Global Personal Lubricant Market Size, Share & Demand Report By Product Type (Water-Based, Silicone-Based, Oil-Based, Hybrid, Natural & Organic), By Formulation (pH-Balanced, Flavored, Sensation-Based, Long-Lasting, Anal-Specific), By Distribution Channel (Online, Pharmacies, Hypermarkets, Specialty Stores, Clinical Supply), By Application & Segment Forecasts, 2025–2030

Report Code: RI1700PUB
Last Updated : December, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Personal Lubricant Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Personal Lubricant Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Personal Lubricant Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Water-Based Lubricants
      1. Market Size and Forecast, By Region
    3. Silicone-Based Lubricants
      1. Market Size and Forecast, By Region
    4. Oil-Based Lubricants
      1. Market Size and Forecast, By Region
    5. Hybrid (Water + Silicone) Lubricants
      1. Market Size and Forecast, By Region
    6. Natural & Organic Lubricants
      1. Market Size and Forecast, By Region
  10. Personal Lubricant Market, By Formulation Type
    1. Introduction
      1. Market Size and Forecast, By Formulation Type
    2. pH-Balanced Lubricants
      1. Market Size and Forecast, By Region
    3. Flavored Lubricants
      1. Market Size and Forecast, By Region
    4. Cooling/Warming Sensation Lubricants
      1. Market Size and Forecast, By Region
    5. High-Viscosity/Long-Lasting Lubricants
      1. Market Size and Forecast, By Region
    6. Anal-Specific Lubricants
      1. Market Size and Forecast, By Region
  11. Personal Lubricant Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Pharmacies & Drugstores
      1. Market Size and Forecast, By Region
    4. Supermarkets/Hypermarkets
      1. Market Size and Forecast, By Region
    5. Specialty Sexual Wellness Stores
      1. Market Size and Forecast, By Region
    6. Hospital & Clinical Supply
      1. Market Size and Forecast, By Region
  12. Personal Lubricant Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Sexual Wellness
      1. Market Size and Forecast, By Region
    3. Medical/Clinical Use
      1. Market Size and Forecast, By Region
    4. Fertility & Conception-Safe Lubricants
      1. Market Size and Forecast, By Region
  13. Personal Lubricant Market, By Packaging Type
    1. Introduction
      1. Market Size and Forecast, By Packaging Type
    2. Bottles
      1. Market Size and Forecast, By Region
    3. Tubes
      1. Market Size and Forecast, By Region
    4. Pump Dispensers
      1. Market Size and Forecast, By Region
    5. Single-Use Sachets
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Water-Based Lubricants
            1. Silicone-Based Lubricants
              1. Oil-Based Lubricants
                1. Hybrid (Water + Silicone) Lubricants
                  1. Natural & Organic Lubricants
                  2. By Formulation Type
                    1. pH-Balanced Lubricants
                      1. Flavored Lubricants
                        1. Cooling/Warming Sensation Lubricants
                          1. High-Viscosity/Long-Lasting Lubricants
                            1. Anal-Specific Lubricants
                            2. By Distribution Channel
                              1. Online Retail
                                1. Pharmacies & Drugstores
                                  1. Supermarkets/Hypermarkets
                                    1. Specialty Sexual Wellness Stores
                                      1. Hospital & Clinical Supply
                                      2. By Application
                                        1. Sexual Wellness
                                          1. Medical/Clinical Use
                                            1. Fertility & Conception-Safe Lubricants
                                            2. By Packaging Type
                                              1. Bottles
                                                1. Tubes
                                                  1. Pump Dispensers
                                                    1. Single-Use Sachets
                                                  2. U.S.
                                                    1. By Product Type
                                                      1. Water-Based Lubricants
                                                        1. Silicone-Based Lubricants
                                                          1. Oil-Based Lubricants
                                                            1. Hybrid (Water + Silicone) Lubricants
                                                              1. Natural & Organic Lubricants
                                                              2. By Formulation Type
                                                                1. pH-Balanced Lubricants
                                                                  1. Flavored Lubricants
                                                                    1. Cooling/Warming Sensation Lubricants
                                                                      1. High-Viscosity/Long-Lasting Lubricants
                                                                        1. Anal-Specific Lubricants
                                                                        2. By Distribution Channel
                                                                          1. Online Retail
                                                                            1. Pharmacies & Drugstores
                                                                              1. Supermarkets/Hypermarkets
                                                                                1. Specialty Sexual Wellness Stores
                                                                                  1. Hospital & Clinical Supply
                                                                                  2. By Application
                                                                                    1. Sexual Wellness
                                                                                      1. Medical/Clinical Use
                                                                                        1. Fertility & Conception-Safe Lubricants
                                                                                        2. By Packaging Type
                                                                                          1. Bottles
                                                                                            1. Tubes
                                                                                              1. Pump Dispensers
                                                                                                1. Single-Use Sachets
                                                                                              2. Canada
                                                                                            2. Europe
                                                                                              1. Market Size and Forecast
                                                                                                1. By Product Type
                                                                                                  1. Water-Based Lubricants
                                                                                                    1. Silicone-Based Lubricants
                                                                                                      1. Oil-Based Lubricants
                                                                                                        1. Hybrid (Water + Silicone) Lubricants
                                                                                                          1. Natural & Organic Lubricants
                                                                                                          2. By Formulation Type
                                                                                                            1. pH-Balanced Lubricants
                                                                                                              1. Flavored Lubricants
                                                                                                                1. Cooling/Warming Sensation Lubricants
                                                                                                                  1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                    1. Anal-Specific Lubricants
                                                                                                                    2. By Distribution Channel
                                                                                                                      1. Online Retail
                                                                                                                        1. Pharmacies & Drugstores
                                                                                                                          1. Supermarkets/Hypermarkets
                                                                                                                            1. Specialty Sexual Wellness Stores
                                                                                                                              1. Hospital & Clinical Supply
                                                                                                                              2. By Application
                                                                                                                                1. Sexual Wellness
                                                                                                                                  1. Medical/Clinical Use
                                                                                                                                    1. Fertility & Conception-Safe Lubricants
                                                                                                                                    2. By Packaging Type
                                                                                                                                      1. Bottles
                                                                                                                                        1. Tubes
                                                                                                                                          1. Pump Dispensers
                                                                                                                                            1. Single-Use Sachets
                                                                                                                                          2. U.K.
                                                                                                                                            1. By Product Type
                                                                                                                                              1. Water-Based Lubricants
                                                                                                                                                1. Silicone-Based Lubricants
                                                                                                                                                  1. Oil-Based Lubricants
                                                                                                                                                    1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                      1. Natural & Organic Lubricants
