Global Solo Travel Market Size, Share, Demand Report By Travel Type (Adventure Travel, Wellness & Spiritual Travel, Cultural & Heritage Travel, Eco & Sustainable Travel, Luxury Travel, Budget Travel), By Traveler Demographics (Millennials, Gen Z, Baby Boomers, Gen X, Women Travelers), By Booking Channel (Online Platforms, Travel Agencies, Direct Bookings, Mobile Apps), By Region & Segment Forecasts, 2025–2030

Report Code: RI1243PUB
Last Updated : November, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Solo Travel Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Solo Travel Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Solo Travel Market, By Travel Type
    1. Introduction
      1. Market Size and Forecast, By Travel Type
    2. Adventure Travel
      1. Market Size and Forecast, By Region
    3. Wellness & Spiritual Travel
      1. Market Size and Forecast, By Region
    4. Cultural & Heritage Travel
      1. Market Size and Forecast, By Region
    5. Eco & Sustainable Travel
      1. Market Size and Forecast, By Region
    6. Luxury Travel
      1. Market Size and Forecast, By Region
    7. Budget Travel
      1. Market Size and Forecast, By Region
  10. Solo Travel Market, By Traveler Demographics
    1. Introduction
      1. Market Size and Forecast, By Traveler Demographics
    2. Millennials (26–40 years)
      1. Market Size and Forecast, By Region
    3. Gen Z (18–25 years)
      1. Market Size and Forecast, By Region
    4. Baby Boomers (60+ years)
      1. Market Size and Forecast, By Region
    5. Gen X (41–59 years)
      1. Market Size and Forecast, By Region
    6. Women Solo Travelers
      1. Market Size and Forecast, By Region
  11. Solo Travel Market, By Booking Channel
    1. Introduction
      1. Market Size and Forecast, By Booking Channel
    2. Online Travel Agencies (OTAs)
      1. Market Size and Forecast, By Region
    3. Direct Bookings (Hotel & Airline Websites)
      1. Market Size and Forecast, By Region
    4. Travel Agencies (Offline)
      1. Market Size and Forecast, By Region
    5. Mobile Travel Applications
      1. Market Size and Forecast, By Region
  12. Solo Travel Market, By Purpose of Travel
    1. Introduction
      1. Market Size and Forecast, By Purpose of Travel
    2. Leisure & Exploration
      1. Market Size and Forecast, By Region
    3. Workations & Digital Nomadism
      1. Market Size and Forecast, By Region
    4. Wellness & Self-Discovery
      1. Market Size and Forecast, By Region
    5. Educational & Skill-Based Travel
      1. Market Size and Forecast, By Region
    6. Voluntourism
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Travel Type
          1. Adventure Travel
            1. Wellness & Spiritual Travel
              1. Cultural & Heritage Travel
                1. Eco & Sustainable Travel
                  1. Luxury Travel
                    1. Budget Travel
                    2. By Traveler Demographics
                      1. Millennials (26–40 years)
                        1. Gen Z (18–25 years)
                          1. Baby Boomers (60+ years)
                            1. Gen X (41–59 years)
                              1. Women Solo Travelers
                              2. By Booking Channel
                                1. Online Travel Agencies (OTAs)
                                  1. Direct Bookings (Hotel & Airline Websites)
                                    1. Travel Agencies (Offline)
                                      1. Mobile Travel Applications
                                      2. By Purpose of Travel
                                        1. Leisure & Exploration
                                          1. Workations & Digital Nomadism
                                            1. Wellness & Self-Discovery
                                              1. Educational & Skill-Based Travel
                                                1. Voluntourism
                                              2. U.S.
                                                1. By Travel Type
                                                  1. Adventure Travel
                                                    1. Wellness & Spiritual Travel
                                                      1. Cultural & Heritage Travel
                                                        1. Eco & Sustainable Travel
                                                          1. Luxury Travel
                                                            1. Budget Travel
                                                            2. By Traveler Demographics
                                                              1. Millennials (26–40 years)
                                                                1. Gen Z (18–25 years)
                                                                  1. Baby Boomers (60+ years)
                                                                    1. Gen X (41–59 years)
                                                                      1. Women Solo Travelers
                                                                      2. By Booking Channel
                                                                        1. Online Travel Agencies (OTAs)
                                                                          1. Direct Bookings (Hotel & Airline Websites)
                                                                            1. Travel Agencies (Offline)
                                                                              1. Mobile Travel Applications
                                                                              2. By Purpose of Travel
                                                                                1. Leisure & Exploration
                                                                                  1. Workations & Digital Nomadism
                                                                                    1. Wellness & Self-Discovery
                                                                                      1. Educational & Skill-Based Travel
                                                                                        1. Voluntourism
                                                                                      2. Canada
                                                                                    2. Europe
                                                                                      1. Market Size and Forecast
                                                                                        1. By Travel Type
                                                                                          1. Adventure Travel
                                                                                            1. Wellness & Spiritual Travel
                                                                                              1. Cultural & Heritage Travel
                                                                                                1. Eco & Sustainable Travel
                                                                                                  1. Luxury Travel
                                                                                                    1. Budget Travel
                                                                                                    2. By Traveler Demographics
                                                                                                      1. Millennials (26–40 years)
                                                                                                        1. Gen Z (18–25 years)
                                                                                                          1. Baby Boomers (60+ years)
                                                                                                            1. Gen X (41–59 years)
                                                                                                              1. Women Solo Travelers
                                                                                                              2. By Booking Channel
                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                  1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                    1. Travel Agencies (Offline)
                                                                                                                      1. Mobile Travel Applications
                                                                                                                      2. By Purpose of Travel
                                                                                                                        1. Leisure & Exploration
                                                                                                                          1. Workations & Digital Nomadism
                                                                                                                            1. Wellness & Self-Discovery
                                                                                                                              1. Educational & Skill-Based Travel
                                                                                                                                1. Voluntourism
                                                                                                                              2. U.K.
                                                                                                                                1. By Travel Type
                                                                                                                                  1. Adventure Travel
                                                                                                                                    1. Wellness & Spiritual Travel
                                                                                                                                      1. Cultural & Heritage Travel
                                                                                                                                        1. Eco & Sustainable Travel
                                                                                                                                          1. Luxury Travel
                                                                                                                                            1. Budget Travel
                                                                                                                                            2. By Traveler Demographics
                                                                                                                                              1. Millennials (26–40 years)
                                                                                                                                                1. Gen Z (18–25 years)
                                                                                                                                                  1. Baby Boomers (60+ years)
                                                                                                                                                    1. Gen X (41–59 years)
                                                                                                                                                      1. Women Solo Travelers
                                                                                                                                                      2. By Booking Channel
                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                          1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                            1. Travel Agencies (Offline)
                                                                                                                                                              1. Mobile Travel Applications
                                                                                                                                                              2. By Purpose of Travel
                                                                                                                                                                1. Leisure & Exploration
                                                                                                                                                                  1. Workations & Digital Nomadism
                                                                                                                                                                    1. Wellness & Self-Discovery
                                                                                                                                                                      1. Educational & Skill-Based Travel
                                                                                                                                                                        1. Voluntourism
                                                                                                                                                                      2. Germany
                                                                                                                                                                      3. France
                                                                                                                                                                      4. Spain
                                                                                                                                                                      5. Italy
                                                                                                                                                                      6. Russia
