HomeConsumer Goods and Services Sleepwear and Loungewear Market

Global Sleepwear and Loungewear Market Size, Share & Trends Analysis Report By Product Type (Full-Length Sleepwear, Cami and Short Sets, Robes and Gowns, Two-Piece Pajama Sets, Thermal Sleepwear), By Application (Yoga Loungewear, Casual Home Wear, Sleepwear Only, Travel/Resort Loungewear, Maternity Sleepwear), By Distribution Channel (Online Retail, Specialty Stores, Supermarkets & Hypermarkets, Brand-owned Stores, Department Stores), By Region & Segment Forecasts, 2025-2030

Report Code: RI119PUB
Last Updated : August, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Sleepwear and Loungewear Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Sleepwear and Loungewear Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Sleepwear and Loungewear Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Full-Length Sleepwear
      1. Market Size and Forecast, By Region
    3. Cami and Short Sets
      1. Market Size and Forecast, By Region
    4. Robes and Gowns
      1. Market Size and Forecast, By Region
    5. Two-Piece Pajama Sets
      1. Market Size and Forecast, By Region
    6. Thermal Sleepwear
      1. Market Size and Forecast, By Region
  10. Sleepwear and Loungewear Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Yoga Loungewear
      1. Market Size and Forecast, By Region
    3. Casual Home Wear
      1. Market Size and Forecast, By Region
    4. Sleepwear Only
      1. Market Size and Forecast, By Region
    5. Travel/Resort Loungewear
      1. Market Size and Forecast, By Region
    6. Maternity Sleepwear
      1. Market Size and Forecast, By Region
  11. Sleepwear and Loungewear Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Specialty Stores
      1. Market Size and Forecast, By Region
    4. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    5. Brand-owned Stores
      1. Market Size and Forecast, By Region
    6. Department Stores
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Full-Length Sleepwear
            1. Cami and Short Sets
              1. Robes and Gowns
                1. Two-Piece Pajama Sets
                  1. Thermal Sleepwear
                  2. By Application
                    1. Yoga Loungewear
                      1. Casual Home Wear
                        1. Sleepwear Only
                          1. Travel/Resort Loungewear
                            1. Maternity Sleepwear
                            2. By Distribution Channel
                              1. Online Retail
                                1. Specialty Stores
                                  1. Supermarkets & Hypermarkets
                                    1. Brand-owned Stores
                                      1. Department Stores
                                    2. U.S.
                                      1. By Product Type
                                        1. Full-Length Sleepwear
                                          1. Cami and Short Sets
                                            1. Robes and Gowns
                                              1. Two-Piece Pajama Sets
                                                1. Thermal Sleepwear
                                                2. By Application
                                                  1. Yoga Loungewear
                                                    1. Casual Home Wear
                                                      1. Sleepwear Only
                                                        1. Travel/Resort Loungewear
                                                          1. Maternity Sleepwear
                                                          2. By Distribution Channel
                                                            1. Online Retail
                                                              1. Specialty Stores
                                                                1. Supermarkets & Hypermarkets
                                                                  1. Brand-owned Stores
                                                                    1. Department Stores
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Full-Length Sleepwear
                                                                        1. Cami and Short Sets
                                                                          1. Robes and Gowns
                                                                            1. Two-Piece Pajama Sets
                                                                              1. Thermal Sleepwear
                                                                              2. By Application
                                                                                1. Yoga Loungewear
                                                                                  1. Casual Home Wear
                                                                                    1. Sleepwear Only
                                                                                      1. Travel/Resort Loungewear
                                                                                        1. Maternity Sleepwear
                                                                                        2. By Distribution Channel
                                                                                          1. Online Retail
                                                                                            1. Specialty Stores
                                                                                              1. Supermarkets & Hypermarkets
                                                                                                1. Brand-owned Stores
                                                                                                  1. Department Stores
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Full-Length Sleepwear
                                                                                                      1. Cami and Short Sets
                                                                                                        1. Robes and Gowns
                                                                                                          1. Two-Piece Pajama Sets
                                                                                                            1. Thermal Sleepwear
                                                                                                            2. By Application
                                                                                                              1. Yoga Loungewear
                                                                                                                1. Casual Home Wear
                                                                                                                  1. Sleepwear Only
                                                                                                                    1. Travel/Resort Loungewear
                                                                                                                      1. Maternity Sleepwear
                                                                                                                      2. By Distribution Channel
                                                                                                                        1. Online Retail
                                                                                                                          1. Specialty Stores
                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                              1. Brand-owned Stores
                                                                                                                                1. Department Stores
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Full-Length Sleepwear
                                                                                                                                    1. Cami and Short Sets
                                                                                                                                      1. Robes and Gowns
                                                                                                                                        1. Two-Piece Pajama Sets
                                                                                                                                          1. Thermal Sleepwear
                                                                                                                                          2. By Application
                                                                                                                                            1. Yoga Loungewear
                                                                                                                                              1. Casual Home Wear
                                                                                                                                                1. Sleepwear Only
                                                                                                                                                  1. Travel/Resort Loungewear
                                                                                                                                                    1. Maternity Sleepwear
                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                      1. Online Retail
                                                                                                                                                        1. Specialty Stores
                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                            1. Brand-owned Stores
                                                                                                                                                              1. Department Stores
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Full-Length Sleepwear
                                                                                                                                                                  1. Cami and Short Sets
                                                                                                                                                                    1. Robes and Gowns
                                                                                                                                                                      1. Two-Piece Pajama Sets
                                                                                                                                                                        1. Thermal Sleepwear
                                                                                                                                                                        2. By Application
                                                                                                                                                                          1. Yoga Loungewear
                                                                                                                                                                            1. Casual Home Wear
                                                                                                                                                                              1. Sleepwear Only
                                                                                                                                                                                1. Travel/Resort Loungewear
                                                                                                                                                                                  1. Maternity Sleepwear
                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                      1. Specialty Stores
                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                          1. Brand-owned Stores
                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Full-Length Sleepwear
                                                                                                                                                                                                1. Cami and Short Sets
                                                                                                                                                                                                  1. Robes and Gowns
