Global Sales Tech Market Size, Share & Demand Report By Product Type (CRM, Sales Automation, Sales Enablement, Analytics & Forecasting, CPQ, Lead Engagement Tools), By Application (Enterprise Sales, SME Operations, Industry-Specific Sales, Hybrid & Remote Sales Enablement, Predictive Analytics), By Deployment Mode (Cloud, On-Premise, Hybrid), By End User (Large Enterprises, SMEs, Startups) By Region & Segment Forecasts, 2025–2030

Report Code: RI1025PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Sales Tech Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Sales Tech Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Sales Tech Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Customer Relationship Management (CRM)
      1. Market Size and Forecast, By Region
    3. Sales Automation Tools
      1. Market Size and Forecast, By Region
    4. Sales Enablement Platforms
      1. Market Size and Forecast, By Region
    5. Analytics & Forecasting Solutions
      1. Market Size and Forecast, By Region
    6. CPQ (Configure, Price, Quote) Software
      1. Market Size and Forecast, By Region
    7. Lead Generation & Engagement Tools
      1. Market Size and Forecast, By Region
  10. Sales Tech Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Large Enterprise Sales
      1. Market Size and Forecast, By Region
    3. SME Sales Operations
      1. Market Size and Forecast, By Region
    4. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
      1. Market Size and Forecast, By Region
    5. Hybrid & Remote Sales Enablement
      1. Market Size and Forecast, By Region
    6. Predictive Sales Analytics
      1. Market Size and Forecast, By Region
  11. Sales Tech Market, By Deployment Mode
    1. Introduction
      1. Market Size and Forecast, By Deployment Mode
    2. Cloud-Based SaaS Solutions
      1. Market Size and Forecast, By Region
    3. On-Premise Deployment
      1. Market Size and Forecast, By Region
    4. Hybrid Deployment
      1. Market Size and Forecast, By Region
  12. Sales Tech Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Large Enterprises
      1. Market Size and Forecast, By Region
    3. SMEs
      1. Market Size and Forecast, By Region
    4. Startups & New Market Entrants
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Customer Relationship Management (CRM)
            1. Sales Automation Tools
              1. Sales Enablement Platforms
                1. Analytics & Forecasting Solutions
                  1. CPQ (Configure, Price, Quote) Software
                    1. Lead Generation & Engagement Tools
                    2. By Application
                      1. Large Enterprise Sales
                        1. SME Sales Operations
                          1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                            1. Hybrid & Remote Sales Enablement
                              1. Predictive Sales Analytics
                              2. By Deployment Mode
                                1. Cloud-Based SaaS Solutions
                                  1. On-Premise Deployment
                                    1. Hybrid Deployment
                                    2. By End User
                                      1. Large Enterprises
                                        1. SMEs
                                          1. Startups & New Market Entrants
                                        2. U.S.
                                          1. By Product Type
                                            1. Customer Relationship Management (CRM)
                                              1. Sales Automation Tools
                                                1. Sales Enablement Platforms
                                                  1. Analytics & Forecasting Solutions
                                                    1. CPQ (Configure, Price, Quote) Software
                                                      1. Lead Generation & Engagement Tools
                                                      2. By Application
                                                        1. Large Enterprise Sales
                                                          1. SME Sales Operations
                                                            1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                              1. Hybrid & Remote Sales Enablement
                                                                1. Predictive Sales Analytics
                                                                2. By Deployment Mode
                                                                  1. Cloud-Based SaaS Solutions
                                                                    1. On-Premise Deployment
                                                                      1. Hybrid Deployment
                                                                      2. By End User
                                                                        1. Large Enterprises
                                                                          1. SMEs
                                                                            1. Startups & New Market Entrants
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Product Type
                                                                              1. Customer Relationship Management (CRM)
                                                                                1. Sales Automation Tools
                                                                                  1. Sales Enablement Platforms
                                                                                    1. Analytics & Forecasting Solutions
                                                                                      1. CPQ (Configure, Price, Quote) Software
                                                                                        1. Lead Generation & Engagement Tools
                                                                                        2. By Application
                                                                                          1. Large Enterprise Sales
                                                                                            1. SME Sales Operations
                                                                                              1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                1. Hybrid & Remote Sales Enablement
