Global Mini Figures Market Size, Share & Demand Report by Product Type (Action Figures, Static/Display Figures, Miniature Collectibles, Building-set Mini Figures, Customizable Figures), Licensing (Licensed, Independent/Artist), Age Group (Children, Teens, Adults), Distribution Channel (Online, Specialty, Mass Retail, D2C), Material (Plastic, Resin, Metal, Eco-friendly), Price Tier (Mass, Mid, Premium), Business Model (Standard, Blind-box, Subscription), and Region – Forecasts 2025–2030

Report Code: RI1192PUB
Last Updated : October, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Mini Figures Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Mini Figures Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Mini Figures Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Action / Articulated Figures
      1. Market Size and Forecast, By Region
    3. Static / Display Figures
      1. Market Size and Forecast, By Region
    4. Miniature Collectible Figures (Blind-box)
      1. Market Size and Forecast, By Region
    5. Building-set Mini Figures
      1. Market Size and Forecast, By Region
    6. Customizable / Designer Figures
      1. Market Size and Forecast, By Region
  10. Mini Figures Market, By Licensing / IP
    1. Introduction
      1. Market Size and Forecast, By Licensing / IP
    2. Licensed Characters (Film, TV, Gaming, Anime)
      1. Market Size and Forecast, By Region
    3. Independent / Artist-created Figures
      1. Market Size and Forecast, By Region
  11. Mini Figures Market, By Age Group / End User
    1. Introduction
      1. Market Size and Forecast, By Age Group / End User
    2. Children (Under 12 Years)
      1. Market Size and Forecast, By Region
    3. Teens (13–17 Years)
      1. Market Size and Forecast, By Region
    4. Adults (18+ Collectors)
      1. Market Size and Forecast, By Region
  12. Mini Figures Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail & Marketplaces
      1. Market Size and Forecast, By Region
    3. Specialty & Collector Stores
      1. Market Size and Forecast, By Region
    4. Mass-market Toy Retail Chains
      1. Market Size and Forecast, By Region
    5. Conventions & Direct-to-Consumer (D2C)
      1. Market Size and Forecast, By Region
  13. Mini Figures Market, By Material / Manufacturing
    1. Introduction
      1. Market Size and Forecast, By Material / Manufacturing
    2. Injection Plastic & Vinyl
      1. Market Size and Forecast, By Region
    3. Resin / Polystone
      1. Market Size and Forecast, By Region
    4. Die-cast Metal
      1. Market Size and Forecast, By Region
    5. Eco-friendly / Recycled Materials
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Action / Articulated Figures