                                                                                                                                                      2. By Formulation Type
                                                                                                                                                        1. pH-Balanced Lubricants
                                                                                                                                                          1. Flavored Lubricants
                                                                                                                                                            1. Cooling/Warming Sensation Lubricants
                                                                                                                                                              1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                1. Anal-Specific Lubricants
                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                  1. Online Retail
                                                                                                                                                                    1. Pharmacies & Drugstores
                                                                                                                                                                      1. Supermarkets/Hypermarkets
                                                                                                                                                                        1. Specialty Sexual Wellness Stores
                                                                                                                                                                          1. Hospital & Clinical Supply
                                                                                                                                                                          2. By Application
                                                                                                                                                                            1. Sexual Wellness
                                                                                                                                                                              1. Medical/Clinical Use
                                                                                                                                                                                1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                2. By Packaging Type
                                                                                                                                                                                  1. Bottles
                                                                                                                                                                                    1. Tubes
                                                                                                                                                                                      1. Pump Dispensers
                                                                                                                                                                                        1. Single-Use Sachets
                                                                                                                                                                                      2. Germany
                                                                                                                                                                                      3. France
                                                                                                                                                                                      4. Spain
                                                                                                                                                                                      5. Italy
                                                                                                                                                                                      6. Russia
                                                                                                                                                                                      7. Nordic
                                                                                                                                                                                      8. Benelux
                                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                                    2. APAC
                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                          1. Water-Based Lubricants
                                                                                                                                                                                            1. Silicone-Based Lubricants
                                                                                                                                                                                              1. Oil-Based Lubricants
                                                                                                                                                                                                1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                  1. Natural & Organic Lubricants
                                                                                                                                                                                                  2. By Formulation Type
                                                                                                                                                                                                    1. pH-Balanced Lubricants
                                                                                                                                                                                                      1. Flavored Lubricants
                                                                                                                                                                                                        1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                          1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                            1. Anal-Specific Lubricants
                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                1. Pharmacies & Drugstores
                                                                                                                                                                                                                  1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                    1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                      1. Hospital & Clinical Supply
                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                        1. Sexual Wellness
                                                                                                                                                                                                                          1. Medical/Clinical Use
                                                                                                                                                                                                                            1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                            2. By Packaging Type
                                                                                                                                                                                                                              1. Bottles
                                                                                                                                                                                                                                1. Tubes
                                                                                                                                                                                                                                  1. Pump Dispensers
                                                                                                                                                                                                                                    1. Single-Use Sachets
                                                                                                                                                                                                                                  2. China
                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                      1. Water-Based Lubricants
                                                                                                                                                                                                                                        1. Silicone-Based Lubricants
                                                                                                                                                                                                                                          1. Oil-Based Lubricants
                                                                                                                                                                                                                                            1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                                                              1. Natural & Organic Lubricants
                                                                                                                                                                                                                                              2. By Formulation Type
                                                                                                                                                                                                                                                1. pH-Balanced Lubricants
                                                                                                                                                                                                                                                  1. Flavored Lubricants
                                                                                                                                                                                                                                                    1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                                                                      1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                                                                        1. Anal-Specific Lubricants
                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                                                                                            1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                              1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                                                                  1. Hospital & Clinical Supply
                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                    1. Sexual Wellness
                                                                                                                                                                                                                                                                      1. Medical/Clinical Use
