Market, By Subscription Model
    1. Introduction
      1. Market Size and Forecast, By Subscription Model
    2. Standard Ad-Free Subscription
      1. Market Size and Forecast, By Region
    3. Premium / Multi-Screen Subscription
      1. Market Size and Forecast, By Region
    4. Mobile-Only Subscription
      1. Market Size and Forecast, By Region
    5. Ad-Supported Subscription
      1. Market Size and Forecast, By Region
    6. Telecom / ISP Bundled Subscription
      1. Market Size and Forecast, By Region
  12. Subscription Video on Demand Market, By End-User Type
    1. Introduction
      1. Market Size and Forecast, By End-User Type
    2. Individual Users / Households
      1. Market Size and Forecast, By Region
    3. Family / Multi-Profile Users
      1. Market Size and Forecast, By Region
    4. Students & Young Adults
      1. Market Size and Forecast, By Region
    5. Corporate & Hospitality Users
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Content Type
          1. Movies / Films
            1. TV Series & Shows
              1. Documentaries & Non-Fiction
                1. Kids & Animation
                  1. Sports & Event-Based SVOD
                    1. Niche / Regional-Language Originals
                    2. By Device / Platform Type
                      1. Smartphones & Tablets
                        1. Smart TVs / Connected TVs
                          1. Laptops / Desktops
                            1. Streaming Devices (Fire TV, Roku, Chromecast)
                              1. Gaming Consoles
                              2. By Subscription Model
                                1. Standard Ad-Free Subscription
                                  1. Premium / Multi-Screen Subscription
                                    1. Mobile-Only Subscription
                                      1. Ad-Supported Subscription
                                        1. Telecom / ISP Bundled Subscription
                                        2. By End-User Type
                                          1. Individual Users / Households
                                            1. Family / Multi-Profile Users
                                              1. Students & Young Adults
                                                1. Corporate & Hospitality Users
                                              2. U.S.
                                                1. By Content Type
                                                  1. Movies / Films
                                                    1. TV Series & Shows
                                                      1. Documentaries & Non-Fiction
                                                        1. Kids & Animation
                                                          1. Sports & Event-Based SVOD
                                                            1. Niche / Regional-Language Originals
                                                            2. By Device / Platform Type
                                                              1. Smartphones & Tablets
                                                                1. Smart TVs / Connected TVs
                                                                  1. Laptops / Desktops
                                                                    1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                      1. Gaming Consoles
                                                                      2. By Subscription Model
                                                                        1. Standard Ad-Free Subscription
                                                                          1. Premium / Multi-Screen Subscription
                                                                            1. Mobile-Only Subscription
                                                                              1. Ad-Supported Subscription
                                                                                1. Telecom / ISP Bundled Subscription
                                                                                2. By End-User Type
                                                                                  1. Individual Users / Households
                                                                                    1. Family / Multi-Profile Users
                                                                                      1. Students & Young Adults
                                                                                        1. Corporate & Hospitality Users
                                                                                      2. Canada
                                                                                    2. Europe
                                                                                      1. Market Size and Forecast
                                                                                        1. By Content Type
                                                                                          1. Movies / Films
                                                                                            1. TV Series & Shows
                                                                                              1. Documentaries & Non-Fiction
                                                                                                1. Kids & Animation
                                                                                                  1. Sports & Event-Based SVOD
                                                                                                    1. Niche / Regional-Language Originals
                                                                                                    2. By Device / Platform Type
                                                                                                      1. Smartphones & Tablets
                                                                                                        1. Smart TVs / Connected TVs
                                                                                                          1. Laptops / Desktops
                                                                                                            1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                              1. Gaming Consoles
