Global Nightdress Market Size, Share Demand Report By Product Type (Cotton, Modal & Bamboo, Silk & Satin, Smart/Temperature-Regulating, Ritual & Cultural-Inspired), By End-User (Women, Men), By Distribution Channel (Online Retail, Specialty Stores, Department Stores, Direct-to-Consumer, Subscription-Based Nightwear Services), By Region & Segment Forecasts, 2025-2030

Report Code: RI389PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Nightdress Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Nightdress Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Nightdress Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Cotton Nightdresses
      1. Market Size and Forecast, By Region
    3. Modal & Bamboo Nightdresses
      1. Market Size and Forecast, By Region
    4. Silk & Satin Nightdresses
      1. Market Size and Forecast, By Region
    5. Smart/Temperature-Regulating Nightdresses
      1. Market Size and Forecast, By Region
    6. Ritual & Cultural-Inspired Nightdresses
      1. Market Size and Forecast, By Region
  10. Nightdress Market, By End-User
    1. Introduction
      1. Market Size and Forecast, By End-User
    2. Women
      1. Market Size and Forecast, By Region
    3. Men
      1. Market Size and Forecast, By Region
  11. Nightdress Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Specialty Stores
      1. Market Size and Forecast, By Region
    4. Department Stores
      1. Market Size and Forecast, By Region
    5. Direct-to-Consumer (DTC)
      1. Market Size and Forecast, By Region
    6. Subscription-Based Nightwear Services
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Cotton Nightdresses
            1. Modal & Bamboo Nightdresses
              1. Silk & Satin Nightdresses
                1. Smart/Temperature-Regulating Nightdresses
                  1. Ritual & Cultural-Inspired Nightdresses
                  2. By End-User
                    1. Women
                      1. Men
                      2. By Distribution Channel
                        1. Online Retail
                          1. Specialty Stores
                            1. Department Stores
                              1. Direct-to-Consumer (DTC)
                                1. Subscription-Based Nightwear Services
                              2. U.S.
                                1. By Product Type
                                  1. Cotton Nightdresses
                                    1. Modal & Bamboo Nightdresses
                                      1. Silk & Satin Nightdresses
                                        1. Smart/Temperature-Regulating Nightdresses
                                          1. Ritual & Cultural-Inspired Nightdresses
                                          2. By End-User
                                            1. Women
                                              1. Men
                                              2. By Distribution Channel
                                                1. Online Retail
                                                  1. Specialty Stores
                                                    1. Department Stores
                                                      1. Direct-to-Consumer (DTC)
                                                        1. Subscription-Based Nightwear Services
                                                      2. Canada
                                                    2. Europe
                                                      1. Market Size and Forecast
                                                        1. By Product Type
                                                          1. Cotton Nightdresses
                                                            1. Modal & Bamboo Nightdresses
                                                              1. Silk & Satin Nightdresses
                                                                1. Smart/Temperature-Regulating Nightdresses
                                                                  1. Ritual & Cultural-Inspired Nightdresses
                                                                  2. By End-User
                                                                    1. Women
                                                                      1. Men
                                                                      2. By Distribution Channel
                                                                        1. Online Retail
                                                                          1. Specialty Stores
                                                                            1. Department Stores
                                                                              1. Direct-to-Consumer (DTC)
                                                                                1. Subscription-Based Nightwear Services
                                                                              2. U.K.
                                                                                1. By Product Type
                                                                                  1. Cotton Nightdresses
                                                                                    1. Modal & Bamboo Nightdresses
                                                                                      1. Silk & Satin Nightdresses
                                                                                        1. Smart/Temperature-Regulating Nightdresses
                                                                                          1. Ritual & Cultural-Inspired Nightdresses
                                                                                          2. By End-User
                                                                                            1. Women
                                                                                              1. Men
                                                                                              2. By Distribution Channel
                                                                                                1. Online Retail
                                                                                                  1. Specialty Stores
                                                                                                    1. Department Stores
                                                                                                      1. Direct-to-Consumer (DTC)
                                                                                                        1. Subscription-Based Nightwear Services
                                                                                                      2. Germany
                                                                                                      3. France
                                                                                                      4. Spain
                                                                                                      5. Italy
                                                                                                      6. Russia
                                                                                                      7. Nordic
                                                                                                      8. Benelux
                                                                                                      9. Rest of Europe
                                                                                                    2. APAC
                                                                                                      1. Market Size and Forecast
                                                                                                        1. By Product Type
                                                                                                          1. Cotton Nightdresses
                                                                                                            1. Modal & Bamboo Nightdresses
                                                                                                              1. Silk & Satin Nightdresses
                                                                                                                1. Smart/Temperature-Regulating Nightdresses
                                                                                                                  1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                  2. By End-User
                                                                                                                    1. Women
                                                                                                                      1. Men
                                                                                                                      2. By Distribution Channel
                                                                                                                        1. Online Retail
                                                                                                                          1. Specialty Stores
                                                                                                                            1. Department Stores
                                                                                                                              1. Direct-to-Consumer (DTC)
                                                                                                                                1. Subscription-Based Nightwear Services
                                                                                                                              2. China
                                                                                                                                1. By Product Type
                                                                                                                                  1. Cotton Nightdresses
                                                                                                                                    1. Modal & Bamboo Nightdresses
                                                                                                                                      1. Silk & Satin Nightdresses
                                                                                                                                        1. Smart/Temperature-Regulating Nightdresses
                                                                                                                                          1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                                          2. By End-User
                                                                                                                                            1. Women
                                                                                                                                              1. Men
                                                                                                                                              2. By Distribution Channel
                                                                                                                                                1. Online Retail
                                                                                                                                                  1. Specialty Stores
                                                                                                                                                    1. Department Stores
                                                                                                                                                      1. Direct-to-Consumer (DTC)
                                                                                                                                                        1. Subscription-Based Nightwear Services