            1. Static / Display Figures
              1. Miniature Collectible Figures (Blind-box)
                1. Building-set Mini Figures
                  1. Customizable / Designer Figures
                  2. By Licensing / IP
                    1. Licensed Characters (Film, TV, Gaming, Anime)
                      1. Independent / Artist-created Figures
                      2. By Age Group / End User
                        1. Children (Under 12 Years)
                          1. Teens (13–17 Years)
                            1. Adults (18+ Collectors)
                            2. By Distribution Channel
                              1. Online Retail & Marketplaces
                                1. Specialty & Collector Stores
                                  1. Mass-market Toy Retail Chains
                                    1. Conventions & Direct-to-Consumer (D2C)
                                    2. By Material / Manufacturing
                                      1. Injection Plastic & Vinyl
                                        1. Resin / Polystone
                                          1. Die-cast Metal
                                            1. Eco-friendly / Recycled Materials
                                          2. U.S.
                                            1. By Product Type
                                              1. Action / Articulated Figures
                                                1. Static / Display Figures
                                                  1. Miniature Collectible Figures (Blind-box)
                                                    1. Building-set Mini Figures
                                                      1. Customizable / Designer Figures
                                                      2. By Licensing / IP
                                                        1. Licensed Characters (Film, TV, Gaming, Anime)
                                                          1. Independent / Artist-created Figures
                                                          2. By Age Group / End User
                                                            1. Children (Under 12 Years)
                                                              1. Teens (13–17 Years)
                                                                1. Adults (18+ Collectors)
                                                                2. By Distribution Channel
                                                                  1. Online Retail & Marketplaces
                                                                    1. Specialty & Collector Stores
                                                                      1. Mass-market Toy Retail Chains
                                                                        1. Conventions & Direct-to-Consumer (D2C)
                                                                        2. By Material / Manufacturing
                                                                          1. Injection Plastic & Vinyl
                                                                            1. Resin / Polystone
                                                                              1. Die-cast Metal
                                                                                1. Eco-friendly / Recycled Materials
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Product Type
                                                                                  1. Action / Articulated Figures
                                                                                    1. Static / Display Figures
                                                                                      1. Miniature Collectible Figures (Blind-box)
                                                                                        1. Building-set Mini Figures
                                                                                          1. Customizable / Designer Figures
                                                                                          2. By Licensing / IP
                                                                                            1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                              1. Independent / Artist-created Figures
                                                                                              2. By Age Group / End User
                                                                                                1. Children (Under 12 Years)
                                                                                                  1. Teens (13–17 Years)
                                                                                                    1. Adults (18+ Collectors)
                                                                                                    2. By Distribution Channel
                                                                                                      1. Online Retail & Marketplaces
                                                                                                        1. Specialty & Collector Stores
                                                                                                          1. Mass-market Toy Retail Chains
                                                                                                            1. Conventions & Direct-to-Consumer (D2C)
                                                                                                            2. By Material / Manufacturing
                                                                                                              1. Injection Plastic & Vinyl
                                                                                                                1. Resin / Polystone
                                                                                                                  1. Die-cast Metal
                                                                                                                    1. Eco-friendly / Recycled Materials
                                                                                                                  2. U.K.
                                                                                                                    1. By Product Type
                                                                                                                      1. Action / Articulated Figures
                                                                                                                        1. Static / Display Figures
                                                                                                                          1. Miniature Collectible Figures (Blind-box)
                                                                                                                            1. Building-set Mini Figures
                                                                                                                              1. Customizable / Designer Figures
                                                                                                                              2. By Licensing / IP
                                                                                                                                1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                  1. Independent / Artist-created Figures
                                                                                                                                  2. By Age Group / End User
                                                                                                                                    1. Children (Under 12 Years)
                                                                                                                                      1. Teens (13–17 Years)
                                                                                                                                        1. Adults (18+ Collectors)
                                                                                                                                        2. By Distribution Channel
                                                                                                                                          1. Online Retail & Marketplaces
                                                                                                                                            1. Specialty & Collector Stores
                                                                                                                                              1. Mass-market Toy Retail Chains
                                                                                                                                                1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                2. By Material / Manufacturing
                                                                                                                                                  1. Injection Plastic & Vinyl
                                                                                                                                                    1. Resin / Polystone
                                                                                                                                                      1. Die-cast Metal
                                                                                                                                                        1. Eco-friendly / Recycled Materials
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Action / Articulated Figures
                                                                                                                                                            1. Static / Display Figures
                                                                                                                                                              1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                1. Building-set Mini Figures
                                                                                                                                                                  1. Customizable / Designer Figures
                                                                                                                                                                  2. By Licensing / IP
                                                                                                                                                                    1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                      1. Independent / Artist-created Figures
                                                                                                                                                                      2. By Age Group / End User
                                                                                                                                                                        1. Children (Under 12 Years)
                                                                                                                                                                          1. Teens (13–17 Years)
                                                                                                                                                                            1. Adults (18+ Collectors)
                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                              1. Online Retail & Marketplaces
                                                                                                                                                                                1. Specialty & Collector Stores
                                                                                                                                                                                  1. Mass-market Toy Retail Chains
                                                                                                                                                                                    1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                    2. By Material / Manufacturing
                                                                                                                                                                                      1. Injection Plastic & Vinyl
                                                                                                                                                                                        1. Resin / Polystone
                                                                                                                                                                                          1. Die-cast Metal
                                                                                                                                                                                            1. Eco-friendly / Recycled Materials
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Action / Articulated Figures
                                                                                                                                                                                                1. Static / Display Figures
                                                                                                                                                                                                  1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                                                    1. Building-set Mini Figures
                                                                                                                                                                                                      1. Customizable / Designer Figures
                                                                                                                                                                                                      2. By Licensing / IP
                                                                                                                                                                                                        1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                                                          1. Independent / Artist-created Figures
                                                                                                                                                                                                          2. By Age Group / End User