                                                                                                  1. Predictive Sales Analytics
                                                                                                  2. By Deployment Mode
                                                                                                    1. Cloud-Based SaaS Solutions
                                                                                                      1. On-Premise Deployment
                                                                                                        1. Hybrid Deployment
                                                                                                        2. By End User
                                                                                                          1. Large Enterprises
                                                                                                            1. SMEs
                                                                                                              1. Startups & New Market Entrants
                                                                                                            2. U.K.
                                                                                                              1. By Product Type
                                                                                                                1. Customer Relationship Management (CRM)
                                                                                                                  1. Sales Automation Tools
                                                                                                                    1. Sales Enablement Platforms
                                                                                                                      1. Analytics & Forecasting Solutions
                                                                                                                        1. CPQ (Configure, Price, Quote) Software
                                                                                                                          1. Lead Generation & Engagement Tools
                                                                                                                          2. By Application
                                                                                                                            1. Large Enterprise Sales
                                                                                                                              1. SME Sales Operations
                                                                                                                                1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                  1. Hybrid & Remote Sales Enablement
                                                                                                                                    1. Predictive Sales Analytics
                                                                                                                                    2. By Deployment Mode
                                                                                                                                      1. Cloud-Based SaaS Solutions
                                                                                                                                        1. On-Premise Deployment
                                                                                                                                          1. Hybrid Deployment
                                                                                                                                          2. By End User
                                                                                                                                            1. Large Enterprises
                                                                                                                                              1. SMEs
                                                                                                                                                1. Startups & New Market Entrants
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Product Type
                                                                                                                                                  1. Customer Relationship Management (CRM)
                                                                                                                                                    1. Sales Automation Tools
                                                                                                                                                      1. Sales Enablement Platforms
                                                                                                                                                        1. Analytics & Forecasting Solutions
                                                                                                                                                          1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                            1. Lead Generation & Engagement Tools
                                                                                                                                                            2. By Application
                                                                                                                                                              1. Large Enterprise Sales
                                                                                                                                                                1. SME Sales Operations
                                                                                                                                                                  1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                    1. Hybrid & Remote Sales Enablement
                                                                                                                                                                      1. Predictive Sales Analytics
                                                                                                                                                                      2. By Deployment Mode
                                                                                                                                                                        1. Cloud-Based SaaS Solutions
                                                                                                                                                                          1. On-Premise Deployment
                                                                                                                                                                            1. Hybrid Deployment
                                                                                                                                                                            2. By End User
                                                                                                                                                                              1. Large Enterprises
                                                                                                                                                                                1. SMEs
                                                                                                                                                                                  1. Startups & New Market Entrants
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                    1. Customer Relationship Management (CRM)
                                                                                                                                                                                      1. Sales Automation Tools
                                                                                                                                                                                        1. Sales Enablement Platforms
                                                                                                                                                                                          1. Analytics & Forecasting Solutions
                                                                                                                                                                                            1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                                                              1. Lead Generation & Engagement Tools
                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                1. Large Enterprise Sales
                                                                                                                                                                                                  1. SME Sales Operations
                                                                                                                                                                                                    1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                                                      1. Hybrid & Remote Sales Enablement
                                                                                                                                                                                                        1. Predictive Sales Analytics
                                                                                                                                                                                                        2. By Deployment Mode
                                                                                                                                                                                                          1. Cloud-Based SaaS Solutions
                                                                                                                                                                                                            1. On-Premise Deployment
                                                                                                                                                                                                              1. Hybrid Deployment
                                                                                                                                                                                                              2. By End User
                                                                                                                                                                                                                1. Large Enterprises
                                                                                                                                                                                                                  1. SMEs
                                                                                                                                                                                                                    1. Startups & New Market Entrants
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                      1. Customer Relationship Management (CRM)
                                                                                                                                                                                                                        1. Sales Automation Tools
                                                                                                                                                                                                                          1. Sales Enablement Platforms
                                                                                                                                                                                                                            1. Analytics & Forecasting Solutions
                                                                                                                                                                                                                              1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                                                                                                1. Lead Generation & Engagement Tools
                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                  1. Large Enterprise Sales
                                                                                                                                                                                                                                    1. SME Sales Operations
                                                                                                                                                                                                                                      1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                                                                                        1. Hybrid & Remote Sales Enablement
                                                                                                                                                                                                                                          1. Predictive Sales Analytics
                                                                                                                                                                                                                                          2. By Deployment Mode
                                                                                                                                                                                                                                            1. Cloud-Based SaaS Solutions
                                                                                                                                                                                                                                              1. On-Premise Deployment
                                                                                                                                                                                                                                                1. Hybrid Deployment
                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                  1. Large Enterprises
                                                                                                                                                                                                                                                    1. SMEs
                                                                                                                                                                                                                                                      1. Startups & New Market Entrants
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                        1. Customer Relationship Management (CRM)
                                                                                                                                                                                                                                                          1. Sales Automation Tools
                                                                                                                                                                                                                                                            1. Sales Enablement Platforms
                                                                                                                                                                                                                                                              1. Analytics & Forecasting Solutions
                                                                                                                                                                                                                                                                1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                                                                                                                                  1. Lead Generation & Engagement Tools
                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                    1. Large Enterprise Sales