                                                                                                              2. By Subscription Model
                                                                                                                1. Standard Ad-Free Subscription
                                                                                                                  1. Premium / Multi-Screen Subscription
                                                                                                                    1. Mobile-Only Subscription
                                                                                                                      1. Ad-Supported Subscription
                                                                                                                        1. Telecom / ISP Bundled Subscription
                                                                                                                        2. By End-User Type
                                                                                                                          1. Individual Users / Households
                                                                                                                            1. Family / Multi-Profile Users
                                                                                                                              1. Students & Young Adults
                                                                                                                                1. Corporate & Hospitality Users
                                                                                                                              2. U.K.
                                                                                                                                1. By Content Type
                                                                                                                                  1. Movies / Films
                                                                                                                                    1. TV Series & Shows
                                                                                                                                      1. Documentaries & Non-Fiction
                                                                                                                                        1. Kids & Animation
                                                                                                                                          1. Sports & Event-Based SVOD
                                                                                                                                            1. Niche / Regional-Language Originals
                                                                                                                                            2. By Device / Platform Type
                                                                                                                                              1. Smartphones & Tablets
                                                                                                                                                1. Smart TVs / Connected TVs
                                                                                                                                                  1. Laptops / Desktops
                                                                                                                                                    1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                      1. Gaming Consoles
                                                                                                                                                      2. By Subscription Model
                                                                                                                                                        1. Standard Ad-Free Subscription
                                                                                                                                                          1. Premium / Multi-Screen Subscription
                                                                                                                                                            1. Mobile-Only Subscription
                                                                                                                                                              1. Ad-Supported Subscription
                                                                                                                                                                1. Telecom / ISP Bundled Subscription
                                                                                                                                                                2. By End-User Type
                                                                                                                                                                  1. Individual Users / Households
                                                                                                                                                                    1. Family / Multi-Profile Users
                                                                                                                                                                      1. Students & Young Adults
                                                                                                                                                                        1. Corporate & Hospitality Users
                                                                                                                                                                      2. Germany
                                                                                                                                                                      3. France
                                                                                                                                                                      4. Spain
                                                                                                                                                                      5. Italy
                                                                                                                                                                      6. Russia
                                                                                                                                                                      7. Nordic
                                                                                                                                                                      8. Benelux
                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                    2. APAC
                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                        1. By Content Type
                                                                                                                                                                          1. Movies / Films
                                                                                                                                                                            1. TV Series & Shows
                                                                                                                                                                              1. Documentaries & Non-Fiction
                                                                                                                                                                                1. Kids & Animation
                                                                                                                                                                                  1. Sports & Event-Based SVOD
                                                                                                                                                                                    1. Niche / Regional-Language Originals
                                                                                                                                                                                    2. By Device / Platform Type
                                                                                                                                                                                      1. Smartphones & Tablets
                                                                                                                                                                                        1. Smart TVs / Connected TVs
                                                                                                                                                                                          1. Laptops / Desktops
                                                                                                                                                                                            1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                              1. Gaming Consoles
                                                                                                                                                                                              2. By Subscription Model
                                                                                                                                                                                                1. Standard Ad-Free Subscription
                                                                                                                                                                                                  1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                    1. Mobile-Only Subscription
                                                                                                                                                                                                      1. Ad-Supported Subscription
                                                                                                                                                                                                        1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                        2. By End-User Type
                                                                                                                                                                                                          1. Individual Users / Households
                                                                                                                                                                                                            1. Family / Multi-Profile Users
                                                                                                                                                                                                              1. Students & Young Adults
                                                                                                                                                                                                                1. Corporate & Hospitality Users
                                                                                                                                                                                                              2. China
                                                                                                                                                                                                                1. By Content Type
                                                                                                                                                                                                                  1. Movies / Films
                                                                                                                                                                                                                    1. TV Series & Shows
                                                                                                                                                                                                                      1. Documentaries & Non-Fiction
                                                                                                                                                                                                                        1. Kids & Animation
                                                                                                                                                                                                                          1. Sports & Event-Based SVOD
                                                                                                                                                                                                                            1. Niche / Regional-Language Originals
                                                                                                                                                                                                                            2. By Device / Platform Type
                                                                                                                                                                                                                              1. Smartphones & Tablets
                                                                                                                                                                                                                                1. Smart TVs / Connected TVs
                                                                                                                                                                                                                                  1. Laptops / Desktops
                                                                                                                                                                                                                                    1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                                                                      1. Gaming Consoles
                                                                                                                                                                                                                                      2. By Subscription Model
                                                                                                                                                                                                                                        1. Standard Ad-Free Subscription
                                                                                                                                                                                                                                          1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                                                            1. Mobile-Only Subscription
                                                                                                                                                                                                                                              1. Ad-Supported Subscription
                                                                                                                                                                                                                                                1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                                                                2. By End-User Type
                                                                                                                                                                                                                                                  1. Individual Users / Households
                                                                                                                                                                                                                                                    1. Family / Multi-Profile Users
                                                                                                                                                                                                                                                      1. Students & Young Adults
                                                                                                                                                                                                                                                        1. Corporate & Hospitality Users