                                                                                                                                                                                                    1. Two-Piece Pajama Sets
                                                                                                                                                                                                      1. Thermal Sleepwear
                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                        1. Yoga Loungewear
                                                                                                                                                                                                          1. Casual Home Wear
                                                                                                                                                                                                            1. Sleepwear Only
                                                                                                                                                                                                              1. Travel/Resort Loungewear
                                                                                                                                                                                                                1. Maternity Sleepwear
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                    1. Specialty Stores
                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                        1. Brand-owned Stores
                                                                                                                                                                                                                          1. Department Stores
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Full-Length Sleepwear
                                                                                                                                                                                                                              1. Cami and Short Sets
                                                                                                                                                                                                                                1. Robes and Gowns
                                                                                                                                                                                                                                  1. Two-Piece Pajama Sets
                                                                                                                                                                                                                                    1. Thermal Sleepwear
                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                      1. Yoga Loungewear
                                                                                                                                                                                                                                        1. Casual Home Wear
                                                                                                                                                                                                                                          1. Sleepwear Only
                                                                                                                                                                                                                                            1. Travel/Resort Loungewear
                                                                                                                                                                                                                                              1. Maternity Sleepwear
                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                      1. Brand-owned Stores
                                                                                                                                                                                                                                                        1. Department Stores
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Full-Length Sleepwear
                                                                                                                                                                                                                                                            1. Cami and Short Sets
                                                                                                                                                                                                                                                              1. Robes and Gowns
                                                                                                                                                                                                                                                                1. Two-Piece Pajama Sets
                                                                                                                                                                                                                                                                  1. Thermal Sleepwear
                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                    1. Yoga Loungewear
                                                                                                                                                                                                                                                                      1. Casual Home Wear
                                                                                                                                                                                                                                                                        1. Sleepwear Only
                                                                                                                                                                                                                                                                          1. Travel/Resort Loungewear
                                                                                                                                                                                                                                                                            1. Maternity Sleepwear
                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                                                1. Specialty Stores
                                                                                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                    1. Brand-owned Stores
                                                                                                                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Full-Length Sleepwear
                                                                                                                                                                                                                                                                                          1. Cami and Short Sets
                                                                                                                                                                                                                                                                                            1. Robes and Gowns
                                                                                                                                                                                                                                                                                              1. Two-Piece Pajama Sets
                                                                                                                                                                                                                                                                                                1. Thermal Sleepwear
                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                  1. Yoga Loungewear
                                                                                                                                                                                                                                                                                                    1. Casual Home Wear
                                                                                                                                                                                                                                                                                                      1. Sleepwear Only
                                                                                                                                                                                                                                                                                                        1. Travel/Resort Loungewear
                                                                                                                                                                                                                                                                                                          1. Maternity Sleepwear
                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. Online Retail
                                                                                                                                                                                                                                                                                                              1. Specialty Stores
                                                                                                                                                                                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                  1. Brand-owned Stores
                                                                                                                                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Sleepwear and Loungewear Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                1. Victoria’s Secret & Co.
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Jockey International Inc.
                                                                                                                                                                                                                                                                                                                3. Hanesbrands Inc.
                                                                                                                                                                                                                                                                                                                4. Authentic Brands Group LLC
                                                                                                                                                                                                                                                                                                                5. Calvin Klein
                                                                                                                                                                                                                                                                                                                6. PVH Corporation
                                                                                                                                                                                                                                                                                                                7. H&M Group
                                                                                                                                                                                                                                                                                                                8. L Brands Inc.