                                                                                                                                                                                                                                                                      1. SME Sales Operations
                                                                                                                                                                                                                                                                        1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                                                                                                                          1. Hybrid & Remote Sales Enablement
                                                                                                                                                                                                                                                                            1. Predictive Sales Analytics
                                                                                                                                                                                                                                                                            2. By Deployment Mode
                                                                                                                                                                                                                                                                              1. Cloud-Based SaaS Solutions
                                                                                                                                                                                                                                                                                1. On-Premise Deployment
                                                                                                                                                                                                                                                                                  1. Hybrid Deployment
                                                                                                                                                                                                                                                                                  2. By End User
                                                                                                                                                                                                                                                                                    1. Large Enterprises
                                                                                                                                                                                                                                                                                      1. SMEs
                                                                                                                                                                                                                                                                                        1. Startups & New Market Entrants
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                          1. Customer Relationship Management (CRM)
                                                                                                                                                                                                                                                                                            1. Sales Automation Tools
                                                                                                                                                                                                                                                                                              1. Sales Enablement Platforms
                                                                                                                                                                                                                                                                                                1. Analytics & Forecasting Solutions
                                                                                                                                                                                                                                                                                                  1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                                                                                                                                                                    1. Lead Generation & Engagement Tools
                                                                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                                                                      1. Large Enterprise Sales
                                                                                                                                                                                                                                                                                                        1. SME Sales Operations
                                                                                                                                                                                                                                                                                                          1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                                                                                                                                                            1. Hybrid & Remote Sales Enablement
                                                                                                                                                                                                                                                                                                              1. Predictive Sales Analytics
                                                                                                                                                                                                                                                                                                              2. By Deployment Mode
                                                                                                                                                                                                                                                                                                                1. Cloud-Based SaaS Solutions
                                                                                                                                                                                                                                                                                                                  1. On-Premise Deployment
                                                                                                                                                                                                                                                                                                                    1. Hybrid Deployment
                                                                                                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                                                                                                                                        1. SMEs
                                                                                                                                                                                                                                                                                                                          1. Startups & New Market Entrants
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                                                                                                                            1. Customer Relationship Management (CRM)
                                                                                                                                                                                                                                                                                                                              1. Sales Automation Tools
                                                                                                                                                                                                                                                                                                                                1. Sales Enablement Platforms
                                                                                                                                                                                                                                                                                                                                  1. Analytics & Forecasting Solutions
                                                                                                                                                                                                                                                                                                                                    1. CPQ (Configure, Price, Quote) Software
                                                                                                                                                                                                                                                                                                                                      1. Lead Generation & Engagement Tools
                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                        1. Large Enterprise Sales
                                                                                                                                                                                                                                                                                                                                          1. SME Sales Operations
                                                                                                                                                                                                                                                                                                                                            1. Industry-Specific Sales (BFSI, Retail, IT, Manufacturing)
                                                                                                                                                                                                                                                                                                                                              1. Hybrid & Remote Sales Enablement
                                                                                                                                                                                                                                                                                                                                                1. Predictive Sales Analytics
                                                                                                                                                                                                                                                                                                                                                2. By Deployment Mode
                                                                                                                                                                                                                                                                                                                                                  1. Cloud-Based SaaS Solutions
                                                                                                                                                                                                                                                                                                                                                    1. On-Premise Deployment
                                                                                                                                                                                                                                                                                                                                                      1. Hybrid Deployment
                                                                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                                                                        1. Large Enterprises
                                                                                                                                                                                                                                                                                                                                                          1. SMEs
                                                                                                                                                                                                                                                                                                                                                            1. Startups & New Market Entrants
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Sales Tech Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Salesforce
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. Microsoft Corporation
                                                                                                                                                                                                                                                                                                                                                        3. SAP SE
                                                                                                                                                                                                                                                                                                                                                        4. Oracle Corporation
                                                                                                                                                                                                                                                                                                                                                        5. HubSpot Inc.
                                                                                                                                                                                                                                                                                                                                                        6. Zoho Corporation
                                                                                                                                                                                                                                                                                                                                                        7. Adobe Inc.
                                                                                                                                                                                                                                                                                                                                                        8. Freshworks Inc.
                                                                                                                                                                                                                                                                                                                                                        9. Gong.io
                                                                                                                                                                                                                                                                                                                                                        10. Seismic