                                                                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                                                                      4. India
                                                                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Content Type
                                                                                                                                                                                                                                                          1. Movies / Films
                                                                                                                                                                                                                                                            1. TV Series & Shows
                                                                                                                                                                                                                                                              1. Documentaries & Non-Fiction
                                                                                                                                                                                                                                                                1. Kids & Animation
                                                                                                                                                                                                                                                                  1. Sports & Event-Based SVOD
                                                                                                                                                                                                                                                                    1. Niche / Regional-Language Originals
                                                                                                                                                                                                                                                                    2. By Device / Platform Type
                                                                                                                                                                                                                                                                      1. Smartphones & Tablets
                                                                                                                                                                                                                                                                        1. Smart TVs / Connected TVs
                                                                                                                                                                                                                                                                          1. Laptops / Desktops
                                                                                                                                                                                                                                                                            1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                                                                                                              1. Gaming Consoles
                                                                                                                                                                                                                                                                              2. By Subscription Model
                                                                                                                                                                                                                                                                                1. Standard Ad-Free Subscription
                                                                                                                                                                                                                                                                                  1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                                                                                                    1. Mobile-Only Subscription
                                                                                                                                                                                                                                                                                      1. Ad-Supported Subscription
                                                                                                                                                                                                                                                                                        1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                                                                                                        2. By End-User Type
                                                                                                                                                                                                                                                                                          1. Individual Users / Households
                                                                                                                                                                                                                                                                                            1. Family / Multi-Profile Users
                                                                                                                                                                                                                                                                                              1. Students & Young Adults
                                                                                                                                                                                                                                                                                                1. Corporate & Hospitality Users
                                                                                                                                                                                                                                                                                              2. UAE
                                                                                                                                                                                                                                                                                                1. By Content Type
                                                                                                                                                                                                                                                                                                  1. Movies / Films
                                                                                                                                                                                                                                                                                                    1. TV Series & Shows
                                                                                                                                                                                                                                                                                                      1. Documentaries & Non-Fiction
                                                                                                                                                                                                                                                                                                        1. Kids & Animation
                                                                                                                                                                                                                                                                                                          1. Sports & Event-Based SVOD
                                                                                                                                                                                                                                                                                                            1. Niche / Regional-Language Originals
                                                                                                                                                                                                                                                                                                            2. By Device / Platform Type
                                                                                                                                                                                                                                                                                                              1. Smartphones & Tablets
                                                                                                                                                                                                                                                                                                                1. Smart TVs / Connected TVs
                                                                                                                                                                                                                                                                                                                  1. Laptops / Desktops
                                                                                                                                                                                                                                                                                                                    1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                                                                                                                                                      1. Gaming Consoles
                                                                                                                                                                                                                                                                                                                      2. By Subscription Model
                                                                                                                                                                                                                                                                                                                        1. Standard Ad-Free Subscription
                                                                                                                                                                                                                                                                                                                          1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                                                                                                                                            1. Mobile-Only Subscription
                                                                                                                                                                                                                                                                                                                              1. Ad-Supported Subscription
                                                                                                                                                                                                                                                                                                                                1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                                                                                                                                                2. By End-User Type
                                                                                                                                                                                                                                                                                                                                  1. Individual Users / Households
                                                                                                                                                                                                                                                                                                                                    1. Family / Multi-Profile Users
                                                                                                                                                                                                                                                                                                                                      1. Students & Young Adults
                                                                                                                                                                                                                                                                                                                                        1. Corporate & Hospitality Users
                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                        1. By Content Type
                                                                                                                                                                                                                                                                                                                                          1. Movies / Films
                                                                                                                                                                                                                                                                                                                                            1. TV Series & Shows
                                                                                                                                                                                                                                                                                                                                              1. Documentaries & Non-Fiction
                                                                                                                                                                                                                                                                                                                                                1. Kids & Animation
                                                                                                                                                                                                                                                                                                                                                  1. Sports & Event-Based SVOD
                                                                                                                                                                                                                                                                                                                                                    1. Niche / Regional-Language Originals
                                                                                                                                                                                                                                                                                                                                                    2. By Device / Platform Type
                                                                                                                                                                                                                                                                                                                                                      1. Smartphones & Tablets