                                                                                                                                                                      7. Nordic
                                                                                                                                                                      8. Benelux
                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                    2. APAC
                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                        1. By Travel Type
                                                                                                                                                                          1. Adventure Travel
                                                                                                                                                                            1. Wellness & Spiritual Travel
                                                                                                                                                                              1. Cultural & Heritage Travel
                                                                                                                                                                                1. Eco & Sustainable Travel
                                                                                                                                                                                  1. Luxury Travel
                                                                                                                                                                                    1. Budget Travel
                                                                                                                                                                                    2. By Traveler Demographics
                                                                                                                                                                                      1. Millennials (26–40 years)
                                                                                                                                                                                        1. Gen Z (18–25 years)
                                                                                                                                                                                          1. Baby Boomers (60+ years)
                                                                                                                                                                                            1. Gen X (41–59 years)
                                                                                                                                                                                              1. Women Solo Travelers
                                                                                                                                                                                              2. By Booking Channel
                                                                                                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                  1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                    1. Travel Agencies (Offline)
                                                                                                                                                                                                      1. Mobile Travel Applications
                                                                                                                                                                                                      2. By Purpose of Travel
                                                                                                                                                                                                        1. Leisure & Exploration
                                                                                                                                                                                                          1. Workations & Digital Nomadism
                                                                                                                                                                                                            1. Wellness & Self-Discovery
                                                                                                                                                                                                              1. Educational & Skill-Based Travel
                                                                                                                                                                                                                1. Voluntourism
                                                                                                                                                                                                              2. China
                                                                                                                                                                                                                1. By Travel Type
                                                                                                                                                                                                                  1. Adventure Travel
                                                                                                                                                                                                                    1. Wellness & Spiritual Travel
                                                                                                                                                                                                                      1. Cultural & Heritage Travel
                                                                                                                                                                                                                        1. Eco & Sustainable Travel
                                                                                                                                                                                                                          1. Luxury Travel
                                                                                                                                                                                                                            1. Budget Travel
                                                                                                                                                                                                                            2. By Traveler Demographics
                                                                                                                                                                                                                              1. Millennials (26–40 years)
                                                                                                                                                                                                                                1. Gen Z (18–25 years)
                                                                                                                                                                                                                                  1. Baby Boomers (60+ years)
                                                                                                                                                                                                                                    1. Gen X (41–59 years)
                                                                                                                                                                                                                                      1. Women Solo Travelers
                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                          1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                                                            1. Travel Agencies (Offline)
                                                                                                                                                                                                                                              1. Mobile Travel Applications
                                                                                                                                                                                                                                              2. By Purpose of Travel
                                                                                                                                                                                                                                                1. Leisure & Exploration
                                                                                                                                                                                                                                                  1. Workations & Digital Nomadism
                                                                                                                                                                                                                                                    1. Wellness & Self-Discovery
                                                                                                                                                                                                                                                      1. Educational & Skill-Based Travel
                                                                                                                                                                                                                                                        1. Voluntourism
                                                                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                                                                      4. India
                                                                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Travel Type
                                                                                                                                                                                                                                                          1. Adventure Travel
                                                                                                                                                                                                                                                            1. Wellness & Spiritual Travel
                                                                                                                                                                                                                                                              1. Cultural & Heritage Travel
                                                                                                                                                                                                                                                                1. Eco & Sustainable Travel
                                                                                                                                                                                                                                                                  1. Luxury Travel
                                                                                                                                                                                                                                                                    1. Budget Travel
                                                                                                                                                                                                                                                                    2. By Traveler Demographics
                                                                                                                                                                                                                                                                      1. Millennials (26–40 years)
                                                                                                                                                                                                                                                                        1. Gen Z (18–25 years)
                                                                                                                                                                                                                                                                          1. Baby Boomers (60+ years)
                                                                                                                                                                                                                                                                            1. Gen X (41–59 years)
                                                                                                                                                                                                                                                                              1. Women Solo Travelers