                                                                                                                                                                                                                                                                        1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                                                                        2. By Packaging Type
                                                                                                                                                                                                                                                                          1. Bottles
                                                                                                                                                                                                                                                                            1. Tubes
                                                                                                                                                                                                                                                                              1. Pump Dispensers
                                                                                                                                                                                                                                                                                1. Single-Use Sachets
                                                                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                                                                  1. Water-Based Lubricants
                                                                                                                                                                                                                                                                                    1. Silicone-Based Lubricants
                                                                                                                                                                                                                                                                                      1. Oil-Based Lubricants
                                                                                                                                                                                                                                                                                        1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                                                                                                          1. Natural & Organic Lubricants
                                                                                                                                                                                                                                                                                          2. By Formulation Type
                                                                                                                                                                                                                                                                                            1. pH-Balanced Lubricants
                                                                                                                                                                                                                                                                                              1. Flavored Lubricants
                                                                                                                                                                                                                                                                                                1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                                                                                                                  1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                                                                                                                    1. Anal-Specific Lubricants
                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                                                                                                                                        1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                          1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                            1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                                                                                                              1. Hospital & Clinical Supply
                                                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                                                1. Sexual Wellness
                                                                                                                                                                                                                                                                                                                  1. Medical/Clinical Use
                                                                                                                                                                                                                                                                                                                    1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                                                                                                                    2. By Packaging Type
                                                                                                                                                                                                                                                                                                                      1. Bottles
                                                                                                                                                                                                                                                                                                                        1. Tubes
                                                                                                                                                                                                                                                                                                                          1. Pump Dispensers
                                                                                                                                                                                                                                                                                                                            1. Single-Use Sachets
                                                                                                                                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                              1. Water-Based Lubricants
                                                                                                                                                                                                                                                                                                                                1. Silicone-Based Lubricants
                                                                                                                                                                                                                                                                                                                                  1. Oil-Based Lubricants
                                                                                                                                                                                                                                                                                                                                    1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                                                                                                                                                      1. Natural & Organic Lubricants
                                                                                                                                                                                                                                                                                                                                      2. By Formulation Type
                                                                                                                                                                                                                                                                                                                                        1. pH-Balanced Lubricants
                                                                                                                                                                                                                                                                                                                                          1. Flavored Lubricants
                                                                                                                                                                                                                                                                                                                                            1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                                                                                                                                                              1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                                                                                                                                                                1. Anal-Specific Lubricants
                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                  1. Online Retail
                                                                                                                                                                                                                                                                                                                                                    1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                                                      1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                        1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                                                                                                                                                          1. Hospital & Clinical Supply
                                                                                                                                                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                                                                                                                                                            1. Sexual Wellness
                                                                                                                                                                                                                                                                                                                                                              1. Medical/Clinical Use
