Global Licensed Toy Market Size, Share & Demand Report By License Source (Entertainment & Media, Character & Animation, Sports, Gaming & Esports, Lifestyle & Fashion, Educational), By Product Type (Action Figures & Collectibles, Dolls & Plush Toys, Construction Sets, Vehicles & Playsets, Games & Puzzles, Outdoor Toys), By Age Group, By Distribution Channel, By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Licensed Toy Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Licensed Toy Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Licensed Toy Market , By License Source
   1. Introduction
      1. Market Size and Forecast, By License Source
   2. Entertainment & Media Licenses
      1. Market Size and Forecast, By Region
   3. Character & Animation Licenses
      1. Market Size and Forecast, By Region
   4. Sports Licenses
      1. Market Size and Forecast, By Region
   5. Gaming & Esports Licenses
      1. Market Size and Forecast, By Region
   6. Lifestyle & Fashion Brand Licenses
      1. Market Size and Forecast, By Region
   7. Educational & Institutional Licenses
      1. Market Size and Forecast, By Region
10. Licensed Toy Market , By Product Type
    1. Introduction
       1. Market Size and Forecast, By Product Type
    2. Action Figures & Collectibles
       1. Market Size and Forecast, By Region
    3. Dolls & Plush Toys
       1. Market Size and Forecast, By Region
    4. Construction & Building Sets
       1. Market Size and Forecast, By Region
    5. Vehicles & Playsets
       1. Market Size and Forecast, By Region
    6. Games & Puzzles
       1. Market Size and Forecast, By Region
    7. Outdoor & Sports Toys
       1. Market Size and Forecast, By Region
11. Licensed Toy Market , By Age Group
    1. Introduction
       1. Market Size and Forecast, By Age Group
    2. 0–3 Years
       1. Market Size and Forecast, By Region
    3. 4–7 Years
       1. Market Size and Forecast, By Region
    4. 8–12 Years
       1. Market Size and Forecast, By Region
    5. 13+ Years (Teenagers & Adult Collectors)
       1. Market Size and Forecast, By Region
12. Licensed Toy Market , By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Offline Retail Stores
       1. Market Size and Forecast, By Region
    3. E-commerce & D2C Platforms
       1. Market Size and Forecast, By Region
    4. Brand-Owned Stores
       1. Market Size and Forecast, By Region
    5. Promotional & Institutional Sales
       1. Market Size and Forecast, By Region
13. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       2. U.S.
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       2. U.K.
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       2. China
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       2. UAE
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       2. Brazil
          1. By License Source
             1. Entertainment & Media Licenses
             2. Character & Animation Licenses
             3. Sports Licenses
             4. Gaming & Esports Licenses
             5. Lifestyle & Fashion Brand Licenses
             6. Educational & Institutional Licenses
          2. By Product Type
             1. Action Figures & Collectibles
             2. Dolls & Plush Toys
             3. Construction & Building Sets
             4. Vehicles & Playsets
             5. Games & Puzzles
             6. Outdoor & Sports Toys
          3. By Age Group
             1. 0–3 Years
             2. 4–7 Years
             3. 8–12 Years
             4. 13+ Years (Teenagers & Adult Collectors)
          4. By Distribution Channel
             1. Offline Retail Stores
             2. E-commerce & D2C Platforms
             3. Brand-Owned Stores
             4. Promotional & Institutional Sales
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
14. Competitive Landscape, 2024
    1. Introduction
    2. Licensed Toy Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
15. Company Profile
    1. The LEGO Group
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Hasbro
    3. Mattel
    4. Bandai Namco Holdings
    5. Spin Master
    6. Jakks Pacific
    7. Funko
    8. VTech
    9. Playmobil
    10. Tomy