                                                                                                                                                                                                                                                                              2. By Booking Channel
                                                                                                                                                                                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                  1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                                                                                                    1. Travel Agencies (Offline)
                                                                                                                                                                                                                                                                                      1. Mobile Travel Applications
                                                                                                                                                                                                                                                                                      2. By Purpose of Travel
                                                                                                                                                                                                                                                                                        1. Leisure & Exploration
                                                                                                                                                                                                                                                                                          1. Workations & Digital Nomadism
                                                                                                                                                                                                                                                                                            1. Wellness & Self-Discovery
                                                                                                                                                                                                                                                                                              1. Educational & Skill-Based Travel
                                                                                                                                                                                                                                                                                                1. Voluntourism
                                                                                                                                                                                                                                                                                              2. UAE
                                                                                                                                                                                                                                                                                                1. By Travel Type
                                                                                                                                                                                                                                                                                                  1. Adventure Travel
                                                                                                                                                                                                                                                                                                    1. Wellness & Spiritual Travel
                                                                                                                                                                                                                                                                                                      1. Cultural & Heritage Travel
                                                                                                                                                                                                                                                                                                        1. Eco & Sustainable Travel
                                                                                                                                                                                                                                                                                                          1. Luxury Travel
                                                                                                                                                                                                                                                                                                            1. Budget Travel
                                                                                                                                                                                                                                                                                                            2. By Traveler Demographics
                                                                                                                                                                                                                                                                                                              1. Millennials (26–40 years)
                                                                                                                                                                                                                                                                                                                1. Gen Z (18–25 years)
                                                                                                                                                                                                                                                                                                                  1. Baby Boomers (60+ years)
                                                                                                                                                                                                                                                                                                                    1. Gen X (41–59 years)
                                                                                                                                                                                                                                                                                                                      1. Women Solo Travelers
                                                                                                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                          1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                                                                                                                                            1. Travel Agencies (Offline)
                                                                                                                                                                                                                                                                                                                              1. Mobile Travel Applications
                                                                                                                                                                                                                                                                                                                              2. By Purpose of Travel
                                                                                                                                                                                                                                                                                                                                1. Leisure & Exploration
                                                                                                                                                                                                                                                                                                                                  1. Workations & Digital Nomadism
                                                                                                                                                                                                                                                                                                                                    1. Wellness & Self-Discovery
                                                                                                                                                                                                                                                                                                                                      1. Educational & Skill-Based Travel
                                                                                                                                                                                                                                                                                                                                        1. Voluntourism
                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                        1. By Travel Type
                                                                                                                                                                                                                                                                                                                                          1. Adventure Travel
                                                                                                                                                                                                                                                                                                                                            1. Wellness & Spiritual Travel
                                                                                                                                                                                                                                                                                                                                              1. Cultural & Heritage Travel
                                                                                                                                                                                                                                                                                                                                                1. Eco & Sustainable Travel
                                                                                                                                                                                                                                                                                                                                                  1. Luxury Travel
                                                                                                                                                                                                                                                                                                                                                    1. Budget Travel
                                                                                                                                                                                                                                                                                                                                                    2. By Traveler Demographics
                                                                                                                                                                                                                                                                                                                                                      1. Millennials (26–40 years)
                                                                                                                                                                                                                                                                                                                                                        1. Gen Z (18–25 years)
                                                                                                                                                                                                                                                                                                                                                          1. Baby Boomers (60+ years)
                                                                                                                                                                                                                                                                                                                                                            1. Gen X (41–59 years)