                                                                                                                                                                                                                                                                                                                                                                1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                                                                                                                                                                2. By Packaging Type
                                                                                                                                                                                                                                                                                                                                                                  1. Bottles
                                                                                                                                                                                                                                                                                                                                                                    1. Tubes
                                                                                                                                                                                                                                                                                                                                                                      1. Pump Dispensers
                                                                                                                                                                                                                                                                                                                                                                        1. Single-Use Sachets
                                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                          1. Water-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                            1. Silicone-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                              1. Oil-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                                1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                                                                                                                                                                                                  1. Natural & Organic Lubricants
                                                                                                                                                                                                                                                                                                                                                                                  2. By Formulation Type
                                                                                                                                                                                                                                                                                                                                                                                    1. pH-Balanced Lubricants
                                                                                                                                                                                                                                                                                                                                                                                      1. Flavored Lubricants
                                                                                                                                                                                                                                                                                                                                                                                        1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                                                                                                                                                                                                          1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                                                                                                                                                                                                            1. Anal-Specific Lubricants
                                                                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                                1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                                                                                                  1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                                    1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                                                                                                                                                                                                      1. Hospital & Clinical Supply
                                                                                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                                                                                        1. Sexual Wellness
                                                                                                                                                                                                                                                                                                                                                                                                          1. Medical/Clinical Use
                                                                                                                                                                                                                                                                                                                                                                                                            1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                            2. By Packaging Type
                                                                                                                                                                                                                                                                                                                                                                                                              1. Bottles
                                                                                                                                                                                                                                                                                                                                                                                                                1. Tubes
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Pump Dispensers
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Single-Use Sachets
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Water-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Silicone-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Oil-Based Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Hybrid (Water + Silicone) Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Natural & Organic Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                              2. By Formulation Type
                                                                                                                                                                                                                                                                                                                                                                                                                                1. pH-Balanced Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Flavored Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Cooling/Warming Sensation Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. High-Viscosity/Long-Lasting Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Anal-Specific Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Pharmacies & Drugstores
                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Supermarkets/Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Specialty Sexual Wellness Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Hospital & Clinical Supply
                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Sexual Wellness
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Medical/Clinical Use
                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Fertility & Conception-Safe Lubricants
                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. By Packaging Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Bottles
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Tubes
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Pump Dispensers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Single-Use Sachets
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Personal Lubricant Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Reckitt Benckiser Group (Durex)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Church & Dwight (Trojan)
                                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Lifestyles Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                            4. BioFilm Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                            5. Trigg Laboratories (Wet Lubricants)
                                                                                                                                                                                                                                                                                                                                                                                                                                                            6. K-Y
                                                                                                                                                                                                                                                                                                                                                                                                                                                            7. Pjur Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                            8. Sliquid LLC
                                                                                                                                                                                                                                                                                                                                                                                                                                                            9. Uberlube
                                                                                                                                                                                                                                                                                                                                                                                                                                                            10. Good Clean Love