Global Online Video Platform Market Size, Share & Demand Report By Product Type (Software, Services), By Application (VOD, Live Streaming, Hybrid Streaming), By Revenue Model (Subscription, Advertising, Transactional, Hybrid), By Deployment (Cloud, On-Premise), By End-User (Consumer, Enterprise, Education, Media & Entertainment), By Region & Segment Forecasts, 2025–2030

Report Code: RI1710PUB
Last Updated : December, 2025
Author : William Scott

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Online Video Platform Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Online Video Platform Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Online Video Platform Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Software (Video Management Software, Streaming Infrastructure)
      1. Market Size and Forecast, By Region
    3. Services (Hosting, CDN Delivery, Managed Services, Support)
      1. Market Size and Forecast, By Region
  10. Online Video Platform Market, By Application / Streaming Type
    1. Introduction
      1. Market Size and Forecast, By Application / Streaming Type
    2. Video-On-Demand (VOD)
      1. Market Size and Forecast, By Region
    3. Live Streaming
      1. Market Size and Forecast, By Region
    4. Hybrid Streaming (VOD + Live)
      1. Market Size and Forecast, By Region
  11. Online Video Platform Market, By Revenue Model
    1. Introduction
      1. Market Size and Forecast, By Revenue Model
    2. Subscription-Based (SVOD)
      1. Market Size and Forecast, By Region
    3. Advertising-Based (AVOD)
      1. Market Size and Forecast, By Region
    4. Transactional (Pay-Per-View / TVOD)
      1. Market Size and Forecast, By Region
    5. Hybrid Monetization Models
      1. Market Size and Forecast, By Region
  12. Online Video Platform Market, By Deployment
    1. Introduction
      1. Market Size and Forecast, By Deployment
    2. Cloud-Based
      1. Market Size and Forecast, By Region
    3. On-Premise / Hybrid
      1. Market Size and Forecast, By Region
  13. Online Video Platform Market, By End-User
    1. Introduction
      1. Market Size and Forecast, By End-User
    2. Consumer / Individual Users
      1. Market Size and Forecast, By Region
    3. Enterprises (Corporate Communications, Training)
      1. Market Size and Forecast, By Region
    4. Educational Institutions (E-learning, Virtual Classrooms)
      1. Market Size and Forecast, By Region
    5. Media & Entertainment Companies
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Software (Video Management Software, Streaming Infrastructure)
