HomeConsumer Goods and Services Piano Market

Global Piano Market Size, Share & Demand Report By Product Type (Grand Pianos, Upright Pianos, Digital Pianos, Hybrid Pianos), By End-User (Residential, Institutional, Professional, Commercial), By Distribution Channel (Offline, Online), By Price Range (Entry-Level, Mid-Range, Premium, Luxury), By Region & Segment Forecasts, 2025-2030

Report Code: RI591PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Piano Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Piano Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Piano Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
      1. Market Size and Forecast, By Region
    3. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
      1. Market Size and Forecast, By Region
    4. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
      1. Market Size and Forecast, By Region
    5. Hybrid Pianos (Acoustic-Digital Integration Models)
      1. Market Size and Forecast, By Region
  10. Piano Market, By End-User
    1. Introduction
      1. Market Size and Forecast, By End-User
    2. Residential
      1. Market Size and Forecast, By Region
    3. Institutional
      1. Market Size and Forecast, By Region
    4. Professional
      1. Market Size and Forecast, By Region
    5. Commercial
      1. Market Size and Forecast, By Region
  11. Piano Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Offline (Music Stores, Department Stores, Specialty Retailers)
      1. Market Size and Forecast, By Region
    3. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
      1. Market Size and Forecast, By Region
  12. Piano Market, By Price Range
    1. Introduction
      1. Market Size and Forecast, By Price Range
    2. Entry-Level (Below USD 1,500)
      1. Market Size and Forecast, By Region
    3. Mid-Range (USD 1,500-5,000)
      1. Market Size and Forecast, By Region
    4. Premium (USD 5,000-20,000)
      1. Market Size and Forecast, By Region
    5. Luxury (Above USD 20,000)
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
            1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
              1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                1. Hybrid Pianos (Acoustic-Digital Integration Models)
                2. By End-User
                  1. Residential
                    1. Institutional
                      1. Professional
                        1. Commercial
                        2. By Distribution Channel
                          1. Offline (Music Stores, Department Stores, Specialty Retailers)
                            1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                            2. By Price Range
                              1. Entry-Level (Below USD 1,500)
                                1. Mid-Range (USD 1,500-5,000)
                                  1. Premium (USD 5,000-20,000)
                                    1. Luxury (Above USD 20,000)
                                  2. U.S.
                                    1. By Product Type
                                      1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                        1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                          1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                            1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                            2. By End-User
                                              1. Residential
                                                1. Institutional
                                                  1. Professional
                                                    1. Commercial
                                                    2. By Distribution Channel
                                                      1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                        1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                        2. By Price Range
                                                          1. Entry-Level (Below USD 1,500)
                                                            1. Mid-Range (USD 1,500-5,000)
                                                              1. Premium (USD 5,000-20,000)
                                                                1. Luxury (Above USD 20,000)
                                                              2. Canada
                                                            2. Europe
                                                              1. Market Size and Forecast
                                                                1. By Product Type
                                                                  1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                    1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                      1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                        1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                        2. By End-User
                                                                          1. Residential
                                                                            1. Institutional
                                                                              1. Professional
                                                                                1. Commercial
                                                                                2. By Distribution Channel
                                                                                  1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                    1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                    2. By Price Range