                                                                                                                                                      2. Korea
                                                                                                                                                      3. Japan
                                                                                                                                                      4. India
                                                                                                                                                      5. Australia
                                                                                                                                                      6. Singapore
                                                                                                                                                      7. Taiwan
                                                                                                                                                      8. South East Asia
                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Cotton Nightdresses
                                                                                                                                                            1. Modal & Bamboo Nightdresses
                                                                                                                                                              1. Silk & Satin Nightdresses
                                                                                                                                                                1. Smart/Temperature-Regulating Nightdresses
                                                                                                                                                                  1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                                                                  2. By End-User
                                                                                                                                                                    1. Women
                                                                                                                                                                      1. Men
                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                        1. Online Retail
                                                                                                                                                                          1. Specialty Stores
                                                                                                                                                                            1. Department Stores
                                                                                                                                                                              1. Direct-to-Consumer (DTC)
                                                                                                                                                                                1. Subscription-Based Nightwear Services
                                                                                                                                                                              2. UAE
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Cotton Nightdresses
                                                                                                                                                                                    1. Modal & Bamboo Nightdresses
                                                                                                                                                                                      1. Silk & Satin Nightdresses
                                                                                                                                                                                        1. Smart/Temperature-Regulating Nightdresses
                                                                                                                                                                                          1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                                                                                          2. By End-User
                                                                                                                                                                                            1. Women
                                                                                                                                                                                              1. Men
                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                      1. Direct-to-Consumer (DTC)
                                                                                                                                                                                                        1. Subscription-Based Nightwear Services
                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                          1. Cotton Nightdresses
                                                                                                                                                                                                            1. Modal & Bamboo Nightdresses
                                                                                                                                                                                                              1. Silk & Satin Nightdresses
                                                                                                                                                                                                                1. Smart/Temperature-Regulating Nightdresses
                                                                                                                                                                                                                  1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                                                                                                                  2. By End-User
                                                                                                                                                                                                                    1. Women
                                                                                                                                                                                                                      1. Men
                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                                                          1. Specialty Stores
                                                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                                                              1. Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                1. Subscription-Based Nightwear Services
                                                                                                                                                                                                                              2. Brazil
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Cotton Nightdresses
                                                                                                                                                                                                                                    1. Modal & Bamboo Nightdresses
                                                                                                                                                                                                                                      1. Silk & Satin Nightdresses
                                                                                                                                                                                                                                        1. Smart/Temperature-Regulating Nightdresses
                                                                                                                                                                                                                                          1. Ritual & Cultural-Inspired Nightdresses
                                                                                                                                                                                                                                          2. By End-User
                                                                                                                                                                                                                                            1. Women
                                                                                                                                                                                                                                              1. Men
                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                                                                      1. Direct-to-Consumer (DTC)
                                                                                                                                                                                                                                                        1. Subscription-Based Nightwear Services
                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                    2. Nightdress Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                    1. Victoria’s Secret
                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                    2. Hanesbrands Inc.
                                                                                                                                                                                                                                                    3. Calvin Klein
                                                                                                                                                                                                                                                    4. Marks & Spencer
                                                                                                                                                                                                                                                    5. Triumph International
                                                                                                                                                                                                                                                    6. La Perla
                                                                                                                                                                                                                                                    7. Oysho
                                                                                                                                                                                                                                                    8. Intimissimi
                                                                                                                                                                                                                                                    9. Gap Inc.
                                                                                                                                                                                                                                                    10. Fruit of the Loom