                                                                                                                                                                                                                                                                                                                                                              1. Women Solo Travelers
                                                                                                                                                                                                                                                                                                                                                              2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                                  1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                                                                                                                                                                                    1. Travel Agencies (Offline)
                                                                                                                                                                                                                                                                                                                                                                      1. Mobile Travel Applications
                                                                                                                                                                                                                                                                                                                                                                      2. By Purpose of Travel
                                                                                                                                                                                                                                                                                                                                                                        1. Leisure & Exploration
                                                                                                                                                                                                                                                                                                                                                                          1. Workations & Digital Nomadism
                                                                                                                                                                                                                                                                                                                                                                            1. Wellness & Self-Discovery
                                                                                                                                                                                                                                                                                                                                                                              1. Educational & Skill-Based Travel
                                                                                                                                                                                                                                                                                                                                                                                1. Voluntourism
                                                                                                                                                                                                                                                                                                                                                                              2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                1. By Travel Type
                                                                                                                                                                                                                                                                                                                                                                                  1. Adventure Travel
                                                                                                                                                                                                                                                                                                                                                                                    1. Wellness & Spiritual Travel
                                                                                                                                                                                                                                                                                                                                                                                      1. Cultural & Heritage Travel
                                                                                                                                                                                                                                                                                                                                                                                        1. Eco & Sustainable Travel
                                                                                                                                                                                                                                                                                                                                                                                          1. Luxury Travel
                                                                                                                                                                                                                                                                                                                                                                                            1. Budget Travel
                                                                                                                                                                                                                                                                                                                                                                                            2. By Traveler Demographics
                                                                                                                                                                                                                                                                                                                                                                                              1. Millennials (26–40 years)
                                                                                                                                                                                                                                                                                                                                                                                                1. Gen Z (18–25 years)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Baby Boomers (60+ years)
                                                                                                                                                                                                                                                                                                                                                                                                    1. Gen X (41–59 years)
                                                                                                                                                                                                                                                                                                                                                                                                      1. Women Solo Travelers
                                                                                                                                                                                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                                                                          1. Direct Bookings (Hotel & Airline Websites)
                                                                                                                                                                                                                                                                                                                                                                                                            1. Travel Agencies (Offline)
                                                                                                                                                                                                                                                                                                                                                                                                              1. Mobile Travel Applications
                                                                                                                                                                                                                                                                                                                                                                                                              2. By Purpose of Travel
                                                                                                                                                                                                                                                                                                                                                                                                                1. Leisure & Exploration
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Workations & Digital Nomadism
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Wellness & Self-Discovery
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Educational & Skill-Based Travel
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Voluntourism
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Solo Travel Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                    1. G Adventures Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Intrepid Travel
                                                                                                                                                                                                                                                                                                                                                                                                                    3. Exodus Travels
                                                                                                                                                                                                                                                                                                                                                                                                                    4. Contiki Tours
                                                                                                                                                                                                                                                                                                                                                                                                                    5. Flash Pack
                                                                                                                                                                                                                                                                                                                                                                                                                    6. Explore Worldwide Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                                    7. EF Education First
                                                                                                                                                                                                                                                                                                                                                                                                                    8. Topdeck Travel
                                                                                                                                                                                                                                                                                                                                                                                                                    9. Backroads
                                                                                                                                                                                                                                                                                                                                                                                                                    10. Abercrombie & Kent Ltd.