            1. Services (Hosting, CDN Delivery, Managed Services, Support)
            2. By Application / Streaming Type
              1. Video-On-Demand (VOD)
                1. Live Streaming
                  1. Hybrid Streaming (VOD + Live)
                  2. By Revenue Model
                    1. Subscription-Based (SVOD)
                      1. Advertising-Based (AVOD)
                        1. Transactional (Pay-Per-View / TVOD)
                          1. Hybrid Monetization Models
                          2. By Deployment
                            1. Cloud-Based
                              1. On-Premise / Hybrid
                              2. By End-User
                                1. Consumer / Individual Users
                                  1. Enterprises (Corporate Communications, Training)
                                    1. Educational Institutions (E-learning, Virtual Classrooms)
                                      1. Media & Entertainment Companies
                                    2. U.S.
                                      1. By Product Type
                                        1. Software (Video Management Software, Streaming Infrastructure)
                                          1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                          2. By Application / Streaming Type
                                            1. Video-On-Demand (VOD)
                                              1. Live Streaming
                                                1. Hybrid Streaming (VOD + Live)
                                                2. By Revenue Model
                                                  1. Subscription-Based (SVOD)
                                                    1. Advertising-Based (AVOD)
                                                      1. Transactional (Pay-Per-View / TVOD)
                                                        1. Hybrid Monetization Models
                                                        2. By Deployment
                                                          1. Cloud-Based
                                                            1. On-Premise / Hybrid
                                                            2. By End-User
                                                              1. Consumer / Individual Users
                                                                1. Enterprises (Corporate Communications, Training)
                                                                  1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                    1. Media & Entertainment Companies
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Software (Video Management Software, Streaming Infrastructure)
                                                                        1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                        2. By Application / Streaming Type
                                                                          1. Video-On-Demand (VOD)
                                                                            1. Live Streaming
                                                                              1. Hybrid Streaming (VOD + Live)
                                                                              2. By Revenue Model
                                                                                1. Subscription-Based (SVOD)
                                                                                  1. Advertising-Based (AVOD)
                                                                                    1. Transactional (Pay-Per-View / TVOD)
                                                                                      1. Hybrid Monetization Models
                                                                                      2. By Deployment
                                                                                        1. Cloud-Based
                                                                                          1. On-Premise / Hybrid
                                                                                          2. By End-User
                                                                                            1. Consumer / Individual Users
                                                                                              1. Enterprises (Corporate Communications, Training)
                                                                                                1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                  1. Media & Entertainment Companies
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                      1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                      2. By Application / Streaming Type
                                                                                                        1. Video-On-Demand (VOD)
                                                                                                          1. Live Streaming
                                                                                                            1. Hybrid Streaming (VOD + Live)
                                                                                                            2. By Revenue Model
                                                                                                              1. Subscription-Based (SVOD)
                                                                                                                1. Advertising-Based (AVOD)
                                                                                                                  1. Transactional (Pay-Per-View / TVOD)
                                                                                                                    1. Hybrid Monetization Models
                                                                                                                    2. By Deployment
                                                                                                                      1. Cloud-Based
                                                                                                                        1. On-Premise / Hybrid
                                                                                                                        2. By End-User
                                                                                                                          1. Consumer / Individual Users
                                                                                                                            1. Enterprises (Corporate Communications, Training)
                                                                                                                              1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                1. Media & Entertainment Companies
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                    1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                    2. By Application / Streaming Type
                                                                                                                                      1. Video-On-Demand (VOD)
                                                                                                                                        1. Live Streaming
                                                                                                                                          1. Hybrid Streaming (VOD + Live)
                                                                                                                                          2. By Revenue Model
                                                                                                                                            1. Subscription-Based (SVOD)
                                                                                                                                              1. Advertising-Based (AVOD)
                                                                                                                                                1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                  1. Hybrid Monetization Models
                                                                                                                                                  2. By Deployment
                                                                                                                                                    1. Cloud-Based
                                                                                                                                                      1. On-Premise / Hybrid
                                                                                                                                                      2. By End-User
                                                                                                                                                        1. Consumer / Individual Users
                                                                                                                                                          1. Enterprises (Corporate Communications, Training)
                                                                                                                                                            1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                              1. Media & Entertainment Companies
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                                                  1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                                                  2. By Application / Streaming Type
                                                                                                                                                                    1. Video-On-Demand (VOD)
                                                                                                                                                                      1. Live Streaming
                                                                                                                                                                        1. Hybrid Streaming (VOD + Live)
                                                                                                                                                                        2. By Revenue Model
                                                                                                                                                                          1. Subscription-Based (SVOD)
                                                                                                                                                                            1. Advertising-Based (AVOD)
                                                                                                                                                                              1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                                                1. Hybrid Monetization Models
                                                                                                                                                                                2. By Deployment
                                                                                                                                                                                  1. Cloud-Based
                                                                                                                                                                                    1. On-Premise / Hybrid
                                                                                                                                                                                    2. By End-User
                                                                                                                                                                                      1. Consumer / Individual Users
                                                                                                                                                                                        1. Enterprises (Corporate Communications, Training)
                                                                                                                                                                                          1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                                                            1. Media & Entertainment Companies
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                                                                                1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                                                                                2. By Application / Streaming Type
                                                                                                                                                                                                  1. Video-On-Demand (VOD)
                                                                                                                                                                                                    1. Live Streaming
                                                                                                                                                                                                      1. Hybrid Streaming (VOD + Live)
                                                                                                                                                                                                      2. By Revenue Model
                                                                                                                                                                                                        1. Subscription-Based (SVOD)
                                                                                                                                                                                                          1. Advertising-Based (AVOD)
                                                                                                                                                                                                            1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                                                                              1. Hybrid Monetization Models
                                                                                                                                                                                                              2. By Deployment
                                                                                                                                                                                                                1. Cloud-Based
                                                                                                                                                                                                                  1. On-Premise / Hybrid
                                                                                                                                                                                                                  2. By End-User
                                                                                                                                                                                                                    1. Consumer / Individual Users
                                                                                                                                                                                                                      1. Enterprises (Corporate Communications, Training)
                                                                                                                                                                                                                        1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                                                                                          1. Media & Entertainment Companies
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                                                                                                              1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                                                                                                              2. By Application / Streaming Type
                                                                                                                                                                                                                                1. Video-On-Demand (VOD)