                                                                                      1. Entry-Level (Below USD 1,500)
                                                                                        1. Mid-Range (USD 1,500-5,000)
                                                                                          1. Premium (USD 5,000-20,000)
                                                                                            1. Luxury (Above USD 20,000)
                                                                                          2. U.K.
                                                                                            1. By Product Type
                                                                                              1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                  1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                    1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                    2. By End-User
                                                                                                      1. Residential
                                                                                                        1. Institutional
                                                                                                          1. Professional
                                                                                                            1. Commercial
                                                                                                            2. By Distribution Channel
                                                                                                              1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                2. By Price Range
                                                                                                                  1. Entry-Level (Below USD 1,500)
                                                                                                                    1. Mid-Range (USD 1,500-5,000)
                                                                                                                      1. Premium (USD 5,000-20,000)
                                                                                                                        1. Luxury (Above USD 20,000)
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    2. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Product Type
                                                                                                                          1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                            1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                              1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                2. By End-User
                                                                                                                                  1. Residential
                                                                                                                                    1. Institutional
                                                                                                                                      1. Professional
                                                                                                                                        1. Commercial
                                                                                                                                        2. By Distribution Channel
                                                                                                                                          1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                            1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                            2. By Price Range
                                                                                                                                              1. Entry-Level (Below USD 1,500)
                                                                                                                                                1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                  1. Premium (USD 5,000-20,000)
                                                                                                                                                    1. Luxury (Above USD 20,000)
                                                                                                                                                  2. China
                                                                                                                                                    1. By Product Type
                                                                                                                                                      1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                                                        1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                                                          1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                                            1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                                            2. By End-User
                                                                                                                                                              1. Residential
                                                                                                                                                                1. Institutional
                                                                                                                                                                  1. Professional
                                                                                                                                                                    1. Commercial
                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                      1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                                                        1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                                                        2. By Price Range
                                                                                                                                                                          1. Entry-Level (Below USD 1,500)
                                                                                                                                                                            1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                                              1. Premium (USD 5,000-20,000)
                                                                                                                                                                                1. Luxury (Above USD 20,000)
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                                                                                    1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                                                                                      1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                                                                        1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                                                                        2. By End-User
                                                                                                                                                                                          1. Residential
                                                                                                                                                                                            1. Institutional
                                                                                                                                                                                              1. Professional
                                                                                                                                                                                                1. Commercial
                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                  1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                                                                                    1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                                                                                    2. By Price Range
                                                                                                                                                                                                      1. Entry-Level (Below USD 1,500)
                                                                                                                                                                                                        1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                                                                          1. Premium (USD 5,000-20,000)
                                                                                                                                                                                                            1. Luxury (Above USD 20,000)
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                              1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                                                                                                                1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                                                                                                                  1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                                                                                                    1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                                                                                                    2. By End-User
                                                                                                                                                                                                                      1. Residential
                                                                                                                                                                                                                        1. Institutional
                                                                                                                                                                                                                          1. Professional
                                                                                                                                                                                                                            1. Commercial
                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                              1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                                                                                                                1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                                                                                                                2. By Price Range
                                                                                                                                                                                                                                  1. Entry-Level (Below USD 1,500)
                                                                                                                                                                                                                                    1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                                                                                                      1. Premium (USD 5,000-20,000)
                                                                                                                                                                                                                                        1. Luxury (Above USD 20,000)
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                          1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                                                                                                                                            1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                                                                                                                                              1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                                                                                                                                1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                                  1. Residential
                                                                                                                                                                                                                                                    1. Institutional
                                                                                                                                                                                                                                                      1. Professional
                                                                                                                                                                                                                                                        1. Commercial
                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                          1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                                                                                                                                            1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                                                                                                                                            2. By Price Range
                                                                                                                                                                                                                                                              1. Entry-Level (Below USD 1,500)
                                                                                                                                                                                                                                                                1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                                                                                                                                  1. Premium (USD 5,000-20,000)
                                                                                                                                                                                                                                                                    1. Luxury (Above USD 20,000)
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Grand Pianos (Concert Grand, Baby Grand, Semi-Concert Grand)
                                                                                                                                                                                                                                                                        1. Upright Pianos (Standard Upright, Studio Upright, Console Upright)
                                                                                                                                                                                                                                                                          1. Digital Pianos (Portable Digital, Console Digital, Stage Digital)
                                                                                                                                                                                                                                                                            1. Hybrid Pianos (Acoustic-Digital Integration Models)
                                                                                                                                                                                                                                                                            2. By End-User
                                                                                                                                                                                                                                                                              1. Residential
                                                                                                                                                                                                                                                                                1. Institutional
                                                                                                                                                                                                                                                                                  1. Professional
                                                                                                                                                                                                                                                                                    1. Commercial
                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                      1. Offline (Music Stores, Department Stores, Specialty Retailers)
                                                                                                                                                                                                                                                                                        1. Online (E-commerce Marketplaces, Direct-to-Consumer Platforms)
                                                                                                                                                                                                                                                                                        2. By Price Range
                                                                                                                                                                                                                                                                                          1. Entry-Level (Below USD 1,500)
                                                                                                                                                                                                                                                                                            1. Mid-Range (USD 1,500-5,000)
                                                                                                                                                                                                                                                                                              1. Premium (USD 5,000-20,000)
                                                                                                                                                                                                                                                                                                1. Luxury (Above USD 20,000)
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. Piano Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                            1. Yamaha Corporation
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Kawai Musical Instruments
                                                                                                                                                                                                                                                                                            3. Steinway & Sons
                                                                                                                                                                                                                                                                                            4. Roland Corporation
                                                                                                                                                                                                                                                                                            5. Casio Computer Co., Ltd.
                                                                                                                                                                                                                                                                                            6. Samick Musical Instruments
                                                                                                                                                                                                                                                                                            7. Young Chang
                                                                                                                                                                                                                                                                                            8. Hailun Piano Co., Ltd.
                                                                                                                                                                                                                                                                                            9. Schimmel Pianos
                                                                                                                                                                                                                                                                                            10. Bösendorfer