                                                                                                                                                                                                                                                                                                                                                        1. Smart TVs / Connected TVs
                                                                                                                                                                                                                                                                                                                                                          1. Laptops / Desktops
                                                                                                                                                                                                                                                                                                                                                            1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                                                                                                                                                                                              1. Gaming Consoles
                                                                                                                                                                                                                                                                                                                                                              2. By Subscription Model
                                                                                                                                                                                                                                                                                                                                                                1. Standard Ad-Free Subscription
                                                                                                                                                                                                                                                                                                                                                                  1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                                                                                                                                                                                    1. Mobile-Only Subscription
                                                                                                                                                                                                                                                                                                                                                                      1. Ad-Supported Subscription
                                                                                                                                                                                                                                                                                                                                                                        1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                                                                                                                                                                                        2. By End-User Type
                                                                                                                                                                                                                                                                                                                                                                          1. Individual Users / Households
                                                                                                                                                                                                                                                                                                                                                                            1. Family / Multi-Profile Users
                                                                                                                                                                                                                                                                                                                                                                              1. Students & Young Adults
                                                                                                                                                                                                                                                                                                                                                                                1. Corporate & Hospitality Users
                                                                                                                                                                                                                                                                                                                                                                              2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                1. By Content Type
                                                                                                                                                                                                                                                                                                                                                                                  1. Movies / Films
                                                                                                                                                                                                                                                                                                                                                                                    1. TV Series & Shows
                                                                                                                                                                                                                                                                                                                                                                                      1. Documentaries & Non-Fiction
                                                                                                                                                                                                                                                                                                                                                                                        1. Kids & Animation
                                                                                                                                                                                                                                                                                                                                                                                          1. Sports & Event-Based SVOD
                                                                                                                                                                                                                                                                                                                                                                                            1. Niche / Regional-Language Originals
                                                                                                                                                                                                                                                                                                                                                                                            2. By Device / Platform Type
                                                                                                                                                                                                                                                                                                                                                                                              1. Smartphones & Tablets
                                                                                                                                                                                                                                                                                                                                                                                                1. Smart TVs / Connected TVs
                                                                                                                                                                                                                                                                                                                                                                                                  1. Laptops / Desktops
                                                                                                                                                                                                                                                                                                                                                                                                    1. Streaming Devices (Fire TV, Roku, Chromecast)
                                                                                                                                                                                                                                                                                                                                                                                                      1. Gaming Consoles
                                                                                                                                                                                                                                                                                                                                                                                                      2. By Subscription Model
                                                                                                                                                                                                                                                                                                                                                                                                        1. Standard Ad-Free Subscription
                                                                                                                                                                                                                                                                                                                                                                                                          1. Premium / Multi-Screen Subscription
                                                                                                                                                                                                                                                                                                                                                                                                            1. Mobile-Only Subscription
                                                                                                                                                                                                                                                                                                                                                                                                              1. Ad-Supported Subscription
                                                                                                                                                                                                                                                                                                                                                                                                                1. Telecom / ISP Bundled Subscription
                                                                                                                                                                                                                                                                                                                                                                                                                2. By End-User Type
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Individual Users / Households
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Family / Multi-Profile Users
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Students & Young Adults
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Corporate & Hospitality Users
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Subscription Video on Demand Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Netflix Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Amazon.com, Inc. (Prime Video)
                                                                                                                                                                                                                                                                                                                                                                                                                    3. The Walt Disney Company (Disney+)
                                                                                                                                                                                                                                                                                                                                                                                                                    4. Apple Inc. (Apple TV+)
                                                                                                                                                                                                                                                                                                                                                                                                                    5. Warner Bros. Discovery (Max)
                                                                                                                                                                                                                                                                                                                                                                                                                    6. Paramount Global (Paramount+)
                                                                                                                                                                                                                                                                                                                                                                                                                    7. Comcast Corporation (Peacock)
                                                                                                                                                                                                                                                                                                                                                                                                                    8. Tencent Holdings Ltd. (Tencent Video)
                                                                                                                                                                                                                                                                                                                                                                                                                    9. Baidu, Inc. (iQIYI)
                                                                                                                                                                                                                                                                                                                                                                                                                    10. PCCW Limited (VIU)