Global Stress Toy Market Size, Share, Demand Report By Product Type (Stress Balls, Fidget Spinners, Squishy Toys, Stretch Toys, Smart/Connected Stress Toys), By Material (Foam, Silicone, Rubber, Gel, Eco-Friendly Materials), By Distribution Channel (Online Retail, Specialty Toy Stores, Corporate & Institutional Sales, Supermarkets, Gift Stores), By End User (Children & Teenagers, Adults, Corporate, Therapeutic Users), By Region & Segment Forecasts, 2025–2030

Report Code: RI1298PUB
Last Updated : November, 2025
Author : Deep Market Insights

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Stress Toy Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Stress Toy Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Stress Toy Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Stress Balls
      1. Market Size and Forecast, By Region
    3. Fidget Spinners
      1. Market Size and Forecast, By Region
    4. Squishy Toys
      1. Market Size and Forecast, By Region
    5. Stretch Toys
      1. Market Size and Forecast, By Region
    6. Smart/Connected Stress Toys
      1. Market Size and Forecast, By Region
  10. Stress Toy Market, By Material
    1. Introduction
      1. Market Size and Forecast, By Material
    2. Foam-Based
      1. Market Size and Forecast, By Region
    3. Silicone-Based
      1. Market Size and Forecast, By Region
    4. Rubber-Based
      1. Market Size and Forecast, By Region
    5. Gel-Filled
      1. Market Size and Forecast, By Region
    6. Eco-Friendly/Biodegradable Materials
      1. Market Size and Forecast, By Region
  11. Stress Toy Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Specialty Toy Stores
      1. Market Size and Forecast, By Region
    4. Corporate & Institutional Sales
      1. Market Size and Forecast, By Region
    5. Supermarkets/Hypermarkets
      1. Market Size and Forecast, By Region
    6. Gift & Stationery Stores
      1. Market Size and Forecast, By Region
  12. Stress Toy Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Children & Teenagers
      1. Market Size and Forecast, By Region
    3. Adults (20–64 years)
      1. Market Size and Forecast, By Region
    4. Corporate/Office Users
      1. Market Size and Forecast, By Region
    5. Therapeutic & Special Needs Users
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Stress Balls
            1. Fidget Spinners
              1. Squishy Toys
                1. Stretch Toys
                  1. Smart/Connected Stress Toys
                  2. By Material
                    1. Foam-Based
                      1. Silicone-Based
                        1. Rubber-Based
                          1. Gel-Filled
                            1. Eco-Friendly/Biodegradable Materials
                            2. By Distribution Channel
                              1. Online Retail
                                1. Specialty Toy Stores
                                  1. Corporate & Institutional Sales
                                    1. Supermarkets/Hypermarkets
                                      1. Gift & Stationery Stores
                                      2. By End User
                                        1. Children & Teenagers
                                          1. Adults (20–64 years)
                                            1. Corporate/Office Users
                                              1. Therapeutic & Special Needs Users
                                            2. U.S.
                                              1. By Product Type
                                                1. Stress Balls
                                                  1. Fidget Spinners
                                                    1. Squishy Toys
                                                      1. Stretch Toys
                                                        1. Smart/Connected Stress Toys
                                                        2. By Material
                                                          1. Foam-Based
                                                            1. Silicone-Based
                                                              1. Rubber-Based
                                                                1. Gel-Filled
                                                                  1. Eco-Friendly/Biodegradable Materials
                                                                  2. By Distribution Channel
                                                                    1. Online Retail
                                                                      1. Specialty Toy Stores
                                                                        1. Corporate & Institutional Sales
                                                                          1. Supermarkets/Hypermarkets
                                                                            1. Gift & Stationery Stores
                                                                            2. By End User
                                                                              1. Children & Teenagers
                                                                                1. Adults (20–64 years)
                                                                                  1. Corporate/Office Users
                                                                                    1. Therapeutic & Special Needs Users
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. Stress Balls
                                                                                        1. Fidget Spinners
                                                                                          1. Squishy Toys
                                                                                            1. Stretch Toys
                                                                                              1. Smart/Connected Stress Toys
                                                                                              2. By Material
                                                                                                1. Foam-Based
                                                                                                  1. Silicone-Based
                                                                                                    1. Rubber-Based
                                                                                                      1. Gel-Filled
                                                                                                        1. Eco-Friendly/Biodegradable Materials
                                                                                                        2. By Distribution Channel
                                                                                                          1. Online Retail
                                                                                                            1. Specialty Toy Stores
                                                                                                              1. Corporate & Institutional Sales
                                                                                                                1. Supermarkets/Hypermarkets
                                                                                                                  1. Gift & Stationery Stores
                                                                                                                  2. By End User
                                                                                                                    1. Children & Teenagers
                                                                                                                      1. Adults (20–64 years)
                                                                                                                        1. Corporate/Office Users
                                                                                                                          1. Therapeutic & Special Needs Users
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. Stress Balls
                                                                                                                              1. Fidget Spinners
                                                                                                                                1. Squishy Toys
                                                                                                                                  1. Stretch Toys
                                                                                                                                    1. Smart/Connected Stress Toys
                                                                                                                                    2. By Material
                                                                                                                                      1. Foam-Based
                                                                                                                                        1. Silicone-Based
                                                                                                                                          1. Rubber-Based
                                                                                                                                            1. Gel-Filled
                                                                                                                                              1. Eco-Friendly/Biodegradable Materials
                                                                                                                                              2. By Distribution Channel
                                                                                                                                                1. Online Retail
                                                                                                                                                  1. Specialty Toy Stores
                                                                                                                                                    1. Corporate & Institutional Sales
                                                                                                                                                      1. Supermarkets/Hypermarkets
                                                                                                                                                        1. Gift & Stationery Stores
                                                                                                                                                        2. By End User
                                                                                                                                                          1. Children & Teenagers
                                                                                                                                                            1. Adults (20–64 years)
                                                                                                                                                              1. Corporate/Office Users
                                                                                                                                                                1. Therapeutic & Special Needs Users
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. Stress Balls
                                                                                                                                                                    1. Fidget Spinners
                                                                                                                                                                      1. Squishy Toys
                                                                                                                                                                        1. Stretch Toys
                                                                                                                                                                          1. Smart/Connected Stress Toys
                                                                                                                                                                          2. By Material
                                                                                                                                                                            1. Foam-Based
                                                                                                                                                                              1. Silicone-Based
                                                                                                                                                                                1. Rubber-Based
                                                                                                                                                                                  1. Gel-Filled
                                                                                                                                                                                    1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                        1. Specialty Toy Stores
                                                                                                                                                                                          1. Corporate & Institutional Sales
                                                                                                                                                                                            1. Supermarkets/Hypermarkets
                                                                                                                                                                                              1. Gift & Stationery Stores
                                                                                                                                                                                              2. By End User
                                                                                                                                                                                                1. Children & Teenagers
                                                                                                                                                                                                  1. Adults (20–64 years)