                                                                                                                                                                                                                                  1. Live Streaming
                                                                                                                                                                                                                                    1. Hybrid Streaming (VOD + Live)
                                                                                                                                                                                                                                    2. By Revenue Model
                                                                                                                                                                                                                                      1. Subscription-Based (SVOD)
                                                                                                                                                                                                                                        1. Advertising-Based (AVOD)
                                                                                                                                                                                                                                          1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                                                                                                            1. Hybrid Monetization Models
                                                                                                                                                                                                                                            2. By Deployment
                                                                                                                                                                                                                                              1. Cloud-Based
                                                                                                                                                                                                                                                1. On-Premise / Hybrid
                                                                                                                                                                                                                                                2. By End-User
                                                                                                                                                                                                                                                  1. Consumer / Individual Users
                                                                                                                                                                                                                                                    1. Enterprises (Corporate Communications, Training)
                                                                                                                                                                                                                                                      1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                                                                                                                        1. Media & Entertainment Companies
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                                                                                                                                            1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                                                                                                                                            2. By Application / Streaming Type
                                                                                                                                                                                                                                                              1. Video-On-Demand (VOD)
                                                                                                                                                                                                                                                                1. Live Streaming
                                                                                                                                                                                                                                                                  1. Hybrid Streaming (VOD + Live)
                                                                                                                                                                                                                                                                  2. By Revenue Model
                                                                                                                                                                                                                                                                    1. Subscription-Based (SVOD)
                                                                                                                                                                                                                                                                      1. Advertising-Based (AVOD)
                                                                                                                                                                                                                                                                        1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                                                                                                                                          1. Hybrid Monetization Models
                                                                                                                                                                                                                                                                          2. By Deployment
                                                                                                                                                                                                                                                                            1. Cloud-Based
                                                                                                                                                                                                                                                                              1. On-Premise / Hybrid
                                                                                                                                                                                                                                                                              2. By End-User
                                                                                                                                                                                                                                                                                1. Consumer / Individual Users
                                                                                                                                                                                                                                                                                  1. Enterprises (Corporate Communications, Training)
                                                                                                                                                                                                                                                                                    1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                                                                                                                                                      1. Media & Entertainment Companies
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Software (Video Management Software, Streaming Infrastructure)
                                                                                                                                                                                                                                                                                          1. Services (Hosting, CDN Delivery, Managed Services, Support)
                                                                                                                                                                                                                                                                                          2. By Application / Streaming Type
                                                                                                                                                                                                                                                                                            1. Video-On-Demand (VOD)
                                                                                                                                                                                                                                                                                              1. Live Streaming
                                                                                                                                                                                                                                                                                                1. Hybrid Streaming (VOD + Live)
                                                                                                                                                                                                                                                                                                2. By Revenue Model
                                                                                                                                                                                                                                                                                                  1. Subscription-Based (SVOD)
                                                                                                                                                                                                                                                                                                    1. Advertising-Based (AVOD)
                                                                                                                                                                                                                                                                                                      1. Transactional (Pay-Per-View / TVOD)
                                                                                                                                                                                                                                                                                                        1. Hybrid Monetization Models
                                                                                                                                                                                                                                                                                                        2. By Deployment
                                                                                                                                                                                                                                                                                                          1. Cloud-Based
                                                                                                                                                                                                                                                                                                            1. On-Premise / Hybrid
                                                                                                                                                                                                                                                                                                            2. By End-User
                                                                                                                                                                                                                                                                                                              1. Consumer / Individual Users
                                                                                                                                                                                                                                                                                                                1. Enterprises (Corporate Communications, Training)
                                                                                                                                                                                                                                                                                                                  1. Educational Institutions (E-learning, Virtual Classrooms)
                                                                                                                                                                                                                                                                                                                    1. Media & Entertainment Companies
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Online Video Platform Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                1. YouTube (Google LLC)
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Vimeo
                                                                                                                                                                                                                                                                                                                3. Brightcove Inc.
                                                                                                                                                                                                                                                                                                                4. Kaltura Inc.
                                                                                                                                                                                                                                                                                                                5. IBM Cloud Video (IBM Corporation)
                                                                                                                                                                                                                                                                                                                6. JW Player
                                                                                                                                                                                                                                                                                                                7. Panopto
                                                                                                                                                                                                                                                                                                                8. Wowza Media Systems
                                                                                                                                                                                                                                                                                                                9. Dacast
                                                                                                                                                                                                                                                                                                                10. Muvi