                                                                                                                                                                                                            1. Children (Under 12 Years)
                                                                                                                                                                                                              1. Teens (13–17 Years)
                                                                                                                                                                                                                1. Adults (18+ Collectors)
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Online Retail & Marketplaces
                                                                                                                                                                                                                    1. Specialty & Collector Stores
                                                                                                                                                                                                                      1. Mass-market Toy Retail Chains
                                                                                                                                                                                                                        1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                                                        2. By Material / Manufacturing
                                                                                                                                                                                                                          1. Injection Plastic & Vinyl
                                                                                                                                                                                                                            1. Resin / Polystone
                                                                                                                                                                                                                              1. Die-cast Metal
                                                                                                                                                                                                                                1. Eco-friendly / Recycled Materials
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Action / Articulated Figures
                                                                                                                                                                                                                                    1. Static / Display Figures
                                                                                                                                                                                                                                      1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                                                                                        1. Building-set Mini Figures
                                                                                                                                                                                                                                          1. Customizable / Designer Figures
                                                                                                                                                                                                                                          2. By Licensing / IP
                                                                                                                                                                                                                                            1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                                                                                              1. Independent / Artist-created Figures
                                                                                                                                                                                                                                              2. By Age Group / End User
                                                                                                                                                                                                                                                1. Children (Under 12 Years)
                                                                                                                                                                                                                                                  1. Teens (13–17 Years)
                                                                                                                                                                                                                                                    1. Adults (18+ Collectors)
                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                      1. Online Retail & Marketplaces
                                                                                                                                                                                                                                                        1. Specialty & Collector Stores
                                                                                                                                                                                                                                                          1. Mass-market Toy Retail Chains
                                                                                                                                                                                                                                                            1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                                                                                            2. By Material / Manufacturing
                                                                                                                                                                                                                                                              1. Injection Plastic & Vinyl
                                                                                                                                                                                                                                                                1. Resin / Polystone
                                                                                                                                                                                                                                                                  1. Die-cast Metal
                                                                                                                                                                                                                                                                    1. Eco-friendly / Recycled Materials
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Action / Articulated Figures
                                                                                                                                                                                                                                                                        1. Static / Display Figures
                                                                                                                                                                                                                                                                          1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                                                                                                                            1. Building-set Mini Figures
                                                                                                                                                                                                                                                                              1. Customizable / Designer Figures
                                                                                                                                                                                                                                                                              2. By Licensing / IP
                                                                                                                                                                                                                                                                                1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                                                                                                                                  1. Independent / Artist-created Figures
                                                                                                                                                                                                                                                                                  2. By Age Group / End User
                                                                                                                                                                                                                                                                                    1. Children (Under 12 Years)
                                                                                                                                                                                                                                                                                      1. Teens (13–17 Years)
                                                                                                                                                                                                                                                                                        1. Adults (18+ Collectors)
                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                          1. Online Retail & Marketplaces
                                                                                                                                                                                                                                                                                            1. Specialty & Collector Stores
                                                                                                                                                                                                                                                                                              1. Mass-market Toy Retail Chains
                                                                                                                                                                                                                                                                                                1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                                                                                                                                2. By Material / Manufacturing
                                                                                                                                                                                                                                                                                                  1. Injection Plastic & Vinyl
                                                                                                                                                                                                                                                                                                    1. Resin / Polystone
                                                                                                                                                                                                                                                                                                      1. Die-cast Metal
                                                                                                                                                                                                                                                                                                        1. Eco-friendly / Recycled Materials
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Action / Articulated Figures
                                                                                                                                                                                                                                                                                                            1. Static / Display Figures
                                                                                                                                                                                                                                                                                                              1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                                                                                                                                                                1. Building-set Mini Figures
                                                                                                                                                                                                                                                                                                                  1. Customizable / Designer Figures
                                                                                                                                                                                                                                                                                                                  2. By Licensing / IP
                                                                                                                                                                                                                                                                                                                    1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                                                                                                                                                                      1. Independent / Artist-created Figures