                                                                                                                                                                                                    1. Corporate/Office Users
                                                                                                                                                                                                      1. Therapeutic & Special Needs Users
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. Stress Balls
                                                                                                                                                                                                          1. Fidget Spinners
                                                                                                                                                                                                            1. Squishy Toys
                                                                                                                                                                                                              1. Stretch Toys
                                                                                                                                                                                                                1. Smart/Connected Stress Toys
                                                                                                                                                                                                                2. By Material
                                                                                                                                                                                                                  1. Foam-Based
                                                                                                                                                                                                                    1. Silicone-Based
                                                                                                                                                                                                                      1. Rubber-Based
                                                                                                                                                                                                                        1. Gel-Filled
                                                                                                                                                                                                                          1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                                              1. Specialty Toy Stores
                                                                                                                                                                                                                                1. Corporate & Institutional Sales
                                                                                                                                                                                                                                  1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                    1. Gift & Stationery Stores
                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                      1. Children & Teenagers
                                                                                                                                                                                                                                        1. Adults (20–64 years)
                                                                                                                                                                                                                                          1. Corporate/Office Users
                                                                                                                                                                                                                                            1. Therapeutic & Special Needs Users
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. Stress Balls
                                                                                                                                                                                                                                                1. Fidget Spinners
                                                                                                                                                                                                                                                  1. Squishy Toys
                                                                                                                                                                                                                                                    1. Stretch Toys
                                                                                                                                                                                                                                                      1. Smart/Connected Stress Toys
                                                                                                                                                                                                                                                      2. By Material
                                                                                                                                                                                                                                                        1. Foam-Based
                                                                                                                                                                                                                                                          1. Silicone-Based
                                                                                                                                                                                                                                                            1. Rubber-Based
                                                                                                                                                                                                                                                              1. Gel-Filled
                                                                                                                                                                                                                                                                1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                                                                    1. Specialty Toy Stores
                                                                                                                                                                                                                                                                      1. Corporate & Institutional Sales
                                                                                                                                                                                                                                                                        1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                          1. Gift & Stationery Stores
                                                                                                                                                                                                                                                                          2. By End User
                                                                                                                                                                                                                                                                            1. Children & Teenagers
                                                                                                                                                                                                                                                                              1. Adults (20–64 years)
                                                                                                                                                                                                                                                                                1. Corporate/Office Users
                                                                                                                                                                                                                                                                                  1. Therapeutic & Special Needs Users
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. Stress Balls
                                                                                                                                                                                                                                                                                      1. Fidget Spinners
                                                                                                                                                                                                                                                                                        1. Squishy Toys
                                                                                                                                                                                                                                                                                          1. Stretch Toys
                                                                                                                                                                                                                                                                                            1. Smart/Connected Stress Toys
                                                                                                                                                                                                                                                                                            2. By Material
                                                                                                                                                                                                                                                                                              1. Foam-Based
                                                                                                                                                                                                                                                                                                1. Silicone-Based
                                                                                                                                                                                                                                                                                                  1. Rubber-Based
                                                                                                                                                                                                                                                                                                    1. Gel-Filled
                                                                                                                                                                                                                                                                                                      1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                                                                                                                                          1. Specialty Toy Stores
                                                                                                                                                                                                                                                                                                            1. Corporate & Institutional Sales
                                                                                                                                                                                                                                                                                                              1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                1. Gift & Stationery Stores
                                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                                  1. Children & Teenagers
                                                                                                                                                                                                                                                                                                                    1. Adults (20–64 years)
                                                                                                                                                                                                                                                                                                                      1. Corporate/Office Users
                                                                                                                                                                                                                                                                                                                        1. Therapeutic & Special Needs Users
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. Stress Balls
                                                                                                                                                                                                                                                                                                                            1. Fidget Spinners