                                                                                                                                                                                                                                                                                                                      2. By Age Group / End User
                                                                                                                                                                                                                                                                                                                        1. Children (Under 12 Years)
                                                                                                                                                                                                                                                                                                                          1. Teens (13–17 Years)
                                                                                                                                                                                                                                                                                                                            1. Adults (18+ Collectors)
                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                              1. Online Retail & Marketplaces
                                                                                                                                                                                                                                                                                                                                1. Specialty & Collector Stores
                                                                                                                                                                                                                                                                                                                                  1. Mass-market Toy Retail Chains
                                                                                                                                                                                                                                                                                                                                    1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                                                                                                                                                                    2. By Material / Manufacturing
                                                                                                                                                                                                                                                                                                                                      1. Injection Plastic & Vinyl
                                                                                                                                                                                                                                                                                                                                        1. Resin / Polystone
                                                                                                                                                                                                                                                                                                                                          1. Die-cast Metal
                                                                                                                                                                                                                                                                                                                                            1. Eco-friendly / Recycled Materials
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                                              1. Action / Articulated Figures
                                                                                                                                                                                                                                                                                                                                                1. Static / Display Figures
                                                                                                                                                                                                                                                                                                                                                  1. Miniature Collectible Figures (Blind-box)
                                                                                                                                                                                                                                                                                                                                                    1. Building-set Mini Figures
                                                                                                                                                                                                                                                                                                                                                      1. Customizable / Designer Figures
                                                                                                                                                                                                                                                                                                                                                      2. By Licensing / IP
                                                                                                                                                                                                                                                                                                                                                        1. Licensed Characters (Film, TV, Gaming, Anime)
                                                                                                                                                                                                                                                                                                                                                          1. Independent / Artist-created Figures
                                                                                                                                                                                                                                                                                                                                                          2. By Age Group / End User
                                                                                                                                                                                                                                                                                                                                                            1. Children (Under 12 Years)
                                                                                                                                                                                                                                                                                                                                                              1. Teens (13–17 Years)
                                                                                                                                                                                                                                                                                                                                                                1. Adults (18+ Collectors)
                                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                  1. Online Retail & Marketplaces
                                                                                                                                                                                                                                                                                                                                                                    1. Specialty & Collector Stores
                                                                                                                                                                                                                                                                                                                                                                      1. Mass-market Toy Retail Chains
                                                                                                                                                                                                                                                                                                                                                                        1. Conventions & Direct-to-Consumer (D2C)
                                                                                                                                                                                                                                                                                                                                                                        2. By Material / Manufacturing
                                                                                                                                                                                                                                                                                                                                                                          1. Injection Plastic & Vinyl
                                                                                                                                                                                                                                                                                                                                                                            1. Resin / Polystone
                                                                                                                                                                                                                                                                                                                                                                              1. Die-cast Metal
                                                                                                                                                                                                                                                                                                                                                                                1. Eco-friendly / Recycled Materials
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Mini Figures Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. LEGO Group
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. Hasbro, Inc.
                                                                                                                                                                                                                                                                                                                                                                            3. Mattel, Inc.
                                                                                                                                                                                                                                                                                                                                                                            4. Bandai Namco Holdings Inc.
                                                                                                                                                                                                                                                                                                                                                                            5. Funko, LLC
                                                                                                                                                                                                                                                                                                                                                                            6. Good Smile Company, Inc.
                                                                                                                                                                                                                                                                                                                                                                            7. Medicom Toy Corporation
                                                                                                                                                                                                                                                                                                                                                                            8. Hot Toys Limited
                                                                                                                                                                                                                                                                                                                                                                            9. Spin Master Corp.
                                                                                                                                                                                                                                                                                                                                                                            10. Playmobil (Geobra Brandstätter Stiftung & Co. KG)