                                                                                                                                                                                                                                                                                                                              1. Squishy Toys
                                                                                                                                                                                                                                                                                                                                1. Stretch Toys
                                                                                                                                                                                                                                                                                                                                  1. Smart/Connected Stress Toys
                                                                                                                                                                                                                                                                                                                                  2. By Material
                                                                                                                                                                                                                                                                                                                                    1. Foam-Based
                                                                                                                                                                                                                                                                                                                                      1. Silicone-Based
                                                                                                                                                                                                                                                                                                                                        1. Rubber-Based
                                                                                                                                                                                                                                                                                                                                          1. Gel-Filled
                                                                                                                                                                                                                                                                                                                                            1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                                                                                                                1. Specialty Toy Stores
                                                                                                                                                                                                                                                                                                                                                  1. Corporate & Institutional Sales
                                                                                                                                                                                                                                                                                                                                                    1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                      1. Gift & Stationery Stores
                                                                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                                                                        1. Children & Teenagers
                                                                                                                                                                                                                                                                                                                                                          1. Adults (20–64 years)
                                                                                                                                                                                                                                                                                                                                                            1. Corporate/Office Users
                                                                                                                                                                                                                                                                                                                                                              1. Therapeutic & Special Needs Users
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. Stress Balls
                                                                                                                                                                                                                                                                                                                                                                  1. Fidget Spinners
                                                                                                                                                                                                                                                                                                                                                                    1. Squishy Toys
                                                                                                                                                                                                                                                                                                                                                                      1. Stretch Toys
                                                                                                                                                                                                                                                                                                                                                                        1. Smart/Connected Stress Toys
                                                                                                                                                                                                                                                                                                                                                                        2. By Material
                                                                                                                                                                                                                                                                                                                                                                          1. Foam-Based
                                                                                                                                                                                                                                                                                                                                                                            1. Silicone-Based
                                                                                                                                                                                                                                                                                                                                                                              1. Rubber-Based
                                                                                                                                                                                                                                                                                                                                                                                1. Gel-Filled
                                                                                                                                                                                                                                                                                                                                                                                  1. Eco-Friendly/Biodegradable Materials
                                                                                                                                                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                      1. Specialty Toy Stores
                                                                                                                                                                                                                                                                                                                                                                                        1. Corporate & Institutional Sales
                                                                                                                                                                                                                                                                                                                                                                                          1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                            1. Gift & Stationery Stores
                                                                                                                                                                                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                                                                                                                                                                                              1. Children & Teenagers
                                                                                                                                                                                                                                                                                                                                                                                                1. Adults (20–64 years)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Corporate/Office Users
                                                                                                                                                                                                                                                                                                                                                                                                    1. Therapeutic & Special Needs Users
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Stress Toy Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. The LEGO Group
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Spin Master Corp.
                                                                                                                                                                                                                                                                                                                                                                                                3. Hasbro Inc.
                                                                                                                                                                                                                                                                                                                                                                                                4. Mattel Inc.
                                                                                                                                                                                                                                                                                                                                                                                                5. Jakks Pacific Inc.
                                                                                                                                                                                                                                                                                                                                                                                                6. Fat Brain Toys Co.
                                                                                                                                                                                                                                                                                                                                                                                                7. Tangle Creations
                                                                                                                                                                                                                                                                                                                                                                                                8. Antsy Labs LLC
                                                                                                                                                                                                                                                                                                                                                                                                9. Crazy Aaron’s Enterprises Inc.
                                                                                                                                                                                                                                                                                                                                                                                                10. ZURU LLC